scholarly journals Management of visitor satisfaction by using mobile digital tools and services to create concept of smart destination

2021 ◽  
Vol 72 (2) ◽  
pp. 185-198
Author(s):  
Daniela Gračan ◽  
Zrinka Zadel ◽  
Damir Pavlović
Keyword(s):  
Mobile Applications ◽  
Economic Life ◽  
Digital Tools ◽  
Basic Unit ◽  
Technological Advancement ◽  
Visitor Experience ◽  
Visitor Satisfaction ◽  
Correlation And Regression Analysis ◽  
Quality Life ◽  
Selective Access

Tourism is a system that inevitably follows the technological advancement of other areas of social and economic life, especially in the domain of accessibility of all elements of tourist product offered by its basic unit - a tourist destination. Due to the inclination and the need to use mobile digital tools and services for visitors to better manage, the concept of the so-called "smart destination" is becoming increasingly important. However, as digital applications become increasingly saturated with everyday life and threaten the saturation of real and quality life, there is a need for selective access also in the domain of destination management through experience management and visitor satisfaction. Using the methodology of the survey questionnaire a survey has conducted on several tourist frequency locations in the destination, whose aim was to investigate the importance and participation of individual mobile applications in improving the visitor experience, among them the five most prominent. By applying correlation and regression analysis, results have been achieved, which applications most importantly participate in improving the visitor experience. The significance of this research is reflected in the design of a new tool for adaptive and selective introduction of new mobile applications in order to better target visitors in a destination and thus more effectively manage their experience.

scholarly journals Seeing Things Differently: The use of mobile app interpretation and its effect on visitor experience at two heritage sites in Aotearoa New Zealand

2021 ◽  
Author(s):  
◽  
Jessica Aitken
Keyword(s):  
New Zealand ◽  
Case Studies ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Qualitative Interviews ◽  
Mobile App ◽  
Research Approach ◽  
Visitor Experience ◽  
Heritage Sites ◽  
High Street

<p>The practice of contemporary heritage interpretation has seen increased investment in digital technologies and more recently in mobile applications. However, few empirical studies assess how effective mobile apps are to the visitor experience of heritage sites. What kind of visitor experience do mobile apps provide? How do mobile apps deliver on the aims of interpretation for heritage sites? What types of apps work best? What are the challenges for developers and heritage professionals?  A qualitative research approach is used to examine two case studies; High Street Stories: the life and times of Christchurch’s High Street Precinct and IPENZ Engineering Tours: Wellington Heritage Walking Tour. These case studies ask what kind of experience mobile apps offer as an interpretation tool at these heritage sites. To investigate the topic, email interviews were carried out with heritage professionals and digital developers; together with qualitative interviews with visitors recruited to visit the case study sites using the mobile applications.   This study explores two current examples of mobile app technology in the heritage sector in a New Zealand context. The results of this study aim to augment current literature on the topic of digital interpretation. This study seeks to offer heritage managers and interpreters some key factors to consider when making decisions regarding the methods used to present and interpret heritage sites to visitors and in developing new interpretation and digital strategies that include mobile applications. Although each scenario presents its particular set of considerations and all heritage sites are different, it is hoped these recommendations can be applied and offer working models and strategies.</p>

scholarly journals Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

2019 ◽  
Vol 21 (1) ◽  
pp. 176-196 ◽  
Author(s):  
Neerja Arora ◽  
Garima Malik ◽  
Deepak Chawla
Keyword(s):  
Qualitative Study ◽  
Diffusion Of Innovation ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Technological Advancement ◽  
National Capital Region ◽  
Structured Interviews ◽  
User Friendliness ◽  
Gen Y ◽  
Gen X

The recent years have seen an exponential rise in the mobile application space. Organizations strive to be present in this space for interacting with the customer. In this light, it is important to study the current usage of mobile applications and factors which affect their adoption across age groups. This research is a qualitative study, which investigates the pattern of usage, the user friendliness, the liked and disliked features of mobile apps and the beliefs associated with them. Mobile applications being a fairly recent technological advancement, it has been important to study their adoption in the light of the diffusion of innovation and investigate the effect of social influence on decisions to use mobile apps. The findings of this study are based on a total of 29 responses (19 through semi-structured interviews and 10 through focus group discussion) in National Capital Region of India (NCR). The responses were analyzed using content analysis. This study reveals differences in patterns of usage and beliefs among Gen X and Gen Y users. It was found that Gen Y users used mobile apps much more extensively than Gen X users. Though both categories of users believed that usage of mobile apps made life easier, Gen X users had negative beliefs about mobile apps. The findings also reveal the presence of the trait of innovativeness and uniqueness among Gen Y users, which leads to adoption of mobile applications.

