scholarly journals DEVELOPMENT OF SAWARNA BEACH TOURISM OBJECT THROUGH ESTABLISHING CITY BRANDING

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 178-183
Author(s):  
Nur Kholisoh

Sawarna Tourism Village is a tourist village in Bayah Sub-District, Lebak District, Banten. The village area is directly bordered by the Indian Ocean, and therefore, it is in a coastal area. Of 204 tourism objects in Banten Province, the charm of the beauty of Sawarna Beach tourist destination has its own magnetism fortourists. The beach beauty located in Bayah Subdistrict, Lebak is called as "Little Paradise" by foreign tourists from European and American countries and Australia particularly who like surfing. The location is far from the downtown and therefore, media access in Sawarna Village and its surroundings is relatively difficult. So far there are a few mass media whether they are print or electronic media that cover the natural beauty in Sawarna Village. This certainly affects the development of Sawarna beach tourism object as one of the mainstay tourist destinations in Banten Province. As a tourist object, Sawarna Beach is as good and attractive as similar tourist objects in Indonesia, such as those in Bali and Lombok. An important issue that Banten Provincial government should make the big concern relates to the City Branding Development. After participating in this counseling, it aims that Sawarna Villagers know and understand the importance of establishing the city branding to develop their beach tourism objects. Moreover, it is expected to empower the villagers around the Sawarna beach andtherefore, it will increase their income.

Author(s):  
A Zahid A Zahid ◽  
Nikmatus Sa’adah ◽  
Taufik Alamin

Abstrak: Arus globalisasi saat ini tidak dapat dipungkiri terdapat fasilitas-fasilitas bagus dan modern yang sangat diminati oleh khalayak. Sehingga mampu menggeser segala sesuatu yang dianggap ketinggalan jaman dengan lebih memilih dan mengedepankan hal-hal yang dianggap lebih kekinian. Misalnya di daerah-daerah yang saat ini berlomba-lomba membangun pariwisata yang menghadirkan unsur modern dengan segala fasilitas kekinian yang dapat dinikmati oleh para wisatawan. Pembangunan pariwisata sangat menjadi prioritas utama sebagai upaya untuk kemajuan dan peningkatan terhadap potensi yang dimiliki, baik dari masyarakat maupun daerah. Hadirnya destinasi wisata modern yang juga mengusung pasar tradisional papringan dengan memasukkan budaya Jawa sebagai upaya untuk melestarikan serta mengenalkan kepada para pengunjung, menjadi tujuan utama masyarakat yang ada di Desa Jambu. Segala wujud tindakan yang dilakukan oleh masyarakat menurut Parson memiliki tujuan yang ingin dicapai, sehingga dengan memanfaatkan dan mengembangkan segala potensi yang dimiliki, kini desa tersebut menjadi destinasi wisata yang banyak dikunjungi oleh wisatawan baik dari dalam maupun luar kota. Adanya pasar tradisiona,l juga memberikan kesempatan bagi para wanita yang notabennya adalah ibu rumah tangga untuk bisa lebih mandiri dalam memenuhi kebutuhan keluarga. Pada era modernisasi saat ini dianggap memberikan kemudahan untuk dapat mempromosikan segala keunikan dan keistimewaan yang dimiliki oleh desa wisata tersebut. Kata Kunci: Pasar Tradisional Papringan, Masyarakat Desa Jambu, Fungsioanlisme   Abstract: Current globalization can not be denied that there are good and modern facilities that are very popular with the public. So as to be able to shift everything that is considered outdated by preferring and prioritizing things that are considered more contemporary. For example in areas that are currently competing to build a tourism business that presents a modern element with all the current facilities that can be enjoyed by tourists. Tourism development is a top priority as an effort to progress and increase the potential of the community and region. The presence of modern tourist destinations that carry Papringan traditional markets by incorporating Javanese culture as an effort to preserve and introduce to visitors, became the main destination of activists in Jambu Village. All forms of actions taken by the community according to Parson have goals to be achieved. So that by utilizing and developing all the potential that is owned, the village has now become a tourist destination that is visited by many tourists both from within and outside the city. The existence of traditional markets also provides opportunities for women who incidentally are housewives to be more independent in meeting family needs. In the current era of modernization, it is considered to be easy to be able to promote all the uniqueness and privileges that are owned by the tourist village. Keywords: Papringan Tradisional Market, Jambu Village Community, Fungsionalisme.


