CONSUMER BEHAVIOUR ANALYSIS IN THE SPORTS BETTING MARKET

2021 ◽  
Vol 14(63) (1) ◽  
pp. 9-18
Author(s):  
Ștefan Bulboacă ◽  
Ovidiu Mircea Țierean
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Sports Betting ◽  
Financial Resources ◽  
Decision Making Process ◽  
Economic Implications ◽  
Behaviour Analysis ◽  
Betting Market

This paper aims to evaluate the sociological and economic implications that the sports betting industry has over the consumers financial resources and on the psyche of the consumers. The aim of the research is to gather information about the sports bettor’s behaviour, motivations, expectations, his decision-making process, the factors that influence his choices, their perspective about skill and chance and the overall management of the betting activity.

Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Bushra Mahadin
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
International Marketing ◽  
Current Trend ◽  
Switching Behavior ◽  
Future Research ◽  
Decision Making Process ◽  
Customer Switching ◽  
Electrical Vehicles

Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes

scholarly journals RISK OF OVERINVESTMENT IN MUNICIPALITIES

2017 ◽  
Vol 16 (3) ◽  
pp. 63-71 ◽  
Author(s):  
Łukasz Satoła
Keyword(s):  
Decision Making ◽  
Public Services ◽  
Financial Resources ◽  
Decision Making Process ◽  
Business Activity ◽  
Benefit Analysis ◽  
Resources Management ◽  
Public Resources ◽  
Cost And Benefit Analysis ◽  
The Cost

This article describes investment activities of self-government territorial units. Its aim is to present the importance of investments for the provision of public services by municipalities. The opinions of the respondents about the causes of excessive or misguided investments and the ways of reducing their scale were presented. Surveys were conducted in 2015 and the temporal scope of the analysis is 2009–2014. The importance of investments for the provision of public services, shaping the living conditions of inhabitants, and conducting business activity were described. Based on that, overinvestment was identified as a negative trend in public resources management. The most frequent causes of excessive investment are megalomania of the municipality authorities and their desire to gain the support of the inhabitants (voters). Another important aspect is the lack of sufficient social control in the decision-making process regarding investment tasks execution. It was also demonstrated that overinvestment is due to the purpose of spending financial resources, not to the relative amount of investment expenses. Among the actions preventing excessive or misguided investments, the cost and benefit analysis was indicated the most often. Using strategic planning tools is also beneficial for the effectiveness of investing in self-government.

scholarly journals Fogyasztói magatartás a hazai utazási szolgáltatások piacán - a hibrid vásárlói magatartás vizsgálata (Consumer behaviour on market of the Hungarian travel services – Examination of hybrid consumption)

2010 ◽  
pp. 50-62
Author(s):  
Ágnes Neulinger ◽  
Judit Simon ◽  
Kata Kelemen ◽  
Ágnes Hofmeister Tóth ◽  
Edit Bódi
Keyword(s):  
Decision Making ◽  
Quantitative Analysis ◽  
Consumer Behaviour ◽  
Total Sample ◽  
Decision Making Process ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
Travel Services

A szerzők kutatási projektjükben a hazai lakosság utazással kapcsolatos fogyasztási, vásárlási magatartását vizsgálták, különös tekintettel a hibrid fogyasztói viselkedés alakulására. A kutatás a rendszeresen utazó vagy az utazás iránt érdeklődő csoportra terjedt ki. Az első, kvalitatív fázisban a nyaralás értelmezését, a keresés és döntés kritériumait tárták fel, majd következő lépésben statisztikai elemzésekkel vizsgálták a fogyasztói magatartás jellemzőit. Indexszámítás alapján besorolták a válaszadókat a hibrid fogyasztás kategóriáiba. Besorolásuk szerint a megtakarításorientált olcsón vásárlók és a komfortorientált márkavásárlók jelentik a legnagyobb csoportokat, az előbbi 31,9%-ot, az utóbbi 29,6%-ot képviselve a mintában. A megtakarítás-orientált márkavásárlók 21%-ot, a komfortorientált olcsón vásárlók 17,5%-ot tesznek ki. Elemzésük igazolta, hogy a hibrid vásárlói magatartás elméleti megközelítése jól használható a hazai utazási piac elemzésekor. ________ Recent study examines travelling behaviour in Hungary with special emphasis on hybrid consumption. Using qualitative and quantitative analysis the study explore the decision making process related to hybrid consumption in travel services. Based on indexes the authors classified respondents into categories of hybrid consumption. According to their classification the main groups are savings-oriented budget shoppersand comfort-oriented brand shoppers, representing 31,9% and 29,6% share in the total sample, accordingly. Based on their analysis the approach of hybrid consumption proved to be useful to analyse consumer behaviour in travel services.

Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework

2018 ◽  
Vol 18 (3) ◽  
pp. 270-306
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Consumer Decision ◽  
Integrative Framework ◽  
New Perspective

As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.

scholarly journals Marketing Based Decision Making Process in Engineering Design

2018 ◽  
Vol 7 (4.36) ◽  
pp. 854
Author(s):  
K. Palani Raj ◽  
G. Veeramani
Keyword(s):  
Decision Making ◽  
Engineering Design ◽  
Design Process ◽  
Consumer Behaviour ◽  
Decision Making Process ◽  
Risk And Uncertainty ◽  
Design Decisions ◽  
Different Types ◽  
Important Study ◽  
Process Manufacturing

Marketing based decision making process in engineering design is an important study required for industries. How to take efficient decision in design that influence marketing? Most of the engineering design decisions are based on consumer behaviour. Decision making in risk and uncertainty in engineering design is an important phenomenon. Cost and time are the two important factors that results loss because of inefficient decision and it affects marketing. Problems involved in marketing based engineering design and decision making process in solving problems is elaborately studied in this journal. How to choose a design in various alternatives, design process, manufacturing feasibility, material and methodology are the important factors that influences decision making in engineering design for marketing. Different types of theories in decision making process that helps in taking proper decision were studied in this journal. This study is based on data taken from various Research & Development centre in Industries. 

Global Consumer Behaviour in Luxury Goods Markets

2016 ◽  
pp. 1-28 ◽  
Author(s):  
Yuping Li
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Past Research ◽  
Cultural Dimensions ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Luxury Brands ◽  
Luxury Goods ◽  
Factors Affecting ◽  
Research Findings

In this chapter, the author presents an overview on global consumer behaviour in luxury goods markets. The discussion is based on the classic theories of consumer decision-making process and the important factors affecting the decision-making process. As global consumer behaviour in luxury goods markets is greatly affected by cultural differences, Hofstede's cultural dimensions theory is used to explain the various consumption behaviours displayed by consumers from different parts of the world. Past research findings are summarised, examples of consumer behaviours and appropriate marketing strategies implemented by luxury brands are also presented to assist readers for a better understanding of the topic.

Consumers and Communities

2017 ◽  
pp. 54-94
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Community Building ◽  
The Internet ◽  
Decision Making Process ◽  
Marketing Department ◽  
Brand Communities ◽  
New Politics ◽  
Active Consumer

The Internet has transferred the power from the brand to the customer, evolving the latter to a “prosumer” (pro-active consumer) that demands more access to the brand decision making process. This change calls for new politics inside the marketing department and introduces a new challenge for the strategic marketer: to invite and involve consumers in brand communities populated of like-minded members, in order to fulfill their fundamental psychological goal for belongingness. In this chapter we discuss the characteristics and the specifics of community building, as it emerges as a great means to the end of loyalty building. Additionally, we attempt to decode the consumer behaviour online, in order to develop useful tools for segmentation and targeting, adapted to the new elements of what consumer perceives as value.

scholarly journals Bonusz Agro Cooperative: loan options

2020 ◽  
Vol 23 (2) ◽  
pp. 301-312
Author(s):  
Tamas Mizik
Keyword(s):  
Decision Making ◽  
Agricultural Production ◽  
Agricultural Land ◽  
Investment Decision ◽  
Financial Resources ◽  
Decision Making Process ◽  
Industrial Site ◽  
Storage Facility ◽  
Legal Form

Cooperation of producers is essential in agricultural production. The producer group is the official organization of the European arable sector. The Bonusz Agro producer group was established in 2015, and its legal form is cooperative. They use cooperative principles such as the democratic decision-making process ‘one member – one vote’ principle for both significant and insignificant decisions, unlike some other cooperatives. The management of the cooperative is considering investing in a new industrial site. This new site will be for cleaning/drying the produce, and storing it in a new storage facility, among other things. The company currently lacks sufficient financial resources to make this investment possible. One of the obstacles to obtaining the necessary finances is the lack of collateral the organization has control over. This case study examines the investment decision. The main focus is on how the organization can enlist the contribution of all members. The most delicate part of the decision-making dilemma is that all members would have to offer some of their own assets as collateral. These assets would be part of their agricultural land, which is necessary to obtain the required external financial resources from banks.

