scholarly journals CITY BRANDING IDENTITY STRATEGY OF CREATING CITY CULTURAL VALUE-TAKE THE CREATION OF SHANGHAI CITY BRANDING AS AN EXAMPLE

2020 ◽  
Vol 1 (2) ◽  
pp. 34-36
Author(s):  
Yi Wu ◽  
Zhewei Chang
Keyword(s):  
Cultural Value ◽  
City Branding ◽  
City Development ◽  
Core Element ◽  
Local Society ◽  
City Culture ◽  
History Of ◽  
Shanghai City ◽  
The Creation ◽  
The City

In recent years, the value of city culture has become a core element of city development, and the creation of city culture through “cultural regeneration” has become an important element of establishing a city branding. However, city branding cannot be effectively activated through simple city cultural resource development, publicity and activities, and there are limitations in creating branding uniqueness and resonance with citizens or tourists. Only by grasping the characteristics of the city to form a unique urban creativity and continuously update it can citizens or tourists experience the special features in the city, and thus successfully activate the city branding. In order to enhance the competitiveness of cultural cities, it is necessary to fully combine the characteristics of modern cultural heritage and contemporary city culture to create city charm. Through the construction of city branding identity with the participation of local society and residents, it will enrich the city culture, improve the quality of life, and contribute to the vitality of the regional economy. Shanghai selected as the research object was designated as one of the five trades in 1843, starting the history of the concession. Although it left many modern cultural heritages and formed a unique Shanghai-style culture, it did not disclose different city branding to the outside world. Therefore, in order to make Shanghai build a variety of cultural content, express its cultural power different from other cities, and create cultural value, this research aims to effectively use Shanghai’s distinctive history, culture, places and other core resources to establish a branding identity strategy different from similar cities at home and abroad.

The Mezen Horse: Between Tradition and Brand

2021 ◽  
pp. 85-96
Author(s):  
Екатерина Александровна Мельникова
Keyword(s):  
Special Kind ◽  
Cultural Value ◽  
Cultural Significance ◽  
History Of ◽  
Rural World ◽  
Family Memories ◽  
In The Beginning ◽  
The 19Th Century ◽  
The Village ◽  
The City

Статья посвящена истории бытования мезенской росписи - зооморфного орнамента, использовавшегося с начала XIX в. мастерами д. Палащелье Архангельской губ. для декорирования деревянных изделий, и в первую очередь прялок. В центре внимания находится судьба мезенской лошадки - главного символа палащельской росписи, ставшего в XXI в. основой локального бренда в г. Мезени и его окрестностях. В работе рассматривается история палащельского промысла, включая трансформацию его социального, экономического и культурного значений на протяжении XX-XXI вв. Прялка - главный носитель мезенской росписи - перестала выполнять свою утилитарную роль, став объектом семейной памяти и культурной ценностью, связанной с локальной идентичностью местных жителей и художественным значением, определяемым экспертами-профессионалами. Вследствие этих перемен, а также миграций населения из деревень в города прялки с мезенской росписью стали ассоциироваться с покинутой малой родиной и деревенским миром в целом, вызывая к жизни особую форму чувствительности, требующей специальных навыков понимания, толкования и любви к мезенской росписи. Как показано в работе, два режима восприятия мезенской лошадки - семейной памяти и эстетической ценности - тесно взаимосвязаны, определяя эмоциональную привязанность и популярность этого элемента традиционной росписи среди современных жителей г. Мезени и Мезенского района. This article concerns the history of the Mezen horse, a zoormorphic ornament from the village Palashchelye in the Mezen Region of Arkhangelsk Province. From the beginning of the 19th century it has been used by craftsmen to decorate wooden items, especially spinning wheels. In the beginning of the present century the Mezen horse became the symbol of Palashchelye painting and the main local brand for the city of Mezen and its environs. The article examines the history of Palashchel crafts and discusses the transformation of its social, economic and cultural significance during the 20th and 21st centuries. The spinning wheel, the main bearer of Mezen decoration, has ceased to fulfill a utilitarian role, becoming instead a focus of family memories and cultural value, interpreted both in terms of local identity and artistic significance. As a result of this change, as well as the migration of the population from villages to cities, spinning wheels with Mezen painting began to be associated with one’s abandoned birthplace and the rural world in general. This has given rise to a special kind of sensitivity that entails special skills of interpretation as well as love. Two different modes of such sensibility are discussed in the article - the mode of family memory and the mode of esthetic value - that are interwoven, endowing the Mezen horse with emotional meaning and broad popularity among the modern urban inhabitants of Mezen and its environs.

