scholarly journals PELATIHAN PEMANFAATAN MEDIA SOSIAL UNTUK PROMOSI USAHA ATAU BISNIS BAGI SISWA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 26
Author(s):  
Ratna Dumilah ◽  
Ading Sunarto ◽  
Ahyani Ahyani ◽  
Dede Solihin ◽  
Hira Maulida

The purpose of this community service event is to improve the thinking skills of students or citizens learning at PKBM Negeri 26 Bintaro in utilizing social media for business promotion. The method in carrying out community service activities used is brainstorming and discussion. Techniques in the implementation of community service activities used are group work with the number of participants 21 (twenty one) students or residents learning class X (ten) and class XI (eleven) in PKBM Negeri 26 Bintaro. The output of this community service activity is in the form of a scientific article published through the Pamulang University PKM Dedication Journal, as well as an increase in the knowledge, understanding and skills of students or residents learning at PKBM 26 Bintaro on the use of social media for business promotion.Keywords: PKBM, Social Media, Business Promotion (Business).

2019 ◽  
Vol 2 (2) ◽  
pp. 115-120
Author(s):  
Abdul Karim Syahputra ◽  
Edi Kurniawan ◽  
Nofriadi Nofriadi

Abstract: Community service activities which are given the title “Use of Social Media As Information Media UPT. Porsea Health Center” aims to provide information to all Porsea people about health openly. The method used in this activity is direct observation to the healt center by retrieving data along with documentation from Porsea health center all of which will later be poured out on social media. other than that, data and information collection also carried out by the lecturer team as the perpetrator of this service activity by direct interview to staff and employees which is in the Porsea health center. The final result of this service utilize social media as information giver to porsea society equipped with supporting pictures. Keywords: Social Media, Information, Helath Center, Whatsapp  Abstrak: Kegiatan pengabdian kepada masyarakat yang diberi judul “Pemanfaatan Media Sosial Sebagai Media Informasi UPT. Puskesmas Porsea” bertujuan untuk memberikan informasi kepada seluruh masyarakat porsea tentang kesehatan secara terbuka. Metode yang digunakan dalam kegiatan ini adalah observasi langsung ke puskesmas dengan mengambil data-data beserta dokumentasi dari puskesmas Porsea yang nantinya akan dituangkan semuanya media sosial. Selain itu, pengumpulan data dan informasi juga dilakukan tim dosen selaku pelaku kegiatan pengabdian ini dengan cara wawancara langsung kepada staf dan pegawai yang ada di lingkungan puskesmas Porsea. Hasil akhir dari pengabdian ini adalah memanfaatkan media sosial  sebagai pemberi informasi kepada masyarakat Porsea dilengkapi dengan gambar-gambar pendukung Kata kunci: Sosial Media, Informasi, Pusat Kesehatan, Whatsapp


2020 ◽  
Vol 2 ◽  
pp. 58-65
Author(s):  
Arifudin Arifudin ◽  
Khairul Anwar ◽  
Nita Rimayanti ◽  
Angga Pramana ◽  
Yogi Riyantama ◽  
...  

Household’s Food security during the Covid 19 pandemic, through the use of yards, can be conducted by the community independently such as hydroponic. However, people's understanding of hydroponic, especially in Pekanbaru, is still limited. Therefore, training for the community is needed as a community empowerment. These activities can be expanded through interesting educational videos. This community empowerment activity aims to increase community knowledge and skills regarding hydroponic technology during the pandemic, and is expected to become a post-pandemic household-scale economic enterprise. This community service activity is carried out by means of training and mentoring, as well as making a video to be widely disseminated through social media. The results of the community service activities show an increase in community knowledge and skills of hydroponic. After the training, the community independently has been aplicating hydroponic technology and biulding hydroponic group. This process is documented as educational video which is useful for the wider community in Pekanbaru City.