2007 ◽  
Vol 5 (2) ◽  
pp. 125-140
Author(s):  
Branko Turnsek

The paper analyzes the present condition of the sustainability elements at the level of a village, and then on the relevant representative sample of the households, according to the parameters defined in advance. By definition, such analysis of natural, economic, human and spatial resources provides the picture of the present status, but also defines the sustainability degree, and the capacities and potential directions of development. The obtained results and drawn conclusions served as a platform for the analysis of the future development and transformation of the village, the households, that is, the courtyards as they are spatial frame of a household and a central stage where these processes take place. Gornja Studena belongs to the group of spontaneously formed, sparse/dense hill villages. It was formed in the upper part of the Jelasnica valley, on the slopes of Suva planina mountain, under the Mosor peak, along the way leading from Nisa to Bojanine Vode, on the east and west side of Studenica stream, flowing through the middle of the village, parallel to the road. The nature has been, as always, both generous and miserly taking on one side and giving on the other. There are rich complexes of forests and pastures, and favorable conditions for livestock keeping, mild climate, as well as many other natural and environmental values in the village locality, the ski resort and other tourist destinations of Bojanine Vode, which are nearby, did not help the village development. It is situated on the periphery of the region, and it is one of the most distant villages from the city, far away from the main traffic routes (though it has not always been like this) with poor public utilities and infrastructure systems and structures, with an elderly population which is economically weak., of small land resources and unfavorable terrain configuration f or an intensive development of agriculture. It is impoverished in demographic terms and the remaining young population is mostly oriented towards the city. .


Author(s):  
Nurrotun Waridah

Community-Based Tourism (CBT) has become a new trend for local-based development. However, many villages have not developed this potentiality as a new commodity as a tourism-based community. For this reason, this article explains three important elements in the development of community-based tourism in the Sekapuk Village community, Gresik Regency, East Java, namely following the potential, participation, and development of Setigi tourism. This research highlights three critical issues concerning i) how the role of local communities in maximizing village potential, ii) how Community-Based Tourism practices work effectively in increasing community social awareness, and iii) how communities build new tourist destinations. The research method using observation in Setigi tourism, interviews with village leaders, managers of Tourism Awareness Group/Kelompok Sadar Wisata (Pokdarwis), local traders, and visitors. The indication of community has built Setigi tourist destinations by utilizing the potential of nature. Meanwhile, CBT is implemented in environmental conservation, tourism training, accessibility of transformation, and the development of communication systems. Setigi tourism is built based on social participation, which results in nature-based tourism destinations, the development of the Mbok Inggih kitchen, and the home industry. As a successful tourist village development, the village has achieved the icon of the Millionaire Village. Nevertheless, in the end, Setigi tourism still has limitations in optimizing the socio-cultural and socio-religious potential.


2021 ◽  
Vol 9 (1) ◽  
pp. 173
Author(s):  
Rio Rahmad Akmal ◽  
Gunardi Djoko W ◽  
Trio Santoso

Ecotourism usually has an educational value packed in the form of natural beauty and is in the countryside. Lampung has many potential ecotourism, one of which is located in West Coast district. This research was conducted in March 2019 to April 2019 in Pahmungan Village, central Coastal district, West Coast Regency, Lampung province.  The Pekon or the village of Pahmungan has an area of 2,600 ha, Pekon Pahmungan is located at 5 ° S and 103 ° E and is 4 km from the centre of the district government, 32 km from the county capital, and 287 km to the provincial capital. Data collection methods used are methods of surveys, interviews, and GIS while the method of data analysis used is a qualitative descriptive method. The purpose of this research is the development of tourism potentials and make the route of ecotourism Intermap in Pahmungan village. The tools used in this study are GPS (Global Positioning System), Camera, Compass, Laptop, and ArcGis application. The object in this research is the ecotourism object that exists in Pahmungan village that will be obtained through the observation of field surveys and interviews with local communities. The results of this research are reflected in the mapping of tourist interpretation lines in which the mapping is an ecotourism pathway that includes various tours in the village Pahmungan. Ecotourism in the village of Pahmungan is not well managed but there are already several community who began to build the development of tourist destinations especially the waterfall tourism, with the program interpretation programs can support the development of Ecotourism and provide comfort for visitors.


Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 252-263
Author(s):  
Johan Fahri ◽  
Fichriyanto M Ahmad

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.


2018 ◽  
Vol 17 (3) ◽  
Author(s):  
Agung Sri Sulistyawati ◽  
Ida Ayu Trisna Eka Putri ◽  
Fanny Maharani Suarka ◽  
Putu Ratih Pertiwi

Tista Tourism Village is the developing tourist village, that located at Kerambitan Village, Tabanan Regency. The purpose of this community service is to deliver the understanding and skills, improving for Tista community in playing an active role and participation in preparation of local lodging (homestay) along with supporting facilities to provide security and comfort when tourists stay and can increase tourists length of stay at Tista Tourism Village to enjoy various tourism products and tour packages in Tista Village in support of development and management of Tista Tourism Village, so as to provide economic benefits in directly to the Tista Village community. The devotion technique that is giving counseling to the tista village community which was attended by the village head, the chairman of pokdarwis, the manager of the tourist village and the community, the subject that presented about the homestay to be clean, confortable, and the availability of clean water. Homestay is prepared to be the main accommodation alternative for tourists whotakes the vacation at Tista Wisata Village. But about the cleanliness, is still a shortcoming that must be addressed. Not only homestay, a number of tourist destinations that are intended to attract tourists, should provide the widest information to tourists and maintain the cleanliness of the surrounding environment. All parties must be involved in fixing the existing shortcomings, because to increase tourism requires a high awareness, ie the community will be involved.


