Analisis Usahatani dan Saluran Pemasaran Biji Kakao di Kecamatan Juhar Kabupaten Karo Provinsi Sumatera Utara

This study aims to (1) Know the cost elements of farming; (2) To know the financial feasibility of cocoa farming through analysis of B/C ratio and R/C ratio; (3) to know the cost structure of farming; (4) Analyzing the acceptance and income of cocoa farmers (5) Knowing the cocoa bean marketing system; (6) Knowing the cost, profit, margin and marketing efficiency of each marketing agencies, as well as the large farmer's share obtained by cocoa farmers in Kecamatan Juhar, Karo District. Determination of location of research conducted by the method of "Purposive Sampling". Sampling conducted by judgment sampling, while the determination of merchant that made the sample was done by snowball sampling method. The research method used in this research is survey method by conducted interviews and observation of fishermen and traders. The results of this study are 1) The cost of farming cover of labor, fertilizers and pesticides. (2) The result of B/C and R/C ratio is greater than one, so farming can be cultivated because it gives benefits for farmers. (3) The cost of cocoa farming is divided into two, namely: a) Fixed costs and non-fixed costs. The fixed cost (TFC) consists of labor, while the variable cost (VC) consists of fertilizers and pesticides. (4) Average income of cocoa farmers is Rp.13.280.000 per year or equivalent to Rp.1.101.500 per month. (5) Cocoa beans marketing in Juhar Subdistrict there are three types of marketing channels. Marketing channel 1 is Farmers à Village traders à Sub-district traders à Traders at provincial level. The types of marketing channel II is Farmers à Sub-district traders à Traders at the provincial level. The marketing channel III is Farmers à Village traders à Traders at provincial level. (6) The largest costs, benefits and margins obtained marketing by tipe of one marketing is Rp.2.338; Rp.3.586 dan Rp.5.924 The marketing efficiency is tipe of three marketing yi 4,2%. The bigger the share of the price received by farmers, it can be said that the marketing channel is more efficient. Thus the most efficient marketing channel is the three marketing channels.

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ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG

MEDIAGRO ◽

10.31942/md.v14i01.2620 ◽

2019 ◽

Vol 14 (01) ◽

Author(s):

Arinda Afif Pratiwi ◽

Dewi Hastuti ◽

Istanto Istanto

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Marketing Efficiency ◽

Channel Analysis ◽

The Cost ◽

Marketing Margins ◽

Analysis Determination ◽

Descriptive Method ◽

Final Consumer

The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords: Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency

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Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i2.11166 ◽

2021 ◽

Vol 2 (2) ◽

pp. 68

Author(s):

Winarti Winarti ◽

Dyah Ayu Sri Hartanti ◽

Siti Nur Qomariyah

Keyword(s):

Data Analysis ◽

Cost Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Price Transmission ◽

Survey Method ◽

A Value ◽

Marketing Efficiency ◽

The Village ◽

Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

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ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI

DINAMIKA PERTANIAN ◽

10.25299/dp.2017.vol33(3).3837 ◽

2019 ◽

Vol 33 (3) ◽

pp. 243-250

Author(s):

Siti Muslimah ◽

Evy Maharani ◽

Susy Edwina

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Survey Method ◽

Food Ingredients ◽

Palm Juice ◽

National Quality ◽

Marketing Efficiency ◽

Palm Sugar ◽

Sugar End

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.

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Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

Journal of Agribusiness and Community Empowerment ◽

10.32530/jace.v3i2.197 ◽

2020 ◽

Vol 3 (2) ◽

pp. 106-115

Author(s):

Putri Sari ◽

Eliza Eliza ◽

Novia Dewi

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Survey Method ◽

Bargaining Position ◽

Marketing Efficiency ◽

Financing Risk ◽

Physical Functions ◽

Marketing Costs ◽

Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.

