scholarly journals ANALISIS PEMASARAN PADI SAWAH DI KECAMATAN WAWOTOBI KABUPATEN KONAWE

2020 ◽  
Vol 4 (2) ◽  
pp. 140
Author(s):  
Leni Saleh
Keyword(s):  
Marketing Channel ◽  
Rice Paddy ◽  
Marketing Channels ◽  
Lowland Rice ◽  
Rice Farmers ◽  
Marketing Efficiency ◽  
Grain Marketing ◽  
Marketing Costs ◽  
The Village

ABSTRAK           Tujuan dari penelitian yaitu untuk menganalisis saluran pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi dan untuk menganalisis margin, keuntungan dan efisiensi  pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi. Penelitian dilaksanakan di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Populasi dalam penelitian ini adalah semua petani padi sawah yang berjumlah 20 orang dan pedagang yang pemasaran gabah sebanyak 4 orang, penentuan sampel petani padi sawah  dilakukan secara sensus. Pemasaran gabah terdapat satu jenis saluran pemasaran yaitu Produsen (Petani Padi) ke Pedagang Pengumpul Desa ke Penggilingan Padi, memiliki biaya pemasaran sebesar Rp 120/ Kg. Keuntungan pemasaran pedagang pengumpul desa sebesar Rp 280/Kg, dan memiliki marjin pemasaran sebesar Rp 400/Kg dan keuntungan pemasaran gabah yang sudah berbentuk beras yang dilakukan oleh penggilingan padi sebesar Rp 450.000/50Kg, dan memiliki marjin pemasaran sebesar Rp 90.000/Kg.  Efisiensi pemasaran gabah mencapai 89%. Artinya besarnya persentase bagian harga yang diterima petani dan  rendahnya biaya pemasaran yang terjadi pada lembaga pemasaran gabah di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Kata Kunci : Pemasaran, Padi Sawah. ABSTRACT            The purpose of this research is to analyze the marketing channels of harvested dry unhulled rice in Kulahi Village, Wawotobi District and to analyze the margins, profits and marketing efficiency of harvested dry grain in Kulahi Village, Wawotobi District. The research was conducted in Kulahi Village, Wawotobi District, Konawe Regency. The population in this study were all lowland rice farmers, amounting to 20 people and traders who marketed grain as many as 4 people. The sample determination of lowland rice farmers was carried out by census. There is one type of marketing channel for unhulled rice, namely Producers (Rice Farmers) to Village Collecting Traders to Rice Mills, having a marketing cost of IDR 120 / Kg. The marketing profit of the village collector traders is Rp. 280 / Kg, and has a marketing margin of Rp. 400 / Kg and the marketing profit of unhulled rice in the form of rice carried out by the rice mill is Rp. 450,000 / 50 kg, and has a marketing margin of Rp. 90,000 / kg. Grain marketing efficiency reaches 89%. This means that the large percentage of the price received by farmers and the low marketing costs that occur in grain marketing institutions in Kulahi Village, Wawotobi District, Konawe Regency. Keywords: Marketing, Rice Paddy

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

ANALISI DAMPAK BENDUNGAN PANDANDURI TERHADAP USAHATANI PADI SAWAH DI KECAMATAN SAKRA BARAT KABUPATEN LOMBOK TIMUR

2021 ◽  
Vol 1 (2) ◽  
pp. 18-26
Author(s):  
Abdur Rahim
Keyword(s):  
Rice Paddy ◽  
Lowland Rice ◽  
Rice Farming ◽  
Productivity Level ◽  
Significant Difference ◽  
Survey Technique ◽  
The Difference ◽  
The Impact ◽  
The Village

