scholarly journals DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA

2018 ◽  
Vol 2 (3) ◽  
pp. 71-85
Author(s):  
Felix Calvany Yonathan ◽  
Ijlal Setyoviyon ◽  
Annisa Alifa Khair ◽  
Muhammad Khusni Mubarrok ◽  
Najihah Binti Rosli
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
International Travel ◽  
The Other ◽  
Management Systems ◽  
Online Media ◽  
Travel Agent ◽  
Good Management

PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use website, facebook, twitter, etc. This company have good management systems and interesting tour and travel packages, but this company are not doing promotion well. This company is have great potential to be better, so our team try to help this company selling the product abroad specially USA. The recommended idea from our team is using promotion by social media. We use social media because that is the quickest way to promote it without going to the targeted country. Our team is try to cooperate with another travel agent abroad which is AmericaAsia.com Our team are very optimistic with this project to help the company being international travel agent. We are hoping that our recommended idea can help the company to get more and more travel agent partnership.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals JIHAD PENISTA AGAMA JIHAD NKRI; Analisa Teori Hegemoni Antonio Gramsci terhadap Fenomena Dakwah Radikal di Media Online

2019 ◽  
Vol 17 (2) ◽  
pp. 214
Author(s):  
Fatmawati Fatmawati ◽  
Kalsum Minangsih ◽  
Siti Mahmudah Noorhayati
Keyword(s):  
Social Media ◽  
The Other ◽  
Online Media ◽  
Antonio Gramsci ◽  
Political Branding ◽  
Cultural Power ◽  
Viral Media

This article will explore new trends of Islamic radicalism dakwah trough Jihad against penista agama (Ahok) as part of jihad NKRI. Trend of radical dakwah in online viral media is interesting researched, regardless of the importance of the election, or Khilafah and NKRI bersyariah on the other side. The purpose of this research is to know the trend of radical dakwah in online viral media by calling jihad against penista agama as part of jihad NKRI and how the implication of this dakwah. Questions from this study will be studied using the theory of domination of interests (hegemony), given the war of position of the radicals is to seize the hegemony of society through viral online media. In the conclusion, the use of the term Jihad against penista agama, as well as political branding that radical groups maintain the integrity of the NKRI is a hegemonic form to defeat the moderate, tolerant, and plural cultural power of Muslims. Those with the intellectual actors behind them, realizing that in order to gain legitimacy the religious power must collaborate with the MUI (fatwa institution), then play social media to invite all to participate and counter discourse. After that, share with interested politicians to advocate on the idea he was proposing. Finally, they use symbolic slogans of Islam to bring Muslims to the struggle that they do.

Adapting Collective Tendencies in Narrative Advertising

2019 ◽  
pp. 322-332
Author(s):  
Ayca Oralkan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Side Effect ◽  
The Other ◽  
Brand Value ◽  
High Threshold ◽  
Target Groups ◽  
Related Information ◽  
Branding Strategies ◽  
A Company

Brands are communication-based strategies where consumer expectations confront with company values, goals and promises. Developing successful branding strategies enables strengthened personal bonds with target groups. Stories have always captivated people and a company can tell its own story to reflect the brand value and the company vision. In the current social media era, narrative advertising has become a favorite tool of communication in reaching the target groups as a persuasion technique by making the audience feel involved and be part of the stories. In this context, collective tendencies are adapted to be the hosting medium for the slogan of the brand or any related information regarding the branding strategies. On the other hand, collective inertia, which develops as a side effect of these cultural tendencies, allows the new approaches as a source of interest if and only if they pass the high threshold. In these circumstances, narrative advertising is one of the most appropriate methods that can be used for a successful marketing strategy to overcome the inertia resistance.

scholarly journals INTEGRATED LINKAGES TO THE SUSTAINABILITY OF DINOYO CERAMIC VILLAGE, MALANG

