scholarly journals Pelatihan Peningkatan Kapasitas Stakeholder dalam Menyusun Strategi City Branding

2020 ◽  
Vol 2 (2) ◽  
pp. 23-34
Author(s):  
Prima Mulyasari Agustini ◽  
◽  
Tuti Widiastuti
Keyword(s):  
Training Needs ◽  
City Branding ◽  
Tourist Destination ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Branding Strategies ◽  
Arts And Culture ◽  
The City ◽  
Islamic Values ◽  
Banda Aceh

Brand is an important concept in the marketing of products, booth goods and services. Giving a city a brand is needed to provide an identity for the city. With a strong brand, a city can "sell itself" and open up more extensive employment opportunities, both through tourism excellence (culinary, tourism, handicraft, arts, and culture), as an education center, as well as industry excellence that has the potential to attract investors inside and outside country. Banda Aceh, which is reported strictly with Islamic values, often makes this city unworthy of being a tourist destination. By promoting Islamic tourism, Banda Aceh still lacks in tourist arrivals, though many of Banda Aceh's culture and tourist destinations are fascinating to visit. Given the importance of communicating the superiority of destination related to Banda Aceh, stakeholder training needs to be developed in developing a city branding strategy. Stakeholders have an essential role in promoting the image of the city, primarily through various media. This training focuses on providing insights and knowledge, as well as skills in developing attractive and effective city branding strategies through multiple media to communicate the image of Banda Aceh.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

Cultural identity in WHS tourist destinations: the case of Cordoba (Spain)

2018 ◽  
Vol 12 (4) ◽  
pp. 427-439 ◽  
Author(s):  
Tomas Lopez-Guzman ◽  
Jesús Claudio Pérez Gálvez ◽  
Guzmán Antonio Muñoz-Fernández ◽  
Miguel Jesús Medina-Viruel
Keyword(s):  
Cultural Identity ◽  
World Heritage Site ◽  
Tourist Destination ◽  
Content Type ◽  
Four Dimensions ◽  
Academic Literature ◽  
Multivariate Technique ◽  
Tourist Destinations ◽  
Heritage Site ◽  
The City

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Cordoba (Spain). Bearing in mind the perception of heritage by the foreign visitors, the following four types were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This paper uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied that provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, non-parametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test). Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit it: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the hedonic and the cultural are the most relevant. The results show the existence of a common cultural identity: the Arabic cultural identity. Originality/value This paper contributes to complete the academic literature existing on the links of the tourist with the historical and monumental heritage that he visits, and with the tourist’s behaviour.

WISATA KAWASAN PECINAN KOTATUA JAKARTA: SUATU TINJAUAN POTENSI PENGEMBANGAN PARIWISATA PERKOTAAN DI INDONESIA

2019 ◽  
Vol 4 (7) ◽  
Author(s):  
Ary Sulistyo
Keyword(s):  
Economic Development ◽  
Cultural Heritage ◽  
Collective Memory ◽  
18Th Century ◽  
Heritage Tourism ◽  
The Other ◽  
Cultural Resources ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The City

<p><em>The function of a city is not only for economic development, but also the city tells the story of the collective memory of its citizens who still exist in their past culture. These culture are the city's cultural resources for tourism. One of them is the Kotatua area of Jakarta, there is a Chinatown area, known as Glodok. This study aims to describe how the Glodok Chinatown cultural area was transformed into an urban tourist destination from the 18th century to the present. This area has many historical attractions or historical tourist destinations such as centers of sacred activity (temples / temples, and churches), as well as profane activity centers (markets, roads / alleys, etc.). Therefore the future development must refer to Law No. 11 of 2010 concerning Cultural Heritage that the use of cultural heritage must be based on protection and development not the other way around. So that it is expected that conservation-based tourism in the Glodok Chinatown area can sustain well without any changes which certainly damage the element of authenticity as Chinatown areas in Jakarta and Indonesia in general.</em><em></em></p><p> </p><p>Keyword: <em>Kotatua, Glodok, City, Cultural Heritage, Tourism</em></p>

scholarly journals Developing Fishing Tourism Destination Based On “Anak Nagari” Concept In Padang City

