scholarly journals Integral management of the competitiveness level of agricultural machine-building enterprises products

2021 ◽  
Vol 69 (2) ◽  
pp. 110-117
Author(s):  
O. Pavlova ◽  
I. Oliinyk
Keyword(s):  
Quantitative Assessment ◽  
Machine Building ◽  
Quality Service ◽  
Agricultural Machinery ◽  
Management Decisions ◽  
Competitive Position ◽  
Agricultural Machine ◽  
Low Level ◽  
American Model ◽  
Marketing Activities

Under the conditions of strengthening competition for each enterprise, preserving and increasing the competitiveness of production is an integral and necessary attribute of the successful modern company. It is proved that the determining condition for the success of management decisions to strengthen products' competitive position in the markets is an objective and timely quantitative assessment of the competitiveness of products. It is determined that the quantitative assessment of the complex indicator of the level of product competitiveness should be carried out on the basis of the integrated indicator of product competitiveness. The analysis of the level of competitiveness of agricultural machinery products is carried out on the example of sprayers. The investigation is carried out on the example of products of one of the largest agricultural machinery enterprises in Ukraine, JSC «Elvorti». According to the results of calculations of the sprayers competitiveness, the conclusion about the competitiveness of the presented model of Tetis 24 sprayer (JSC «Ellvorti») in comparison with analogs: sprayers UX5200 Amazone (Germany), 840 John Deere (USA) 3000 Hardi Navigator (Denmark) and OPK-24 (PJSC «Boguslav Agricultural Machinery») on a certain segment is made. The carried out analysis showed that Tetis 24 sprayer is not competitive with Amazone and John Deere sprayers. At the same time, it is less advantageous to compare the competitiveness of the domestic sprayer with the American model. Compared with sprayers manufactured by PJSC Boguslavska Silhosptekhnika and Hardi Navigator, the sprayer manufactured by JSC Elvorti is competitive. The obtained result can be explained by the low level of solvency of consumers of a certain segment, who have relatively low requirements for quality, service, and marketing promotion of the sprayer. The analysis results make it possible for domestic manufacturers to carry out controlled process of managing the level of products competitiveness depending on the characteristics of its implementation in the market. Increasing the level of product competitiveness will ensure optimal and efficient use of available resources of the enterprise, will allow the most effective planning of marketing activities to enter new markets, increase service, due to the complete meeting the consumers demands.

scholarly journals Formation and development of agricultural engineering in Russia before 1917

2020 ◽  
Vol 49 (6) ◽  
pp. 109-115
Author(s):  
Yu. S. Tsench
Keyword(s):  
World War I ◽  
Machine Building ◽  
Total Output ◽  
Small Scale ◽  
Local Market ◽  
Scale Production ◽  
Agricultural Machinery ◽  
Agricultural Machine ◽  
Agricultural Engineering ◽  
Market Needs

Material is presented on the formation and development of agricultural engineering in Russia in the 19th - early 20th centuries. The research materials were archival funds, Internet resources, historical works, and literature. The prerequisites and features of the emergence of agricultural machine-building enterprises, namely repair shops and factories, against the background of social changes are examined. The information on the creation and development of Russia’s fi rst agricultural machine-building plants is given and analyzed. Prior to the abolition of serfdom, 60% of enterprises manufacturing agricultural tools belonged to artisanal workshops, and 10% – to small factories. This volume accounted for less than 50% of the market needs, the rest of the equipment necessary for agriculture was supplied by foreign plants. By 1880, the number of domestic enterprises increased to 340. In 1913, agricultural machinery production already accounted for 20.5% of the total volume of Russian mechanical engineering. The largest agricultural engineering plants were located in the south and in the central part of Russia. In 1913, the share of southern plants amounted to 53%, the share of the plants of central provinces – 20.5% of the total output (by value). In other regions, artisanal production of equipment and machinery of simple designs prevailed. After World War I, agricultural machinery production declined to 8% from the 1913 level. Enterprises created in the second half of the nineteenth and early twentieth centuries became the basis of agricultural engineering in Russia. The following features of the Russian agricultural machine-building industry are noted: small-scale production, limited nomenclature, manufacture of tools of simple designs, focus on the local market, lack of export, dependence of production volumes on the yield, lack of narrow specialization of enterprises, seasonal character of production.

scholarly journals Directions of efective system of managment decisions making on the example of agricultural machinery industry enterprise