Author(s):  
Phima Ruthia Dwikesumasari ◽  
Maurisia Putri Permatasari ◽  
Damar Kristanto

Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles. Many of them do not have high literacy, do not have IT coding skills. In addition, capitalizing as well as maintaining a website are costly for them. This fact encourages the SMEs to look at another opportunity, namely the use of social media. However, it proves that these SMEs have not utilized the use of social media with persuasive advertisements. Objective: This community service activity purposes to assist the SMEs in Surabaya creating their social media advertisements using the persuasion concept-elaboration likelihood model (ELM) to solve the problems in marketing. Methods: The methods used are (1) discussion; (2) training and assisting in making advertisements; (4) evaluating/monitoring. As a result of this community service activity, the SMEs that have been assisted are able to create persuasive social media advertisements and can improve their marketing performance. Results: These MSME owners are able to create advertisements using the ELM method and determine the performance of these advertisements. Conclusion: SME owners can create advertisements using the ELM method during the training period, conduct independent evaluations of advertisements, the sales performance of these SMEs tends to increase compared to the previous by creating advertisements using the ELM method, practical modules are provided so that making advertisements using same method can be practiced for current and future needs.


2020 ◽  
Vol 4 (2) ◽  
pp. 142-147
Author(s):  
Fransiska Novita Eleanora ◽  
Andang Sari

Community service activities carried out in the Cenderawasih 1 high school in Jakarta in the form of counseling about social media which is increasingly widespread in use especially for its use and its influence among students both positive and negative. This service aims to provide an understanding of the impact and also the consequences of the use of social media, so that in using it is done carefully, carefully and carefully and wisely so as to avoid negative actions such as violating decency, gambling, insults and or defamation , extortion and or threatening, as well as spreading false news and deemed misleading resulting in consumer losses and spreading hatred or individual hostility and or certain groups of people based on ethnicity, religion, race, and intergroup (SARA)


Author(s):  
Fitri Fatonah ◽  
Sugiyanto Sugiyanto

<p>Strategic and rapid efforts are needed to overcome the spread of Covid-19, one of them is by counseling through social media in order that scientific information is provided. The existence of so called Social Abdication Program of UNS in the form of  Field Work Lecture addresses this issue, takes a theme "Education on the Exercise of Clean and Healthy Behavior (PHBS) and the Use of Medicines Provision in the Context of Preventing Covid-19 in RT 01 RW 01 Klegenwonosari Village, Klirong, Kebumen". The program uses social media (online) due to its need to maintaining physical distancing. However it also uses direct face-to-face activities on program socialization. The results of this community service activity show that: 1) there is an public awareness about facts about Covid-19, 2) the application of PHBS and health tips, and understanding DAGUSIBU. Through quiz myths and fact, wider community can test their understanding of Covid-19 issues.</p>


2020 ◽  
Vol 1 (3) ◽  
pp. 150-155
Author(s):  
Yenny Anwar ◽  
Adeng Selamet ◽  
Siti Huzaifah ◽  
Kodri Madang

In this 21st century, teachers are required to empower students' Higher-Order Thinking Skills (HOTS). Unfortunately, there are still many teachers who have difficulty compiling HOTS questions. The purpose of this community service activity was training in formulating HOTS-based online test instrument for Senior High School (SHS) teachers in Sekayu City. Community service activities were carried out by a team from the Biology Education Study Program, Sriwijaya University through workshops. The workshop was held at Public SHS 2 Sekayu for two days. From the service activities that have been carried out, there has been an increase in the knowledge and skills of teachers in designing and making HOTS-based online evaluation tools. This activity also produced a HOTS question collection document and a google form link containing an online based HOTS question instrument. Based on the series of service activities, it can be concluded that the competence of teachers to conduct online-based HOTS evaluation activities has increased.


2021 ◽  
Vol 4 (2) ◽  
pp. 251
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti ◽  
Endang Dwi Retnani ◽  
Dini Widyawati

Handicraft SMEs are one of the sectors affected by the Covid-19 pandemic. The implementation of this community service activity aims to offer the right expansion strategy for MSMEs affected by the Covid-19 pandemic. The scope of community service activities is limited to the Sukolilo Surabaya Handicraft SMEs. Some MSMEs have managed to survive and some have been less fortunate. The method of activity is to provide recommendations through virtual assistance activities through zoom and WhatsApp social media related to strategies to increase business and manage finances during the new normal era. The results of this community service activity include several MSMEs responding by diversifying their products and businesses. Second, partners with marketing problems have created accounts through the Instagram and Facebook applications and have participated in the exhibition agenda. Third, partners with financial problems have carried out simple financial management manually and using the SME Accounting application.