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ANALISIS PEMASARAN PADI SAWAH DI KECAMATAN WAWOTOBI KABUPATEN KONAWE

JAS (Jurnal Agri Sains) ◽

10.36355/jas.v4i2.425 ◽

2020 ◽

Vol 4 (2) ◽

pp. 140

Author(s):

Leni Saleh

Keyword(s):

Marketing Channel ◽

Rice Paddy ◽

Marketing Channels ◽

Lowland Rice ◽

Rice Farmers ◽

Marketing Efficiency ◽

Grain Marketing ◽

Marketing Costs ◽

The Village

ABSTRAK Tujuan dari penelitian yaitu untuk menganalisis saluran pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi dan untuk menganalisis margin, keuntungan dan efisiensi pemasaran gabah kering panen di Kelurahan Kulahi Kecamatan Wawotobi. Penelitian dilaksanakan di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Populasi dalam penelitian ini adalah semua petani padi sawah yang berjumlah 20 orang dan pedagang yang pemasaran gabah sebanyak 4 orang, penentuan sampel petani padi sawah dilakukan secara sensus. Pemasaran gabah terdapat satu jenis saluran pemasaran yaitu Produsen (Petani Padi) ke Pedagang Pengumpul Desa ke Penggilingan Padi, memiliki biaya pemasaran sebesar Rp 120/ Kg. Keuntungan pemasaran pedagang pengumpul desa sebesar Rp 280/Kg, dan memiliki marjin pemasaran sebesar Rp 400/Kg dan keuntungan pemasaran gabah yang sudah berbentuk beras yang dilakukan oleh penggilingan padi sebesar Rp 450.000/50Kg, dan memiliki marjin pemasaran sebesar Rp 90.000/Kg. Efisiensi pemasaran gabah mencapai 89%. Artinya besarnya persentase bagian harga yang diterima petani dan rendahnya biaya pemasaran yang terjadi pada lembaga pemasaran gabah di Kelurahan Kulahi Kecamatan Wawotobi Kabupaten Konawe. Kata Kunci : Pemasaran, Padi Sawah. ABSTRACT The purpose of this research is to analyze the marketing channels of harvested dry unhulled rice in Kulahi Village, Wawotobi District and to analyze the margins, profits and marketing efficiency of harvested dry grain in Kulahi Village, Wawotobi District. The research was conducted in Kulahi Village, Wawotobi District, Konawe Regency. The population in this study were all lowland rice farmers, amounting to 20 people and traders who marketed grain as many as 4 people. The sample determination of lowland rice farmers was carried out by census. There is one type of marketing channel for unhulled rice, namely Producers (Rice Farmers) to Village Collecting Traders to Rice Mills, having a marketing cost of IDR 120 / Kg. The marketing profit of the village collector traders is Rp. 280 / Kg, and has a marketing margin of Rp. 400 / Kg and the marketing profit of unhulled rice in the form of rice carried out by the rice mill is Rp. 450,000 / 50 kg, and has a marketing margin of Rp. 90,000 / kg. Grain marketing efficiency reaches 89%. This means that the large percentage of the price received by farmers and the low marketing costs that occur in grain marketing institutions in Kulahi Village, Wawotobi District, Konawe Regency. Keywords: Marketing, Rice Paddy

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Analysis of Marketing Efficiency of Garlic from Nagari SalayoTanang Bukik Sileh Sub District of Lembang Jaya District of Solok

JERAMI Indonesian Journal of Crop Science ◽

10.25077/jijcs.3.1.20-24.2020 ◽

2020 ◽

Vol 3 (1) ◽

pp. 20-24

Author(s):

Yusri Usman

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

The Other ◽

Survey Method ◽

Other Hand ◽

Marketing Efficiency

This study aims to describe the marketing channel of garlic from Nagari SalayoTanang Bukik Sileh and to analyze the efficiency of the marketing channel. The study used a survey method, and data were gathered from 30 farmers who chose randomly from 103 farmers and intermediary traders. The research finds that there are four types of marketing channels of garlic in the area. The market channels are as follows: 1) Farmers → Breeders → Farmers, 2) Farmers →wholesalers→Retailers→ Consumers, 3) Farmers → Retailers (in the form of dried onions) → Consumers, 4) Farmers → Retailers → Consumers. Moreover, there is no proportional shared profit among the four marketing channels. Farmers received lower earnings than their proportionate profits, but on the other hand, the benefits received by breeders, wholesalers, and retailers were higher than their proportional profits, so that the marketing channels were inefficient.

