scholarly journals PEMANFAATAN MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN PROMOSI DAN NILAI JUAL PRODUK UMKM TAS DI KOTA BOGOR

2020 ◽  
Vol 15 (2) ◽  
pp. 72
Author(s):  
Hurriyaturrohman ◽  
Denia Maulani
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Field Observations ◽  
Shopping Centers ◽  
Medium Enterprises ◽  
Depth Interviews ◽  
Product Order ◽  
Product Promotion

<div>The purpose of this research is to find out the Small and Medium Micro, Small and Medium Enterprises</div><div>(MSMEs) of Bogor City Bags in Utilizing Instagram social media as a promotional medium and</div><div>increasing the selling value of their products. The method used is descriptive qualitative research by</div><div>means of field observations, in-depth interviews, and documentation. The results show that Instagram</div><div>social media has many features, which are frequently used, namely the IG Story feature, DM (direct</div><div>message), highlight, promote / boost ost / ads. Besides Instagram, it also has an E-Commerce account</div><div>like shopee. Meanwhile, to proceed to the product order stage, you can go through the Whatsapp</div><div>application, shopee. So the role of Instagram as a media for product promotion at UMKM Bags in</div><div>Bogor City is very important and has a big effect on the economy of MSME owners. What's more, the</div><div>use of Instagram is considered cheaper and more efficient than other media. Social media Instagram</div><div>can increase the sales of Bogor City MSME Bag products especially with the Covid-19 pandemic</div><div>conditions which require people to stay at home and shopping centers are closed.</div><div> </div><div><div>Keywords: Instagram, Promotion, MSME, Sales</div></div>

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals The Role of Islamic Crowdfunding Mechanisms in Business and Business Development

2019 ◽  
Vol 4 (1) ◽  
pp. 10-23
Author(s):  
Achsania Hendratmi ◽  
Puji Sucia Sukmaningrum ◽  
Muhamad Nafik Hadi Ryandono ◽  
Tri Ratnasari
Keyword(s):  
Small And Medium Enterprises ◽  
Jel Classification ◽  
Business Development ◽  
Muslim Countries ◽  
Start Up ◽  
Population Type ◽  
Medium Enterprises ◽  
Depth Interviews

Objective - This study aims to determine the role of Islamic crowdfunding towards business development of start-up businesses financed in Singapore, Malaysia and Indonesia. Methodology/Technique - This study uses a qualitative approach with an exploratory case study strategy. The data collection was carried out by conducting in-depth interviews with CEOs and COOs of Kapital Boost and CEO Investee (funded SMEs) informants. Findings - The results show that there is an increase in assets, sales turnover, and the capacity of Micro, Small and Medium Enterprises (MSMEs) and Startup businesses that received funding through campaigns on the Kapital Boost platform. In addition, pioneering business people can get easier access to financing compared to financing through bank-provided credit. Novelty - The findings of this paper can be used to develop crowdfunding platform will be implemented in Muslim countries or countries with a majority Muslim population. Type of Paper: Empirical. Keywords: Crowdfunding Platforms; Islamic Crowdfunding; Business Development; MSMEs; Start-up Companies. JEL Classification: E44, M21, M29. DOI: https://doi.org/10.35609/jber.2019.4.1(2)

scholarly journals Pelatihan Pemasaran Melalui Media Sosial Dalam Meningkatkan Penjualan Produk UMKM Di PLUT KUMKM Tulungagung

2021 ◽  
Vol 1 (1) ◽  
pp. 45-52
Author(s):  
Nurani Nurani ◽  
Eni Widhajati ◽  
Eni minarni ◽  
Mukhamad Eldon
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Business People ◽  
Marketing Model ◽  
Increasing Knowledge ◽  
Use Of Social Media ◽  
Medium Enterprises ◽  
Product Promotion