This study aims to determine the impact of the Pandan Duri dam on changes in the Crop Index (IP) and changes in the productivity level of rice paddy farming in West Sakra District, East Lombok Regency. The method in this research is descriptive, data collection is done by survey technique. Determination of the number of samples as many as 30 people is done by sampling quota and taking farmers in each village is done by proportional random sampling and determining the village as a sample is done by purposive sampling. The results showed that: 1) The total planting index (IP) of lowland rice before the Pandan Duri dam in West Sakra District was 1.39 and after 2.12. This means that the existence of the Pandan Duri dam can have an impact on the difference in the Crop Index (IP) of lowland rice farming in Sakra District and, 2) The average productivity of rice before the Pandan Duri dam in West Sakra District was 49,682 Kw/Ha while after the Pandan Duri dam was 57,267 Kw/Ha and there was a significant difference at the alpha 5% (0,05) level.or in the other word, that the existence of Pandan Duri development has real/significant impact on the productivity of lowland rice farming in West Sakra District, East Lombok Regency

scholarly journals ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

2019 ◽  
Vol 7 (2) ◽  
pp. 169
Author(s):  
Dewa Ayu Sega Neli Riyanti ◽  
I Ketut Satriawan ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quantitative Methods ◽  
Market Performance ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Conduct ◽  
Qualitative And Quantitative Methods ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Salt Structure ◽  
Marketing Costs

This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is through 4 (four) marketing channels. The market structure that occurs in the marketing of kusamba salt is oligopsonia. Market conduct occurs when the practice of pricing is still dominated by intermediary traders. Market performance shows that the highest total marketing margin is found in marketing channel 3 and the highest farmer share is found in marketing channels 1. The analysis of salt marketing efficiency based on farmer 's share states that the marketing channel 1 is the most efficient and based on the total marketing costs of marketing channel 3 is the most efficient because the value of Marketing Efficiency (EP) is 44,44% or ? 50%. Keywords: Kusamba sea  salt, structure, conduct, performance, and  marketing efficiency

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 239-264
Author(s):  
Yos Karimudin
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Selling Price ◽  
Rice Farmers ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Descriptive Method ◽  
Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals Analisis Usahatani dan Saluran Pemasaran Biji Kakao di Kecamatan Juhar Kabupaten Karo Provinsi Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 181-193
Author(s):  
Meri Juli Antri Sianturi ◽  
Zulkarnain Lubis ◽  
Tumpal H.S. Siregar
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Cocoa Bean ◽  
Fixed Costs ◽  
Provincial Level ◽  
Marketing Efficiency ◽  
The Cost ◽  
Cocoa Farmers

This study aims to (1) Know the cost elements of farming; (2) To know the financial feasibility of cocoa farming through analysis of B/C ratio and R/C ratio; (3) to know the cost structure of farming; (4) Analyzing the acceptance and income of cocoa farmers (5) Knowing the cocoa bean marketing system; (6) Knowing the cost, profit, margin and marketing efficiency of each marketing agencies, as well as the large farmer's share obtained by cocoa farmers in Kecamatan Juhar, Karo District.  Determination of location of research conducted by the method of "Purposive Sampling". Sampling conducted by judgment sampling, while the determination of merchant that made the sample was done by snowball sampling method. The research method used in this research is survey method by conducted interviews and observation of fishermen and traders.  The results of this study are 1) The cost of farming cover of labor, fertilizers and pesticides. (2) The result of B/C and R/C ratio is greater than one, so farming can be cultivated because it gives benefits for farmers. (3) The cost of cocoa farming is divided into two, namely: a) Fixed costs and non-fixed costs. The fixed cost (TFC) consists of labor, while the variable cost (VC) consists of fertilizers and pesticides. (4) Average income of cocoa farmers is Rp.13.280.000 per year or equivalent to Rp.1.101.500 per month. (5) Cocoa beans marketing in Juhar Subdistrict there are three types of marketing channels. Marketing channel 1 is Farmers à  Village traders à Sub-district traders à Traders at provincial level. The types of marketing channel II is Farmers à Sub-district traders à Traders at the provincial level. The marketing channel III is Farmers à Village traders à Traders at provincial level. (6) The largest costs, benefits and margins obtained marketing by tipe of one marketing is Rp.2.338; Rp.3.586 dan Rp.5.924 The marketing efficiency is tipe of three marketing yi 4,2%. The bigger the share of the price received by farmers, it can be said that the marketing channel is more efficient. Thus the most efficient marketing channel is the three marketing channels.