scholarly journals Branding of Ternate City

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 252-263
Author(s):  
Johan Fahri ◽  
Fichriyanto M Ahmad
Keyword(s):  
Economic Value ◽  
Constructivist Grounded Theory ◽  
City Branding ◽  
Future Studies ◽  
Tourist Destinations ◽  
Grounded Theory Method ◽  
History Of ◽  
Stakeholder Consensus ◽  
The City ◽  
Testable Model

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

scholarly journals Building Preservation Case Study of Pancasila Building in Pasuruan City

2021 ◽  
Vol 04 (08) ◽  
Author(s):  
Prof. Dr. Lalu Mulyadi ◽  
Keyword(s):  
Urban Development ◽  
Feasibility Study ◽  
Descriptive Analysis ◽  
Field Observations ◽  
City Development ◽  
Aesthetic Value ◽  
History Of ◽  
The Aesthetic ◽  
The City

Some cities in Indonesia have a long history of city development, in East Java, for example the cities of Surabaya, Malang, Blitar, Kediri and Pasuruan are cities that have a history of urban development that still maintains the identity of the city. old buildings or colonial buildings, these buildings can still be suspected through the characteristics of building shapes and the use of ornaments that are characterized by European buildings. For this European building to be preserved, it is necessary to conduct a feasibility study of the aesthetic value contained in the building. The case study taken in writing this article is the Pancasila Building in the city of Pasuruan. The method used is descriptive analysis topically. To support the discussion in this article, field observations and literature studies were conducted. The findings in this study were to determine the physical identity of the building and the meaning of building ornaments.

SURABAYA SEBAGAI KOTA MARITIM : STRATEGI PEMASARAN CITY BRANDING DAN TANTANGAN DI MASA DEPAN

2018 ◽  
Vol 20 (1) ◽  
pp. 61
Author(s):  
Febrina Hambalah
Keyword(s):  
Marketing Strategy ◽  
Place Branding ◽  
Scientific Work ◽  
City Branding ◽  
Social Construct ◽  
City Brand ◽  
Digital Era ◽  
The People ◽  
History Of ◽  
The City

In today's digital era, each city is competing with another city. Each city features uniqueness that can be highlighted from him, all of it is to attract funding from investors. The ultimate goal is to improve the welfare of the city. Surabaya has been known by the people of Indonesia through the history of Indonesian independence as The City of Heroes. However, the identity as The City of Heroes is not yet strong enough to attract investment and the interest of tourists to invest in this city of Surabaya. Thus a new identity, in this case new branding must be made in order to strengthen the position of Surabaya before the eyes of the community both internal communities within the city of Surabaya, as well as external communities outside the city of Surabaya and abroad.The research method that was used is descriptive qualitative method. This method is by doing observation and analysis of marketing strategy of city branding which have been done by Surabaya city. This scientific work was developed by using literature review approach or literature study.In this research noted that the process of building a city brand is not easy. Especially if the parties involved have a political interest in it. As a social construct, city branding of the city of Surabaya as a city of Maritime will certainly generate various responses from the community. The response can be a positive response, as well as a negative response. Keywords: City Branding, Marketing Strategy, Place Branding

Augustine: De Civitate Dei The City of God Books XI and XII

2015 ◽  
Author(s):  
P. G. Walsh
Keyword(s):  
Latin Text ◽  
City Of God ◽  
Holy Trinity ◽  
The World ◽  
Two Cities ◽  
History Of ◽  
The Creation ◽  
The City ◽  
The Universe

