CONCEPTUAL AND VALUE-BASED ARCHETYPES OF “HAVING” AND “BEING” IN SELF-REGULATION OF ADVERTISING

2018 ◽  
Vol 1 (14) ◽  
pp. 274-284
Author(s):  
Liudmyla Vasylіvna Serdechna
Keyword(s):  
Mass Culture ◽  
Self Regulation ◽  
State Regulation ◽  
Value Orientations ◽  
Point Of View ◽  
Reference Points ◽  
Theory And Practice ◽  
The Social ◽  
Corporate Interests ◽  
Corporate Social

The publication is devoted to actual problems of theory and practice of self-regulation in the process of formation and implementation of state policy in the field of advertising, which, as part of the information space and mass culture in many countries, influences the formation of value orientations of society. The problem of conceptual bases of management and regulation of the advertising sphere, the correlation of state regulation and self-regulation continues to be relevant for many countries, including European countries. The article deals with the social aspects of self-regulation in the context of the value-semantic archetypes of “having” and “being” from the point of view of the social concept of E. Fromm. Are generalized the particular methods and forms of effective self- regulation in European states, the experience of “having” and “being”, which affect both the functioning and development of self-regulation, and the level of corporate social responsibility of the advertising business, is substantiated. It is shown that the achievement of harmonization of relations between the advertising business, society and the state requires the transformation of the priorities of advertising self-government from the protection of corporate interests to cooperation with society. Some methods and forms of effective self-regulation in European states are generalized, the experience of which can become reference points for both the European advertising community and the global advertising industry. The author substantiates the conclusion that creative possession, when the subjects of advertising self-government have an active motivation of “being”, which supplements and does not exclude the corporate interests of “having”, influences the formation of effective self-regulation in the sphere of advertising.

Creativity from perspective of axiology

2021 ◽  
Vol 92 (2) ◽  
pp. 10-20
Author(s):  
A. V Kiriakova ◽  
◽  
V.V. Moroz ◽  
Keyword(s):  
Evolutionary Process ◽  
Value Orientations ◽  
Point Of View ◽  
Modern World ◽  
Collective Creativity ◽  
The Social ◽  
Wide Range ◽  
Interdisciplinary Knowledge ◽  
Main Components ◽  
The Individual

Interest in creativity as a subject of research has been growing exponentially since the second half of the 20th century in all areas of human history. A wide range of both domestic and foreign studies allows authors to assert that creativity is a personality trait, inherent to one degree or another. Whereas the development of such trait becomes an urgent necessity in the new reality. The entire evolutionary process of the social development illustrates its dependence on personal and collective creativity. The aim of this research is to study the phenomenon of creativity through the perspective of axiology, i.e. the science of values. Axiology allows us to consider the realities of the modern world from the perspective of not only external factors, circumstances and situations, but also of deep value foundations. Creativity has been studied quite deeply from the point of view of psychology: the special characteristics of a creative person, stages of the creative process, the relationship between creative and critical thinking, creativity and intelligence. Some psychologists emphasize motivation, creative skills, interdisciplinary knowledge, and the creative environment as the main components that contribute to the development of creativity. The authors of the article argue that values and value orientations towards cognition, creativity, self-realization and self-expression are the drivers of creativity. In a broad sense, values as a matrix of culture determine the attitude of society to creativity, to the development of creativity of the individual and the creative class, and to how economically successful a given society will be. Since innovation and entrepreneurship are embodied creativity. Thus, the study of creativity from the perspective of axiology combines the need for a deep study of this phenomenon and the subjective significance of creativity in the context of new realities

Democracy and Private Discretion in Business

2005 ◽  
Vol 15 (1) ◽  
pp. 37-66 ◽  
Author(s):  
Wim Dubbink
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Power ◽  
Point Of View ◽  
Modern Theory ◽  
Democratic Deficit ◽  
The Public ◽  
The Social ◽  
Corporate Social

