scholarly journals Innovative technologies in merchandising

2021 ◽  
Vol 82 (4) ◽  
pp. 272-276
Author(s):  
I. S. Dzakhmisheva
Keyword(s):  
Mobile Applications ◽  
Digital Tools ◽  
Sensor Technology ◽  
High Tech ◽  
Motion Sensors ◽  
3D Images ◽  
Erp System ◽  
Human Movements ◽  
Interactive Advertising ◽  
Long Time

The article summarizes and systematizes modern high-tech digital tools that allow modeling the behavior of a modern consumer and ensuring the efficiency of the functioning of trade enterprises by increasing sales. It has been established that merchandising has an impressive arsenal of high-tech tools, which include: projection showcase, interactive showcase, virtual shelf, 3D showcase, Aislelabs and Prism Skylabs devices, mobile applications, Fetch Robotics and Lowe's robots, ERP system, Amazon Prime Air system, etc. A projection showcase is a showcase glass (screen) covered with a special film (opaque, translucent or completely transparent) of rear projection. A projector is installed behind the screen, which transmits an image to the screen, which is clearly visible from the outside. An interactive showcase (interactive wall, touch showcase) is a video screen that interacts with a person; most often, they use multitouch technology (touch showcases) and contactless sensor technology (Kinect showcases). A virtual shelf is an LCD panel or video wall, with a Kinect system attached to the back, which “reads” human movements and allows you to control the system from a distance. The 3D showcase is an electronic counter with technology that allows 3D images to be literally projected in the air, combined with motion sensors. The motion sensor allows the showcase to react to the trajectory of passers-by, that is, the showcase is static as long as no one walks past it, and as soon as the sensors detect the movement of a person in the reach, the showcase comes to life, the colors, lighting, picture change. Digital technologies in retail are a new interactive advertising tool for attracting and retaining customer attention. Due to the effect of surprise inherent in all interactive solutions in advertising, virtual showcases (interactive walls) attract attention, keep the visitor for a long time, stimulate to make a purchase or receive information.

scholarly journals ANALYSIS OF THE USE OF MOBILE APPLICATIONS BY FOREIGN AND UKRAINIAN PHARMACIES WITHIN THE CONCEPT OF HOLISTIC MARKETING

2021 ◽  
Vol 127 (4) ◽  
pp. 84-91
Author(s):  
Nataliia Sakhnatska ◽  
Nataliia Aliekperova
Keyword(s):  
Pharmaceutical Care ◽  
Mobile Applications ◽  
Mobile Application ◽  
Effective Interaction ◽  
Digital Tools ◽  
Retail Market ◽  
Digital Tool ◽  
Holistic Concept ◽  
Long Time ◽  
Marketing Activities

digitalization of the pharmaceutical sector requires the use of modern marketing approaches to provide pharmacies with quality and safe pharmaceutical care within the holistic concept of marketing management. A promising direction of digital transformation of the retail market of medicines is the introduction of special mobile applications in the activities of pharmacies, which become a safe and accessible platform for the sale of medicines to the population. The main purpose of the study is to exercise the analysis of the features of pharmaceutical services provision using mobile applications to foreign and Ukrainian pharmacy chains. The study is based on the use of content analysis, analysis of electronic resources, system, and logical analysis, as well as of the modeling method. As the objects of the study, American pharmacy chains CVS Pharmacy and Walgreens, British Boots, and Lloyds Pharmacy were selected, as well as 10 pharmacy chains in Ukraine in terms of turnover in January-October 2020. It is revealed that the leading world leaders in the retail market of medicines have been using this digital tool in their marketing activities for a long time. Unlike domestic pharmacies, applications of foreign pharmacies additionally provide such services as online registration for testing and vaccination against COVID-19, additional opportunities for the visually impaired, drug disposal, and others. Among the studied Ukrainian pharmacy chains by market share, only a half have mobile applications with various functions, among the most developed mobile applications are “Like” from LLC “Apteka-Magnolia” (“Pharmacy-Magnolia”), "Pharmacy 911" and “Apteka Dobroho Dnia” (“Good Afternoon Pharmacy”). An integrated model of a mobile application of a modern pharmacy has been developed, aimed at effective interaction of all necessary functions to provide the population with high-quality, convenient, and available pharmaceutical care. Promising areas of further research are the justification of the feasibility of using certain functions of mobile applications, as well as other digital tools, such as pharmacy websites, social media pages within the concept of holistic marketing. The results of the study conducted may be useful to specialists in the pharmaceutical industry for use in practical pharmacy.

scholarly journals L'artesà high tech. El procés projectual per educar en la nova era.