2021 ◽  
Vol 69 (2) ◽  
pp. 129-136
Author(s):  
S. Frunza
Keyword(s):  
Decision Making ◽  
Production Process ◽  
Machine Building ◽  
Management Decision ◽  
Decision Making Process ◽  
Agricultural Machinery ◽  
Management Decisions ◽  
Machinery Industry ◽  
Management Decision Making ◽  
Theoretical Foundations

In Ukraine, taking into account the constant changes in the economy and policy, the enterprises need to improve management decision-making systems for efficient and well-established production process. Thus it is especially important for the state economy to establish a system of management of the machine-building industry in the field of agricultural production as they: provide the main share of revenues to GDP in Ukraine; are the main source for ensuring the food and agricultural products development. The objective of the paper is to investigate more thoroughly the theoretical foundations of the management decision-making system formation, to develop the direction for optimization under the conditions of uncertainty and risk on the example of agricultural machinery industry enterprise. The theoretical foundations of management decisions at the enterprise as a process for developing and selecting the most effective solution to achieve the best results in the enterprise are outlined in this paper. The factors influencing management decisions such as: degree of risk; information; time; personal qualities of the leader are considered. Methods for application contributing to the most optimal decisions such as: traditional, systematic, economic-analytical, systemic and targeted are identified. Analysis of the current state of agricultural machinery industry development in Ukraine, which shows the dynamics in the direction of deteriorating their condition is carried out. Therefore, there is the need to make management decisions concerning the establishment of their system in management. For example, the agricultural machinery company JSC «Elvorti» is considered. The problem of effective management which requires optimization of directions in the process of making managerial decisions in order to improve its activities is determined. The following factors of the influence on crisis phenomena in the given industry: external factors (political, economic) and internal factors (lack of working capital) significantly affecting the activities results are considered. On the basis of JSC «Elvorti» activity analysis, it is proved that it is necessary to take optimization measures and certain directions in the management decision-making process in order to ensure effective operation. The directions for control, simplification of decision-making process due to automation of document circulation on the basis of 1C, motivation of the personnel which will be able to improve organizational structure of the enterprise and production process are proposed.

scholarly journals Current trends in industry and features of marketing activities

2021 ◽  
pp. 132-136
Author(s):  
С.О. Родіонов
Keyword(s):  
Mechanical Engineering ◽  
International Markets ◽  
Complex Problem ◽  
Machine Building ◽  
Engineering Industry ◽  
Management Decisions ◽  
Marketing Activities ◽  
Domestic Machine ◽  
The Impact ◽  
Building Enterprises

The main purpose of marketing activities in the field of mechanical engineering is to generate marketing information in order to make decisions in the field of interaction of the subjects of the marketing system, as well as to support management decisions. Also, marketing activities in the field of mechanical engineering helps to reduce the impact of elements of uncertainty and risk in the production and marketing activities of the enterprise. The practice of foreign machine-building enterprises indicates that the achievement of significant results in the activity is possible only with a thorough study of the machine-building market, as well as competitors operating in it, their careful assessment and consideration of their experience in their own activities. Taking into account the above features of the marketing activities of machine-building enterprises can be one of the ways to increase the competitiveness of domestic machine-building enterprises in international markets. Systematizing and analyzing objective information about the state of the market of machine-building products, the company is able to independently develop recommendations for making specific management decisions and methods of their implementation, to achieve the end results of efficiency in the activities of its machine-building enterprise. Marketing analysis of the external environment of domestic machine-building enterprises indicates that there is a complex and complex problem of competitiveness of the machine-building complex of Ukraine in world markets. In general, we can say about the domestic engineering industry: it is technologically backward, institutionally underdeveloped, too vulnerable to public policy and market fluctuations in the world market. Ukrainian machine building requires a comprehensive formation and gradual implementation of the national strategy for the development of the machine building industry and ensuring the appropriate level of its competitiveness in international markets. This necessitates the search for ways and means that can facilitate the transition of domestic machine-building enterprises to a better condition. Consideration of practice, analysis of development trends of machine-building enterprises allows to improve the quality of strategic management decisions, which will in the long run increase the level of competitiveness and enter new markets for domestic machine-building enterprises.