Author(s):  
Rudi Santoso ◽  
Achmad Yanu Alif Fianto ◽  
Novan Ardianto

Nowadays, the development of social media and marketplaces as part of information technology contributes to business activities. This development has also changed the pattern and map of market competition to become much more competitive. Therefore, mastery of the use of social media and marketplaces is important and strategic that every business actor must have. However, this is in contrast to business people who are still pioneering or have just started their business, such as the youth at Karang Taruna Permata Alam Permai Gedangan Sidoarjo. With minimal knowledge and insight about social media and marketplaces it can hinder them from developing their start-up businesses. Therefore, this community service activity aims to increase the insight and knowledge of the Karang Taruna Permata Alam Permai Gedangan Sidoarjo in the use of social media and marketplaces to develop business. The methods used in the implementation of community service activities include training and mentoring related to increasing knowledge and insight. Knowledge and insight referred to in this activity is the use of information technology. This information technology can be used to develop a wider marketing reach. This activity has been going well and has an important contribution in improving the quality of the Permata Alam Permai Gedangan Sidoarjo Youth Organization which has been able to apply social media and marketplaces as part of the digital marketing tool. The use of this media can also encourage increased sales due to the development of exposure of the products being sold


2021 ◽  
Vol 3 (2) ◽  
pp. 193
Author(s):  
Zubaedi Zubaedi ◽  
Prio Utomo ◽  
Ahmad Abas Musofa

Tujuan Pengabdian kepada Masyarakat (PkM) ini untuk memotret perilaku sosial masyarakat Bengkulu terhadap penggunaan media sosial sebagai diseminasi informasi, bimbingan pribadi-sosial dan deradikasisasi. Kegiatan pengabdian ini dilaksanakan pada tahun 2020 di provinsi Bengkulu. Sampel berjumlah 400 responden. Pengumpulan data menggunakan skema mobile survey, melalui proses deep interview dan kuisioner via mobile. Analisis data menggunakan aplikasi survey (alvara-analytic). Hasil kegiatan pengabdian diperoleh temuan (1) Masyarakat melek digital, potret sikap dan perilaku masyarakat menunjukkan bahwa mereka aktif menggunakan media sosial sebagai sarana berbagi informasi melalui pemanfaatan fitur-fitur yang ada untuk menyebarkan informasi; (2) Penggunaan dan diseminasi media sosial efektif dapat membimbing masyarakat (pribadi-sosial) terhadap pembentukan sikap dan perilaku dalam cegah tangkal paham radikalisme. Kegiatan pengabdian diperoleh kesimpulan indeks potensi radikalisme di Provinsi Bengkulu pada tahun 2020 berada dalam kategori rendah, hal ini menandai bahwa masyarakat mampu dengan baik menggunakan media sosial sebagai deradikalisasi.�The purpose of this community service is to photograph the social behavior of the Bengkulu people towards the use of social media as information dissemination, personal-social guidance and deradicalization. This service activity was carried out in 2020 in Bengkulu province. The research sample amounted to 400 respondents. Data collection uses a mobile survey scheme, through a deep interview process and questionnaires via mobile. Data analysis using survey application (alvara-analytic). The results of the service activities obtained findings: (1) Digital literacy communities, portraits of people's attitudes and behavior indicate that they are actively using social media as a means of sharing information through the use of existing features to disseminate information; (2) The effective use and dissemination of social media can guide the community (personal-social) towards the formation of attitudes and behavior in preventing radicalism. The service activities concluded that the index of potential for radicalism in Bengkulu Province in 2020 was in the low category, this indicates that the community is able to properly use social media as deradicalization.


2022 ◽  
Vol 1 (1) ◽  
pp. 122-133
Author(s):  
Martina Pakpahan ◽  
Deborah Siregar ◽  
Lina Berliana Togatorop ◽  
Marisa Junianti Manik ◽  
Masrida Adolina Panjaitan ◽  
...  