scholarly journals AWARENESS AND USE OF WHATSAPP FOR BANKING AND FINANCIAL SERVICES: A STUDY OF SOCIAL MEDIA USERS IN NORTH-CENTRAL NIGERIA

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Silas Udenze ◽  
Edmund Chukwuma Onwuliri ◽  
Bibian Ugoala
Keyword(s):  
Social Media ◽  
Financial Services ◽  
Quantitative Research ◽  
Banking Sector ◽  
Economic Life ◽  
Research Approach ◽  
Technological Advancement ◽  
North Central ◽  
The Social ◽  
Potential Customers

Social media have become a fundamental ingredient in both the social and economic life of contemporary society. Social networking platforms have become an interesting vehicle for the banking sector to manage contact and interaction with their existing and potential customers. This study investigates users' awareness and the use of WhatsApp for banking activities in North-Central Nigeria. Based on a quantitative research approach, the study surveyed 400 respondents who have adopted WhatsApp Banking. The study's significant findings revealed a low level of awareness of this banking method among social media users. Besides, the percentage of users that utilised the platform for banking-related activities corroborated the deficient awareness as discovered in the study. Nevertheless, the audience is sceptical that the country's poor internet infrastructure might not permit the innovation to thrive. Hence, the study recommends that the banks concerned should endeavour to create more awareness about WhatsApp Banking, and there is a need for an urgent improvement in the internet facilities in the country in order to engender seamless technological advancement

scholarly journals Mobile Apps to Fight the COVID-19 Crisis

Data ◽  
2021 ◽  
Vol 6 (10) ◽  
pp. 106
Author(s):  
Chrisa Tsinaraki ◽  
Irena Mitton ◽  
Marco Minghini ◽  
Marina Micheli ◽  
Alexander Kotsev ◽  
...  
Keyword(s):  
Digital Media ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Mobile App ◽  
Digital Tools ◽  
Qualitative Information ◽  
Complementary Information ◽  
Manual Analysis ◽  
Status Information ◽  
Google Play

The COVID-19 pandemic led to a multi-faceted global crisis, which triggered the diverse and quickly emerging use of old and new digital tools. We have developed a multi-channel approach for the monitoring and analysis of a subset of such tools, the COVID-19 related mobile applications (apps). Our approach builds on the information available in the two most prominent app stores (i.e., Google Play for Android-powered devices and Apple’s App Store for iOS-powered devices), as well as on relevant tweets and digital media outlets. The dataset presented here is one of the outcomes of this approach, uses the content of the app stores and enriches it, providing aggregated information about 837 mobile apps published across the world to fight the COVID-19 crisis. This information includes: (a) information available in the mobile app stores between 20 April 2020 and 2 August 2020; (b) complementary information obtained from manual analysis performed until mid-September 2020; and (c) status information about app availability on 28 February 2021, when we last collected data from the mobile app stores. We highlight our findings with a series of descriptives, which depict both the activities in the app stores and the qualitative information that was revealed by the manual analysis.

scholarly journals Innovative technologies in merchandising

2021 ◽  
Vol 82 (4) ◽  
pp. 272-276
Author(s):  
I. S. Dzakhmisheva
Keyword(s):  
Mobile Applications ◽  
Digital Tools ◽  
Sensor Technology ◽  
High Tech ◽  
Motion Sensors ◽  
3D Images ◽  
Erp System ◽  
Human Movements ◽  
Interactive Advertising ◽  
Long Time

The article summarizes and systematizes modern high-tech digital tools that allow modeling the behavior of a modern consumer and ensuring the efficiency of the functioning of trade enterprises by increasing sales. It has been established that merchandising has an impressive arsenal of high-tech tools, which include: projection showcase, interactive showcase, virtual shelf, 3D showcase, Aislelabs and Prism Skylabs devices, mobile applications, Fetch Robotics and Lowe's robots, ERP system, Amazon Prime Air system, etc. A projection showcase is a showcase glass (screen) covered with a special film (opaque, translucent or completely transparent) of rear projection. A projector is installed behind the screen, which transmits an image to the screen, which is clearly visible from the outside. An interactive showcase (interactive wall, touch showcase) is a video screen that interacts with a person; most often, they use multitouch technology (touch showcases) and contactless sensor technology (Kinect showcases). A virtual shelf is an LCD panel or video wall, with a Kinect system attached to the back, which “reads” human movements and allows you to control the system from a distance. The 3D showcase is an electronic counter with technology that allows 3D images to be literally projected in the air, combined with motion sensors. The motion sensor allows the showcase to react to the trajectory of passers-by, that is, the showcase is static as long as no one walks past it, and as soon as the sensors detect the movement of a person in the reach, the showcase comes to life, the colors, lighting, picture change. Digital technologies in retail are a new interactive advertising tool for attracting and retaining customer attention. Due to the effect of surprise inherent in all interactive solutions in advertising, virtual showcases (interactive walls) attract attention, keep the visitor for a long time, stimulate to make a purchase or receive information.

