scholarly journals Strategi Pemasaran Ikan Kakap Merah di Kelompok Usaha Bersama (KUB) Mina Lestari

2019 ◽  
Vol 1 (1) ◽  
pp. 21-26
Author(s):  
Muhammad Nur Ihsan ◽  
Muhammad anshar ◽  
Nurhidayah
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Business Group ◽  
Red Snapper ◽  
Market Opportunity ◽  
Internal Factor ◽  
Strength Factor ◽  
Analysis Technique ◽  
Further Development

ABSTRAK Penelitian dilakukan di Kelompok Usaha Bersama Karya Mina Lestari selama 2 bulan yaitu dari bulan Juni – Juli 2019. Penelitian bertujuan untuk :  1) Mengetahui strategi pemasaran ikan kakap merah KUB (Kelompok Usaha Bersama) Karya Mina Lestari 2)  Mengetahui peluang pasar usaha ikan kakap merah KUB (Kelompok Usaha Bersama) Karya Mina Lestari di Kelurahan Lantora Kecamatan Polewali Kabupaten Polewali Mandar. Penelitian ini menggunakan studi kasus dengan teknik analisis yang digunakan adalah Analisis SWOT. Hasil penelitian menunjukkan faktor internal dapat disimpulkan faktor kekuatan adalah 2,35 lebih besar dibandingkan faktor kelemahan adalah 1,45 hal ini menunjukkan bahwa faktor kekuatan dapat mendukung pengembangan usaha pemasaran ikan kakap merah di KUB (Kelompok Usaha Bersama) Kayra Mina Lestari sedangkan untuk faktor eksternal dapat disimpukan nilai faktor peluang adalah 2,1 lebih besar dari nilai total faktor ancaman 0,80 hal ini menunjukkan bahwa Kelompok Usaha Bersama Karya Mina Lestari memiliki potensi peluang yang besar.  Keyword : KUB, SWOT, Kakap Merah ABSTRACT The present study was conducted in Joint Business Group of Mina Lestari from June to July 2019 (two months). The objectives of the present study were to determine the marketing strategy and the market opportunity of red snapper fish in Joint Business Group (KUB) of Mina Lestari, Lantora, Polewali District, Polewali Mandar Regency. A case study with SWOT analysis was applied for the analysis technique. The results showed that internal factor consists of strength factor (2,35) and weakness factor (1,45) in which the strength factor is able to promote the business marketing development of red snapper fish in KUB Mina Lestari. Meanwhile, the external factor indicated 2,1 of opportunity value which is greater than 0,080 of threat factor. This suggested that the Joint Business Group of Mina Lestari has a huge prospect for further development.   Keywords: Joint Business Group (KUB), SWOT, Red Snapper

scholarly journals STRATEGI PENGEMBANGAN USAHA KERAJINAN PERAK DENGAN METODE ANALISIS SWOT PADA USAHA SSS SILVER

2020 ◽  
Vol 9 (10) ◽  
pp. 3506
Author(s):  
Putu Satya Ary Narendra ◽  
I Gusti Ayu Ketut Sri Ardani
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Strategies ◽  
Internal Factor ◽  
Strength Factor ◽  
Business Opportunity ◽  
Strategy Model ◽  
Analysis Technique ◽  
The Right

The purpose of this research is to find out the dominant factors of strengths, weaknesses, opportunities and threats to SSS Silver's silvercraft business in running its business and determine marketing strategies that can be applied to SSS Silver silvercraft business in order to grow its business. The number of respondents who were the management of SSS Silver who sampled the research was 3 people. The analysis technique used is SWOT analysis. The results of this study show that the dominant internal factor affecting SSS Silver's silver craft business in running its company's operations is the strength factor, while the dominant external factor is the business opportunity factor that SSS Silver has. Based on the results of SWOT analysis, the right strategy used by SSS Silver silvercraft business is so strategy model that is a strategy that uses strength and by utilizing opportunities (Opportunies). Keywords: silver craft, development strategy, SSS Silver, SWOT.

