scholarly journals The Role of Visuals in the Communication Process

2021 ◽  
Vol 32 (1) ◽  
Author(s):  
Alexander Khorin ◽  
Ekaterina Voronova

Information flows, without which it is impossible to imagine a modern society and its cultural environment, penetrate into all spheres of an individual’s life thanks to digital technologies. As a result, social processes experience drastic changes in the ways and forms of cognition and transformation of the surrounding reality, as well as in the processes of formation and representation of the individual in society. As a result of the development of digital information technologies, significant changes have occurred in the living space and the perception of time by a person of the 21st century. The Internet has formed its own unique information space, with its own special social and technological characteristics. A virtual network is a space for global communication and high-speed data dissemination, as well as an environment for people’s interaction that is not limited by the barriers of traditional mass media. All this has created a new type of culture – the culture of virtual reality, since our reality consists mainly of everyday virtual experiences.

2018 ◽  
Vol 67 (5) ◽  
pp. 1
Author(s):  
Oleksandr M. Romanukha

This article deals with the issue of updating the principles of creation of e-textbooks via graphical interface. The close attention has to be paid to the transformation of the modern society where the new generation of people uses computers, smartphones and tablets not only as working tools but as the means of discovering the world as well. Therefore the graphical interface is considered the code of understanding the information environment. It is emphasised that the spread of information technologies and information transmission and processing methods have become an integral element of human thinking and perception of the world. Getting most of their information through the Internet modern people perceive process and memorize it according to the principles of the interface and programming languages. In this regard graphical interface is seen as the fundamental of the e-textbook visualization. The article presents the model description of the e-textbook “History of Ukraine” visualized as the cube. Each tier in this cube describes the cultural stratum of the epoch and shows the general dynamics of historical development. Each plane in this cube analyses the content of each problem. Studying every part, students open consistently the horizontal cube stratums and see the topics of the epoch represented by the graphical interface device. Every topic contains visualized scheme with hyperactive dates and surnames with zero traditional text with hyperlinks. The advantage of such e-textbook structure is to rise student cognitive activity due to the new principles of the educational material visualization. The e-textbook interface is intuitive; it can be updated and used to get the insight into selected topics and questions. It has means to activate the resources of human higher nervous system taking into account the individual features of students and topics they are studying. Attention is drawn to the fact that scientific progress has been made possible largely thanks to the improvement of semiotics, that is, the development of our language, especially those of its branches, as the language of symbolic logic, rather than by improving brain function.


Author(s):  
Viktoriia Voshchenko ◽  
Iryna Denysovets ◽  
Olena Vdovina

The purpose of the article is a detailed analysis of information means of reflecting objective reality,in an individual consciousness in a postmodern society. The methodology is based on the use of activity,systemic, socio-cultural approaches, as well as methods of comparative and terminological analysis. Thescientific novelty of work is that the means of reflecting everyday reality in the individual consciousness areinvestigated. Mechanisms of influence of information technologies of mass communication on social identity,lifestyle, and culture, in general, are analyzed. It has been proved that social and cultural phenomena such aspost-folklore, ritualization, mythology, enigmatic narratives play an important role in the process of awarenessof objective reality. It is justified that the consciousness of the individual is in a total space created by masscommunication, and therefore the perception of everyday reality occurs under the influence of informationtechnologies. A significant role in modern society is played by the processes of demassification of everydaylife, which generate pluralism and a variety of thoughts; entertainment and humor are the main factors inthe manipulation of individual and social consciousness. Conclusions. Postmodern reality determines theemergence and development of such phenomena of everyday life, which turn into an important means ofinfluencing the social, and especially the individual consciousness. Everyday life through means of masscommunication is reflected as an image of reality in the individual’s brain, is realized and reproduced as asubjective reality. Scientific exploration in this area will always be relevant since everyday life in modernpostmodern society is an important specific source of society development, the meeting space of philosophy,psychology, social communications, and culture. In our further research, we plan to study in more detail theimpact of post-folklore on the consciousness of the individual in postmodern reality.Keywords: subjective reality, everyday life, enigmatic narratives, mythologization, ritualization, postfolklore, postmodernism, demassification.


2020 ◽  
Vol 72 (2) ◽  
pp. 566-575
Author(s):  
U. Ospanova ◽  
◽  
I. Akoyeva ◽  
◽  
◽  
...  

The development of automated information systems for evaluating electronic media is becoming increasingly important due to the exponential increase in the volume of information in the world. Since mass communication is a complex interactive process that involves the active interaction of various agents participating in the process, a qualitative assessment of the news space involves the use of a multi-agent approach to take into account the opinions and respect the parity of all stakeholders in the mass communication process. Based on the results of the survey, thematic news areas of interest to certain categories of society were identified.Thematic areas that the population of the Republic of Kazakhstan considered socially significant, thematic areas were identified that have 4 types of media impact on sustainable personal development. The article describes the methodological aspects of the implementation of a multi-agent approach to working with the corpus of news texts in the development of information technologies and systems to stimulate sustainable development of the individual.


2021 ◽  
Vol 144 ◽  
pp. 64-69
Author(s):  
Evgenii N. Smirnov ◽  

Technological advances have resulted in rapid decrease of the data processing unit cost, which has stimulated a significant increase in the use of digital information that can be manipulated at a high speed and with low marginal costs. This change facilitated the use and integration of digital products and transactions, which led to continuous structural transformation of the economy. Digital technologies are increasingly blurring the boundaries between human life and information technologies, which requires a systemic approach to innovative business models, but so far general concept and unified methodology for systemic development of digital business models are missing. The present article summarizes the main approaches to analyzing changes in business models under the influence of digital transformation. The latter has led both to modification of global value chains and to the development of a new type of global digital platforms operating based on a new system of competitive advantages.


