scholarly journals Redianto Sinaga

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.

2015 ◽  
Vol 2 (5) ◽  
pp. 330
Author(s):  
Nugrahaning Esa Pratiwi ◽  
Richard Gordon Mayopu ◽  
George Nicholas Huwae

This research aims to find out the role of media relations in forming positive news on printed media by having a special page for Salatiga news as research focus. This research is a qualitative research by using qualitative descriptive approach. Observation, interview, document collection and photo activities are used to collect data. The result indicates that informal media relations activities are more effective to create positive news about Salatiga government in printed media because it can build good relation between Public Relations practitioners and journalists.


2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.


Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 178
Author(s):  
Ratna Sari Puspa ◽  
Suzy Azeharie

The Tamil Hindu ethnic community is spread across Indonesia, the majority live in Medan North Sumatra. Obiyem ritual is a religious activity believed by the Tamil Hindu ethnic community. The ritual has existed since the time of Bharatayudha and it is believed to eliminate bad karma for anyone who participates and performs the ritual. This ritual also obliges the devotees to make offerings to the Gods and Goddesses as a form of gratitude for giving abundance, maintain and protecting the universe. With the existence of ritual communication, the Tamil Hindu ethnic community in Medan can communicate and relate to the creator through the Obiyem ritual. This tradition is still carried out by the Tamil Hindu ethnic community to this day. The purpose of this study is to find out how the ritual communication is at the ceremony to the Tamil Hindu ethnic in Medan and what preparations are needed when the ritual is performed. Theories used in this research are communication theory, ritual communication and transcendental communication.The research method used was a phenomenological method with a qualitative descriptive approach. The data were obtained from in-depth interviews with three sources who understood about the ritual of Obiyem. The conclusion of this study is the ritual of Obiyem is a media used to communicate between humans and the Creator so that all bad karma is eliminated. It is also strengthen the relationship of Tamil Hindu ethnic society.Masyarakat etnis Tamil Hindu di Indonesia mayoritas berada di kota Medan, Sumatera Utara. Ritual Obiyemmerupakan kegiatan keagamaan bagi etnis Tamil Hindu. Ritual Obiyemsudah ada sejak zaman Bharatayudha. Ritual ini dipercaya bisa menghapuskan karma buruk bagi siapapun yang ikut serta dan melakukan ritual ini. Ritual ini juga mewajibkan para jemaah untuk memberikan persembahan kepada para dewa dan dewi sebagai bentuk terima kasih karena sudah memberi kelimpahan, memelihara dan menjaga alam semesta. Dengan adanya komunikasi ritual masyarakat etnis Tamil Hindu di Medan dapat berkomunikasi dan berhubungan dengan sang pencipta melalui ritual Obiyem. Ritual ini masih dilaksanakan oleh masyarakat etnis Tamil Hindu sampai saat ini. Penelitian ini ingin mengetahui bagaimana  komunikasi ritual Obiyempada etnis Tamil Hindu di kota Medan dan apa saja persiapan yang dibutuhkan pada saat ritual Obiyem dilakukan. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, komunikasi ritual dan komunikasi transendental. Penelitian ini menggunakan metode fenomenologi dengan pendekatan deskriptif kualitatif. Data diperoleh dari hasil wawancara mendalam dengan narasumber yang mengetahui ritual Obiyem. Kesimpulan dari penelitian ini adalah ritual Obiyemmerupakan media yang digunakan untuk berkomunikasi antara manusia dan sang pencipta untuk menghapuskan karma buruk. Komunikasi ritual ini juga dilakukan untuk mempererat hubungan masyarakat etnis Tamil Hindu.