2018 ◽  
Vol 34 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Haryani Haryani ◽  
Nurul Huda
Keyword(s):  
Swot Analysis ◽  
Community Empowerment ◽  
Tourist Destination ◽  
Fishing Village ◽  
Economic Problems ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Cultural Life ◽  
Qualitative Descriptive ◽  
The City

Spatial potentials and problems in coastal areas are complex, ranging from potential and economic problems, geographical vulnerability, social vulnerability to human resources and resources being managed less than optimal. This study aims to develop a fishing village based on the concept of “Anak Nagari” as a new tourist destination in the city of Padang with community empowerment. This research uses qualitative descriptive research method with scoring/weighting analysis and SWOT analysis (Strength, Weakness, Opportunity and Threat). The result obtained is the high potential of fishing village of Pasie Nan Tigo with its many attractions of fishing communities’ activities and original environment that can be developed as tourist destinations. Having high access of location close to the center of Padang City and Minangkabau International Airport as its strength and opportunity, Pasie Nan Tigo Fisherman Village is a fishing village which still holds a strong social and cultural life of “Anak Nagari”. It exists as cultural treasure in the middle of modern life, but at the same time can also be a threat for the development of fishing village. 

scholarly journals Branding of Ternate City

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 252-263
Author(s):  
Johan Fahri ◽  
Fichriyanto M Ahmad
Keyword(s):  
Economic Value ◽  
Constructivist Grounded Theory ◽  
City Branding ◽  
Future Studies ◽  
Tourist Destinations ◽  
Grounded Theory Method ◽  
History Of ◽  
Stakeholder Consensus ◽  
The City ◽  
Testable Model

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

scholarly journals Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art of Java”

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Krisna Megantari
Keyword(s):  
Foreign Exchange ◽  
Communication Technology ◽  
Communication Strategy ◽  
City Branding ◽  
Branding Strategy ◽  
The World ◽  
Branding Strategies ◽  
Tourism Potential ◽  
Mapping Models ◽  
The City

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities.

Knowledge Management for the Development of a Smart Tourist Destination

2015 ◽  
pp. 208-241
Author(s):  
Lucia Varra ◽  
Lucia Buzzigoli ◽  
Chiara Buzzigoli ◽  
Roberta Loro
Keyword(s):  
Knowledge Management ◽  
Driving Force ◽  
Case Analysis ◽  
Management Tool ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Starting Point ◽  
Experimental Project ◽  
The City ◽  
Further Development

This chapter presents, through a case analysis, the linking between knowledge management and the development of a smart tourist destination. The case here proposed, concerning the city of Prato, is an experimental project of the Region of Tuscany referring NECSTouR model (www.necstour.eu) for the implementation of a Tourism Observatory for competitiveness and sustainability of the destination. The aim of this chapter is to demonstrate how the Tourism Destination Observatory (TDO) is a knowledge management tool for the further development of tourism in this area, and how this could act as a driving force for the creation of a smart city. The methodology includes an original set of indicators on the sustainability and the competitiveness of tourist destinations, in a perspective of integrated and complementary measurements between tourist destination sustainability and city smartness. This may be a starting point for local government process.

scholarly journals Masih Efektifkah City Branding Terhadap Peningkatan Jumlah Wisatawan

2018 ◽  
Vol 3 (02) ◽  
pp. 20-33
Author(s):  
Gideon Christopher Hamzah
Keyword(s):  
City Branding ◽  
Tourist Destination ◽  
Public Facilities ◽  
The People ◽  
New Information ◽  
Wide Range ◽  
The World ◽  
The City ◽  
Conceptual Research