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Analisis Saluran dan Marjin Pemasaran Gula Pasir Milik Petani di Kecamatan Gedeg Mojokerto Jawa Timur

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian ◽

10.37149/jia.v6i3.18150 ◽

2021 ◽

Vol 6 (3) ◽

pp. 107

Author(s):

Tri Endar Suswatiningsih ◽

Erwin Maryana ◽

Arum Ambarsari

Keyword(s):

Distribution Channel ◽

Marketing Channel ◽

Simple Random Sampling ◽

Distribution Channels ◽

Marketing Channels ◽

Primary Method ◽

Snowball Sampling ◽

Marketing Efficiency ◽

Efficient Distribution

This study analyzes the marketing channels and efficient distribution channels carried out by farmers in marketing sugar products to consumers, knowing how the most economically efficient distribution channels and the obstacles faced by each distribution institution. The essentials primary method used in this research was descriptive. Determination of the location of the study was done purposively. Farmer samples were taken by simple random sampling, and the example of traders was taken by snowball sampling. The entire selection was 28 famers and eight merchants. The research was conducted in May 2018. Data analyzes by calculating the marketing margin and efficiency of each marketing channel. This study indicates that farmers chose four distribution channels to distribute the sugar they have to consumers. The most economically efficient distribution channel was distribution channel III, with an IDR 7,61/kg marketing efficiency value and a marketing margin was IDR 1.000/kg.

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Financial stability management as a determinant of competitive development of agrarian formations

Economics. Finances. Law ◽

10.37634/efp.2019.12(1).3 ◽

2019 ◽

pp. 13-18

Author(s):

Nadiia HRYSHCHUK

Keyword(s):

Financial Stability ◽

Production Cost ◽

New Technology ◽

Fixed Costs ◽

Qualitative Characteristic ◽

Agricultural Enterprises ◽

Cost Of Production ◽

Labor Resources ◽

The Cost

The article investigates financial stability as a qualitative characteristic of functioning of agricultural enterprises in modern conditions, the analysis of indicators of financial stability of the enterprise and determination of its type, as well as the effectiveness of forecasting the financial stability of agricultural enterprises. A number of measures is proposed, which is to reduce the cost of production (cost-saving strategy), which will allow agribusinesses to increase competitiveness in the market due to the introduction of new technology, technologies, more rational the use of both material and labor resources, reducing the proportion of fixed costs in the cost of production, in proportion to the increase in profits and competitive development of agricultural enterprises. The basic condition for ensuring the financial stability of the company is the formation of sufficient amounts of funds that enable them to fully fulfill their obligations to the budget, pay employees, creditors, suppliers.

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Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i1.2259 ◽

2017 ◽

Vol 2 (1) ◽

pp. 134-140

Author(s):

Nurida Arafah ◽

Elvira Iskandar ◽

T. Fauzi

Keyword(s):

Allium Cepa ◽

Descriptive Analysis ◽

Marketing Channel ◽

Survey Method ◽

Type I ◽

Type Ii ◽

Channel One ◽

Marketing Efficiency ◽

Marketing Analysis ◽

The Village

Bawang merah merupakan komoditi holtikurtura yang tergolong sayuran rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan Negara. Itu artinya produk bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%% dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

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ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v16i1.22470 ◽

2019 ◽

Vol 16 (1) ◽

pp. 74

Author(s):

Mega Nugraheni Apriza Putri ◽

Raden Kunto Adi ◽

Isti Khomah

Keyword(s):

Cost Benefit ◽

Marketing Channel ◽

Snowball Sampling ◽

Brown Colour ◽

Business Analysis ◽

Marketing Efficiency ◽

The Cost ◽

Benefit Cost ◽

Descriptive Method ◽

Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara purposive di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan snowball sampling. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai farmer’s share untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%. Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have a yellow to brown colour. A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village. The aim of this research is to analyse the cost, revenue, income, marketing cost, benefit cost, marginal marketing, and marketing efficiency economically in Hargotiro Village. The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51,360.22. That are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village. Total benefit for each marketing channel is Rp7,640.39, Rp7,343.56, and Rp9,960.95. Total Marginal marketing for each marketing channel is Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.

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