In books I–V of De Civitate Dei, St. Augustine rejects the claim that worship of the pagan gods had brought success in this life, and in books VI–X, the prospect of a happy afterlife. In books XI–XII, Augustine turns from attack to defence, for at this point he initiates his apology for the Christian faith. Books XI and XII document the initial phase of the rise of the two cities, the city of God and the city of this world, beginning with the Creation of the world and the human race. In Book XI, Augustine rejects the theories of Aristotle, Plato and the Epicureans on the creation of the universe and addresses the creation of angels, Satan, the role of the holy Trinity and the importance of numerology in the Genesis account. In Book XII, Augustine is chiefly concerned with refuting standard objections to the Christian tradition, returning to discussion of the Creation, including his calculation, based on the scriptures, that the world was created less than 6,000 years ago. This book is the only edition in English to provide not only a text but also a detailed commentary on one of the most influential documents in the history of western Christianity. It presents Latin text, with facing-page English translation, introduction, notes and commentary.

scholarly journals What’s in a Street? Exploring Suspended Cosmopolitanism in Trikoupi, Nicosia

2021 ◽  
pp. 101-110
Author(s):  
Karen Akoka ◽  
Olivier Clochard ◽  
Iris Polyzou ◽  
Camille Schmoll
Keyword(s):  
South Asians ◽  
Capital City ◽  
Local Society ◽  
Important Place ◽  
Global Connections ◽  
History Of ◽  
Sub Saharan ◽  
Post War ◽  
The City ◽  
Neighborhood Impacts

AbstractSituated at the eastern part of the Mediterranean Sea, the island of Cyprus has always been a bridge as well as a border between the Middle East and Europe. It has also been an important place of both emigration and immigration. The situation in Nicosia, the capital city, is marked by decline following the 1974 conflict and partition. At the same time, however, the city has become an important settling place for international migrants, whose presence has grown during the last 20 years. Today Nicosia’s situation lies between a typical south European city (in which migrants find room in the interstices) and a post-war city. Following the growing effort within migration studies to use the street as a laboratory of diversity and cosmopolitanism (Susan Hall), this paper focuses on a single street. Formerly an important business street, Trikoupi Street is now well known as one of the most cosmopolitan streets in Nicosia, in which south Asians, Arabs, Sub-Saharan Africans as well as Eastern Europeans converge. These different populations correspond to different migratory waves as well as different modes of incorporation into local society. In this chapter, we aim to see how the street level may help us to reflect upon important topics in Cyprus such as contested citizenship, urban change, local/global connections, as well as new forms of cohabitation and patterns of subaltern cosmopolitanism. We also aim to reflect upon the multiple temporalities of the neighborhood, in order to show how the history of the street (and the history of the neighborhood) impacts on current ways of life in Trikoupi. We define the current situation as “suspended cosmopolitanism.”

scholarly journals Constructing the Essence of City Element in Gaining A Self-Identified City Branding in Quest of Attracting Tourist Visits

2018 ◽  
Vol 1 (1) ◽  
pp. 38
Author(s):  
Ayub Muktiono
Keyword(s):  
Urban Development ◽  
Metropolitan Area ◽  
The Self ◽  
City Branding ◽  
City Development ◽  
Self Identity ◽  
The City

Several urban experts and some humanists from various cities complain that the development of metropolitan area construction in Indonesia nowadays are regressing the self-identity of the city itself. This paper is specifically discoursing on the model of construction and development of urban significance in quest of finding city branding in urban development. The goals of city branding itself is in finding a vision of city development that has its own identity, character, and sustainability in accordance with its uniqueness. Finally, each city has an identity that can upsurge tourist visits to the city and are able to improve the welfare of the city.

scholarly journals “…People Would Seek for Light and Find Joy in Art”: the First World War and Revolution in the Krasnoyarsk Art Life

2019 ◽  
pp. 1035-1047
Author(s):  
Marina V. Moskaljuk ◽  
Lilia R. Stroy
Keyword(s):  
First World War ◽  
World War ◽  
Art Exhibitions ◽  
The First World War ◽  
City Culture ◽  
History Of ◽  
Art Community ◽  
First Time ◽  
The City ◽  
First World