THE USE OF CASE STUDY METHOD IN TEACHING THE TERMINOLOGY IN THE FIELD OF AGRICULTURAL MACHINERY

2019 ◽  
pp. 123-130
Keyword(s):  
Case Studies ◽  
High Performance ◽  
Mechanical Engineering ◽  
The United States ◽  
Machine Building ◽  
Soil Tillage ◽  
Case Study Method ◽  
Agricultural Machine ◽  
Manufacturing Machine

The scientific research works concerning the field of mechanical engineering such as, manufacturing machine slate, soil tillage, sowing and harvesting based on the requirements for the implementation of agrotechnical measures for the cultivation of plants in its transportation, through the development of mastering new types of high-performance and energy-saving machines in manufacturing machine slate, creation of multifunctional machines, allowing simultaneous soil cultivation, by means of several planting operations, integration of agricultural machine designs are taken into account in manufacturing of the local universal tractor designed basing on high ergonomic indicators. For this reason, this article explores the use of case studies in teaching agricultural terminology by means analyzing the researches in machine building. Case study method was firstly used in 1870 in Harvard University of Law School in the United States. Also in the article, we give the examples of agricultural machine-building terms, teaching terminology and case methods, case study process and case studies method itself. The research works in the field of mechanical engineering and the use of case studies in teaching terminology have also been analyzed. In addition, the requirements for the development of case study tasks are given in their practical didactic nature. We also give case study models that allow us analyzing and evaluating students' activities.

STRUCTURAL GUIDELINES FOR THE MODERNIZATION OF AGRICULTURAL MACHINERY ENTERPRISES: CHARACTERISTICS OF THE CURRENT DEVELOPMENT MODEL

2020 ◽  
Vol 1 (3) ◽  
pp. 55-62
Author(s):  
N. А. LEBEDEV ◽  
Keyword(s):  
Development Strategy ◽  
Machine Building ◽  
Unmanned Vehicles ◽  
Development Model ◽  
Current Development ◽  
Agricultural Machinery ◽  
Building Products ◽  
The Development Strategy ◽  
New Development

The article analyzes the structural guidelines for the modernization of the domestic agricultural machinery industry, which are formed in the aspect of a new development model; some types of machine-building products that are innovative in nature. Separate tasks of digitalization for the development of production of unmanned vehicles are considered. It is concluded that in order to seriously promote the structural modernization of agricultural machinery enterprises, it is necessary to give priority to the development strategy of enterprises, which should be based on clear development guidelines for the long-term period.

INCREASING THE WEAR RESISTANCE OF THE WORKING BODIES OF AGRICULTURAL MACHINES BY THE HDTV METHOD WITH ADDING POWDER OF THE EED METHOD

2020 ◽  
Vol 4 (141) ◽  
pp. 123-131
Author(s):  
IL’YA ROMANOV ◽  
Keyword(s):  
Wear Resistance ◽  
Abrasive Wear ◽  
High Frequency ◽  
Machine Building ◽  
Abrasive Wear Resistance ◽  
Research Purpose ◽  
Powder Materials ◽  
Agricultural Machinery ◽  
Resource Saving ◽  
Working Bodies

The development of energy and resource-saving methods and technologies for strengthening and restoring the working bodies of agricultural machinery will increase their abrasive wear resistance and durability by using materials from machine-building waste and reduce the cost by 10-30 percent without reducing operational characteristics. (Research purpose) The research purpose is in increasing the abrasive wear resistance and durability of cultivator legs by surfacing powder materials obtained by electroerosive dispersion from solid alloy waste by high-frequency currents. (Materials and methods) Authors obtained a powder for research on their own experimental installations of the CCP "Nano-Center" of electroerosive dispersion from waste of sintered hard alloys of the T15K6 brand. The microhardness of powders and coatings on microshifts was measured using the PMT-3 device, and the hardness of coatings with the KMT-1 microhardometer was measured using the Rockwell method according to GOST 9013-59. The microwave-40AV installation was used to assess the wear resistance of materials of working bodies of tillage machines. (Results and discussion) In the course of laboratory wear tests the relative wear resistance of samples hardened by high-frequency surfacing currents significantly exceeds the wear resistance of non-hardened samples made OF 65g steel, accepted as the reference standard. (Conclusions) Based on the results of experimental studies, the article proposes a new resource-saving technological process for strengthening the working bodies of agricultural machinery through the use of materials from machine-building waste, which allows increasing the abrasive wear resistance of working bodies by 1.5-2 times due to the use of tungsten-containing materials.

scholarly journals Tourist enterprise marketing complex: international and national aspect

2021 ◽  
pp. 124-127
Author(s):  
О.В. Птащенко ◽  
В.А. Вовк
Keyword(s):  
Development Strategy ◽  
Modern Technology ◽  
Machine Building ◽  
Enterprise Management ◽  
Goods And Services ◽  
Marketing Activities ◽  
Marketing Variables ◽  
Business Entities ◽  
The Right