scholarly journals ANALISIS PEMASARAN JERUK SIAM (Studi Kasus: Desa Lasembangi Kecamatan Lasalimu Kabupaten Buton)

2019 ◽  
Vol 3 (2) ◽  
pp. 93-105
Author(s):  
Muzuna Muzuna
Keyword(s):  
Population Sample ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Channel Networks ◽  
Methods Of Analysis ◽  
Marketing Efficiency ◽  
The Village

This research has been conducted in Lasembangi Village, Lasalimu Subdistrict of Buton around June and July 2012. The aim of this study is to identify the types of marketing channels in Lasembangi Village, Lasalimu Subdistrict of Buton, to determine the marketing functions performed on each marketing channel, to determine the share profit producers in each marketing channel to determine the marketing efficiency of each marketing channel in Lasembangi Village, Lasalimu Subdistrict of Buton. The sampling method used by a tangerine farmer in the village of Lasembangi by Simple Random Sampling with 30 farmers randomly selected a sample of 120 farmers as a population. Sample totaling 3 traders and retailers 6. The data collected in this study consisted of primary data and secondary data. The data obtained from the field beforehand in a simple tabulated and analyzed in accordance with appropriate methods of analysis. Total samplings were 3 traders and 6 retailers. The data collected in this analysis consisted of primary and secondary data. Data obtained from the field in advance in a simple tabulated and evaluated in accordance with the correct methods of analysis. When the Ep price is ≤ 50 percent, Studies and analysis show that in this field of research there are three or more types of marketing channels: Channel 1: Farmer / Two Customer, Channel 2: Farmer / Towards Traders / Channel 3: Channel 1: Farmer / Towards the Market. On each marketing channel, marketing roles are performed the same. The share profit margin of manufacturers is different for every marketing channel. Networks I share 33.90%, Channels II 17.48% and Channels III 19.76%. In the village of Lasembangi, citrus marketing networks are already functioning.   Keywords: Orange, channel marketing, marketing margins, share profit margins, marketing efficiency

scholarly journals Efisiensi Pemasaran Kapulaga di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas

2021 ◽  
Vol 5 (4) ◽  
pp. 1146-1156
Author(s):  
Ali Illahi ◽  
◽  
Kusmantoro Sularso ◽  
Dindy Darmawati
Keyword(s):  
Economic Efficiency ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
The Difference ◽  
Marketing Costs

Sunyalangu Village is the only village in Karanglewas District that produces cardamom. This potential production needs to be balanced with efficient marketing to create high profits. The involvement of marketing institutions affects marketing costs on cardamom marketing channels and the difference in cardamom prices at the farm level and at the end consumer level. This study aims to: 1) Analyze the price, cost, and profit of cardamom marketing channels in Sunyalangu Village, Karanglewas Subdistrict, Banyumas Regency, 2) Knowing the most efficient cardamom marketing channels in Sunyalangu Village, Karanglewas District, Banyumas District. The research location was determined purposively in Sunyalangu Village, Karanglewas District, Banyumas Regency. Determination of the sample carried out on farmers is simple random sampling with the results of 65 sample farmers and determination of samples made at marketing institutions is snowball sampling. The data used are primary data and secondary data. The analytical methods used are descriptive, marketing margins, farmer's share, cost and profit share, as well as technical and economic efficiency. The results showed: 1) channel III is the cardamom marketing channel with the smallest marketing margin of Rp. 150,000, 2) channel III is the marketing channel with the largest percentage of farmers share percentage of 56.5%, 3) channel III is the channel that has the smallest share of marketing costs with a percentage of 17.8% or as much as Rp. 26,662 per kilogram and the biggest share of profits with a percentage of 87.9% or Rp. 133,314 / kg, 4) Channel III is the marketing channel of the merchant with the smallest technical efficiency value of Rp. 50.4 / Kg / Km and the largest economic efficiency value is Rp. 5 / kg.

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