scholarly journals Design Principles For Retail Return Policies

2021 ◽  
Author(s):  
Konstantin Loutsenko
Keyword(s):  
Decision Making ◽  
Customer Satisfaction ◽  
Consumer Behaviour ◽  
Decision Making Process ◽  
Supply Chain Optimization ◽  
Product Characteristics ◽  
Return Policies ◽  
Return Policy ◽  
Retail Organizations ◽  
Level Of Importance

Based on an analysis of prior literature on consumer behaviour and reverse logistics, this study proposes a model for the design of returns policies that includes considerations for costs, logistics requirements, and consumer behaviour. The case study investigations yielded several important findings. Product characteristic concerns seem to have a low level of importance in the decision-making process of return policy establishment. Practitioners that are responsible for creating effective return policies seem to not place great importance on either product characteristics or supply chain optimization. Using case analysis, this study explored the decision-making process of return policy creation and found that customer satisfaction and organization-specific concerns have a high level of importance in the returns creation process. The results indicate that the current models and frameworks for return policies need to be re-examined, in order to reflect the practical realities of the environment and constraints in which organizations operate. A review of the literature suggests that retailers consider a product's return policy a source of competitive advantage that can increase customer satisfaction and overall profitability. However, the existing research into returns policies focuses mainly on optimizing product flows and minimizing the financial cost of returns, rather than examining the inter-relationships between multiple constructs such as customer satisfaction, product characteristics, logistic constraints and consumer behaviour. This is problematic because it creates a disconnect between the considerations that the practitioners take into account and the considerations that are included in the current models for returns policy establishment. For retail organizations, the returns process can have a significant impact on costs and customer satisfaction due to the unique logistics costs and customer interactions in the returns process. Based on an analysis of prior literature on consumer behaviour and reverse logistics, this study proposes a research framework for the design of returns policies for retailers that considers the impacts of a specific return policy on costs, logistics requirements, and consumer behaviour. The study uses the proposed framework to identify, highlight, and catalog the different influences and considerations that retail and manufacturing organizations face during the creation of a return policy in the retail environment. The case study investigations yielded several important findings. First, product characteristic concerns seem to have a low level of importance in the decision-making process of return policy establishment. The study finds that practitioners that are responsible for creating effective return policies do not place great importance on either product characteristics or supply chain optimization. Second, this study found that most of the current models on return policy creation do not include customer satisfaction and organizational concerns. Using case analysis, this study explored the decision-making process of return policy creation in three retail organizations and found that customer satisfaction and organization-specific concerns actually have a high level of importance in the returns creation process. By using current models on return policy establishment and using empirical results, this study proposes a tentative theory by outlining the propositions for the design of a returns policy in retail organizations. The results of this study are based on organizational data as well as interviews conducted with persons who are directly involved in the returns process for their organization. The results indicate that the current models and frameworks for return policies need to be re-examined, in order to reflect the practical realities of the environment and constraints in which organizations operate.

The Effects of Scent on Consumer Behaviour in Maltese Mid-Range Restaurants

2020 ◽  
Vol 4 (1) ◽  
pp. 107-119
Author(s):  
Rebecca Camilleri ◽  
Melvin Mizzi
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Statistical Tests ◽  
Research Question ◽  
Decision Making Process ◽  
Start Time ◽  
Business World ◽  
Five Senses ◽  
Convenience Sampling ◽  
The Relationship

The business world is run by marketing communications. Marketeers are interested in the consumer’s decision-making process leading to a potential sale. Marketing can target any of the five senses and this research focuses on the sense of smell and ultimately its effects on the behaviour of consumers. Reference to older methodology is made along the study due to its remaining relevance to this day and age. This study seeks to assess the relationship, if any, between scents and consumer behaviour. More specifically, the objective was to assess if lavender and citrus scents impact a customer’s dining experience in terms of money and length of time spent in mid-range restaurants in Malta. The experiment in this study was conducted in three restaurants. The restaurants were chosen according to specific standards highlighted in the methodology using convenience sampling. Three consecutive Fridays and Saturdays, were allocated to test the identified scents where the start time, end time, number of guests, total experience time and sales per table were noted. Once the experiments were carried out for all three restaurants, two statistical tests were conducted to prove whether the results were statistically significant, thereby providing answers to the research question. The findings from this study suggest that scents did not statistically explain the results of time and money spent in restaurants by consumers. Following this result, a number of alternative factors for the statistical insignificance of scent on consumer behaviour, were suggested.

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