Vom Push zum Pull – Der Perspektivewechsel in der Wertschöpfungskette von Forst- und Holzwirtschaft | From push to pull: a shift in the perspective of the value chain of forestry and wood management

Forestry management – contrary to general public awareness of the matter – is a branch in the process of undergoing dynamic changes. Impulses for these changes come in part from actors and others involved in the «timber value chain» and in part from outside influences. Today, in addition to numerous other effects, these dynamics have led to a situation where«timber chain» supply flows are no longer initiated and mobilised exclusively by what the forest owner fells and offers to customers, but above all by more specialised wood customers with an increasing appetite for wood who articulate their increasing impatience by the means of market forces. Over the years the traditional push effect has thus given way to a pull effect. Forest owners are obliged to react to this development and to seek, together with others-for instance with universities and their faculties-out suitable future strategies. In turn and without a doubt this will impact on the education and training of forest academics, as well as on the self-understanding of forestry employers.