ABSTRAK Vaksianasi Covid-19 menjadi program nasional yang dicanangkan Pemerintah bagi seluruh rakyat Indonesa di ke 34 Provinsi, dimulai sejak 13 Januari 2021 dan ditargetkan rampung pada Desember 2021. Kegiatan Pengabdian kepada masyarakat (PkM) dilakukan pada tanggal 4 Juni 2021 dalam bentuk webinar kesehatan diselenggarakan oleh Fakultas Keperawatan UPH bekerjasama dengan Dinas Kesehatan Kabupaten Tangerang, Dinas Kesehatan Provinsi Bali. Tujuan kegiatan ini untuk mendukung pemerintah dalam capaian vaksinasi Covid-19 melalui peningkatan pengetahuan dan sikap positif masyarakat untuk mengikuti vaksinasi. Kegiatan ditujukan bagi masyarakat umum dan diikuti oleh 227 peserta. Hasil kegiatan menunjukkan hal-hal sebagai berikut: 1) Karakteristik Peserta: berasal dari berbagai Provinsi (mayoritas dari Banten yaitu sebanyak 22%), beragam profesi (mayoritas adalah mahasiswa sebanyak 62,6%), beragam jenjang pendidikan (mayoritas adalah S1 yaitu sebanyak 67,4%) dan berbagai usia (mayoritas adalah 17-25 tahun yaitu sebanyak 66,5%); 2) Gambaran pengetahuan peserta terkait vaksin COVID-19 sudah baik. Hal ini terlihat dari rerata nilai pre-test sebesar 7.28 dan Nilai Median 7 yang kemudian meningkat pada post-test dengan rerata nilai 8.29 dan Nilai Median 9; 3) Sebanyak 207 (91,2%) peserta belum pernah terinfeksi COVID-19, sebanyak 220 (96,9%) peserta memiliki sikap positif (menilai penting) pemberian vaksin COVID-19, sebanyak 106 (46,7%) peserta mendapatkan informasi terkait vaksin COVID-19 dari media sosial, dan sebanyak 122 (53,7%) peserta belum pernah mendapatkan vaksin COVID-19; 4) Peserta antusias mengikuti webinar dari awal sampai akhir dan menilai kegiatan baik (memuaskan). Saran untuk lembaga mitra, agar dapat memanfaatkan media sosial secara maksimal untuk sosialisasi dan edukasi terkait vaksinasi COVID-19. Kata Kunci: COVID-19, Imunitas, Masyarakat, Pemerintah, Vaksin  ABSTRACT The Covid-19 vaccination is a national program launched by the government for all Indonesians in 34 provinces beginning January 13, 2021 and expected to be completed in December 2021. A Community Service Activity (PkM) was held on June 4, 2021 in the form of a health webinar organized by The UPH Faculty of Nursing in collaboration with the Tangerang District Health Office and the Bali Provincial Health Office. The purpose of this activity is to support the government in achieving Covid-19 vaccination by increasing public awareness and positive attitudes toward vaccination. The activity was intended for the general public and had 227 participants. The results of the activity showed the following: 1) Characteristics of Participants: came from various provinces (the majority were from Banten, which was 22%), various professions (the majority were students, as many as 62.6%), various levels of education (the majority were Bachelors, namely 67.4%) and various ages (the majority are 17-25 years, which is 66.5%); 2) The description of participants' knowledge regarding the COVID-19 vaccine is good. This can be seen from the average pre-test score of 7.28 and a median value of 7 which then increased in the post-test with an average value of 8.29 and a median value of 9; 3) A total of 207 (91.2%) participants had never been infected with COVID-19, as many as 220 (96.9%) participants had a positive attitude (judged it was important) to administer the COVID-19 vaccine, as many as 106 (46.7%) participants received information related to the COVID-19 vaccine from social media, and as many as 122 (53.7%) participants had never received the COVID-19 vaccine; 4) Participants participated enthusiastically in the webinar from start to finish and rated the activity as good (satisfactory). Suggestions for partner institutions to make the best use of social media for COVID-19 vaccination socialization and education. Keywords: COVID-19, Immunity, Society, Government, Vaccines


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