Abstract:Some critics raise moral objections against corporate social responsibility on account of its supposedly undemocratic nature. They argue that it is hard to reconcile democracy with the private discretion that always accompanies the discharge of responsibilities that are not judicially enforceable. There are two ways of constructing this argument: the “perfect-market argument” and the ‘social-power argument.” This paper demonstrates that the perfect-market argument is untenable and that the social-power argument is sometimes valid. It also asserts that the proponents of the perfect-market argument are mistaken in their assumption that perfect markets are conducive to democracy. There are strong reasons to hold that perfect markets are undesirable from a democratic point of view. A proper conceptualization and differentiation of the relation between “the private and the public” can make this clear. The proponents of the social-power argument sometimes maintain that the democratic deficit can be compensated for by consulting the stakeholders affected. Against this, I will argue that the social power argument has nothing to offer affected parties. Still, it will be shown that modern theory on corporate social responsibility is not well accommodated to the democratic deficit as revealed by the social power argument.

scholarly journals Protectionism and free trade correlation at the turn of the centuries

2018 ◽  
Keyword(s):  
Foreign Trade ◽  
Free Trade ◽  
Manufacturing Sector ◽  
Developed Countries ◽  
Industrial Sector ◽  
State Regulation ◽  
Point Of View ◽  
Theory And Practice ◽  
Stage Of Development ◽  
Consensus Pattern

The article studies the theory and practice of using the most important categories of state regulation of foreign trade – protectionism and free trade. That rational regulation in foreign trade policy can lead to the development of nation economies. The study considers historical aspects of the relevance of protectionism and free trade for different countries and their correlation under the influence of technological progress; underlines the urgency of the protectionism at the present stage of development of the world economy. Such a topicality of protectionism is caused by new phenomena in geopolitics and geo-economics that occurred at the turn of the century. The authors agree with the point of view that has been voiced in the past (by Friedrich Liszt), that free trade is an effective policy for developed countries. For those who do not have a highly developed industrial sector, elements of protectionism to protect the domestic economy remain extremely relevant. The policy that is imposed on the underdeveloped countries by the "Washington Consensus" pattern condemns the latter to a permanent lag. The ideas of protectionism remain topical for post-Soviet countries, where deindustrialization occurred during the quarter of a century, the share of the manufacturing sector in the structure of the national economy dropped sharply, and economic growth rates fell.

scholarly journals Autorregulação e Responsabilidade Social da Empresa no Setor Minerário: a experiência com o "Programa Mineração" / Autorregulation and Social Responsibility of the Company in the Mining Sector: the experience with the "Mining Program"

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rodrigo Da Fonseca Chauvet
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Self Regulation ◽  
State Regulation ◽  
Mining Institute ◽  
Mining Activities ◽  
Mining Sector ◽  
Good Practices ◽  
Definition Of ◽  
Corporate Social

<p>O presente artigo tem como finalidade avaliar se o “Programa Mineração” lançado pelo Instituto Brasileiro de Mineração (IBRAM) consiste em um exemplo claro de autorregulação privada no setor minerário, de implementação de boas práticas na atividade e, ainda, serve como exemplo de responsabilidade social das empresas que atuam em tal segmento econômico. No presente estudo far-se-á, incialmente, uma avaliação breve acerca da regulação estatal, seus principais aspectos e características. Em seguida, será apreciado o conceito de autorregulação privada, englobando a exposição de suas principais vantagens e algumas desvantagens. Buscar-se-á enquadrar o “Programa Mineração” justamente na definição de autorregulação. Posteriormente, procurar-se-á demonstrar a necessidade e importância da responsabilidade social das empresas, com destaque àquelas que desempenham atividades de mineração.</p><p> </p><p>This article aims to evaluate whether the "Mining Program" launched by the Brazilian Mining Institute (IBRAM) consists of a clear example of private self - regulation in the mining sector, the implementation of good practices in the activity and also serves as an example Of social responsibility of companies operating in such economic segment. In the present study, a brief evaluation will be made initially of the state regulation, its main aspects and characteristics. Next, the concept of private self-regulation will be appreciated, encompassing the exposition of its main advantages and some disadvantages. It will be sought to frame the "Mining Program" precisely in the definition of self-regulation. Subsequently, an attempt will be made to demonstrate the need and importance of corporate social responsibility, especially those that perform mining activities.</p>

scholarly journals A crise de identidade do museu: Ensaio sobre o “ser ou não ser” dos museus

2014 ◽  
pp. 131-157
Author(s):  
Nilo Cerqueira
Keyword(s):  
Social Role ◽  
Point Of View ◽  
Theory And Practice ◽  
Target Image ◽  
Practical Activity ◽  
The Social ◽  
History Of ◽  
New Guidelines ◽  
Descriptive Knowledge

