scholarly journals Everyday life information means while reflecting in the individual consciousness on postmodern reality background

Author(s):  
Viktoriia Voshchenko ◽  
Iryna Denysovets ◽  
Olena Vdovina

The purpose of the article is a detailed analysis of information means of reflecting objective reality,in an individual consciousness in a postmodern society. The methodology is based on the use of activity,systemic, socio-cultural approaches, as well as methods of comparative and terminological analysis. Thescientific novelty of work is that the means of reflecting everyday reality in the individual consciousness areinvestigated. Mechanisms of influence of information technologies of mass communication on social identity,lifestyle, and culture, in general, are analyzed. It has been proved that social and cultural phenomena such aspost-folklore, ritualization, mythology, enigmatic narratives play an important role in the process of awarenessof objective reality. It is justified that the consciousness of the individual is in a total space created by masscommunication, and therefore the perception of everyday reality occurs under the influence of informationtechnologies. A significant role in modern society is played by the processes of demassification of everydaylife, which generate pluralism and a variety of thoughts; entertainment and humor are the main factors inthe manipulation of individual and social consciousness. Conclusions. Postmodern reality determines theemergence and development of such phenomena of everyday life, which turn into an important means ofinfluencing the social, and especially the individual consciousness. Everyday life through means of masscommunication is reflected as an image of reality in the individual’s brain, is realized and reproduced as asubjective reality. Scientific exploration in this area will always be relevant since everyday life in modernpostmodern society is an important specific source of society development, the meeting space of philosophy,psychology, social communications, and culture. In our further research, we plan to study in more detail theimpact of post-folklore on the consciousness of the individual in postmodern reality.Keywords: subjective reality, everyday life, enigmatic narratives, mythologization, ritualization, postfolklore, postmodernism, demassification.

2018 ◽  
Vol 67 (5) ◽  
pp. 1
Author(s):  
Oleksandr M. Romanukha

This article deals with the issue of updating the principles of creation of e-textbooks via graphical interface. The close attention has to be paid to the transformation of the modern society where the new generation of people uses computers, smartphones and tablets not only as working tools but as the means of discovering the world as well. Therefore the graphical interface is considered the code of understanding the information environment. It is emphasised that the spread of information technologies and information transmission and processing methods have become an integral element of human thinking and perception of the world. Getting most of their information through the Internet modern people perceive process and memorize it according to the principles of the interface and programming languages. In this regard graphical interface is seen as the fundamental of the e-textbook visualization. The article presents the model description of the e-textbook “History of Ukraine” visualized as the cube. Each tier in this cube describes the cultural stratum of the epoch and shows the general dynamics of historical development. Each plane in this cube analyses the content of each problem. Studying every part, students open consistently the horizontal cube stratums and see the topics of the epoch represented by the graphical interface device. Every topic contains visualized scheme with hyperactive dates and surnames with zero traditional text with hyperlinks. The advantage of such e-textbook structure is to rise student cognitive activity due to the new principles of the educational material visualization. The e-textbook interface is intuitive; it can be updated and used to get the insight into selected topics and questions. It has means to activate the resources of human higher nervous system taking into account the individual features of students and topics they are studying. Attention is drawn to the fact that scientific progress has been made possible largely thanks to the improvement of semiotics, that is, the development of our language, especially those of its branches, as the language of symbolic logic, rather than by improving brain function.


Author(s):  
M.B. Diimetova ◽  

In the article, the author comments on the concept of communication. Opinions are expressed about the place of information technologies in the formation of public consciousness today. It raises questions about the global development of the Internet, its impact on the integrity of not only one state, but also the world, the benefits and harms. Currently, in the era of progressive development of scientific technologies, the concept of communication has become not just an obsessive, but a subconscious concept. The translation of this term from the Latin communicatio comes in the sense that communicatio is universal. In a broad sense, it can be interpreted as ways and channels of communication with the ability to perceive and distribute various information. We should know that communication is not only an object of several social disciplines, but also an object of exact sciences.