scholarly journals Seasonal Variation in Visitor Satisfaction and Its Management Implications in Banff National Park

2021 ◽  
Vol 13 (4) ◽  
pp. 1681
Author(s):  
Dehui Christina Geng ◽  
John L. Innes ◽  
Wanli Wu ◽  
Weiwei Wang ◽  
Guangyu Wang
Keyword(s):  
National Parks ◽  
National Park ◽  
Principal Component ◽  
Visitor Experience ◽  
Logistic Regression Models ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
Banff National Park ◽  
Different Seasons ◽  
High Season

Seasonal variations in tourist satisfaction is an important issue for the sustainable management of national parks worldwide. Visitors should have high-quality experiences in both the high season and the off-season. This research investigated visitor satisfaction patterns and determinants in Banff National Park in different seasons. The study was conducted through a face-to-face questionnaire survey that collected visitor demographic, expectation and satisfaction data in July 2019 (high season) and December 2019 (off-season) in Banff National Park. The data analyses were based on a sample of 741 respondents and were processed using principal component analysis, correlation analysis and logistic regression models for different seasons. There were significant differences in visitor satisfaction levels and their determinants in different seasons. The quality of the park’s natural characteristics and the park’s activities were the most important determinant of visitor satisfaction in the high season and off-season, respectively. The correlation between visitor satisfaction and expectations in the high season was generally negative, whereas all correlations in the off-season were positive. The results fill a knowledge gap by examining the seasonal differences in visitor experience and their determinants in the national park, and by building a bridge between visitor experience and tourism seasonality. The findings may assist both practitioners and scholars in understanding visitor expectations and satisfaction in different seasons. They may assist in the prioritization and effective management of the park to optimize the visitor experience in both seasons and achieve tourism sustainability.

scholarly journals Teaching in Times of COVID-19 Pandemic in Two Peripheral Greek Universities: Lessons Learned from Students’ Experiences and Opinions

2020 ◽  
pp. 135-143
Author(s):  
Natassa Raikou ◽  
Chris Kaltsidis ◽  
Katerina Kedraka ◽  
Thanassis Karalis
Keyword(s):  
Higher Education ◽  
Lessons Learned ◽  
Economic Life ◽  
Digital Tools ◽  
Learning Engagement ◽  
Level Of Education ◽  
Interactive Tools ◽  
The Everyday ◽  
Regional Universities ◽  
Tools And Methods

COVID-19 pandemic has affected many aspects of social and economic life, including the educational sector. While each level of education faces its unique challenges, for the Higher Education the pandemic may act as the catalyst triggering a learning revolution. In the current study, which took place in April-May 2020, in the middle of lockdown in Greece, students from two regional Universities in Greece who participated pointed out that the Covid-19 pandemic disturbed their studies, even though their institutions managed to turn very quickly and successfully to distance learning. Despite the fact they are both old enough to handle the online work and technologically savvy enough to navigate new, digital tools and methods, a lot of anxiety, doubts and concerns arose. The main finding is that Greek students found it difficult to handle the lack of the everyday campus life and interaction with their fellow students and teachers, a lesson learnt for faculty to add pedagogically interactive tools, experiences, and ideas to stimulate students’ learning engagement.

scholarly journals ANALYSIS OF THE USE OF MOBILE APPLICATIONS BY FOREIGN AND UKRAINIAN PHARMACIES WITHIN THE CONCEPT OF HOLISTIC MARKETING

