scholarly journals ANALYSIS OF THE EFFECTIVENESS OF PB DJARUM ADVERTISING SCHOLARSHIP USING THE EPIC METHOD IN 2020

2021 ◽  
Vol 2 (3) ◽  
pp. 347-359
Author(s):  
Muhammad Abdul Muis ◽  
Juhari Juhari ◽  
Mila Rachmawati

This study aims to analyze about strategy effectivity of Empathy, Persuasion, Impact, and Communication (EPIC) PB Djarum. The used research methodology is a qualitative descriptive method with cross-section and primary data obtained from questionnaires, which is subsequently processed in the form of presentation of tables and charts. The used mechanical sampling is a purposive sampling method from data in 2020. The use of data analysis is using score calculation of EPIC method and calculation of effectivity level of it. The results of this study show that the variable Empathy score was 3.32 which is within the range of effective scale, variable Persuasion result of 3.26 is within the range of effective scale, variable Impact obtained a yield of 3.11 which is within the range of effective scale, Communication variables obtained results of 2.99 which is within the range of effective scale. These results indicate that strategy in the promotion of PB Djarum using EPIC method is effective as media promotion of PB Djarum. The overall value of empathy, persuasion, impact, communication on the EPIC rate is 3.17. It means the EPIC method is effective in promoting the films that will be shown at PB Djarum and can be used as one of the marketing tools.

2020 ◽  
Vol 8 (4) ◽  
pp. 721
Author(s):  
Waridat Ilahiyat Syam ◽  
Iskandar A M ◽  
Gusti Eva Tavita

Lots of local wisdom with local people. In other words, local wisdom can be implemented as ideas, values, local views that are wise, full of wisdom, good value, which are embedded and followed by members of the community. Therefore, local wisdom can be defined as noble values contained in local cultural assets, in the form of traditions, ideas, and life motto. The Baduy community in Kanekes Village, Leuwidamar Subdistrict, is one of the tribes in Indonesia which until now still maintains the values of local wisdom that they have and believe in, amidst the advancement of civilization around them. Research on the local wisdom of the Baduy Tribe in Kanekes Village, Leuwidamar Subdistrict, Lebak Regency, Banten Province aims to see the local wisdom of the Baduy Tribe in utilizing forest resources by the Baduy tribe for the sustainable use of non-timber forest products in the form of forest honey. The types of data taken in this study are primary data and secondary data. Primary data was obtained from the results of interviews with the community in the Baduy Tribe, Kanekes Village, Leuwidamar District, Lebak Regency, Banten Province, Banten Province. Secondary data were complementary data obtained from references which included general conditions of the location, socio-cultural conditions, activities and others. The research was conducted using the snowball sampling method and also using a qualitative descriptive method fpr compiling the result of the research on local wisdom of the baduy tribe.Keyword: Baduy Tribal, Forest Honey, Local Wisdom


2019 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Nopri Yulia ◽  
Weni Nelmira

AbstrakMasalah dalam  penelitian ini yaitu masyarakat Kabupaten Tebo selama ini hanya mampu menikmati batik secara fungsional saja tanpa mengetahui nama dari bentuk motif apalagi makna filosofis yang terkandung. Penelitian ini bertujuan untuk mendeskripsikan desain motif yang meliputi motif utama, motif pelengkap, dan isen-isen. Metode penelitian ini menggunakan metode deskriptif kualitatif. Jenis data berupa data primer dan data sekunder. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisa data dilakukan dengan teknik analisis model interaktif. Hasil penelitian menunjukkan bahwa motif yang terdapat pada Rumah Batik Tebo terdiri dari 12 motif yaitu motif tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Kata Kunci: modul, media pembelajaran, teknologi, busana.AbstractThe problem in this study is that the people of Tebo Regency have only been able to enjoy batik functionally without knowing the names of the motifs especially the philosophical meanings contained. This study aims to describe the motive design which includes the main motives, complementary motifs, and isen-isen. This research method uses a qualitative descriptive method. Types of data in the form of primary data and secondary data. Collecting data trough obsevation, interviews, and documentation. Data analysis techniques are carried out by interactive model analysis techniques. The results showed that the motifs found in Rumah Batik Tebo consisted of 12 motifs, namely motifs tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Keywords: design, motif batik, batik tebo.


