scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA TIPE MX KING (Studi pada Pengguna Sepeda Motor Yamaha Tipe MX King Di Sangatta)

2021 ◽  
Vol 9 (4) ◽  
pp. 314
Author(s):  
ANDI MUKLIS
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Dependent Variables ◽  
Sample Count ◽  
Independent Variable

This study aims to determine the influence of independent variables consisting of Price (x1) and Product Quality (x2) on dependent variables of Purchasing Decisions (Y) both partially and simultaneously and to know one of the two variables that have the most effect on Purchasing Decisions. The type of research used is a type of quantitative research. The population in this study was users of Yamaha MX King motorcycles in Sangatta. The sample count used was 90 users of Yamaha MX King motorcycles in Sangatta. The sampling technique used is incidental sampling. The data analysis techniques used in this study are validity test and reliability test, classic assumption test, multiple linear analysis, the most influential variables. The results of the calculation of test F (simultaneous) show that independent variable Price (x1), Product Quality (x2) simultaneously has an influence on dependent variables Purchase Decision (y). From the results of the T test analysis (partial) shows that the Price (x1) partially has a significant effect on the Purchase Decision (y) and Product Quality (x2) partially also affects the Purchase Decision (y) of Yamaha motorcycle type MX King in Sangatta. The variable that most affects the Purchase Decision is the Product Quality variable.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE VIVO (Studi Kasus Konsumen Gadget Mart Pelaihari)

2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Siti Raesa Rizki P ◽  
Akhmad Samhudi
Keyword(s):  
Product Quality ◽  
Mobile Phones ◽  
Quantitative Method ◽  
Test Reliability ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Dependent Variables ◽  
Problems And Solutions

        This research is based on a theoretical framework, expert ideas, or the understanding of researchers based on their experience, then developed into problems and solutions that are proposed to obtain justification (Verification) in the form of emperical data support in the field.        This study aims to find out and analyze how much influence the variables of product quality, price and promotion on purchasing decisions on VIVO mobile phones.        The method used in this study is a quantitative method, with a population of 40, a sample of 40 people and data analysis techniques with research instruments validity test, reliability test and using multiple linear regression.        The results of this study indicate that the Product Quality, Price and Promotion variables individually and together influence the VIVO Mobile Purchase Decision on the Pelaihari Mart Gadget. Meanwhile, based on the results of the F Test at the level of α of 5%, it proves that all the independent variables have a significant effect on the dependent variables together (simultaneous). Adjusted determination (R2) is 0.505 or 50.5%, this shows the amount of contribution given by all independent variables on the dependent variable.

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

scholarly journals Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

2019 ◽  
Vol 8 (6S3) ◽  
pp. 309-312
Keyword(s):  
Decision Making ◽  
Mobile Phone ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Quality Product ◽  
Marketing Activities ◽  
Independent Variable

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products

2020 ◽  
Vol 1 (2) ◽  
pp. 75-81
Author(s):  
Nurul Fadilah Aswar ◽  
Muhammad Kadafi Burhanuddin ◽  
Ifah Finatry Latiep
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Joint Influence

This study aims to determine the effect of product quality on consumer purchasing decisions at Merauke Hawaiian Bread Agent outlets. (2) To determine the effect of price on consumer purchasing decisions at Merauke Hawai Bread Agent outlets. (3) To determine product quality and price have a joint influence on consumer purchasing decisions at Hawai Bakery Agent outlets in Merauke. The approach taken in this study using a quantitative research approach and the population in this study was 4,757 people with a study sample of 94 people. The results showed that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. Simultaneously, the variables of product quality and price have a positive and significant effect on purchasing decisions.

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Thoriq Amri Yahya ◽  
Burhanuddin Burhanuddin ◽  
Rochmi Widayanti
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
A Value

This study was conducted to determine how much the influence of the independent variables consisting of product quality, price and brand image on the purchase decision of the Toyota Calya car in Nasmoco slamet Riyadi Surakarta. The sample in this study was 78 respondents taken from the consumer population who bought a Toyota Calya car at Nasmoco Slamet Riyadi in the period 2017-2018. The technique used is purposive sampling. As in general quantitative research, this research uses t-test analysis techniques for hypothesis testing, F test and multiple linear regression analysis. The results of the f test produce Fcalculate = 35,644 indicating that the variable of product quality, price and brand image jointly influence the purchasing decision of the Toyota Calya car at Nasmoco Slamet Riyadi. The results of the t test show the most dominant price variable influencing the dependent variable (Y) with a value of t calculate = 2.688 Keywords : product quality, price, brand image, purchasing decisions

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