scholarly journals MARKETING INFORMATION SYSTEM IN THE CONDITIONS OF MODERN CONSUMPTION ECOSYSTEMS

Author(s):  
Hanna Radchenko ◽  
Olena Kazanska ◽  
Viktoriia Khoroshykh

The article draws attention to the global nature of the pandemic, accelerating digitalization at an unprecedented rate, with online platforms playing an indispensable role in helping citizens transition to the new life realities in the pandemic and enabling them to lead their normal daily lives despite periodic blockages. In the next decade, a technological solutions wave will affect and transform almost every area of our lives. Technology can both solve existing problems and exacerbate them, as well as create new ones. It is important to shape a fair and responsible future in which we want to live and exist, because technology can scale both solutions and problems. Marketing is an intermediate link in the information path between the enterprise and the consumer. If marketing with the help of appropriate methods and tools correctly interprets the features that characterize market processes, the market will receive consumer-oriented products. The article gives the author's definition of this term, as well as the trends in the such systems development and their ability to adapt to ever-changing conditions. It is determined that for the normal system existence it is necessary to implement an adaptive marketing information system that will resolve issues between the main system components: consumers, business structures and the state. We can assume that the modern consumption ecosystem is an information and communication environment consisting of information and technical (artificially created by man - the world of technology, etc.) and information and psychological (the world of wildlife, which includes man himself) systems. In this case, as a supply system or service system can be considered just a marketing information system that helps the whole system to achieve a social goal, and in the case of modern ecosystems to ensure the normal functioning of all elements of the system. It is concluded that it is necessary to implement an adaptive marketing information system for the normal system existence that will resolve issues between the main system components: consumers, business structures and the state. It is proved that such an information system will become the main core of a digital organization, and will be able to cover the providing solutions technology for staff, as well as managing the partner digital ecosystem and new models of administrative processes that it implements. The main functions of such a system include: the use of ready-made solutions that simplify the applications development and deployment; platform economy challenges and risks and the reaction of regulators.

2018 ◽  
Vol 11 (2) ◽  
pp. 18-26 ◽  
Author(s):  
I. A. Strelkova

The paper examines various approaches to the definition of the term «digital economy» in the scientific and business environment along with factors and forms of its development in different countries taking into account the specifics of the current stage of the Russian economy, which is a matter of particular importance in seeking new sources of the world economy growth. The subject of the research is opportunities and threats inherent in the process of digitalization of economies and their impact on the operation of international and national markets as well as the development of the world economy as a whole. The purpose of the paper was to analyze the practical experience in the formation and development of the digital economy in foreign countries and Russia and identify the changes it brings to the activities of state institutions and business structures, established rules of market exchange, the process of promotion and use of innovations. All the above made it possible to determine the country-level specifics of the digital economy evolution reveal the contradictory nature of its manifestations and justify the necessity for active participation of the state in stimulation and support of potentially promising digital innovations in various sectors of the economy. It is concluded that the level of the digital economy development depends on the real-sector performance, the maturity of markets, the state of the national economy. It is highlighted that the criteria for a comprehensive assessment of the results of the economy digitalization must be developed.


UNICIÊNCIAS ◽  
2021 ◽  
Vol 25 (1) ◽  
pp. 44-56
Author(s):  
Bruno Pereira do Nascimento ◽  
Renata Cristina Giroto Ferreira da Silva ◽  
Alexsander Pippus Ferreira ◽  
Evanilda Custodio da Silva ◽  
Jardes Arquimedes de Figueiredo Junior ◽  
...  

É grande a problemática envolta na utilização dos agrotóxicos no Brasil e no mundo, os danos cumulativos a saúde humana é remontada em diversas pesquisas que elucidam diversas alterações sistemáticas que acometem as populações expostas. Sendo necessária a discussão e implementação de políticas públicas efetivas na saúde do trabalhador, a fim de prevenir o risco do desenvolvimento de comorbidades associadas aos agrotóxicos.  Objetivo: Analisar a exposição materna aos agrotóxicos e a ocorrência de prematuridade no estado de Mato Grosso no período de 2008 a 2018. Metodologia: Trata-se de um estudo quantitativo, ecológico, abrangendo o período de 2011 a 2017, conduzido em municípios do Estado de Mato Grosso. Os óbitos fetais e nascidos vivos com malformação foram obtidos através do Sistema de Informações de Nascidos Vivos (SINASC). E as estatísticas da população daquele determinado município foram filtrados pelo Instituto Brasileiro de Geografia e Estatística (IBGE). Palavras-chave: agrotóxicos; prematuridade; cuidado pré-natal. Abstract The problem involved in the use of pesticides in Brazil and in the world is great, the cumulative damage to human health is traced in several studies that elucidate several systematic changes that affect the exposed populations. It is necessary to discuss and implement effective public policies on worker health, in order to prevent the risk of developing comorbidities associated with pesticides. Objective: To analyze maternal exposure to pesticides and the occurrence of prematurity in the state of Mato Grosso from 2008 to 2018. Methodology: This is a quantitative, ecological study, covering the period from 2011 to 2017, conducted in municipalities in the State from Mato Grosso. Fetal deaths and live births with malformation were obtained through the Live Birth Information System (SINASC). And the population statistics for that particular municipality were filtered by the Brazilian Institute of Geography and Statistics (IBGE).   Keywords: Pesticides; Prematurity; Prenatal Care.  