It is important to museology, museums and especially for visitors to define concepts about the social role of the museum and the museum as an organization. For museums is important from the point of view of its delineations of activity and modes of dialogue. To Museology has value because it gives the mission often propose new guidelines to improve and moments between the museum and society. And finally, for the visitor, it is the reason, the nature of the museum settles. At the headquarters of understanding that this not called. A simple walk in the guideline of the history of advent museum, and you can notice the dissonance between theory, the θεωρία Greek, is the purely rational descriptive knowledge . And the prâxix , 'action' . ] S.f.2 n.1 . Practical activity; action exercise use. In the course of these lines, we note, in the spectrum of branding, the various inconsistencies between theory and practice, the first image and the target image, between the rational and emotional, between being what want to be. Or as the article suggests, between the being or not being of museums.

scholarly journals Socialization of an individual: individualism and collectivism as reference points of the transformed society

2020 ◽  
Vol 4 (1) ◽  
pp. 33-47
Author(s):  
Ivan A. Kokh ◽  
Rustam S. Devityarov
Keyword(s):  
Social Space ◽  
Social Institutions ◽  
Radical Change ◽  
Value Orientations ◽  
Reference Points ◽  
Russian Society ◽  
The Social ◽  
Individualism And Collectivism ◽  
The Individual ◽  
New System

The problems of an individual’s socialization have always been relevant, but in the conditions of deep transformation of social institutions of the Russian society, they have become particularly acute and important. The radical nature of the reforms have determined the features of the social state, which consist in the formation of a fundamentally new social reality. The transition to a market economy and consumer society has led to a radical change in the world outlook, values, and value orientations of the population. In these conditions, new approaches to the socialization of the individual, the formation of qualities, and value orientations corresponding to the market society are necessary. The purpose of the article lies in determining the initial principles of human socialization in the changed Russian society based on the analysis of existing approaches in scientific knowledge. For this purpose, the authors have employed the methods of analysis and comparison of existing concepts of socialization. This article presents an analysis of socialization theories of domestic and foreign researchers, analysis of economic and socio-cultural factors in the formation of a new system of values and value orientations in Russian society. The scientific novelty of the article consists in the proposal to consider a balanced combination of individualism and collectivism as the initial principles of personal socialization in the process of forming new values and value orientations of individuals, as well as to consider the socialization of the individual in relation to the socialization of economic relations. The choice of a balanced and harmonious combination of individualism and collectivism as a guideline for the socialization of the individual in the transformed Russian society allows us to build a new system of socialization. This requires new methods of socialization of the individual, new ideological and value content of the social space.

Islamic Scientific Tradition and European Thought

2021 ◽  
pp. 72-82
Author(s):  
Natalya L. Seitakhmetova ◽  
◽  
Ayazhan Sagikyzy ◽  
Zhanara Zh. Turganbayeva ◽  
◽  
...  
Keyword(s):  
Semantic Content ◽  
Science And Religion ◽  
Value Orientations ◽  
Point Of View ◽  
European Culture ◽  
The Social ◽  
Cultural Status ◽  
Understanding Of Science ◽  
European Thought ◽  
Oriented System

The article is devoted to the consideration of the Islamic intellectual tradition from the point of view of the possibility of correlating it with the social and hu­manitarian aspects of science, formed in the traditions of European culture. The reason for this study was postmodernist interpretations of the processes of the Islamization of knowledge as ways to overcome the dichotomy of science and religion. These interpretations are based on the social, in fact, idea of the civilizational identity of Muslims living and working today in European countries (including those working in the field of science) and Muslims of the traditional Islamic East. The authors, however, associate the prospects of a re­newed interpretation of the Islamic scientific tradition with the possibility of its rethinking in the context of the post-nonclassical concept of scientific rationality. This concept makes it possible to overcome the interpretation of “western” and “eastern” knowledge, which reaches the point of opposition. Such a rethinking is unfolding today, in particular, in the course of the reinterpretation of historically established Islamized intellectual trends. The authors come to the conclusion: the Islamization of education in the East, begun by 9th century intellectuals (primar­ily from among the Muslim Ummah) on the didactic foundations laid down in the Qur’an and Sunnah, implied a rethinking of the cultural status of various fields of knowledge from the standpoint of the corresponding value orientations, which, in principle does not contradict the modern understanding of science as an axiologically oriented system. The very possibility of this kind of correlation of the value aspects of knowledge opposes the “scientific marginalization” of Is­lam and presupposes the delineation of the semantic content of Islam as a cul­tural regulator that also orientates science and Islam as a system of rigid reli­gious ideas.