2021 ◽  
Author(s):  
Rebecca Jane Scarratt ◽  
Ole Adrian Heggli ◽  
Peter Vuust ◽  
Kira Vibe Jespersen

Sleep problems are increasing in modern society. Throughout history, lullabies have been used to soothe the sleep of children, and today, with the increasing accessibility of recorded music, many people report listening to music as a tool to improve sleep. Nevertheless, we know very little about this common human habit. In this study, we elucidate the characteristics of music used for sleep by extracting the features of a large number of tracks (N = 225,927) from 989 sleep playlists retrieved from the global streaming platform Spotify. We found that compared to music in general, music used for sleep is softer and slower; it is more often instrumental (i.e. without lyrics) and played on acoustic instruments. Yet, a large amount of variation was found to be present in sleep music, which clustered into six distinct subgroups. Strikingly, three of these subgroups included popular mainstream tracks that are faster, louder, and more energetic than average sleep music. The findings reveal previously unknown aspects of sleep music and highlight the individual variation in the choice of music for facilitating sleep. By using digital traces, we were able to determine the universal and subgroup characteristics of sleep music in a unique, global dataset. This study can inform the clinical use of music and advance our understanding of how music is used to regulate human behaviour in everyday life.


2021 ◽  
Vol 6 (105) ◽  
pp. 163-175
Author(s):  
OLGA V. SMIRNOVA ◽  
LUDMILA P. TIKHONOVA

The authors consider the issue of civic engagement among students as one of the significant tasks of studying at university. In modern society, thanks to information technologies, the number of possibilities to manipulate public and individual consciousness, to involve young people in protest actions including illegal activities has increased significantly. Studying at university should contribute not only to the development of professional competencies, but also to the development of active civic engagement among students, since it is the youth who is responsible for the future of our country. As an example of solving an education problem, the authors present a training module on philosophy applying active teaching methods when studying the topic “Russia - West - East in the dialogue of cultures”.


2019 ◽  
Vol 10 (4) ◽  
pp. 9-22
Author(s):  
D.A. Khoroshilov

Psychology of social cognition as the construction of the image of the social world requires addition of the concept of deep mediatization (N. Couldry, A. Hepp). In the frames of modern sociology and cultural-historical psychology it should be talked about the mediatized construction of the image of the world, mediated by the language of mass communication. The code of media language — not verbal, but visual — is analyzed in the epistemological and methodological contexts of the visual turn in the humanities. The realization of this trend in Russian psychology is the aesthetic paradigm of the everyday life (T. Martsinkovskaya, M. Guseltseva, D. Khoroshilov). Its main idea is the comparative analysis of the languages of the scientific concepts and art and media images, what allows to explicate visibility optics of the everyday life in the modern society. The article concludes with the aesthetics and psychological explanation of the phenomena of deep mediatization of social cognition from Nicola Gogol to the popular TV series «Black mirror».


2020 ◽  
Vol 72 (2) ◽  
pp. 566-575
Author(s):  
U. Ospanova ◽  
◽  
I. Akoyeva ◽  
◽  
◽  
...  

The development of automated information systems for evaluating electronic media is becoming increasingly important due to the exponential increase in the volume of information in the world. Since mass communication is a complex interactive process that involves the active interaction of various agents participating in the process, a qualitative assessment of the news space involves the use of a multi-agent approach to take into account the opinions and respect the parity of all stakeholders in the mass communication process. Based on the results of the survey, thematic news areas of interest to certain categories of society were identified.Thematic areas that the population of the Republic of Kazakhstan considered socially significant, thematic areas were identified that have 4 types of media impact on sustainable personal development. The article describes the methodological aspects of the implementation of a multi-agent approach to working with the corpus of news texts in the development of information technologies and systems to stimulate sustainable development of the individual.


