scholarly journals Strategi Segmenting, Targeting dan Positioning dalam Membentuk Brand Image Kafe Pan Java

2021 ◽  
Vol 3 (2) ◽  
pp. 129-139
Author(s):  
Herru Prasetya Widodo ◽  
Mira Maryama
Keyword(s):  
Brand Image ◽  
Strategic Positioning ◽  
Data Presentation ◽  
Business People ◽  
Positioning Strategy ◽  
Tourist Village ◽  
Marketing Team ◽  
Using Data ◽  
Main Activity ◽  
Targeting Strategy

Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.

scholarly journals Strategi Humas Universitas Negeri Makassar Dalam Meningkatkan Citra Positif Masyarakat

2019 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Risma Niswaty ◽  
Sri Wulandari ◽  
Sirajuddin Saleh ◽  
Muh. Rizal S
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Mutual Understanding ◽  
State University ◽  
Data Presentation ◽  
The Public ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Using Data

This study aims to determine the public relations strategy of Makassar State University in increasing the positive image of Makassar State University in the community. To find out these objectives, the researchers used a type of qualitative descriptive research. The informants in this study were as many as five people using data collection techniques carried out through observation, interviews and documentation. Data obtained from research results are processed using data analysis techniques consisting of data reduction, data presentation and conclusion drawing. The results showed that Public Relations devised a strategy so that the function could run in accordance with the objectives of Makassar State University, among others, trying to create a conducive climate between institutions and the public in order to do persuasive and educative approaches to the public, trying to create two-way communication by disseminating information from institutions to public parties. educate and provide information, in order to create mutual understanding, respect, understanding and also strive to foster harmonious relations between organizations and various groups, both in and out relations to enhance cooperation. Public Relations seeks to socialize the Makassar State University mission to be accepted or received support from the public / public.

scholarly journals PENERAPAN PENILAIAN AUTENTIK KURIKULUM 2013 PADA DOMAIN SIKAP UNTUK MATA PELAJARAN PAI DAN BUDI PEKERTI DI SMA NEGERI 1 ASEMBAGUS

Edupedia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 59-66
Author(s):  
Abd Aziz ◽  
Subyant Subyant
Keyword(s):  
High School ◽  
Character Education ◽  
Authentic Assessment ◽  
Affective Domain ◽  
Senior High School ◽  
Islamic Education ◽  
Psychomotor Development ◽  
Attitude Assessment ◽  
Data Presentation ◽  
Using Data

Many teachers only pay attention to cognitive and psychomotor development and override affective domain of the students, but that did not happen at SMA Negeri 1 Asembagus (State Senior High School 1 Asembagus. Authentic assessment in Kurikulum 2013 (2013 curriculum) has been conducted for attitude assessment on Islamic education subject and character education subject at at SMA Negeri 1 Asembagus (State Senior High School 1 Asembagus). This research is descriptivequalitative research by data collection techniques in the form of observation, interviews, and documentation, then analyzing data in this research using data reduction, data presentation, and verification. Triangulation is done for checking validity of data. The results of this study are the implementation of authentic assessment through four stages involves determining basic competence, determining object, determing assessment technique, and assessment enforcement, both in the classroom or outside the classroom.

scholarly journals IMPLEMENTASI PROGRAM PEMBERIAN BEASISWA DAERAH UNTUK MAHASISWA KABUPATEN LAMANDAU

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Yullya Putri Utami
Keyword(s):  
Public Policy ◽  
Policy Process ◽  
Data Presentation ◽  
The Public ◽  
Analysis Techniques ◽  
Implementation Model ◽  
Edward Iii ◽  
Public Policy Process ◽  
Scholarship Program ◽  
Using Data