2020 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Ari Wulandari

Every person has a specific idea of a word, term, phrase, or discourse. The thought is heavily influenced by culture background and surroundings. This study uses the term “tourist village” to understand the thinking of society. The objectives of this study are to assess and describe the prototype semantics “tourist village” based on the notion of society. The study was conducted using a questionnaire that has been designed based on the hypothesis derived from field observations regarding the definition of “tourist village”. The questionnaire has given to 50 persons at random. The respondent's answer was counted, and the results were analyzed based on the predetermined variables. The research proves that prototype semantics “tourist village” as a linguistics study has four main variables, namely the beauty of nature, people skills, culture, and the arrival of people. The results of this study concluded that the prototype semantics “tourist village” according to the community is a village that has a natural beauty, people skills are adequate and special, unique culture, and there are people who want to know the arrival of distinctiveness that is owned in the village.  


2015 ◽  
Vol 17 (4) ◽  
pp. 223
Author(s):  
Deny Aditya Puspasari ◽  
S Sariffuddin

<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Amasis MT','serif'; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-AU; mso-fareast-language: IN; mso-bidi-language: AR-SA;" lang="EN-AU">Development of Village tourism development model is initiated by the Ministry of tourism and Creative Economy for poverty in rural paved. It's what makes Holy County Government initiative to develop the village into a tourist village Colo based nature tourism. Sunan Muria with fame in Kudus, making the village a Colo is located in the mountains of Muria as one of the tourist destinations that continues to evolve. See this potential, the villagers do tourism management in non-governmental and informal communities through the establishment of supporting tourism, such as taxi, hawkers and street vendors. There is a unique phenomena that are contained in the village of Colo namely management of tours with gender roles. Gender roles are not only happening in the improvement of well-being. Be interesting to examined how gender roles towards the improvement of the welfare of the Community tourism village Colo? to answer that question, this research uses a quantitative approach through descriptive statistics methods. Data were collected through document review, interviews and questionnaire to 134 KK as respondents. The results showed that gender roles related to the improvement of the welfare of the community. There is a pattern of increasing well-being of informally through changes in livelihood and ultimately increase revenue.</span>


2020 ◽  
Vol 8 (2) ◽  
pp. 212
Author(s):  
Ayu Astrid Fabanyo ◽  
I Gede Anom Sastrawan

This study aims to determine the factors that cause a decrease in tourist visits and efforts made by the Ternate City Tourism Office in overcoming the decreasing intensity of tourist visits in Sulamadaha Beach Tourism Attractions. Ternate located in North Maluku Province. Ternate is one of 10 districts in North Maluku Province that have many tourist attractions, for example Sulamadaha Beach. Sulamadaha Beach is an attraction that is managed directly by the Ternate City Tourism Office and the local community, Sulamadaha Beach has beautiful underwater  natural beauty, according to data from the Ternate City Tourism Office Sulamadaha Beach is the most popular destination for tourists, but this does not last long as it is known from the data of tourist visits that Sulamadaha Beach every year has decreased, related to this, it will be research about  "The efforts of the City of Ternate Tourism Office in Overcoming the Decreasing Intensity of Tourist Visits in Sulamadaha Beach Attractions" The research method used in this study is the type of research is descriptive research with a qualitative approach. The results of this study indicate that there are several factors that cause a decrease in the intensity of tourist visits in Sulamadaha Beach Tourism by using the concept of Sapta Charms, namely safe factors, orderly factors, and friendly factors, Ternate City Tourism Office has also designed several programs to stabilize the problem. One of the efforts made by the agency is to add supporting facilities to tourist attractions. Keywords :efforts, decline


2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Dyah Ayu Lesatri ◽  
P. Alit Suthanaya ◽  
D.M. Priyantha Wedagama

Abstract: Tourism is the main sector for the economy of Bali. Denpasar City as the capital city of Bali Province is expected to maintain its position as one of main tourist destinations by increasing and improving existing tourism facilities, and one of them with the provision of tourism transport that serving tourists heading into tourism attraction in the city of Denpasar. The purposes of this research are to analyze the potential demand, tourism transport route and the characteristic of operational system of tourism transport in Denpasar City. From the analysis that has been done, it is obtained that the potential demand of tourist transport in Denpasar City is 438.576 people in 2013 and it is estimated to be 485.998 in 2017. The highest number of tourist those visit the attraction places through the routes of : Belanjong Pillar, Serangan Island, Central Management of Mangrove Forest, The Village of Budaya Kertalangu, Taman Budaya Art Centre, Museum Painting Fingerprint, Bajra Sandhi Monument, Kumbasari Market, Badung Market, Bali Museum.  Alternatives tour packages include regular tour packages with 10 attractions, regular city tours, regular nature tours, city tour charters, and natural attraction charters. Tourist transports operate using medium buses and minibus for 8 hours service time from 09.00 am until 17.00 pm for regular and 4,5 hours until 5,5 hours for charter package. The headway is set 30 minutes.


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