scholarly journals ВПЛИВ ІНТЕРНЕТ-СПРЯМОВАНОСТІ ОСОБИСТОСТІ В ПРОЦЕСІ РОЗУМІННЯ ТЕКСТІВ ІНТЕРНЕТУ

2020 ◽  
Vol 15 ◽  
pp. 16-21
Author(s):  
Natalia Аkimova

The article presents the results of an empirical study of the influence of the personal Internet orientation (personality changes on the Internet, typical behavior in cyberspace) on the Internet texts understanding. The author distinguish three types of personal Internet orientation depending on the motivation and creativity of user behavior on the Internet. As a result of empirical research involving 716 respondents from different regions of Ukraine, it was determined that the high level of personal Internet orientation facilitates to the reception and accuracy of recipients’ expectations, more consistent attitude to the verbal environment of the Web, the quality and completeness of the Internet texts interpretation improve insignificantly with the evolution of Internet orientation. And the adequacy of the mark of the Internet texts complexity even decreases.

Author(s):  
Ruslan I. Zekeryaev

The article devoted to the study of the influence of the value-semantic sphere of an individual, namely, life-sense orientations, on its virtual image in the Internet space. The article provides a critical analysis of the literature devoted to the study of the value-semantic sphere of personality and virtual personality in the Internet space. It was determined that the value-semantic sphere as a complex dynamic construct of the personality determines its inner world and sets the vector of its activity. Also, during the analysis of the literature, it was revealed that the system of meanings and values determines the choice of behavioural patterns of the personality, and also acts as a censor to assess the events and phenomena that it encounters. The study analysed the virtual personality of an Internet user as a psychological phenomenon; it describes such properties of a virtual personality as virtuality (the degree of acceptance of virtual reality as an environment in which social life is feasible), involvement (the level of knowledge of information and computer technologies and a sense of belonging to a virtual society) and orientation (the presence or absence of ideas about socially approved behaviour in Internet society). The article also analyses the results of an empirical study of the influence of the component of the meaning-life orientations of the value-semantic sphere of the individual on the properties of his virtual image. It was determined that there is a direct connection between the indicator of the life process and the level of involvement of the virtual personality (people with the perception of their life as filled with meaning and emotionally saturated in the Internet space have developed motivation for life activity) and that there is a direct connection between the indicator of the result of life and the level of orientation of the virtual personality (people with a subjectively assessed high level of self-realisation in the Internet space show a tendency towards normative behaviour).


Author(s):  
Tan Yeow Chong Larry

In this research article the researcher emphasized that significant role and impact of E-commerce in Business Industries. The researcher focused on analysis of significant factors of E-commerce, positive and genitive impact of E-commerce, and challenges of E-Commerce in Business Industries. The researcher defines the dimension of E-commerce with respect to business to business (B2B) and business to consumer (B2C) towards the changing way of doing business on the web in Business Industries. The main objectives of this research article is to focus on the primary route by which e-commerce will affect the economy at large is through its impact on productivity and inflation. Businesses and consumers that use E-commerce benefit from a reduction in costs in terms of the time and effort required to search for goods and services and to complete transactions of business activities which are carried out electronically on the Internet rather than at a physical location.


E-Management ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 7-18
Author(s):  
I. Yu. Alexandrova

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing research of Internet users, development of its concept. The stated goal is achieved by means of the solution of the following tasks: the analysis and systematization of the goals of the marketing research of the Internet users; identification and systematization of the empirical indicators, which are necessary for the research of the Internet users; the analysis and systematization of methods, techniques, the technician and procedures of a research of empirical indicators, including, special services, corresponding to methods of collecting primary empirical data in the web environment. The analysis of such methods of the marketing empirical research of the Internet users as a usability testing, an online experiment, a game experiment, a usability experiment, online questioning, online interviewing, including an individual deep online interview, a group deep online interview (online focus group), the content analysis of web messages of consumers, the analysis of traces, including analysis of site statistics, has been presented. Meanwhile, the attention is focused on observance of the necessity of full subordination of each of the presented techniques to the methodological principles of the corresponding basic method, which derivative it is, because violation of the specified requirement leads to inevitable vulgarization of scientific methodology of carrying out an empirical research and obtaining incorrect data. From the point of view of the author, an application by the marketing analyst of the concept of a research and research tools, presented in the article, in the course of the organization and carrying out market researches of the Internet users allows to obtain information, necessary for creation of effective marketing web communication and also to find and in due time to prevent potential and real communicative failures.


1999 ◽  
Vol 14 (4) ◽  
pp. 333-346 ◽  
Author(s):  
Ashok Ranchhod ◽  
Cãlin Gurãu

This paper investigates the effects of the Internet on the structure of the classical marketing channels. The advantages offered by the Internet have determined many companies to adopt different models of Internet-enabled distribution strategy. The choice and the implementation of these strategies will be influenced, as in the case of any other marketing channel, by the characteristics of the company, of its clients, and of the traded products. On the basis of an empirical study of 500 Internet commercial sites, the present paper identifies the models of Internet-enabled distribution strategy implemented by the Web-active companies, and then verifies four hypotheses related to the factors that influence the choice and implementation of a particular strategy.