The implementation of public policy is one of the activities in a public policy process that determines whether a policy is in contact with the public interest and can be accepted by the public. Implementation of the Regional Scholarship Program for Lamandau Regency Students based on the Regulations of the Regent of Lamandau Number. 24 of 2013. The scholarship program in the Lamandau Regency area has been in place since 2009 and this program was carried out by the Education and Culture Office of Lamndau Regency. This program aims to help students from Lamandau Regency to accelerate the lecture process and to improve human resources. This study uses a qualitative approach, data collection obtained from interviews, observation, and documentation. And using data analysis techniques in the form of data reduction, data presentation and conclusion drawing. In this study the author uses the Geogre C. Edward III policy implementation model with 4 (four) variables, namely communication, resources, position and bureaucratic structure. Based on the results of the research based on communication variables, it is still not optimal. The lack of socialization from the Dinas to students who will receive scholarship assistance, for resources such as the number of staff, facilities and infrastructure is sufficient. As for the inhibiting factors for this program, the delay in channeling funds from the company as donors and students is still lacking pay attention to systematics, and the requirements set by the Education and Culture Office of Lamandau Regency.

Implementasi Pembelajaran Online dalam Meningkatkan Pemahaman Siswa di Masa Pandemi Covid-19

Jurnal Qiroah ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 31-49
Author(s):  
Silmi Yassifi Maspupah ◽  
Eka Naelia Rahmah
Keyword(s):  
Online Learning ◽  
Learning Outcomes ◽  
Religious Education ◽  
Average Score ◽  
Data Presentation ◽  
Offline Learning ◽  
The World ◽  
The Government ◽  
Using Data ◽  
Student Grades

The Covid-19 pandemic has had a fairly large impact, one of which is in the world of education, so the government issued a policy for the implementation of online learning, this is a big challenge for educators so that students can understand learning even by carrying out online learning. This study uses qualitative research, using observation, interviews, and documentation methods, and using data analysis, namely data reduction, data presentation, and drawing conclusions.The results of this study indicate that the implementation of online learning in improving students' understanding of PAI subjects during the covid-19 pandemic. Its implementation it is in accordance with the plans that have been made by teachers such as lesson plans, syllabus, annual programs, and has used methods, strategies and media adapted to students, although there are obstacles but during learning Islamic Religious Education there is no decrease in learning outcomes or a decrease in student grades, the average score of students is 80 both in offline learning and in online learning.

Using Data to Tell Your School Health Story

2019 ◽  
Vol 34 (5) ◽  
pp. 274-277 ◽  
Author(s):  
Regina Wysocki ◽  
Erin D. Maughan
Keyword(s):  
21St Century ◽  
School Health ◽  
School Nurse ◽  
Digital Tools ◽  
Data Driven ◽  
Data Presentation ◽  
New School ◽  
School Year ◽  
Using Data ◽  
Minimal Effort

The beginning of a new school year provides an opportunity to share with teachers and principals how you, as the school nurse, support student learning. Presenting data, whether via an Excel spreadsheet, PowerPoint presentation, or handout is vital to telling your students’ story. While often we talk about compiling data for year-end reports, you can share your data anytime. Data can be used to articulate the complexity of students’ health and where needs exist. Presenting your data is a way to advocate for your students and describe your role as the school nurse. There are several questions to think about when preparing a data presentation: Who is your audience? What information are you presenting? How are you going to tell the story? And finally, why is this important? This article will provide tips on conveying your data-driven message to the audience with minimal effort, utilizing digital tools the 21st century school nurse is already familiar with.

scholarly journals Investigating non-visitors’ intentions to travel to a long-haul holiday destination

2016 ◽  
Vol 23 (4) ◽  
pp. 339-354 ◽  
Author(s):  
Constanza Bianchi ◽  
Sandra Milberg
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Indirect Effect ◽  
Brand Image ◽  
Brand Quality ◽  
Using Data

This article aims to expand our understanding of the main drivers of traveler’s intention to visit a long-haul holiday destination drawing on a model of consumer-based brand equity. The authors propose and test a conceptual model using data from a sample of 152 Chilean travelers who have not visited Australia previously. The findings show that the image and value of Australia are positively and significantly related to Chilean traveler’s intention to visit this destination for holidays. Awareness of Australia has only an indirect effect on intentions to visit this destination through its effect on brand image. Finally, perceptions of brand quality were not significantly related to Chilean traveler’s intention to visit Australia for holidays. This study contributes to the tourism and leisure literature by identifying the main drivers for attracting long-haul potential travelers who have not visited the destination previously.