scholarly journals Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel

2021 ◽  
Vol 4 (1) ◽  
pp. 9-17
Author(s):  
Putu Risky Meliarini ◽  
◽  
Made Sudiarta ◽  
Lien Darlina ◽  
◽  
...  
Keyword(s):  
Mixed Method ◽  
Swot Analysis ◽  
External Factor ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Internal Factor ◽  
Community Environment ◽  
Analysis Technique ◽  
Mixed Method Design ◽  
Qspm Matrix

The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.

scholarly journals STRATEGY OF BUSINESS DEVELOPMENT BAMBOO CRAFT (A Study in Pasirjambu Village Pasirjambu District Bandung Regency)

AdBispreneur ◽  
2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Encep Sopandi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Business Development ◽  
Alternative Strategy ◽  
Internal Factor ◽  
Alternative Strategies ◽  
Strength Factor ◽  
Threat Score ◽  
The Right

ABSTRACTThis study aims to determine alternative strategies in the development of bamboo handicrafts business in Pasirjambu Village Pasirjambu District in Bandung Regency. Method used survey with SWOT analysis. The results show that the total value obtained from the IFAS table is 6.40 (average 3.20) with a strength score of 3,550 and the weakness score of 2.850, it shows that the strength factor of the bamboo handicraft business is greater than the weakness factor, while the total value EFAS of 6.10 (average 3.05). A opportunity score of 3.10 and a threat score of 3.0. This means that the opportunity factor is greater than the threat factor. The result of calculation of rating value and internal factor weight of bamboo handicraft business development strategy in Pasirjambu Village as X axis equal to 0,100, while external factor as Y axis equal to 0,700. This means the right alternative strategy is the SO strategy. The SO strategy is a strategy that uses the power to take advantage of existing opportunities.Keywords : Bamboo craft, craftmanship of bamboo, SWOT analysis  STRATEGI PENGEMBANGAN USAHA KERAJINAN BAMBU(Studi di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung) ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi alternatif dalam pengembangan usaha kerajinan bambu di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung. Metode yang digunakan survey dengan analisis SWOT. Hasil, menunjukkan bahwa total nilai yang diperoleh dari tabel IFAS  adalah 6,40  (rata-rata 3,20) dengan skor kekuatan 3,550 dan skor kelemahan sebesar 2,850, ini menunjukkan bahwa faktor kekuatan usaha kerajinan bambu lebih besar dari faktor kelemahan, sedangkan total nilai EFAS yaitu sebesar 6,10 (rata-rata 3,05).  Skor peluang 3,10 dan skor ancaman sebesar 3,0. Artinya faktor peluang yang dimiliki lebih besar dari faktor ancaman. Hasil perhitungan nilai rating dan bobot faktor internal dari strategi pengembangan usaha kerajinan bambu di Desa Pasirjambu sebagai sumbu X sebesar 0,100, sedangkan faktor eksternal sebagai sumbu Y sebesar 0,700. Artinya strategi alternatif yang tepat adalah strategi SO. Strategi SO adalah strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada. Kata kunci : Kerajinan bambu, perajin bambu, analisis SWOT

scholarly journals Interprofessional Learning in an Online Programme: A SWOT Analysis

2021 ◽  
pp. 174-183
Author(s):  
Josef Trapani ◽  
Maria Cassar ◽  
Ermira Tartari ◽  
Veronica Montebello ◽  
Adrienne Grech ◽  
...  
Keyword(s):  
Teaching And Learning ◽  
Swot Analysis ◽  
Mode Of Delivery ◽  
Educational Institutions ◽  
Face To Face ◽  
Design Coordination ◽  
Analysis Technique ◽  
Interdisciplinary Course ◽  
Further Development