JURISDICTIE ◽  
2012 ◽  
Author(s):  
Abd. Rozaq

<div><p>Efficiency of Zakat becomes the most vital source of funds that can be utilized for the welfare of the community, especially to alleviate people from poverty and eliminate social inequality, and therefore this sector is used as a measure of success of a Baz / LAZ in Malang. This study used a qualitative descriptive method with sociological or empirical approach, in data collection using interviews and documentation so that primary data is the result of interviews and the data available at the Office Baz Malang. While in data analysis using descriptive manner. The results of this study indicate that the utilization of funds Baz ZIS in Malang Regency is in conformity with article 16 of Law No.38 of article 1, but in article 2 of this Baz Malang Regency is not maximized due to lack of cooperation among managers with mustahiq.<br />Pendayagunaan zakat menjadi sumber dana yang paling vital sehingga dapat dimanfaatkan bagi kesejahteraan masyarakat terutama untuk mengentaskan masyarakat dari kemiskinan dan menghilangkan kesenjangan sosial, oleh karena itu sektor ini dijadikan sebagai tolak ukur tingkat keberhasilan sebuah BAZ/LAZ di Kabupaten Malang. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan sosiologis atau empiris, dalam pengumpulan data menggunakan metode wawancara dan dokumentasi sehingga data primernya adalah hasil wawancara dan data yang ada di Kantor BAZ Kabupaten Malang. Sedangkan dalam analisa data menggunakan cara deskriptif. Hasil penelitian ini menunjukkan bahwa pendayagunaan dana ZIS di BAZ Kabupaten Malang sudah sesuai dengan UU No.38 pasal 16 pasal 1, akan tetapi pada pasal 2 ini BAZ Kabupaten Malang belum maksimal disebabkan kurang adanya kerja sama antar pengelola dengan mustahiq.</p><p> </p></div>


JURISDICTIE ◽  
2012 ◽  
Author(s):  
Abd. Rozaq

<div><p>Abstract<br />Efficiency of Zakat becomes the most vital source of funds that can be utilized for the welfare of the community, especially to alleviate people from poverty and eliminate social inequality, and therefore this sector is used as a measure of success of a Baz / LAZ in Malang. This study used a qualitative descriptive method with sociological or empirical approach, in data collection using interviews and documentation so that primary data is the result of interviews and the data available at the Office Baz Malang. While in data analysis using descriptive manner. The results of this study indicate that the utilization of funds Baz ZIS in Malang Regency is in conformity with article 16 of Law No.38 of article 1, but in article 2 of this Baz Malang Regency is not maximized due to lack of cooperation among managers with mustahiq.<br />Pendayagunaan zakat menjadi sumber dana yang paling vital sehingga dapat dimanfaatkan bagi kesejahteraan masyarakat terutama untuk mengentaskan masyarakat dari kemiskinan dan menghilangkan kesenjangan sosial, oleh karena itu sektor ini dijadikan sebagai tolak ukur tingkat keberhasilan sebuah BAZ/LAZ di Kabupaten Malang. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan sosiologis atau empiris, dalam pengumpulan data menggunakan metode wawancara dan dokumentasi sehingga data primernya adalah hasil wawancara dan data yang ada di Kantor BAZ Kabupaten Malang. Sedangkan dalam analisa data menggunakan cara deskriptif. Hasil penelitian ini menunjukkan bahwa pendayagunaan dana ZIS di BAZ Kabupaten Malang sudah sesuai dengan UU No.38 pasal 16 pasal 1, akan tetapi pada pasal 2 ini BAZ Kabupaten Malang belum maksimal disebabkan kurang adanya kerja sama antar pengelola dengan mustahiq.</p><p>Kata Kunci: Pendayagunaan, Prioritas, pelaksanaan.</p></div>


2018 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ria Manurung

Research conducted to obtain empirical evidence how the influence of independent variables of intellectual intelligence to accounting with moderating variables of emotional and spiritual intelligence. The research method used is descriptive quantitative with explanatory descriptive or explanatory research. This method is an explanatory research that proves the existence of causal relationship of independent variable (independent variable) that is intellectual intelligence; moderating variable (emotional and spiritual intelligence); and dependent variable (accounted dependent variable). Research begins by conducting library search, followed by primary data collection conducted by using questionnaires and secondary data through data analysis. And for the use of data analysis consists of descriptive analysis, classical assumption test and verification analysis with the method of Moderated Regression Analysis (MRA). This study is a census study with homogeneous and limited population of 92 students, all students of Accounting Graduate Program at UNSOED. Conclusion of research result that is: (1) Intellectual intelligence have influence either positively or signifikan to accountancy. Thus intellectual intelligence can lead students to more easily understand accounting, (2) Intellectual intelligence can be strengthened by emotional intelligence on accounting both positively and significantly. (3) Spiritual intelligence can strengthen the influence of intellectual intelligence on accounting both positively and significantly.


Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).


Author(s):  
Frendly Matulessy ◽  
Dionisius Bawole

This study aims to measure the performance of fish auction process in Arumbai Market in Ambon. Primary data were collected from 43 respondents through observation and direct interview based on questionnaire. Data was analysed by qualitative descriptive method, importance performance analysis method (IPA) and gap analysis, and value for money method. The results show that: 1). There are three auction process activities namely pre auction, auction, and post auction; 2). Fisherman's satisfaction level is 67% and merchant satisfaction is 81%; and 3). The auction performance of the economic aspect is less economical, with the final value of 83%, while the fish auction performance from the efficiency aspect is less efficient with the value of 76%. For that, it needs additional officers to manage fish auction place (TPI) in Arumbai Market. In addition, the fish auction facilities (TPI) in Arumbai Market needs to be improved.


2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction


2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Elza Finnora

The aim of this study was to analize the influence of services quality and corporate image on the satisfaction of customers. Primary data was obtained from customers of Standard Chartered Bank through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that services quality and corporate image positively and significant influenced the satisfaction of customers. The conclution of this study is that services quality was dominant than corporate image in influencing the satisfaction of customers.


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