scholarly journals Implementasi Budaya Akademik Bagi Keterampilan Sosial Siswa Sekolah Dasar

2021 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Meidawati Suswandari
Keyword(s):  
Social Skills ◽  
Academic Culture ◽  
Sampling Technique ◽  
School Students ◽  
Data Presentation ◽  
Reduction Techniques ◽  
Surrounding Environment ◽  
Teachers And Students ◽  
Social Habits ◽  
Using Data

This study aims to describe the implementation of academic culture for elementary school students' social skills. This type of research uses a descriptive-qualitative approach. The sampling technique used purposive sampling. The informants in this study were teachers and students of SD N Bekonang 1, Sukoharjo. Data collection techniques used include observation and documentation. Data analysis using data reduction techniques, data presentation, and drawing conclusions. The results showed that the implementation of academic culture for students 'social skills at SD N Bekonang 1, Sukoharjo was through appreciating friends' achievements, caring about friends when they needed help, and giving and apologizing. Student learning in the classroom through academic culture has an impact on forming students' social habits to be skilled in dealing with their surrounding environment.  

scholarly journals Implementasi Program Penanggulangan TB Paru dengan Strategi Directly Observed Treatment Shortcourse di Puskesmas Panyabungan Jae Kabupaten Mandailing Natal

2021 ◽  
Vol 10 (1) ◽  
pp. 83
Author(s):  
Mawaddah Marahmah ◽  
Rapotan Hasibuan
Keyword(s):  
Control Program ◽  
Public Knowledge ◽  
Political Commitment ◽  
Data Presentation ◽  
Tb Control ◽  
Directly Observed Treatment ◽  
Descriptive Approach ◽  
Using Data ◽  
Depth Interviews ◽  
Tb Control Program

TB cases in Southeast Asia contribute 40% of the world's TB cases and causes the highest mortality in Indonesia. Panyabungan Jae Health Center (PJHC) itself has the highest number of TB cases in Mandailing Natal Regency. This study, therefore, aimed to determine the implementation of the TB Control Program with the Directly Observed Treatment Shortcourse Strategy (DOTS) at PJHC.Qualitative methods with descriptive approach was used for this research. In-depth interviews was conducted with 5 informants in July 2020. The data were analyzed using data reduction, data presentation, and conclusion drawing.The research found that communication between the TB program officer and the DOTS strategy worked well in the PJHC as well as the disposition, resources and bureaucratic structures. Political commitment in the DOTS strategy with cross-sectoral cooperation has an important influence in the handling of TB cases,however village authorities have not played a role in efforts to reduce for number of TB cases. The patients had lack of understanding about TB and some localshad views TB as a disease caused by poison becomes an obstacle in treating patients. TB prevention with the DOTS strategy at the PJHC runs according to standard guidelines, and complemented by the Puskesmas innovation "Tor Tor Libas TB".The MNDHO officersare advised to collaborate with entire stakeholders in overcoming TB by strengthening education in the form of routine counseling to increase public knowledge about TB

scholarly journals An exploratory Q study of corporate brand identity elements governing corporate brand image formation

2019 ◽  
Vol 18 (3) ◽  
pp. 119-141 ◽  
Author(s):  
C Le Roux ◽  
C Du Plessis
Keyword(s):  
Q Methodology ◽  
Brand Image ◽  
Theoretical Perspective ◽  
Image Formation ◽  
Corporate Identity ◽  
Brand Identity ◽  
Strategic Positioning ◽  
Corporate Brand ◽  
Corporate Brand Identity ◽  
Identity Elements

12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in corporate brand image formation were identified from earlier literature and research. Secondly, Q methodology was used to categorise the variety and span of subjective opinion on those corporate identity elements deemed significant for corporate brand image formation. Finally, the dominant perceptions of the factors that govern corporate brand image formation were isolated through Q factor analysis. Seven richly diverse factors were derived, reflecting the most salient perceptions on the topic, namely trustworthiness of the brand, creative marketing, effective management and administration, stability through business innovation, customer satisfaction, effective integrated communication and strategic positioning of the brand.

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