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.

scholarly journals The Concept of Economic Sustainability of Enterprise and Its Quantitative Assessment

2020 ◽  
Vol 11 (514) ◽  
pp. 220-230
Author(s):  
O. M. Iastremska ◽  
◽  
O. О. Iastremska ◽  
Keyword(s):  
Quantitative Assessment ◽  
Machine Building ◽  
Economic Sustainability ◽  
Marketing Social ◽  
Methodical Approach ◽  
Factors Of Influence ◽  
Social Environmental ◽  
Main Components ◽  
Definition Of ◽  
Relevant Factors

The article is concerned with the issues of determining and evaluating the economic sustainability of enterprise. The publication analyzes the views of scholars on the definition of «economic sustainability of enterprise». A closer definition of this concept is proposed, according to which under the economic sustainability of enterprise it is advisable to understand its complex ability to respond to and withstand the influence of negative relevant factors of the external and internal environment, while maintaining its internal structure, dynamics of operation, which contributes to the achievement of the main goals of functioning and development of enterprises. The main components of economic sustainability of enterprise are allocated, including: financial, industrial, personnel, organizational, marketing, social, environmental, investment, innovation. The main stages of the process of ensuring economic sustainability of enterprise are proposed, the basis of implementing which is the principles of unity – interconnectedness and subordination of all components of sustainability; complexity, which involves taking into account relevant factors of influence; continuity – implementation of the regulatory process on the basis of permanence and sustainability; adequacy, i.e. compliance of the system with patterns of enterprise development. The proposed components and stages of ensuring and determining the economic sustainability of enterprise are used as the basis of the developed methodical approach concerning its quantitative assessment, which is built up using methods of multidimensional factor, cluster analysis, additive convolution method for calculating the integral indicator of economic sustainability of enterprises. The developed methodical approach was tested on the statistical data of nine machine-building enterprises of Kharkiv region, which proved its applied value and possibility of further use.

scholarly journals THE EVOLUTION OF THE FORMATION OF STRATEGIC MANAGEMENT IN INCREASING THE COMPETITIVENESS OF ENTERPRISES

2020 ◽  
Author(s):  
Viktor Nyzhnyk ◽  
◽  
Olha Hromova ◽  
Keyword(s):  
Economic Development ◽  
Strategic Management ◽  
Marketing Strategy ◽  
Strategic Marketing ◽  
Enterprise Management ◽  
Management Decisions ◽  
Modern Enterprise ◽  
Holistic Concept ◽  
Marketing Activities

Every year, more and more scientists and practicing economists explore such categories as «marketing» and «management», providing material for further reflection and analysis. Currently, the interpretation of marketing as a function of management is inferior to understanding it as a holistic concept of management, the so-called business philosophy. New directions of economic development to ensure its long-term economic growth require a deeper rethinking of the role of marketing in the activities of industrial enterprises in order to increase their competitiveness and identify it as a powerful factor in modernizing individual businesses and the economy. Strategic marketing today is necessary for the company, as it facilitates its rapid adaptation in the face of intense competition and the presence of a non-price aspect of this struggle. The purpose of the study is to study and combine strategic management and marketing, forming such a category as strategic marketing. Because it is known that strategic marketing emerged at the last stage of the evolution of marketing management. The basis of strategic marketing is to achieve sustainable competitive advantages in the market. During the development of a competitive marketing strategy, the company strives for successful and long-term work in the market. There is no one-size-fits-all strategy. It all depends on various factors: the industry in which the company operates, the capital and experience of the firm, competitors in this field, the creative approach of each company to stand out among others and the innovative approach. Only by considering all these factors, the company can build its personal, unlike all others, marketing strategy. Thanks to the management carried out by means of achievements of modern management and on the basis of marketing philosophy of management and control, the modern enterprise can achieve realization of the strategic purposes and increase not only own level of competitiveness, but also economy as a whole. Thus, modern economic development makes it possible to assert that the management of the enterprise and the adoption of not only operational but also strategic management decisions are significantly influenced by the marketing activities of the enterprise. Here it is necessary to understand not the narrow influence of various elements of marketing (advertising, sales, distribution, etc.), but its complex manifestation. This is due to the fact that until today, marketing has been closely linked to management, as marketing technologies and tools are evolving and beginning to penetrate and be used in the work of all departments at all levels of enterprise management. This gives grounds to assert that through a comprehensive assessment of the effectiveness of marketing activities can assess the effectiveness of management decisions and the success of enterprise management, as well as to give an opinion on the prospects for further development.

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