Abstract Micro, Small and Medium Enterprises play an important role in improving the economy and welfare of the community. The ability to compete and market products is one of the spearheads for business actors to exist and be competitive. There are many factors that influence the success of a business, however how a product can dominate the market is one of the priorities that business actors must do. In the era of the Industrial Revolution 4.0, business people can no longer rely on conventional marketing, they must also start marketing their products online. This shift in the marketing model must be carried out immediately by business actors so that their products are able to compete in the global market. In this context, the business actors have been assisted by PLUT KUMKM Tulungagung which  have experienced in solving many problems in terms of marketing,. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The method used in this activity is training and mentoring. The results of the training and mentoring activities besides increasing knowledge are expected that business actors will also be able to use social media as a means of product promotion and marketing so that sales can increase. Abstrak Usaha Mikro Kecil Menengah berperan penting dalam meningkatkan perekonomian dan kesejahteraan masyarakat. Kemampuan bersaing dan pemasaran produk menjadi salah satu ujung tombak agar pelaku usaha dapat eksis dan berdaya saing. Banyak faktor yang mempengaruhi keberhasilan suatu usaha, namun bagaimana  suatu produk dapat menguasai pasar menjadi salah satu prioritas yang harus dilakukan oleh pelaku usaha. Pada era Revolusi Industri 4.0 pelaku usaha tidak dapat lagi mengandalkan pemasaran konvensional, mereka juga harus mulai memasarkan produknya secara online. Pergeseran model pemasaran ini harus segera dilakukan oleh pelaku usaha agar produknya mampu bersaing dipasar global. Pelaku usaha binaan PLUT KUMKM Tulungagung banyak mengalami kendala dalam hal pemasaran, pelaku usaha masih mengandalkan pemasaran konvensional dan belum memanfaatkan media social secara maksimal sebagai sarana pemasaran produknya. Tujuan kegiatan ini adalah untuk memberikan pengetahuan tentang pemanfaatan media social sebagai media pemasaran dan memberikan ketrampilan kepada pemilik UMKM dalam meningkatkan penjualan produknya. Metode yang digunakan dalam kegiatan ini pelatihan dan pendampingan. Hasil dari kegiatan disamping meningkatkan pengetahuan diharapkan pelaku usaha juga mampu memanfaatkan sosial media sebagai sarana promosi dan pemasaran produk sehingga penjualan dapat meningkat.   

Informal Institutions and Entrepreneurial Orientation: An Exploratory Investigation into Vietnamese Small and Medium Enterprises

2018 ◽  
pp. 107-124
Author(s):  
Tuan Anh Bui ◽  
Mai Thi Tuyet Nguyen ◽  
Minh Hoang Nguyen
Keyword(s):  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Informal Institutions ◽  
Policy Makers ◽  
Exploratory Investigation ◽  
Research Findings ◽  
Main Components ◽  
Medium Enterprises ◽  
Depth Interviews

This study explores the informal institutions in Vietnam and their impact on entrepreneurial orientation of Vietnamese small and medium enterprises (SMEs). A qualitative study was conducted through in-depth interviews with 21 SMEs in Hanoi2, Danang and Ho Chi Minh City. The research findings suggest the important role of informal institutions in the context of Vietnam. Specifically, two main components of informal institutions, corruption and institutional trust, are found to have effects on entrepreneurial orientation of SMEs. The research findings are discussed and implications for SME managers and policy makers are provided.

scholarly journals EMPLOYMENT OF MICRO SMALL-BUSINESS ENTERPRISES (SMEs) THROUGH THE FINANCING OF SHARIA FINANCIAL INSTITUTIONS

2019 ◽  
Vol 1 (02) ◽  
pp. 27-36
Author(s):  
Muhammad Rafi’i Sanjani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Data Processing ◽  
Financial Institutions ◽  
Small And Medium Enterprises ◽  
Profit Sharing ◽  
Research Data ◽  
Medium Enterprises ◽  
Descriptive Qualitative