2020 ◽  
Author(s):  
Pascual Timor
Keyword(s):  
Production Process ◽  
Digital Tools ◽  
High Tech ◽  
Professional Experience ◽  
Design And Production

Drawing on the author’ professional experience, this article describes the conceptual and instrumental changes that have taken place in the design and production process of serial ceramic products as a result of the appearance of digital tools in the classroom.

scholarly journals Planting and harvesting innovation - an analysis of Samsung Electronics

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Seung Hoon Jang ◽  
Sang M. Lee ◽  
Taewan Kim ◽  
Donghyun Choi
Keyword(s):  
Early Stage ◽  
New Products ◽  
Limited Resources ◽  
High Tech ◽  
Short Term ◽  
Entire Life ◽  
Entire Life Cycle ◽  
Time Period ◽  
Innovation Projects ◽  
Long Time

Abstract This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value over a long time period. Without proper management of the process of planting and harvesting innovation, firms with limited resources may not be successful in launching innovative new products to seize a momentum in high tech industries. To examine this issue, the case of Samsung Electronics (SE), now an electronics giant originated from a former developing country, is analyzed. SE has shown to effectively utilize co-innovation to maintain numerous planting and harvesting innovation projects. Both researchers and practitioners would be interested in learning about how SE shared risks of innovation investment with external partners at the early stage of innovation cycles.

Internal and external factors effect on the mobile pressure sensors’ performance

Sensor Review ◽  
2016 ◽  
Vol 36 (4) ◽  
pp. 405-413 ◽  
Author(s):  
Semih Dalgin ◽  
Ahmet Özgür Dogru
Keyword(s):  
Pressure Sensor ◽  
Mobile Applications ◽  
Pressure Sensors ◽  
External Factors ◽  
Sensor Data ◽  
High Tech ◽  
Internal Factors ◽  
Content Type ◽  
Internal And External Factors ◽  
Mems Pressure Sensors

Purpose The purpose of this study is to investigate the effect of internal and external factors on the accuracy and consistency of the data provided by mobile-embedded micro-electromechanical system (MEMS) pressure sensors based on smartphones currently in use. Design/methodology/approach For this purpose, sensor type and smartphone model have been regarded as internal factors, whereas temperature, location and usage habits have been considered as external factors. These factors have been investigated by examining data sets provided by sensors from 14 different smartphones. In this context, internal factors have been analyzed by implementing accuracy assessment processes for three different smartphone models, whereas external factors have been evaluated by analyzing the line charts which present timely pressure changes. Findings The study outlined that the sensor data at different sources have different characteristics due to the affecting parameters. Even if the pressure sensors are used under similar circumstances, data of these sensors have inconsistencies because of the sensor drift originated by internal factors. This study concluded that it was not applicable to provide a common correction coefficient for pressure sensor data of each smartphone model. Therefore, relative data (pressure differences) should be taken into consideration rather than absolute data (pressure values) when developing mobile applications using sensor data. Research limitations/implications Results of this study can be used as the guideline for developing mobile applications using MEMS pressure sensors. One of the main finding of this paper is promoting the use of relative data (pressure differences) rather than absolute data (pressure values) when developing mobile applications using smartphone-embedded sensor data. This significant result was proved by examinations applied with in the study and can be applied by future research studies. Originality/value Existing studies mostly evaluate the use of MEMS pressure sensor data obtained from limited number of smartphone models. As each smartphone model has a specific technology, factors affecting the sensor performances should be identified and analyzed precisely in terms of smartphone models for providing extensive results. In this study, five smartphone models were used fractionally. In this context, they were used for examining the common effects of the factors, and detailed accuracy assessments were applied by using two high-tech smartphones in the market.

scholarly journals Theology in 3D

2020 ◽  
pp. 259-266
Author(s):  
Anne Marie McLean ◽  
Spencer Roberts
Keyword(s):  
Traditional Instruction ◽  
Digital Tools ◽  
Community Members ◽  
3D Images ◽  
Practical Applications ◽  
The Public ◽  
The Third ◽  
Digital Scholarship ◽  
Emory University ◽  
The Web