2021 ◽  
Vol 9 (1) ◽  
pp. 13-20
Author(s):  
Anthon Efani ◽  
◽  
Asfi Manzilati ◽  
Abu Sambah
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Cultural Preservation ◽  
Online Media ◽  
Structured Interviews ◽  
Online Social Media ◽  
And Function ◽  
The Village ◽  
Descriptive Qualitative

Dinoyo is a ceramic handicraft center in Malang City. The cultural potential of the Dinoyo people, especially ceramic craftsmen, which has survived to this day is one of the fulcrums for cultural preservation efforts. The purpose of this research is to create a marketing strategy, to improve the sustainability of the Dinoyo Ceramic Village both in terms of production and function of the village as a center for literacy and cultural preservation in Malang City and one of them is through the optimization of promotional media to increase sales and support promotional events in Dinoyo Ceramic Village. The method used in this research is descriptive qualitative structured interviews. The results showed that the dinoyo ceramic village had not made good use of the marketing strategy so that it needed optimization of online media partnerships and the use of online social media. Thus this research contributes to increasing the competitiveness of dinoyo ceramics in order to improve community welfare.

scholarly journals Jihad Penista Agama Jihad NKRI: Antonio Gramsci's Hegemony Theory Analysis of Radical Da'wah Phenomena in Online Media

Al-Albab ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 199
Author(s):  
Fatmawati Fatmawati ◽  
Siti Mahmudah Noorhayati ◽  
Kalsum Minangsih
Keyword(s):  
Social Media ◽  
The Other ◽  
Online Media ◽  
Theory Analysis ◽  
Local Election ◽  
Unitary State ◽  
Other Hand ◽  
Political Branding ◽  
Cultural Power ◽  
The Republic

This article explores the new trends of Islamic radicalism through missionary jihad against a blasphemer (Ahok) as part of the jihad for the NKRI (Unitary State of the Republic of Indonesia). The trend of radical dakwah in online media is interesting to research, regardless of the interest of the local election, or Caliphate and NKRI sharia on the other hand. The purpose of this research is to find out the trend of radical dakwah in online media by calling jihad against a blasphemer as part of the NKRI jihad and its implication. The questions in this study will be examined using the theory of domination of interests (hegemony), given the position of the radicals is to seize the hegemony of society through online viral media. In conclusion, the use of the term Jihad against a blasphemer, and political branding that radical groups still maintain the integrity of the NKRI is a hegemonic form to defeat the cultural power of the moderate, tolerant, and plural Muslims. These radicals, together with the intellectual actors behind them, realize that in order to gain legitimacy of religious power, they must collaborate with the MUI (fatwa institution), then use social media to invite all to participate to do counter discourse. After that, they collaborated with politicians to advocate the idea they propose. Finally, they use symbolic Islamic slogans to bring Muslims to the struggle that they do.

scholarly journals IMPLEMENTASI MEDIA ONLINE (WEBSITE) SEBAGAI PUBLIKASI POTENSI DESA SIDODADI MELALUI PEMBERDAYAAN KARANG TARUNA

2018 ◽  
Vol 1 (2) ◽  
pp. 36
Author(s):  
Moh Ahsan ◽  
Abdul Aziz
Keyword(s):  
High School ◽  
Social Media ◽  
Human Resources ◽  
The Other ◽  
The Internet ◽  
Online Media ◽  
The West ◽  
East Village ◽  
Use Of The Internet ◽  
The Village