Micro, small and medium enterprises (UMKM) in absorbing labor is large enough. But the role of MSMEs in reality is constrained by several things, including capital problems. This is where the role of Shariah Financial Institutions with principal-sharing financing is desirable. Observing such phenomena needs to be examined on several issues; first, the implementation of financing at Syari'ah Financial Institutions in Sumbawa which is considered ideal for micro, small and medium enterprises (UMKM). Secondly, some of the obstacles to the implementation of financing at Syari'ah Financial Institutions in Sumbawa pertain to the principle of profit sharing, and thirdly, the solution to overcome the impediments of financing implementation at Syari'ah Financial Institutions in Sumbawa w This research is a descriptive qualitative research. Data collection techniques that is by combining three methods or the so-called triangulation, among others, interviews, observation and documentation. Data processing will be analyzed and processed descriptively qualitative.ith respect. This research is a descriptive qualitative research. Data collection techniques that is by combining three methods or the so-called triangulation, among others, interviews, observation and documentation. Data processing will be analyzed and processed descriptively qualitative. Research Results Micro, small and medium enterprises (UMKM) are able to absorb a large enough labor. But the role is in fact constrained by several things, including capital problems. This is where the role of Shariah Financial Institutions with principal-sharing financing is desirable. Observing such phenomena needs to be examined on several issues; first, the implementation of financing at Syari'ah Financial Institutions in Sumbawa which is considered ideal for micro, small and medium enterprises (MSMEs). Second, the impediments to the implementation of financing of the Shariah Financial Institutions in Sumbawa with respect to the principle of profit sharing, and thirdly, the solution to overcome the impediments of the financing of the Syari'ah Financial Institutions in Sumbawa with respect to the ideal profit-sharing principle.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

scholarly journals News from the Levant: A Qualitative Research on the Role of Social Media in Syrian Diaspora

2020 ◽  
Vol 6 (1) ◽  
pp. 205630511990033
Author(s):  
Andrea Miconi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
World War Ii ◽  
World War ◽  
Host Countries ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews ◽  
Blind Spots

The Syrian emergency, with around 6.7 million people leaving the country, is considered the biggest refugee crisis since the end of World War II. The impact of social media on both the representation of the crisis and immigrants’ behavior has been already analyzed in several works. In this context, the article contains the results of qualitative research on the use of social media by Syrian immigrants and refugees after the civil war and in the diaspora. By mainly focusing on young users, we completed 44 in-depth interviews: 22 in-person interviews in Jordan; 13 in-person interviews in Lebanon; and 9 interviews with immigrant and refugees in Turkey via Skype (for logistical reasons). The article is dedicated to three different uses of social media: collecting news regarding the war in Syria; rediscovering lost ties after the diaspora; and finally, the so-called resettlement or the organization of a new life in host countries. As to the findings, immigrants have been shown to use social media for all purposes, but to a very different degree. In addition, and more interestingly, the results revealed some blind spots of digital sociability, such as the lack of credible sources and the Balkanization brought about by the so-called Web 2.0.

scholarly journals Kontribusi Young Interfaith Peacemaker Community (YIPC) dalam Menyebarkan Narasi Kontra Radikalisme

2020 ◽  
Vol 3 (2) ◽  
pp. 128-150
Author(s):  
M Royyan Nafis FW
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Young People ◽  
Peace Education ◽  
Primary Sources ◽  
Field Observations ◽  
Secondary Sources ◽  
Internet Information ◽  
The Subject

This research departs from the problem of the ideology of radicalism that developed in Indonesia. The ideology of radicalism in its spread through social media targets many young people as their targets. This is evidenced by the presence of several young people who participated in becoming sympathizers of terrorism and even carried out acts of terror on the basis of religion. The subject of this research is the Young Interfaith Peacemaker Community (YIPC) organization and the object is the YIPC program that can be used to spread counter radicalism narratives. The objectives of this research are: exploring the YIPC program in spreading counter radicalism narratives, analyzing the manifestations of the YIPC Program in spreading counter radicalism narratives, and exploring the Role of YIPC in spreading counter radicalism narratives. This research is qualitative research analyzed descriptively. Data was collected through field observations, interviews, and documents relating to the YIPC program as primary sources and books, journals, magazines, and internet information as secondary sources. The results of this study indicate that YIPC has a role as a forum and interfaith youth facilitator who concentrates on the concept of peace education and interfaith dialogue based on the scriptures to build peace through peaceful cadres by spreading fourteen basic values of peace aimed at reducing radicalism and ideological intolerance.

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