Since their introduction in the mid-1990s, virtual web tours have existed alongside traditional instruction and outreach methods as digital tools to increase access and knowledge in a variety of institutions (Mosley and Xiao 1996). By 2002, tours available on the web constituted the third-most popular tour option in a survey of 111 academic libraries (Oling and Mach 2002). In the spring of 2019, Pitts Theology Library (Emory University) launched its own virtual tour project using Matterport technology to supplement instruction and outreach for students, faculty, staff, and community members. Systems & Digital Scholarship Librarian Spencer Roberts captured and processed the 3D images to make available for the public, while Reference Librarian & Outreach Coordinator Anne Marie McLean capitalized on the technology in volunteer projects, orientation sessions, and exhibition promotion. This session details the envisioning and execution of virtual tours of Pitts Theology Library, as well as practical applications for its use in both outreach and instruction in a theological library setting.

scholarly journals Cobra II

2008 ◽  
Vol 25 (2) ◽  
pp. 110-113
Author(s):  
Amr G. E. Sabet
Keyword(s):  
High Tech ◽  
Military Operation ◽  
Official Ideology ◽  
Long Time ◽  
Donald Rumsfeld ◽  
The Military

This book deals with the April 2003 American invasion and occupation ofIraq. Its title comes from the code name of the military operation designedto drive toward Baghdad. The code name, in turn, was inspired by GeneralGeorge Patton’s 1944 military operation Cobra, during which the Allied forces broke out from Normandy to liberate France – hence Cobra II.Written in a journalistic and investigative style, it chronicles the developmentsand events leading to the Bush administration’s decision to attackIraq. Described as a war of “choice” rather than of “necessity” (p. xxxi), itswiftly defeated the Iraqi army and toppled Saddam Hussein’s regime.However, it was a failure insofar as it generated a virulent insurgencythat the occupyingAmerican army could not suppress. This insurgency wasan unexpected by-product of the program of “transformation” espoused byformer Secretary of Defense Donald Rumsfeld. As part of President GeorgeW. Bush’s vision of overhauling theAmerican military, this programbecamea sort of “official ideology” (p. 8) and response to two main concerns: (1)the long time (six months) it took to plan and amassAmerican forces duringthe lead-up to the 1992 GulfWar that had reversed Iraq’s invasion of Kuwait(this length of time was considered to fall short of credible “superpower”projection), and (2) the American military’s ability to fight two major warssimultaneously, which came to be known as the “two-war doctrine” (pp. 5and 9). The problem with the second consideration was that it required largeground forces to implement the doctrine, at a time when the foreseen transformationsought to trim American forces in favor of high-tech space andprecision weapons ...

scholarly journals Management of visitor satisfaction by using mobile digital tools and services to create concept of smart destination

2021 ◽  
Vol 72 (2) ◽  
pp. 185-198
Author(s):  
Daniela Gračan ◽  
Zrinka Zadel ◽  
Damir Pavlović
Keyword(s):  
Mobile Applications ◽  
Economic Life ◽  
Digital Tools ◽  
Basic Unit ◽  
Technological Advancement ◽  
Visitor Experience ◽  
Visitor Satisfaction ◽  
Correlation And Regression Analysis ◽  
Quality Life ◽  
Selective Access

Tourism is a system that inevitably follows the technological advancement of other areas of social and economic life, especially in the domain of accessibility of all elements of tourist product offered by its basic unit - a tourist destination. Due to the inclination and the need to use mobile digital tools and services for visitors to better manage, the concept of the so-called "smart destination" is becoming increasingly important. However, as digital applications become increasingly saturated with everyday life and threaten the saturation of real and quality life, there is a need for selective access also in the domain of destination management through experience management and visitor satisfaction. Using the methodology of the survey questionnaire a survey has conducted on several tourist frequency locations in the destination, whose aim was to investigate the importance and participation of individual mobile applications in improving the visitor experience, among them the five most prominent. By applying correlation and regression analysis, results have been achieved, which applications most importantly participate in improving the visitor experience. The significance of this research is reflected in the design of a new tool for adaptive and selective introduction of new mobile applications in order to better target visitors in a destination and thus more effectively manage their experience.

scholarly journals Cyber Risks in Microfinance Digitization: Exposures and Preventions among Female Headed Farm Households in Southern Nigeria

2021 ◽  
Vol 3 (3) ◽  
pp. 62-68
Author(s):  
V. C. Ugwuja ◽  
O. M. Adesope
Keyword(s):  
Mobile Applications ◽  
Effective Means ◽  
Text Messages ◽  
Farm Households ◽  
Security Risks ◽  
Financial Products ◽  
Southern Nigeria ◽  
Perceived Security ◽  
Long Time ◽  
Cyber Risk