scholarly journals Autoeficácia e autorregulação acadêmica contribuindo para a previsão da evasão escolar

2014 ◽  
Vol 3 (2) ◽  
Author(s):  
Demerval Rogério Masotti
Keyword(s):  
Self Efficacy ◽  
Self Regulation ◽  
Field Research ◽  
Point Of View ◽  
Economic Consequences ◽  
Educational Institutions ◽  
Theoretical Point ◽  
The People ◽  
The Social ◽  
The Subject

O construto autoeficácia está relacionado às crenças desenvolvidas pelos indivíduos em relação às ações que confiam poder realizar com sucesso em áreas específicas. É também de grande relevância nos processos de autorregulação dos sujeitos, sendo tais conceitos analisados em diferentes contextos, dentre eles o ambiente educacional, com o propósito de avaliar o comportamento dos estudantes diante dos desafios escolares. A evasão escolar é outro importante aspecto que merece destaque nos processos de avaliação institucional na área de educação, em virtude das consequências sociais, acadêmicas e econômicas. Assim, o presente estudo objetivou investigar conceitos referentes à autoeficácia e à autorregulação acadêmica, a fim de verificar se esses fatores contribuem para prever a evasão escolar, e auxiliar no planejamento de intervenções que possibilitem minimizar a evasão dos alunos. As análises indicaram que tanto a autoeficácia quanto a autorregulação acadêmica tratam-se de variáveis significativas, sendo que, do ponto de vista teórico, representam importantes preditores para a evasão dos estudantes. Portanto, o propósito da pesquisa foi alcançado, mas devido às limitações deste estudo que se baseou apenas em fontes bibliográficas, recomenda-se a realização de novas investigações que contemplem pesquisas de campo em diferentes instituições de ensino, a fim de aprofundar a compreensão sobre o assunto. Palavras-chave: Autoeficácia. Autorregulação Acadêmica. Evasão Escolar. SELF-EFFICACY AND ACADEMIC SELF-REGULATION CONTRIBUTING TO PREDICTIONOF THE ESCOLAR EVASION Abstract: The self-efficacy construct is related to beliefs developed by individuals in relation to the actions that trust can perform successfully in specific areas, it is also of great importance in the processes of academic self-regulation of the people, these concepts have been analyzed in different contexts, including the environment educational, in order to evaluate the behavior of students facing school challenges. The school evasion is another important aspect that deserves attention in institutional assessment processes in the education area, because of the social, academic and economic consequences. Thus, the present study aimed to investigate concepts related to self-efficacy and academic self-regulation to verify if these factors contribute to predict school evasion, and assist in planning interventions that enable minimize the evasion of the students. The analysis indicated that both self-efficacy and academic self-regulation are significant variables, and the theoretical point of view is important predictor for school evasion. Therefore, the purpose of the study was achieved, but due to the limitations of this study that was based only on literature sources, it is recommended to conduct further investigations that include field research in different educational institutions, to deepen understanding about the subject. Keywords: Self-Efficacy. Academic Self-Regulation. School Evasion.

scholarly journals The Importance of Studying Issues Related to the Identity of the Perpetrator from the View of Socio-naturalistic Criminology

2020 ◽  
pp. 374-380
Author(s):  
Kozlyuk L.G.
Keyword(s):  
Criminal Behavior ◽  
Practical Importance ◽  
Point Of View ◽  
Theory And Practice ◽  
Social Progress ◽  
Careful Study ◽  
Law And Order ◽  
New Approach ◽  
The Social ◽  
High Crime