2001 ◽  
Vol 30 ◽  
pp. 1-20 ◽  

These Guidelines are for use in assisting the development of Country Reports as strategic policy documentation covering the state of animal genetic resources, of the art and capacity to manage these resources, and of country needs and priorities.The Guidelines serve to help support conduct of the country-driven State of the World Process for Animal Genetic Resources, preparation for which is being co-ordinated globally by FAO. The Country Reports will serve as the formative documentation in this Process and the involvement of all stakeholders in the development of these Reports is strongly encouraged.A broad range of experts and of countries have contributed to developing the Guidelines, which are designed for use in conjunction with the State of the World Reporting Module of the Domestic Animal Diversity Information System http://www.fao.org/dad-is/ following training and in-country coordination of action.


Author(s):  
Quoc-Viet Pham ◽  
Dinh C. Nguyen ◽  
Thien Huynh-The ◽  
Won-Joo Hwang ◽  
Pubudu N. Pathirana

The very first infected novel coronavirus case (COVID-19) was found in Hubei, China in Dec. 2019. The COVID-19 pandemic has spread over 215 countries and areas in the world, and has significantly affected every aspect of our daily lives. At the time of writing this article, the numbers of infected cases and deaths still increase significantly and have no sign of a well-controlled situation, e.g., as of 14 April 2020, a cumulative total of 1,853,265 (118,854) infected (dead) COVID-19 cases were reported in the world. Motivated by recent advances and applications of artificial intelligence (AI) and big data in various areas, this paper aims at emphasizing their importance in responding to the COVID-19 outbreak and preventing the severe effects of the COVID-19 pandemic. We firstly present an overview of AI and big data, then identify their applications in fighting against COVID-19, next highlight challenges and issues associated with state-of-the-art solutions, and finally come up with recommendations for the communications to effectively control the COVID-19 situation. It is expected that this paper provides researchers and communities with new insights into the ways AI and big data improve the COVID-19 situation, and drives further studies in stopping the COVID-19 outbreak.


Author(s):  
Tulkin Zakirovich Teshabayev ◽  
◽  
Elshod Ganiyevich Nabiyev ◽  
Samadjon Igamnazarovich Mamurov ◽  
Tohir Sharipjonovich Ermatov ◽  
...  

It is not a secret that information resources are becoming increasingly important in the activities of the enterprises. The development of marketing information systems is associated, first of all, with a change in the role of marketing in the activities of enterprises and the development of new information technologies. If at the first stage of the functioning of marketing information systems, work was carried out with scattered arrays of information coming from the external environment irregularly, then gradually the process of collecting and processing marketing information became more systematized, and the information became more integrated, which facilitated the analysis and use of data within the company, improved the quality data entering the system. The main aim of the marketing information system in enterprises is to transform the available information about the state of the marketing object, as well as about the processes taking place in the marketing environment into the form necessary and perceived by the manager, which allows him to assess the state of the marketing object, the development of the situation, and simulate their change.


2019 ◽  
Vol 11 (24) ◽  
pp. 7046 ◽  
Author(s):  
Tobiasz ◽  
Markiewicz ◽  
Łapiński ◽  
Nikel ◽  
Kot ◽  
...  

All countries around the world are blessed with particularly rich cultural heritage. Nowadays, many researchers are exploring different methods for documentation, management, and sustainability of cultural heritage. The aim of this article is to review the state-of-the-art documentation, management, and sustainability techniques in the field of cultural heritage based on the case study in the Museum of King Jan III’s Palace at Wilanów. Various 2D/3D image and range-based methods are discussed demonstrating their applications and drawbacks. The geographical information system (GIS) is presented as a method for management, storage, and maintenance of cultural heritage documentation.


Author(s):  
R. N. Fedosova

The article deals with the essence of integrated business groups (IBG), provides the assessment of their current state and dynamics, outlines the factors determining IBG development. The results generalize the world experience in the state’s participation in IBG development. The paper also presents modern forms of interaction and interpenetration of the state and IBG.


2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.


Author(s):  
Stefania Mosiuk ◽  
Igor Mosiuk ◽  
Vladimir Mosiuk

The purpose of the article is to analyze and substantiate the development of tourism business in Ukraine as a priority component of the national economy. The methodology of this study is to use analytical, spatial, geographical, cultural and other methods. This methodological approach provided an opportunity to carry out a complete analysis of the state of the tourism industry of the state and to draw some conclusions.The scientific novelty lies in the coverage of the real and potential resource potential for the development of the recreational and tourism sphere in Ukraine, detailing the measures for the country ‘s entry into the world tourist market. Conclusions. Analyzing the state and prospects of tourism business development in Ukraine, it should be noted that this industry is one of the priority areas for improving the economy of the country. Historical, cultural – ethnographic, gastronomic, sanatorium and resort potentials of the country will lead the country into world leaders of the tourism industry when creating favorable conditions for investment and proper marketing.


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