Currently, the development of technology and knowledge developed with very fast and unlimited, this makes all forms of information can be easily accessed or in the know. This convenience makes all the people getting interested to know a variety of new information and also share a variety of information and experience. Similarly happens to the world of tourism, see the greater opportunities that exist to make competition in the world tourism is increasingly rapidly develops, it can be seen by many different cities who do the activities of city branding or activities promoting and making the city as a tourist destination with a wide range of ways that provide a wide range of permissions that facilitate a variety of tourism activities more rapidly evolving improvements, a variety of public facilities and infrastructure, and various other promotional way. But in reality not all city branding goes in accordance  with  the  expectations  that existed,  in  some  city tours that the influence of city branding is not running or failed. Yet the number of conceptual research which deals with the effectiveness of city branding in an increasing number of tourists, as well as to examine theoretically about effectiveness city branding against an increase in tourists.

scholarly journals Analisis Faktor-Faktor yang Memengaruhi Minat Kunjungan Wisatawan Berdasarkan Komponen Destinasi Wisata di Kawasan Kuliner, Pasar Lama Tangerang

2020 ◽  
Vol 2 (1) ◽  
pp. 34-46
Author(s):  
Antonius Rizki Krisnadi ◽  
Dessy Natalia
Keyword(s):  
Significant Influence ◽  
Ancillary Services ◽  
Three Dimensions ◽  
Tourist Attraction ◽  
Test Results ◽  
Tourist Destination ◽  
Four Dimensions ◽  
Tourist Destinations ◽  
Tourism Activity ◽  
The City

Tourism in the city of Tangerang continues to experience an increase in the number of tourist visits. Based on data obtained from the Tangerang City Statistics Center, the number of tourist visits continues to increase, including an increase of 46.79% from 2017 to 2018. One of the most visited tourist destinations, culinary attractions in the Old Market, Tangerang. Culinary is a tourist attraction that is no longer a support in tourism, but instead becomes the main destination of tourists to carry out a tourism activity (Kristiana, Suryadi and Sunarya, 2018). Every tourist who will visit a tourist destination definitely needs a variety of services and facilities to reach that destination. This study aims to determine whether each dimension of attraction, accessibility, amenities, and ancillary services in the tourist destination component significantly influences the interest of tourists visiting the Tangerang Old Market Culinary Area. The theory used in this study is according to Cooper et al. in Anggela, Karini, & Wijaya (2017), which states that the components of a tourist destination have four dimensions, namely attraction, accessibilities, amenities, and ancillary services. Based on the results of the t test it is known that the dimension of attraction has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area, while the other three dimensions have no significant effect. Based on the results of the F Test simultaneously it is known that the component of the tourist destination has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area. Based on the Determination Coefficient Test results obtained by 38.6%. Suggestions from this research are so that the Culinary Area can be made more attractive and has special characteristics, adding detailed information about access to the location, completing facilities according to the needs of consumers and keeping it clean and completing additional services such as security posts and also Money Changer services.

scholarly journals PERFORMANCE IN PUBLIC: INTERPERSONAL COMMUNICATION OF BEGGAR

2019 ◽  
Vol 19 (1) ◽  
pp. 49
Author(s):  
Rahmalia Rahmalia ◽  
Teuku Zulyadi
Keyword(s):  
Interpersonal Communication ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Role Play ◽  
Communication Process ◽  
Research Subjects ◽  
The People ◽  
The City ◽  
Islamic Values ◽  
Banda Aceh

The interpersonal communication of beggars involves the beggars’ interaction with their donors, and interaction among beggars. This communication incorporates symbols that have been given meaning, both verbal and non-verbal. This study aims to determine the motives that encourage someone to become a beggar in Banda Aceh, the effectiveness of the city government’s policy in handling the begging activities and to find out the process of interpersonal communication of the beggars. This study applies the descriptive qualitative method with phenomenology approach, to describe the meaning of some people’s lives. The research subjects are the beggars who are willing and able to provide the required information in-depth. The result shows that the interpersonal communication process among the beggars and the beggars with the donors are conducted through symbolic interaction by using language and symbols, and role-play performance creating condition and atmosphere which gave certain meanings. The communities performing such interactions had the ability to utilise symbols to create an impression that attracted the attention of donors. The actions raised people’s sympathy who will give charities to them in any expected feedback. The understanding of this issue is important for the realization of the implementation of the regulation but still maintaining the aspirations of the citizens who uphold Islamic values, the concept of giving to the people in need.

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