The article is noted to the importance of studying issues related to the identity of the perpetrator from the view of socio-naturalistic criminology. It is emphasized that successful opposition to criminality is possible with a careful study of the identity of the perpetrator, since it is a kind of center that gives the opportunity to "work" the mechanism of criminal behavior. Therefore, all the factors that, to one degree or another, make it possible to implement such a mechanism need serious consideration. Without the use of the most effective methodological tool in the process of investigating the identity of the perpetrator, it is impossible to determine the causes and conditions of crime, and accordingly to find effective measures to counter it. In this regard, the methodological toolkit by which criminology is applied. The purpose of this study is to determine the perspective of knowing the identity of the perpetrator from the view of socio-naturalistic criminology. The study was carried out on a new progressive criminological doctrine based on the principle of social naturalism and showed that an effective mechanism of generating crime may be a socio-biological approach, provided the knowledge of the roles and limits of the action of social and biological factors in the structure of man. It is proved that understanding the identity of the offender and the properties inherent in him from the view of socio-naturalistic criminology, gives the opportunity to answer the age-old questions that interest criminologists: why a person commits a crime? And why does a person commit such a crime? It is substantiated that the study of the offender's personality from the point of view of socio-natural criminology is of great scientific and practical importance, since it allows distinguishing criminals from other people and clearly separating the causes and conditions of crime. The study of to the identity of the perpetrator from the view of socio-naturalistic criminology (criminology based on the principle of social naturalism), provides an opportunity to adequately solve the problems that arise in the field of combating crime and, thus, to ensure law and order and social progress in Ukraine. It is noted that the study of the identity of the perpetrator from the view of socio-naturalistic criminology does not lead to offsetting the achievements of different approaches to the study of the offender, which take place in criminology, on the contrary, such study, enriches the theory and practice of combating crime and helps to solve complex problems. In particular, the ratio of social and biological in the mechanism of crime; study of the properties of a person who influence the choice of a criminal act; causes and conditions of crime. A high crime rate is an indicator of the need to find new ways to solve problems related to the study of the offender's personality. Today, the study of the offender's personality from the view of the social-naturalistic doctrine solves the urgent criminological need for new methodological tools that are necessary in the study of the offender's personality. Therefore, this study attempts to show a promising methodologically new approach to the study of the identity of the perpetrator in criminology. Therefore, the problem of effective research on the identity of the perpetrator is crucial in criminology because its solution is a prerequisite for the successful counteraction of crime in our country.

FEMINISM AS A GLOBAL COMMERCIAL TREND

2020 ◽  
Vol 2 (4) ◽  
pp. 43-49
Author(s):  
MARIA BELOKRYLOVA ◽  
◽  
SERGEY LAZAREV
Keyword(s):  
Mass Culture ◽  
Negative Impact ◽  
Supply And Demand ◽  
Radical Change ◽  
Value Orientations ◽  
Social Phenomenon ◽  
Wide Audience ◽  
Market Participants ◽  
The Social ◽  
Public Consciousness

The purpose of the research. The article discusses the problem of transforming the social phenomenon of feminism into a global commercial trend, which results in a change in the essence of the movement itself as a desire of women and men to take up an equal position in society. The article analyzes the process of turning feminism into a fashion trend of the XXI century under the influence of global commercial firms using this movement to attract a wide audience, meet consumer demand and increase their popularity. Market participants, following the law of supply and demand, adopt radical manifestations of the women's movement to create more resonance for their advertising campaigns. Thus, the use of the ideology of feminism in its products becomes a factor in the successful development of firms in the market. The purpose of the study is to show how this fact influences the rethinking of the traditional postulates of the movement, what impact the mass popularization of the changed value orientations of feminism has on public consciousness. Result. As a result of the study, the authors conclude that interference with the social phenomenon of feminism of mass culture and propaganda has led to the substitution of movement’s values and the replacement of one standard with another. Thus, there has been a transition from the striving for mutual respect for men and women and the observance of rights and freedoms in gender relations to the destruction of everything patriarchal in society and the necessity to live according to the principles established by the new women's community. The authors conclude that such a rethinking of feminism threatens a radical change in society. Commercial structures, popular culture and other objects broadcasting the values of radical feminism affect people’s consciousness, which leads to increased aggressiveness of the movement itself and instability of the social system. In addition, the authors note the negative impact of the commercialization of feminism on its understanding in the Russian Federation. Today the movement in Russia is not widespread, because based on the image broadcast by commercial structures, it is assessed as a categorical and radical phenomenon, which is far from its original meaning.

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