Sidodadi Village is one of the villages located in southern Malang area located in Gedangan sub-district. The village is one of the villages that has the most extraordinary natural potentials such as Ungapan Beach, Bajulmati Beach, Parangdowo Beach, Jolangkung Beach, Bengkung Beach, Ngudel Beach, and Ngantep Beach, which is a beach located in the southern cross of Malang Regency. Rows of mountains are sturdy and beautiful to make the tourists interested to travel there.Sidodadi village area bounded with Sumbermanjing wetan district in the east, village elephant rejo in the west. On the other hand, not only the potential of nature is extraordinary, but the results of the abundant earth. Rice, corn, coconut, banana, rice, cassava, mangosteen, durian, and palm are natural products that can be processed there. The potential possessed and remarkable until now has not been published or promoted through websites and social media, to hog the visitors who more aplagi most visitors see the first reference before coming directly.The abundant natural resources with the stammered human resources of technology will make the potential of nature unknown to the wider community. Coral cadets and devices in the village of Sidodadi maximal educated High School (SMA) and only two people who can take the bench lecture. This is where the turmoil experienced by villagers Sidodadi where they can not publish the area. Only limited to the beaches that have been published, but for other natural potentials can not be published because of lack of knowledge about the use of the internet (Online Media). Keywords:Sidodadi, Karangtaruna, Publikasi, Online.

scholarly journals E-democracy and the parrhesia language of netizen towards COVID-19 pandemic

2021 ◽  
Vol 5 (S1) ◽  
pp. 422-438
Author(s):  
Burhanuddin Arafah ◽  
Muhammad Hasyim ◽  
Fransisca E. Kapoyos
Keyword(s):  
Social Media ◽  
Data Collection ◽  
World Order ◽  
The Other ◽  
The Internet ◽  
Online Media ◽  
Digital Democracy ◽  
Other Hand ◽  
Internet Media ◽  
The World

The world has entered the era of digital democracy. Netizens (citizens of the internet) can deliver the facts or truths of an event through online media. On the other hand, the Coronavirus (COVID-19) pandemic has changed world order in different terms. The netizens can use parrhesia to deliver views to the world through internet. This paper studies the parrhesia democracy by netizens about COVID-19. The used questions were answered by the discourse semiotics approach. Data collection was done through distributing questionnaires online. The results revealed that the netizens’ freedom to use parrhesia concerning COVID-19 on the internet media raises ambiguous facts or information. Various myths or hoaxes that spread on social media have confused people in dealing with COVID-19. Social media with e-democracy provides free and uncontrolled opportunities in distributing opinions. However, the freedom to provide information without based on facts also results in myths or hoaxes which, later, have a universal meaning in society.

scholarly journals Queer Migration and Digital Media

2021 ◽  
Author(s):  
Andrew DJ Shield
Keyword(s):  
Social Media ◽  
Digital Media ◽  
International Travel ◽  
The Internet ◽  
Online Media ◽  
Migration Process ◽  
Political Activities ◽  
Online Networks ◽  
International Networks ◽  
Trans People

Migration—whether international or internal, forced or voluntary—intertwines with digital media, especially for sexual minorities and trans people who seek out platforms catering to lesbian, gay, bisexual, trans, and queer (LGBTQ) people. Online networks foster transnational flows of ideas and information, which can enable international travel. The ways that queer people interact on digital media in the 21st century have emerged not only from decades of online subcultures—such as 1990s chatrooms and profile sites—but also from predigital media cultures, such as printed personal ads in gay and lesbian journals. The internet accelerated the growth of media platforms and queer international networks, both of which continued to develop with the advent of mobile phone apps and the proliferation of social media. Online media—from blogs to hashtags to “hook-up” apps—can relate to all aspects of the migration process. Before, during, and after a move, queer migrants access online media for information about LGBTQ laws and norms or for help with the logistics of migration. When in a new country, queer migrants use online media to try to connect with locals. During these interactions, migrants might encounter forms of xenophobia, racism, and exclusion. In spite or because of these experiences, queer migrants utilize digital media to build new networks, such as queer diasporic communities aimed at social or political activities.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

2019 ◽  
Vol 5 (3) ◽  
pp. 189
Author(s):  
Amado C Gequinto ◽  
Do Mads
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Global Market ◽  
The Other ◽  
Global Markets ◽  
Industrial Technology ◽  
The University ◽  
Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for  technologists, technicians, and engineers, have stressed out that skills and competencies as major components  for individual workers.  This aimed to determine  the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging.   Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate.  The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

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