scholarly journals Strategi Public Relations Dalam Rebranding Bekasi Square Menjadi Revo Town

2019 ◽  
Vol 3 (2) ◽  
pp. 110-118
Author(s):  
Sumiyati Sumiyati ◽  
Euis Komalawati ◽  
Angelika Rosma
Keyword(s):  
Public Relations ◽  
Press Releases ◽  
The Public ◽  
Qualitative Descriptive ◽  
Planning Decision ◽  
Evaluation Stage ◽  
Descriptive Approach ◽  
Fact Finding ◽  
Fierce Competition ◽  
Depth Interviews

The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.

scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (01) ◽  
pp. 55
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

scholarly journals IDENTIFIKASI POTENSI, KEBUTUHAN, DAN PERMASALAHAN BERDASARKAN HUBUNGAN INTERAKSI MASYARAKAT DENGAN LINGKUNGANNYA YANG RENTAN TERHADAP BENCANA LONGSOR

2017 ◽  
Vol 18 (2) ◽  
Author(s):  
Faisal Grahadi Wibowo ◽  
Qonita Hasna'ul Aini ◽  
Antonius Eko Sunardi ◽  
Naiva Urfi Layyinah ◽  
Sari Viciawati Machdum
Keyword(s):  
Public Relations ◽  
Secondary Data ◽  
Disaster Mitigation ◽  
Primary Data ◽  
Literature Study ◽  
The Public ◽  
The People ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Landslide Disaster

<br /><table class="data" width="100%"><tbody><tr valign="top"><td class="value"><p>Bojongkoneng village in Bogor Regency is an area that is vulnerable to landslide disaster. Previous research has shown that Bojongkoneng village has local wisdom that can be used to reduce damage risk from landslide disaster. This article discusses about the form of local wisdom in disaster mitigation by analyzing from the public relations in Bojongkoneng village with environment. This research was conducted with qualitative descriptive approach, using primary data technique through observation, interview, and documentation, and secondary data through literature study. The results reveal that Bojongkoneng people has some form of local wisdom that has been used as an effort to mitigate landslide disaster that can be described through the identity of Bojongkoneng people related to relation of theyself with environment, relation of the people with environment on affection aspect, and relation of the people with its environment in fulfilling their life necessities.</p></td></tr></tbody></table>

scholarly journals Strategi Humas dalam Membangun Citra Madrasah Menjadi Mdarasah Unggulan di Kota Malang

FONDATIA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 234-244
Author(s):  
Abie Maulana Al Givari
Keyword(s):  
Public Relations ◽  
School Principals ◽  
Educational Institutions ◽  
Online Media ◽  
Government Agencies ◽  
High Quality ◽  
The Public ◽  
Teachers And Students ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This study aims to describe the public relations strategy in building the image of madrasas to become superior madrasahs in Malang City. This research was conducted in MAN 1 Malang City. This research was conducted using a qualitative descriptive approach, and in data collection researchers used interview techniques, observation and documentation study. The main subjects in this study are public relations, school principals, teachers and students. The results of this research are: 1) Public Relations publishes activities to be carried out by MAN 1 Malang City and the achievements achieved by MAN 1 Malang City to the community through online media 2) Public Relations collaborates with government agencies, education and non-educational institutions 3) Public Relations prepare high quality graduates in accordance with the vision of MAN 1 Malang City, namely "The Realization of High Quality People in Science and Technology who are Humanist and Religious.

scholarly journals Redianto Sinaga

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Public Relations ◽  
Media Relations ◽  
Relationship Model ◽  
Document Collection ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
The Relationship ◽  
Depth Interviews ◽  
Participatory Observation

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.

scholarly journals Pola Hubungan Sosial Pengguna Kartu BPJS Kesehatan

2021 ◽  
Vol 21 (2) ◽  
pp. 419-427
Author(s):  
Djaenap Suma ◽  
M. Rusdi Maidin ◽  
Harifuddin Halim
Keyword(s):  
Social Interaction ◽  
General Hospital ◽  
Hospital Staff ◽  
Health Examination ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews

Penelitian ini bertujuan untuk memahami interaksi sosial antara pihak Rumah Sakit Umum Daerah Ende dengan pasien dalam masalah kesehatan bagi pengguna kartu BPJS. Penelitian ini dilakukan melalui pendekatan kualitatif-deskriptif, Data tersebut diperoleh melalui observasi, wawancara mendalam dengan para informan, disamping studi dokumentasi dan studi pustaka. Penentuan informan dilakukan secara porposive sampling. Dalam hal ini adalah masyarakat pengguna kartu BPJS dan pihak rumah sakit yaitu dokter, perawat dan staf rumah sakit. Rumah sakit yaitu dokter, perawat dan staf rumah sakit. Hasil penelitian menunjukan bahwa interaksi sosial pihak Rumah Sakit Umum Daerah dengan Pasien Pengguna BPJS Kesehatan adalah interaksi pihak Rumah Sakit dengan pasien pengguna BPJS dalam proses pemeriksaan kesehatan, interaksi pihak Rumah Sakit dengan pengguna BPJS dalam proses penyembuhan penyakit, dan interaksi pihak Rumah Sakit dengan pasien pengguna BPJS dalam pemulihan kesehatan. Kemudian kendala-kendala interaksi sosial antara pihak Rumah sakit Umum Daerah dengan Pasien Pengguna BPJS Kesehatan adalah kendala dalam proses pemeriksaan kesehatan, kendala dalam proses penyembuhan penyakit, dan kendala dalam pemulihan kesehatan. This study aims to understand the social interaction between the Ende Regional General Hospital with patients in health problems for BPJS card users. This research was conducted through a qualitative-descriptive approach. The data was obtained through observation, in-depth interviews with informants, in addition to documentation and study studies References. Determination of the informants was done by purposive sampling. in this case the public BPJS card users and hospitals, namely doctors, nurses and hospital staff. hospitals, namely doctors, nurses and hospital staff. The results of the study show that social interaction between the Regional Public Hospital and Patients using BPJS Health Patients is an interaction Hospital side with patients using BPJS in the process of health examination, interaction between the Hospital and BPJS users in the process of healing the disease, and interaction between the Hospital and patients using BPJS in health recovery. Then the constraints of social interaction between the Regional General Hospital and Patients Users of the Health BPJS are obstacles in the process of health checks, obstacles in the process of healing the disease, and obstacles in health recovery.

scholarly journals Media Monitoring Model in Public Relations of BUMN (State-owned enterprises) Companies

2021 ◽  
Vol 4 (2) ◽  
pp. 197-212
Author(s):  
Oktaria Sukmayani ◽  
Jamroji Jamroji
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Coverage ◽  
The Public ◽  
Monitoring Model ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Owned Company ◽  
Media Monitoring

Media monitoring is a form of Public Relations activity used in many companies, including the companies in Indonesia, to monitor mass media coverage and to find out current issues among the public. One of the companies that implement media monitoring activities in PT Perkebunan Nusantara (PTPN) X. PTPN X is a state-owned company engaged in the sugar and tobacco business in Indonesia. The purpose of this study is to describe the monitoring media model in the Public Relations of BUMN companies, namely PT Perkebunan Nusantara X Surabaya. In this study, the researcher used a qualitative descriptive approach through data collection by observation, interviews, and documentation. The theory used was the theory of Evaluation of Public Relations. One form of Evaluation of Public Relations is media monitoring. The results of this study found that the media monitoring model applied by PTPN X was a media monitoring model in normal conditions and the model during a crisis. This research is indispensable in the development of media monitoring practices and studies in Indonesia, especially for the Public Relations/Public Relations department.

scholarly journals HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH

2018 ◽  
Vol 2 (2) ◽  
pp. 161-166
Author(s):  
Husnan Abrori
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Internal Communication ◽  
Communication Strategy ◽  
Team Cohesiveness ◽  
The Public ◽  
Communication Techniques ◽  
Qualitative Descriptive ◽  
Descriptive Approach

 In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.

scholarly journals Manajemen Krisis Destinasi Wisata Pasca Bencana Tsunami Selat Sunda oleh Humas Pemerintah

1970 ◽  
Vol 2 (02) ◽  
pp. 28-38
Author(s):  
Putri Widya Oktarini ◽  
Gayatri Atmadi
Keyword(s):  
Crisis Management ◽  
Research Strategy ◽  
Public Communication ◽  
Press Releases ◽  
Tourist Destination ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach

The purpose of this research is to: (1). Obtained comprehensive descriptions of crisis management conducted in Tanjung Lesung tourist destination after Sunda Strait tsunami natural disaster by The Public Communication Bureau of the Ministry of Tourism. (2). Media options used by the Public Communications Bureau to support crisis management. This study uses an interpretive paradigm method with a qualitative descriptive approach and a case study as research strategy. The method of collecting data in this study was through direct interviews with the Ministry of Tourism's Public Communication Crisis Team. The results showed that the crisis management and strategy carried out was by conducting impact research and news in the media, making programming planning in the form of the appointment of aspokesperson, key public, publishing press releases regularly and organizing events. Besides that, the implementation involved several related communities in disseminating information.

scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (1) ◽  
pp. 67
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

PEMBERDAYAAN MASYARAKAT DESA HENDROSARI MELALUI PENGEMBANGAN DESA WISATA LONTAR SEWU

Publika ◽  
2021 ◽  
pp. 323-334
Author(s):  
Rani Wahyuningsih ◽  
Galih Wahyu Pradana
Keyword(s):  
Community Empowerment ◽  
The Public ◽  
Village Community ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Tourist Village ◽  
The Government ◽  
In The Beginning ◽  
The Village

Sektor pariwisata yang saat ini sedang banyak diminati masyarakat adalah konsep pariwisata pedesaan, seperti desa wisata. Di Gresik sendiri terdapat banyak sekali wisata yang dikembangkan oleh Pemerintah melalui Badan Usaha Milik Desa atau BUMDes seperti Desa Wisata Lontar Sewu di Desa Hendrosari. Berawal dari potensi desa yang apabila dikembangkan secara optimal dapat meningkatkan pendapatan masyarakat sekitar sehingga mampu meningkatkan perekonomian masyakat Desa Hendrosari. Sebab itu perlu untuk dilakukan penelitian lebih jauh mengenai pentingnya pemberdayaan masyarakat. Sehingga penting untuk dilakukan pemberdayaan masyarakat dimana di Desa Hendrosari terdapat sumber daya alam yang mumpuni untuk dikelola sehingga jika dikelola lebih baik bisa untuk menambah pendapatan desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus penelitian menggunakan teori Pemberdayaan Masyarakat oleh Tim Delivery (Totok Mardikanto, 2013: 125-127). Karena pada awalnya dahulu desa hendrosari terkenal dengan desa penghasil minuman fermentasi sehingga konotasi dari Desa Hendrosari lebih ke arah negatif. Sehingga dengan adanya program kerja tersebut mampu mengubah image masyarakat tentang desa tersebut menjadi desa wisata. Masyarakat Desa Hendrosari mempunyai peran penting untuk melestarikan dan mengembangkan potensi yang ada seperti sumber daya alam dan sumber daya manusia. Sehingga mereka memiliki peran penting dalam tindakan pengambilan keputusan, mempengaruhi serta memberi manfaat bagi kondisi lingkungan yang ada disekitar. Pengelolaan yang baik menghasilkan tempat wisata yang dikenal dengan nama lontar sewu. Dengan adanya tempat wisata baru tersebut menghasilkan banyak pemberdayaan masyarakat melalui pengembangan desa wisata lontar sewu. Kata kunci :Lontar Sewu, Desa Hendrosari, Desa Wisata, Pemberdayaan Masyarakat,   The tourism sector which is currently in great demand by the public is the concept of rural tourism, such as a tourist village. In Gresik itself, there are lots of tours developed by the Government through Village-Owned Enterprises or BUMDes such as Lontar Sewu Tourism Village in Hendrosari Village. Starting from the potential of the village which, if developed optimally, can increase the income of the surrounding community so as to improve the economy of the Hendrosari Village community. Therefore it is necessary to conduct further research on the importance of community empowerment. So it is important to do community empowerment where in Hendrosari Village there are natural resources that are qualified to be managed so that if they are managed better they can increase village income. This study used a qualitative descriptive approach with a research focus using the theory of community empowerment by the delivery team (Totok Mardikanto, 2013: 125-127). Because in the beginning, Hendrosari Village was known as a village that produced fermented drinks, so the connotation of Hendrosari Village was more negative. So that the existence of this work program is able to change the image of the community about the village into a tourist village. The Hendrosari Village community has an important role to play in preserving and developing existing potentials such as natural and human resources. So that they have an important role in decision-making actions, influence and benefit the surrounding environmental conditions. Good management produces a tourist spot known as lontar sewu. With this new tourist spot, it has resulted in a lot of community empowerment through the development of the Lontar Sewu tourism village. Keywords :Lontar Sewu, Hendrosari Village, Tourism Village, Community Empowerment

Sign in / Sign up

Export Citation Format

Share Document