2015 ◽  
Vol 791 ◽  
pp. 34-41 ◽  
Author(s):  
Tomasz Cieplak ◽  
Piotr Muryjas

This paper presents generic concept of using measuring devices of using cloud-based services as a basic application of the Internet of Things (IoT) model. This type of applications will become a base of future of the Web of Things paradigm. A high level of operational infrastructure is outlined and corresponding technologies are illustrated. To demonstrate the data provision, a cloud-based solution is described along with details of its design and operation. A number of technology, including communication protocols, transportation protocols and middleware are depicted as a basic introduction of implementation of future WoT solutions.


2021 ◽  
Vol 5 (2) ◽  
pp. 75-83
Author(s):  
Oksana Yashkina ◽  
◽  
Mykyta Saveliev ◽  

The aim of the article is to classify and form strategies of the commercial companies’ and non-commercial organisations’ promotion on the web. The results of analyses. During the analyses of the business models on the web, there were distinguished next possible strategies of the Use of Internet-Marketing instruments: Narrow specialization strategy – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. Narrow specialized clicks on the web-resource are specified requests of the user, that could contain professional terms. This kind of user-transitions belong to the people, who understand the subject deeply and can easily form necessary request, using search-engine. Narrow specialization strategy with the elements of reputation instruments – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. The main feature of the companies, that use narrow specialization strategy with the elements of reputation instruments, is that they have to have positive reputation, to wake up the interest of the user. Another main feature is that the companies sell the product, that could be freely scaled in a short period of time in comparison with a companies, that have got big productions. It is an element of publicity, that allows to reach first places in new segments. Wide specialization strategy – this strategy is appropriate for the companies, that want to drive more traffic to the web-resource, because this traffic is a source of companies’ income. The aim of the web-site is to answer to the information requests of the users, to encourage them to visit the web-resource and to reach the needed information through the watching of the advertising. Mixed specialization strategy – this strategy is appropriate for the companies, that have to use the large amount of the Internet-Marketing instruments due to the high level of the competition on the market. This type of the strategy requires larger amount of variable-costs, that’s why the level of the profit margin is low or middle. In this case, companies do want to increase their profit, selling their product to the big amount of consumers. This segment has a high level of competition. The synergy of reputation and publicity strategy – this strategy is appropriate for the non-commercial organisations, that have got an aim to educate their target audience or to collect the narrow- specialized information on their web-resource. The costs of the organisation are covered by the donation or by the month-fee. The administration of the organization is interested to support and expand their reputation, to wake up an interest in the larger amount of potential users. Conclusions and perspectives for further research. The classification of the business-models strategies on the web lets commercial companies and non-commercial organisations optimize their marketing processes, save resources, maximize the effectivity of the communication with their audience, in accordance with their aims


2017 ◽  
Vol 19 (1) ◽  
pp. 50-52 ◽  
Author(s):  
Jian-Zhong (Joe) Zhou

This article first examines the difference between two very familiar and sometimes synonymous terms, the Internet and the Web. The article then explains the relationship between the Web's protocol HTTP and other high-level Internet protocols, such as Telnet and FTP, as well as provides a brief history of Web development. Next, the article analyzes the mechanism in which a Web browser (client) "talks" to a Web server on the Internet. Finally, the article studies the market growth for Web browsers and Web servers between 1993 and 1999. Two statistical sources were used in the Web market analysis: a survey conducted by the University of Delaware Libraries for the 122 members of the Association of Research Libraries, and the data for the entire Web industry from different Web survey agencies.


2021 ◽  
Vol 74 (1) ◽  
Author(s):  
Paloma de Souza Cavalcante Pissinati ◽  
Yolanda Dora Martinez Évora ◽  
Sonia Silva Marcon ◽  
Thais Aidar de Freitas Mathias ◽  
Ligia Fahl Fonseca ◽  
...  

ABSTRACT Objectives: to validate the content and usability of the Retire with Health web software. Methods: a methodological study. The content validation was carried out by seven experts in the aging subject, using an instrument that evaluated the objectives, contents, relevance, and the environment of the web software. Usability was validated by seven experts in software development, referring to ergonomics, functionality, usability, and efficiency. The data were submitted to statistical analysis, described by calculating the Content Validity Index. Results: the global Content Validity Index found 0.97 for the usability aspects and 1.00 for the content. After incorporating all the experts’ suggestions, the Retire with Health web software was made available on the internet (www.aposentarsecomsaude.com.br). Conclusions: content validation and usability showed that the web software meets the objective of supporting reflection on retirement, with a high level of agreement among experts.


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