The article is devoted to the art processes that took place in Siberia, Krasnoyarsk, during 1914–1920. The main methodology of scientific study on the creative component of the city during the First World War and Revolution is based on the principles of historicism, objectivity, a systematic approach and unique archival data that allowed reconstructing the history of the art life in the city during the First World War and learning about war prisoner artists who brought the traditions of European art into the Krasnoyarsk creative architectonics. For the first time ever, there was found information not used earlier in the analysis of art processes; the data found incorporated the names of professional masters and amateur artists from Germany, Austria, Hungary, Slovenia, who were in military captivity and worked as designers, organized art exhibitions, taught drawing and interacted with local art community. The authors conclude that the selected directions of the creative process formed the art life of the city during the First World War and Revolution, with the participation of foreign masters not only enriching the city culture, but also helping people survive in one of the most dramatic periods of world history

scholarly journals Impact of Municipalities on Branding Process of Cities: Example of Kirşehir Municipality

2014 ◽  
Vol 2 (1) ◽  
pp. 154
Author(s):  
Mustafa Kocaoğlu
Keyword(s):  
Focal Point ◽  
External Factors ◽  
City Branding ◽  
Administrative Unit ◽  
History Of ◽  
External Sources ◽  
Awareness Raising ◽  
The City ◽  
Activity Report

In current times dominated by globalization, competition focused on enterprises and based on products became less sufficient and cities have become a part of the said competition perception. The focal point in competition of cities springs to life in brand and/or branding concepts. It is certain that there are many positive aspects of city branding, which can be assessed as gaining value based on the unique properties of each city, and a city should participate the process with all its stakeholders. At this point the prominent element of the process and the leading institution that will ensure success is the municipality. Municipalities gain importance as an administrative unit with principal responsibility in development and obligation of multi dimensional duty and service. A good branding process should be supported by internal and external sources. The history of the city and geographical, cultural and economic properties of the city are external factors supporting the branding process. in marketing external factors, i.e.: revealing physical properties and thus promoting their use and making the city a centre of attraction, municipality administrators and employees have vital duties and responsibilities. The extent of support the municipality administrators lend to branding process, which yields results in the long term are vital to the process. This study will examine the importance K?r?ehir Municipality attaches to branding process, the sources it uses to support the process, the properties of the city it uses to turn the city into a centre of attraction, the bodies and institutions it cooperates at home and abroad, projects supporting the process, awareness raising projects among its employees and the approach of the administrators and the employees to the branding process. Within this scope it is planned to inspect the strategic plan, activity report, performance program and web page of K?r?ehir Municipality and issue reports based on the results accompanied with recommendations. Finally, it is our hope that this study focusing on K?r?ehir will contribute highly to literature.

The Formation of Greek City-States: Status, Class, and Land Tenure Systems

2013 ◽  
Vol 68 (04) ◽  
pp. 615-657
Author(s):  
Julien Zurbach
Keyword(s):  
Land Tenure ◽  
Essential Feature ◽  
Formative Period ◽  
Seventh Century ◽  
Greek City ◽  
History Of ◽  
The Creation ◽  
City States ◽  
Definition Of ◽  
The City

Recent scholarship has often remarked on the opposition between two conceptions of Archaic Greek societies, relating either to a legal and static definition of status or to a notion of status as personal and fluid, linked to diversified strategies for obtaining social distinction. This article seeks to move beyond this opposition by examining the history of status groups in the Archaic period. After analyzing the key stages within the complex historiography devoted to this subject, it goes on to provide a history of status groups during the formative period of the city-states. The creation of new status groups was an essential feature of the city-states’ history and was primarily linked to indebtedness and war. Although statuses were collective and often imposed from the outside, they nevertheless display a historical development that is central to the formation of city-states. In the seventh century BCE, new groups were created in response to the aristocracy’s need for a workforce. The resulting conflict led to an evolution of the systems regulating access to land and food. This reorganization of entitlement, which was how communities responded to the social and economic crisis they faced, was in turn based on the creation of new status groups. Social conflict led to the definition of a new system of status groups.

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