2021 ◽  
Vol 127 (4) ◽  
pp. 84-91
Author(s):  
Nataliia Sakhnatska ◽  
Nataliia Aliekperova
Keyword(s):  
Pharmaceutical Care ◽  
Mobile Applications ◽  
Mobile Application ◽  
Effective Interaction ◽  
Digital Tools ◽  
Retail Market ◽  
Digital Tool ◽  
Holistic Concept ◽  
Long Time ◽  
Marketing Activities

digitalization of the pharmaceutical sector requires the use of modern marketing approaches to provide pharmacies with quality and safe pharmaceutical care within the holistic concept of marketing management. A promising direction of digital transformation of the retail market of medicines is the introduction of special mobile applications in the activities of pharmacies, which become a safe and accessible platform for the sale of medicines to the population. The main purpose of the study is to exercise the analysis of the features of pharmaceutical services provision using mobile applications to foreign and Ukrainian pharmacy chains. The study is based on the use of content analysis, analysis of electronic resources, system, and logical analysis, as well as of the modeling method. As the objects of the study, American pharmacy chains CVS Pharmacy and Walgreens, British Boots, and Lloyds Pharmacy were selected, as well as 10 pharmacy chains in Ukraine in terms of turnover in January-October 2020. It is revealed that the leading world leaders in the retail market of medicines have been using this digital tool in their marketing activities for a long time. Unlike domestic pharmacies, applications of foreign pharmacies additionally provide such services as online registration for testing and vaccination against COVID-19, additional opportunities for the visually impaired, drug disposal, and others. Among the studied Ukrainian pharmacy chains by market share, only a half have mobile applications with various functions, among the most developed mobile applications are “Like” from LLC “Apteka-Magnolia” (“Pharmacy-Magnolia”), "Pharmacy 911" and “Apteka Dobroho Dnia” (“Good Afternoon Pharmacy”). An integrated model of a mobile application of a modern pharmacy has been developed, aimed at effective interaction of all necessary functions to provide the population with high-quality, convenient, and available pharmaceutical care. Promising areas of further research are the justification of the feasibility of using certain functions of mobile applications, as well as other digital tools, such as pharmacy websites, social media pages within the concept of holistic marketing. The results of the study conducted may be useful to specialists in the pharmaceutical industry for use in practical pharmacy.

scholarly journals Evaluación y análisis de herramientas digitales en el yacimiento arqueológico de Empúries, Catalunya

2020 ◽  
Vol 2 ◽  
pp. 58-71
Author(s):  
Itziar Calzado-Sánchez
Keyword(s):  
Virtual Reality ◽  
Qualitative Methodology ◽  
Archaeological Site ◽  
Digital Tools ◽  
Average Response ◽  
Visitor Satisfaction ◽  
Technological Tools ◽  
Cultural Spaces

Within the scope of the evolution of technologies, there are more and more heritage and cultural spaces that include in their dissemination and mediation technological tools, specifically and significantly, those catalogued as digital tools. This study takes into account heritage spaces that have permanently included digital tools as mediation resources in archaeological spaces. To this end, the case of the archaeological site of Empúries, Catalonia, has been taken as an example, where an evaluation of these digital tools has been carried out based on their capacity to create and transmit knowledge to users, on the understanding of the material remains present in the site and on the satisfaction generated by these tools. This research is of an exploratory nature and has been carried out using a qualitative methodology. The aim is to establish to what extent the technological or digital tools (specifically, the audio guide and Virtual Reality) help to understand the material remains present in the archaeological site, and the extent to which the digital tools chosen in the mediation of the heritage encourage interaction between visitor and environment is analysed. The results show that it is not possible to say that digital tools significantly increase visitor satisfaction, since the average response of all visitors, regardless of the visit made, is positive.

What Leads to Better Visitor Outcomes in Live Interpretation?

2013 ◽  
Vol 18 (2) ◽  
pp. 9-43 ◽  
Author(s):  
Marc J. Stern ◽  
Robert B. Powell
Keyword(s):  
National Park ◽  
Future Research ◽  
Positive Outcomes ◽  
Strongly Correlated ◽  
Visitor Experience ◽  
Visitor Satisfaction ◽  
Wide Range ◽  
Park Service ◽  
Program Characteristics ◽  
Intentions To Change

We conducted a study to empirically isolate the factors that are most consistently linked with positive outcomes for the attendees of live interpretive programs. We examined the relationships between interpreter and program characteristics and three visitor outcomes—visitor satisfaction, visitor experience and appreciation, and intentions to change behaviors—across 376 programs in 24 units of the U.S. National Park Service. The analyses revealed a list of 15 characteristics associated with these outcomes across a wide range of program types and contexts. Some of these characteristics constituted commonly promoted practices in the interpretation literature (e.g., thematic communication, Tilden's principles, and appropriate organization). However, certain characteristics of the interpreter, in particular their confidence, passion, sincerity, and charisma, were also strongly correlated with positive visitor outcomes. We discuss the study's implications for both interpretive practice and future research.

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