scholarly journals ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI

2019 ◽  
Vol 33 (3) ◽  
pp. 243-250
Author(s):  
Siti Muslimah ◽  
Evy Maharani ◽  
Susy Edwina
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Food Ingredients ◽  
Palm Juice ◽  
National Quality ◽  
Marketing Efficiency ◽  
Palm Sugar ◽  
Sugar End

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals Analisis Usahatani dan Saluran Pemasaran Biji Kakao di Kecamatan Juhar Kabupaten Karo Provinsi Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 181-193
Author(s):  
Meri Juli Antri Sianturi ◽  
Zulkarnain Lubis ◽  
Tumpal H.S. Siregar
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Cocoa Bean ◽  
Fixed Costs ◽  
Provincial Level ◽  
Marketing Efficiency ◽  
The Cost ◽  
Cocoa Farmers

This study aims to (1) Know the cost elements of farming; (2) To know the financial feasibility of cocoa farming through analysis of B/C ratio and R/C ratio; (3) to know the cost structure of farming; (4) Analyzing the acceptance and income of cocoa farmers (5) Knowing the cocoa bean marketing system; (6) Knowing the cost, profit, margin and marketing efficiency of each marketing agencies, as well as the large farmer's share obtained by cocoa farmers in Kecamatan Juhar, Karo District.  Determination of location of research conducted by the method of "Purposive Sampling". Sampling conducted by judgment sampling, while the determination of merchant that made the sample was done by snowball sampling method. The research method used in this research is survey method by conducted interviews and observation of fishermen and traders.  The results of this study are 1) The cost of farming cover of labor, fertilizers and pesticides. (2) The result of B/C and R/C ratio is greater than one, so farming can be cultivated because it gives benefits for farmers. (3) The cost of cocoa farming is divided into two, namely: a) Fixed costs and non-fixed costs. The fixed cost (TFC) consists of labor, while the variable cost (VC) consists of fertilizers and pesticides. (4) Average income of cocoa farmers is Rp.13.280.000 per year or equivalent to Rp.1.101.500 per month. (5) Cocoa beans marketing in Juhar Subdistrict there are three types of marketing channels. Marketing channel 1 is Farmers à  Village traders à Sub-district traders à Traders at provincial level. The types of marketing channel II is Farmers à Sub-district traders à Traders at the provincial level. The marketing channel III is Farmers à Village traders à Traders at provincial level. (6) The largest costs, benefits and margins obtained marketing by tipe of one marketing is Rp.2.338; Rp.3.586 dan Rp.5.924 The marketing efficiency is tipe of three marketing yi 4,2%. The bigger the share of the price received by farmers, it can be said that the marketing channel is more efficient. Thus the most efficient marketing channel is the three marketing channels.

scholarly journals ANALISIS EFISIENSI DAN PERILAKU PASAR GULA AREN DI KECAMATAN RAMBAH SAMO KABUPATEN ROKAN HULU

2018 ◽  
Vol 14 (1) ◽  
pp. 47
Author(s):  
Yogy Rasihen
Keyword(s):  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Functional Activities ◽  
Channel One ◽  
Goods And Services ◽  
Marketing Efficiency ◽  
Sugar Market ◽  
Palm Sugar