2013 ◽  
Vol 853 ◽  
pp. 363-366
Author(s):  
Yu Hu

Water Information mainly using digital photogrammetric, remote sensing , telemetry and other digital technologies and equipment acquisition variety of water infrastructure data can also be used digitizer or scanning technology to non-digital information digital, this thesis summarizes the use of databases, spatial database and data warehouse technology to store and organize data , high-speed data communications network to transfer data , data mining and artificial intelligence technologies such as processing, use and dissemination of data . These results show that the effective application of digital technology is the important basis for water information.


2021 ◽  
Vol 253 ◽  
pp. 01006
Author(s):  
J. Collado ◽  
V. Gonzalez ◽  
A. Gadea

State-of-the-art arrays of detectors, that require digital processing, may have a sizeable number of digitalized signal links. This is the case in several experimental nuclear physics instruments. Moreover, the data rate of the sampled signals, defined primary by the signal bandwidth of the individual detectors, may not exhaust the capabilities of a single FPGA transceiver input. The preprocessing is usually carried out in a modern FPGA with transceiver data rate capabilities over 10Gbps. Moreover, cost effective FPGA have a limited number of transceivers for given FPGA processing capabilities. The investigation of a cost-effective and efficient solution to the mismatch between both data rates, optimizing simultaneously the use of the FPGA resources, is the topic of the present work. We have developed a solution based on the Time Domain Multiplexing link aggregation, in the form of a Mezzanine board. This mezzanine combines four channels from an optical or copper input up to 2.5 Gbps to one up to 10Gbps, and serves them to the FPGA via the mezzanine connector. The board itself is controlled by a small FPGA by the Two Wire Interface (TWI) protocol as a standalone intelligent device, so minimum slow control is needed. The solution has been also developed for a motherboard housing a SoM module and FMC connector as an alternative implementation. An associated firmware has been developed to de-aggregate the data in the FPGA and recover the original sampled data, based on JESD204 communication protocol, inside the FPGA. The method has been validated and applications, beyond the development of the AGATA electronics, may be envisioned.


Author(s):  
Irina Karpikova ◽  
Viktoriia Artamonova

The organization and development of society largely depend on the prevailing type of communication, which determines the speed of data exchange, the presence or absence of feedback channels, as well as the number of agents that can influence information flows. Information technologies have made it possible to translate the communication process into the Internet space. In this connection, the issue of the quality of the information provided through the means of mass communications becomes topical. With the growth of digital technologies and the active dissemination of the Internet, the volume of information consumed by society has increased many times. Being overloaded with information deprives a person of the opportunity to make an adequate picture of the world reality, to think rationally, to make optimal decisions, which in the conditions of increasing information flow can lead to escapism. Modern society is characterized by a decrease in interest in the activities of institutions and organizations of civil society. Of particular importance for online publications are new methods of providing information that reduce the anxiety of the audience of readers about new information. In addition, the Internet publications face certain economic tasks such as increasing the attractiveness of the publication as an advertising platform, increasing the audience, improving the quality of information content. In this regard, the concept of gamification is of great interest, allowing overcoming the gap between the proposed media content and the format of news distribution. The article provides a comparative assessment of traditional media and online publications. A portrait of the audience of Russian Internet publications is presented. The influence of gamification elements on attracting the audience to online publications is analyzed. The analysis of Internet publications is accompanied by case studies describing the use of the concept of gamification. On the basis of the analysis the conclusions about introducing various game elements to online publications are made.


2018 ◽  
Vol 4 (1) ◽  
pp. 57
Author(s):  
Yuli Anwar ◽  
Dahlar .

Abstract. One of the advances in information technology that now has changed the outlook and human life, business process and business strategy of an institution is the internet. The internet is a very large networks that connected to computers and serves throughout the world in one centralized network. With the internet we can access data and information anytime and anywhere.    As one provider of high-speed data communications services and the pioneer of the internet network service provider in Indonesia that provides integrated services, as well as one of the pioneer development of internet services that provide extensive services in the building and apply it throughout Indonesia. Indosat ready to seize opportunities for sustainable growth of business spectrum are still sprawling Indonesia.    Therefore, Indosat continues to focus on the development of increased efforts to provide the best service for customers of Indosat. Indosat will continue to develop and expand network coverage and a larger investment that the company will achieve excellence in the field of integrated telecommunications services.    Ranking by region of the IP Providers can be seen by grouping IP Providers, and management over IP Providers prefer to choose providers based on where it orginates as an example for the region of the U.S if it will be preferred providers that come from U.S. providers.With the commencement of the internet network optimization start early in 2008 with the selection of the appropriate IP Upstream Provider criteria, it is up to date according to data obtained from Indosat, seen any significant changes to the cost of purchasing capacity of the IP Upstream.    Based on the data obtained that until Q3 or September 2008, the number of IP Upstream Providers that previously there were 20 to 10 IP Upstream Provider, IP Transit Price total decrease of 11% to the price of IP Transit Price / Mbps there is a decrease of 78%, while from the capacity bandwith an increase of 301% capacity from 2008.


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