Digital finance is widely regarded as one of the most effective means of financially empowering women and increasing their financial inclusion. On the other hand, cybercriminals are constantly looking for new ways to exploit vulnerabilities and developing ever more sophisticated attack methods. As a result, the cyber risk exposures and prevention of female heads of farm households in Southern Nigeria were investigated in this paper. Unsuccessful transactions by mobile applications and POINT OF SALES (POS) terminals were often encountered by female heads, and yet their money was debited, and it took a long time for their money that was debited from unsuccessful transactions to be reversed. Avoiding lonely ATMs and not going to the ATM during late hours, ignoring emails and text messages instructing them to provide online banking details, no longer using birthdates, addresses, and other words or numbers that would make it easier for attackers to figure out their passwords, and not using the same passwords for all their different accounts were the most common cybersecurity measures used by female heads. Access to digital financial products and services was influenced by factors such as marital status, household size, business experience, internet access, possession of an ICT device, and perceived security risks. These findings call for interventions by the Central Bank of Nigeria (CBN) through policies that will improve consumer education and reduce vulnerabilities, especially among women. The CBN should also develop a forum that is easily accessible to customers for filing complaints, and erring banks should be sanctioned.

scholarly journals Internet banking is a saving time in the XXI century

2020 ◽  
pp. 41-44
Author(s):  
Olena ZHAM ◽  
Yuliia PYROZHENKO
Keyword(s):  
Mobile Applications ◽  
Financial Institution ◽  
Banking System ◽  
Internet Banking ◽  
Modern World ◽  
High Tech ◽  
The Internet ◽  
Time Saving ◽  
Banking Development ◽  
Credit Institutions

The paper is devoted to the interpretation, analysis, history of Internet banking development. Several options of technological side development of financial and credit institutions are considered: mobile applications, POS-terminals, terminals for cashless payments. The current state of development of the Internet banking system in Ukraine is also indicated, the advantages of remote customer service are explained, statistics are given. The development of financial relations, a significant breakthrough in technology in recent years, the emergence of plastic payment cards, the improvement of the Internet - all this has given a great impetus to financial institutions, their cooperation with customers, improved service. The new generation of banking allows to improve the work not only of financial and credit institutions, but also of clients. This scientific research deserves attention and is relevant in today's conditions. In the XXI century, the question of the importance of time and efficiency of its use becomes very relevant. Thus, the banking system of Ukraine allows people to use as little time as possible to solve important issues, such as: payment for utilities, purchase of tickets for any transport, transfer of funds to the card, replenishment of mobile account, interest on the loan and more. In today's world, internet banking is one of the main ways to solve personal financial issues as quickly as possible and at any time. These are not only self-service terminals, but also special sites of banks, mobile applications. In Ukraine, state-owned banks, as well as almost every commercial financial institution allows its customers to solve any issues via the Internet. Thus, with the help of the mobile application you can take a loan, invest money in a deposit, pay for utilities, transfer money to another account or replenish the account of a mobile operator, etc. Internet banking is convenience, efficiency and time saving. In this regard, an important area of development of Ukrainian banks is the development, implementation and development of high-tech remote service. The market of online banking in Ukraine is actively moving forward, but modern world trends are creating areas for further improvement. The popularity of remote banking motivates the study of theoretical and practical aspects of its implementation and operation, which indicates the relevance of the issues addressed in this paper.

scholarly journals Aplikasi Peminjaman dan Pengembalian Tools di Perusahaan PT. Esco Bintan Indonesia Berbasis Web

2018 ◽  
Vol 7 (2) ◽  
pp. 95-99
Author(s):  
Liza Safitri
Keyword(s):  
Information System ◽  
Integrated System ◽  
High Tech ◽  
Web Based ◽  
Diagram Method ◽  
New Information ◽  
Long Time ◽  
Clean Air ◽  
Operational Activities ◽  
And Performance

In 1978, Esco was established in Singapore to provide clean air solutions for the high-tech and science industry website escoindonesia.com. From there, Esco is committed to providing the best solutions in technological capabilities to create a cleaner, healthier and safer world. In this study, which is used as an object of research that is in the system of borrowing and returning tools. In operational activities it still uses a manual and conventional system, unsupported by an integrated system. From the observations and research, the author finally built an Information System as solution. The information system is designed and built with a web-based platform using Notepad ++ as its programming editor, MYSQL front as a data base editor, XAMPP as a database server and PDF as a report viewer media. Apply the Squence Diagram method in software development. This new information system is expected to be able to assist in the company's activities, such as in making loan forms, return forms and loan and repayment reports, etc. The application of this Information System is expected to improve the efficiency, effectiveness and performance of the company PT Esco Bintan. After the existence of this Information System the company can operate this system more quickly and easily without requiring a very long time to operate the work. And the company is very easy to find the required documents and storage is very safe not easily lost

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