<p>Abstract: The process of distributing products from producers to end consumers<br />requires a variety of marketing functional activities aimed at streamlining the process<br />of delivering goods and services effectively and efficiently. The purpose of this<br />research is to analyze marketing efficiency of palm sugar and palm sugar market<br />behavior in Rambah Samo Sub-district of Rokan Hulu Regency. The method used is<br />survey method. Sampling was done using Sensus method. The sample used as many as<br />18 samples on agroindustry of palm sugar. The analysis used is quantitative<br />descriptive analysis. The results of this study indicate that the marketing pattern of<br />palm sugar in Rokan Hulu District Rambah Samo through two channels but an<br />efficient marketing channel is a marketing channel one. On the marketing channel one<br />palm sugar producer sells it directly to the end consumer who comes directly to the<br />production site and is sold for Rp. 20,000 / Kg. The most efficient marketing channel<br />is channel one because it has a very small margin compared to the other channels.<br />The behavior of sugar palm market in production center involves marketing agency<br />that is intermediary trader. This intermediary trader who distributes palm sugar to<br />consumers, but the role of palm sugar intermediaries in production is not much.</p><p> </p><p>Abstrak: Proses penyaluran produk dari produsen ke konsumen akhir memerlukan<br />berbagai kegiatan fungsional pemasaran yang ditujukan untuk memperlancar proses<br />penyaluran barang dan jasa secara efektif dan efisien. Tujuan penelitian ini untuk<br />menganalisis  efisiensi  pemasaran  gula  aren dan perilaku pasar gula aren di<br />Kecamatan Rambah Samo Kabupaten  Rokan Hulu. Metode yang digunakan adalah<br />metode survei. Pengambilan sampel dilakukan dengan menggunakan metode sensus.<br />Sampel yang digunakan sebanyak 18 sampel pada agroindustri gula aren. Analisis<br />yang digunakan adalah analisis deskriptif kuantitatif. Hasil penelitian ini menunjukkan<br />bahwa pola pemasaran gula aren yang ada di Kecamatan Rambah Samo Kabupaten<br />Rokan Hulu melalui dua saluran namun saluran pemasaran yang efisien adalah saluran<br />pemasaran satu. Pada saluran pemasaran satu pengrajin gula aren menjualnya<br />langsung ke konsumen akhir yang datang langsung ke lokasi produksi dan dijual<br />dengan harga Rp. 20.000/Kg. Saluran pemasaran yang paling efisien adalah saluran<br />satu karena memiliki margin yang sangat kecil dibandingkan dengan saluran yang<br />lain. Perilaku pasar gula aren di sentra produksi melibatkan lembaga pemasaran yaitu<br />pedagang perantara. Pedagang perantara inilah yang mendistribusikan gula aren<br />sampai ke konsumen, namun peran perantara gula aren disentra produksi tidak banyak.<br /><br /></p>

scholarly journals Analysis of Marketing Efficiency of Garlic from Nagari SalayoTanang Bukik Sileh Sub District of Lembang Jaya District of Solok

2020 ◽  
Vol 3 (1) ◽  
pp. 20-24
Author(s):  
Yusri Usman
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
The Other ◽  
Survey Method ◽  
Other Hand ◽  
Marketing Efficiency

This study aims to describe the marketing channel of garlic from Nagari SalayoTanang Bukik Sileh and to analyze the efficiency of the marketing channel. The study used a survey method, and data were gathered from 30 farmers who chose randomly from 103 farmers and intermediary traders. The research finds that there are four types of marketing channels of garlic in the area.  The market channels are as follows: 1) Farmers → Breeders → Farmers, 2) Farmers →wholesalers→Retailers→ Consumers, 3) Farmers → Retailers (in the form of dried onions) → Consumers, 4) Farmers → Retailers → Consumers. Moreover, there is no proportional shared profit among the four marketing channels.  Farmers received lower earnings than their proportionate profits, but on the other hand, the benefits received by breeders, wholesalers, and retailers were higher than their proportional profits, so that the marketing channels were inefficient.

scholarly journals Marketing Channel and Marketing Margin of Coconut Palm Sugar Srikandi in the Srikandi Women’s Cooperative Purworejo, Central Java

2021 ◽  
Vol 5 (2) ◽  
pp. 163-172
Author(s):  
Nurlaila Fatmawati ◽  
Aulia Rahmawati
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Coconut Palm ◽  
Raw Material ◽  
Survey Method ◽  
Cost Ratio ◽  
Organic Certification ◽  
Central Java ◽  
Palm Sugar ◽  
Marketing Margins

Coconut palm sugar Srikandi is different from other sugar. Coconut palm sugar Srikandi is derived from the raw material of nira obtained from coconut trees that grow on organic certification land. This organic certificate was issued by the Dutch Control Union, namely  the EU Organic Farming certificate and USDA Organic certificate from America. In addition, there was already a halal label from LPPOM Central Java Province and PIRT Purworejo Regency Health Office. Coconut palm sugar Srikandi could reach the market in accordance with organic certificates that were Europe, America, Australia and Sri Lanka. This study aims to identify the marketing channels, marketing margins, farmer's share and the analysis of profit-to-cost ratios. The type of research used by the survey method. The research location was chosen by probability sampling method, that was in Loano District and Kaligesing District, Purworejo Regency as an object and coconut palm sugar tapper who is a member of Srikandi Women's Cooperative as the subject. The most efficient marketing channel research resulted with a marketing margin value of Rp. 15.000 / kg, farmer's share value of 53.13% and the value of profit and cost ratio of 9.78 are found on the channel III.

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN EFISIENSI PEMASARAN KUNYIT (Curcuma domestica Val)

2020 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Sidik Kusnadi ◽  
Ita Novita ◽  
Himmatul Miftah
Keyword(s):  
Medicinal Plants ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Farm Income ◽  
Total Cost ◽  
Marketing Function ◽  
Marketing Efficiency ◽  
Herbal Medicinal

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.

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