2021 ◽  
Vol 4 (2) ◽  
pp. 197-212
Author(s):  
Oktaria Sukmayani ◽  
Jamroji Jamroji

Media monitoring is a form of Public Relations activity used in many companies, including the companies in Indonesia, to monitor mass media coverage and to find out current issues among the public. One of the companies that implement media monitoring activities in PT Perkebunan Nusantara (PTPN) X. PTPN X is a state-owned company engaged in the sugar and tobacco business in Indonesia. The purpose of this study is to describe the monitoring media model in the Public Relations of BUMN companies, namely PT Perkebunan Nusantara X Surabaya. In this study, the researcher used a qualitative descriptive approach through data collection by observation, interviews, and documentation. The theory used was the theory of Evaluation of Public Relations. One form of Evaluation of Public Relations is media monitoring. The results of this study found that the media monitoring model applied by PTPN X was a media monitoring model in normal conditions and the model during a crisis. This research is indispensable in the development of media monitoring practices and studies in Indonesia, especially for the Public Relations/Public Relations department.


2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.


2019 ◽  
Vol 3 (2) ◽  
pp. 110-118
Author(s):  
Sumiyati Sumiyati ◽  
Euis Komalawati ◽  
Angelika Rosma

The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.


2020 ◽  
Vol 5 (2) ◽  
pp. 140
Author(s):  
Elpa Hermawan

The aims of study were to obtain in-depth information about public relations (PR) strategies from the Ministry of Tourism and Creative Economy in implementing media relations. Media relations is the main key in public relations to convey and control information to the public. Public relations require the media in achieving its goals. The research method was qualitative descriptive. Data is taken from the Ministry of Tourism and Creative Economy document. Data analysis consists of data reduction, data presentation, and drawing conclusions. The results of the study concluded that the Ministry of Tourism and Creative Economy has two media strategies namely the first POP (pre event, on event, post event). This strategy is carried out through a variety of interesting activities. Second is POSE (paid media, owned media, social media, endorsers). This strategy is quite effective in conveying information to the public about Indonesian tourism. From the implementation of the media, the Ministry of Tourism and Creative Economy received various awards. This also has an impact on increasing the interest of tourists to Indonesia both from domestic and abroad.


2019 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
Rahma Nurrani Annisa ◽  
Gracia Rachmi Adiarsi

Hospitals are health institutions such as other institutions that engage with media (media relations). Mayapada Healthcare Group is one of the groups that handle several hospitals Mayapada make connections with the media in order to help the formation of the desired image (wish images) the institution. Public Relations Division of the Mayapada Health Care group has just conducted media relations for a period of 1 year. The purpose of this study is to describe the process and implementation of Mayapada Healthcare Group media relations activities in an effort to form the image of Mayapada Hospital. The theory used in this research is media relations and image. The research method uses a qualitative approach with data collection through in-depth interviews from informants. The results of this study illustrate that the results of media relations form the image as Mayapada Hospital expectations, namely as a hospital that has a unity of good and complementary, seen from the factors of physical identity, non-physical identity, quality results, quality and service , and activities and patterns of relationships based on news about Mayapada Hospital Keywords: Media relations, image, hospital


2020 ◽  
Vol 43 (1) ◽  
pp. 64-95
Author(s):  
Nsemba Edward Lenshie ◽  
Patience Kondu Jacob

The relationship between Fulani herdsmen and farmers has in recent years become hot-tempered motivated by competitive control of land resources, particularly in central and north-east Nigeria. In Taraba State, the ongoing nomadic migration pattern from the Sahel in quest of pastures has led to violent confrontation between Fulani herdsmen and farming indigenous natives. Using a descriptive approach consisting of documented evidence, in-depth interviews, and focus group discussions, the analysis revealed that conflicts between Fulani herdsmen and indigenous native farmers have culminated in population displacement and destruction of life and property in numerous rural enclaves in Taraba State. Despite the consequences of the conflicts, the Taraba State government was unable to act proactively because of the centralization of command over Nigerian security agencies. Accordingly, the study suggests decentralization of security agencies in Nigeria, especially the police, as the way forward for effective security governance in Nigeria.


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014


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