2021 ◽  
Vol 27 (2) ◽  
pp. 97-102
Author(s):  
I. Pomanova ◽  

The greatest minds of antiquity laid the foundation for the science of persuasion, that is, an ability to persuade the listener to a given point of view. The sophists were particularly successful in this. The works of the classics show how complex the process of persuasion is. To convince means to make you believe that you are right. The relevance of the study of this topic is due to the rapidly increasing influence of the media on the modern society formation and management of the masses. Taking into account a fairly large number of publications, the problem is not studied in detail, despite the fact that technologies are rapidly developing. The steady interest of researchers in this problem is determined by its significance in society. The object of the study is manipulation in management. The subject of the study is media techniques as a tool for mass management. Method of argumentation is citation of references. The objectives of the study are to characterize the manipulative techniques of the media; describe management technologies; classify manipulation tools. The purpose of the study is to scientifically substantiate the effectiveness of using manipulative media technologies as a management tools and to consider the practical implementation’s forms of this phenomenon. The research methodology is based on the principle of objectivity, universal connection and development. Research methods. The research was based on traditional general scientific methods; methods of induction, deduction, and interpretation have been actively used. Conclusion. Manipulation appears as a socio-psychological phenomenon aimed at a person. At the same time, the tools of manipulation are ideas, forms, techniques, and methods. Manipulative influence in the framework of mass communication takes the form of commercial and political propaganda. The media sets the tone in public discussions and disputes. The influence of mass media on the modern society functioning is rapidly increasing. Manipulative technologies used to influence public consciousness are very diverse. They provide a great variety of opportunities for the formation and strengthening of values, attitudes, and behaviors. For the purposes of communicative influence, the media actively use traditional technologies and create new ones that allow opening up great opportunities for manipulation. This phenomenon is the object of the scientists’ close attention. It is concluded that the media use a wide range of manipulative technologies: both traditional and innovative. They allow you to influence both the individual and the society as a whole in order to control the public consciousness and introduction of specified behaviors into it. The development of manipulative media techniques allows the authorities to introduce the necessary attitudes to the masses


2020 ◽  
Vol 3 (152) ◽  
pp. 134-140
Author(s):  
O. Tymoshenko ◽  
◽  
I. Savytska ◽  

The author made a theoretical analysis of the impact of communication and expression of emotions in social networks on the individual. The conditions of origin, distribution and use of social networks in the formation of a new social environment for the implementation of social ties are considered. The properties of social networks and their impact on modern society are analyzed. In recent decades, attention to emotions has grown again among scientists from various disciplines: psychology, psychiatry, neurobiology, cognitive sciences, computer science, sociology, economics and many others. It is noted that social networks have helped us become closer to our friends, even at a long distance. The urgency of the topic is due to the urgent need to study the features of social networks as a type of social structures formed as a result of the development of electronic social communications.


2020 ◽  
Vol 3 (1) ◽  
pp. 68-82
Author(s):  
Feruza Davronova ◽  

The intensification of socio cultural changes in modern society leads to increased individualization of social life, that is, to an increase in the significance of the individual. It is necessary to develop a new paradigm of thinking about relations between men and women, study its influence on the formation of public and individual consciousness in the spirit of humanity, tolerance, wisdom, determination, overcome unequal gender views and stereotypes


2021 ◽  
Vol 32 (1) ◽  
Author(s):  
Alexander Khorin ◽  
Ekaterina Voronova

Information flows, without which it is impossible to imagine a modern society and its cultural environment, penetrate into all spheres of an individual’s life thanks to digital technologies. As a result, social processes experience drastic changes in the ways and forms of cognition and transformation of the surrounding reality, as well as in the processes of formation and representation of the individual in society. As a result of the development of digital information technologies, significant changes have occurred in the living space and the perception of time by a person of the 21st century. The Internet has formed its own unique information space, with its own special social and technological characteristics. A virtual network is a space for global communication and high-speed data dissemination, as well as an environment for people’s interaction that is not limited by the barriers of traditional mass media. All this has created a new type of culture – the culture of virtual reality, since our reality consists mainly of everyday virtual experiences.


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