The unprecedented COVID-19 pandemic has forced educators individually, and educational institutions collectively, to rethink their teaching and assessment modes. Several universities have seen a sudden shift from traditional face to face teaching and learning to online approaches. The aim of this case study is to share the authors’ experience in the design, coordination, delivery and evaluation of a fully online post-registration programme. Now in its twelfth year, this is an interdisciplinary course and caters for qualified health professionals from various sectors and with various levels of experience seeking a baccalaureate qualification. The paper uses the SWOT analysis technique to highlight the programme’s strengths and weaknesses, and to reflect on its opportunities for, and threats to, further development. In so doing, it discusses some considerations underpinning the shift from a face to face to an online, mainly asynchronous, mode of delivery for this post-registration academic top-up programme. The paper explains the challenges encountered and the lessons learnt through feedback from the students, stakeholders, and external examiners. The good practices that were developed as a result, including strategies to foster a community of learners, may be of interest to, and applied by, educators in other settings.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG

2017 ◽  
Vol 13 (1) ◽  
pp. 53
Author(s):  
Mahkruf Joko Purwanto ◽  
Mohd. Harisudin ◽  
Aulia Qonita
Keyword(s):  
Agricultural Intensification ◽  
Swot Analysis ◽  
External Factor ◽  
Cropping Systems ◽  
Solanum Tuberosum L ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Internal Factor ◽  
Factor Evaluation ◽  
The Cost

This study aims to determine the cost, revenue and profit in potato cultivation in  Ngablak  subdistrict,  analyze  internal  and  external  factors,  formulate  strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in  the  Ngablak  subdistrict.  The  basic  method  of  research  is  descriptive  analysis.  The research location in Ngablak subdistrict  Magelang regency. The data used are primary and  secondary  data.  Analysis  of  the  data  were  used:  (1)  Cost,  Revenue,  Income  and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT  Analysis,  (5)  QSPM.  The  Results  showed,  the  cost  potato  cultivationis Rp.11,413,271.00,  revenue  is  Rp.18,631,117.00.  income  to  Rp.7,217,846.00  and  the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that  can  be  applied  is  to  maintain  the  quality  and  increase  the  quantity  of  potato cultivation  with  agricultural  intensification,  maximizing  land  for  planting  potato through  monoculture  cropping  systems  and  crop  rotation  as  well  as  utilizing  existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals MODEL PEMBELAJARAN PESANTREN DALAM MEMBINA MORALITAS SANTRI DI PONDOK PESANTREN SABILUL HASANAH BANYUASIN

2020 ◽  
Vol 2 (1) ◽  
pp. 103-116
Author(s):  
Ema Dwi Fitriyani ◽  
Abu Mansur ◽  
Syarnubi Syarnubi
Keyword(s):  
External Factor ◽  
Field Research ◽  
Data Display ◽  
Case Study Approach ◽  
Internal Factor ◽  
Analysis Techniques ◽  
Study Approach ◽  
Negative State ◽  
The Family

Morality children in Indonesia have experienced morality degradation which is very concering starting from, drug abuse, student brawls, and criminal acts. The cause of the decline in child morality is deviant associations, the entry of westernized culture, resulting in a negative state. There fore we need an educational instution that can foster children’s morality, one of which is the pesantren eductional instution. This study aims to determine what learning models are carried out by pesantren in fostering the morality of students. And to find out what factor support and hinder the pesantren of student’s morality In pesantren Sabilul Hasanah.. This research includes qualitative field research, using a case study approach  to perfrom deep ekspolasi and research informants using purposive sampling. Data collection techniques using, observation, interviews, and documentation while the data analysis techniques uses data reduction, data display and verification. The results of this study indicate that the pesantren learning model in fostering the morality of students in pondok pesantren Sabilul Hasanah Banyuasin getting very good attention from the pesantren. This is shown from the rules which are applied by the pesantren which is arranged through manners and laws pesantren Sabilul Hasanah Banyuasin. Supporting factors in fostering student morality seen from the pesantren environment and ways of parenting the chaplain. Inhibiting factors in discussing the morality of students consisting of internal factor that come from within the student and external factor originating from the family and community evironment.    

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
H Muhammad Ilhamuddin ◽  
Rusminah Rusminah ◽  
Hj Hilmiati ◽  
Muhammad Ahyar
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Creative Industry ◽  
Internal Environment ◽  
Internal Factor ◽  
Descriptive Research ◽  
Observation Methods ◽  
Strong Position

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

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