Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

Bawang merah merupakan komoditi holtikurtura yang tergolong sayuran rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan Negara. Itu artinya produk bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%% dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

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ANALISIS EFISIENSI DAN PERILAKU PASAR GULA AREN DI KECAMATAN RAMBAH SAMO KABUPATEN ROKAN HULU

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v14i1.21044 ◽

2018 ◽

Vol 14 (1) ◽

pp. 47

Author(s):

Yogy Rasihen

Keyword(s):

Descriptive Analysis ◽

Marketing Channel ◽

Survey Method ◽

Functional Activities ◽

Channel One ◽

Goods And Services ◽

Marketing Efficiency ◽

Sugar Market ◽

Palm Sugar

Abstract: The process of distributing products from producers to end consumers requires a variety of marketing functional activities aimed at streamlining the process of delivering goods and services effectively and efficiently. The purpose of this research is to analyze marketing efficiency of palm sugar and palm sugar market behavior in Rambah Samo Sub-district of Rokan Hulu Regency. The method used is survey method. Sampling was done using Sensus method. The sample used as many as 18 samples on agroindustry of palm sugar. The analysis used is quantitative descriptive analysis. The results of this study indicate that the marketing pattern of palm sugar in Rokan Hulu District Rambah Samo through two channels but an efficient marketing channel is a marketing channel one. On the marketing channel one palm sugar producer sells it directly to the end consumer who comes directly to the production site and is sold for Rp. 20,000 / Kg. The most efficient marketing channel is channel one because it has a very small margin compared to the other channels. The behavior of sugar palm market in production center involves marketing agency that is intermediary trader. This intermediary trader who distributes palm sugar to consumers, but the role of palm sugar intermediaries in production is not much. Abstrak: Proses penyaluran produk dari produsen ke konsumen akhir memerlukan berbagai kegiatan fungsional pemasaran yang ditujukan untuk memperlancar proses penyaluran barang dan jasa secara efektif dan efisien. Tujuan penelitian ini untuk menganalisis efisiensi pemasaran gula aren dan perilaku pasar gula aren di Kecamatan Rambah Samo Kabupaten Rokan Hulu. Metode yang digunakan adalah metode survei. Pengambilan sampel dilakukan dengan menggunakan metode sensus. Sampel yang digunakan sebanyak 18 sampel pada agroindustri gula aren. Analisis yang digunakan adalah analisis deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa pola pemasaran gula aren yang ada di Kecamatan Rambah Samo Kabupaten Rokan Hulu melalui dua saluran namun saluran pemasaran yang efisien adalah saluran pemasaran satu. Pada saluran pemasaran satu pengrajin gula aren menjualnya langsung ke konsumen akhir yang datang langsung ke lokasi produksi dan dijual dengan harga Rp. 20.000/Kg. Saluran pemasaran yang paling efisien adalah saluran satu karena memiliki margin yang sangat kecil dibandingkan dengan saluran yang lain. Perilaku pasar gula aren di sentra produksi melibatkan lembaga pemasaran yaitu pedagang perantara. Pedagang perantara inilah yang mendistribusikan gula aren sampai ke konsumen, namun peran perantara gula aren disentra produksi tidak banyak.

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Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i2.11166 ◽

2021 ◽

Vol 2 (2) ◽

pp. 68

Author(s):

Winarti Winarti ◽

Dyah Ayu Sri Hartanti ◽

Siti Nur Qomariyah

Keyword(s):

Data Analysis ◽

Cost Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Price Transmission ◽

Survey Method ◽

A Value ◽

Marketing Efficiency ◽

The Village ◽

Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

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Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

E3S Web of Conferences ◽

10.1051/e3sconf/202130602017 ◽

2021 ◽

Vol 306 ◽

pp. 02017

Author(s):

Abdul Sabur ◽

Retna Qomariah ◽

Lira Mailena

Keyword(s):

Descriptive Analysis ◽

Direct Marketing ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing Performance ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

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PEMASARAN SELEDRI DI DESA OEPAHA KECAMATAN NEKAMESE KABUPATEN KUPANG

Buletin Ilmiah IMPAS ◽

10.35508/impas.v21i02.2626 ◽

2020 ◽

Vol 21 (2) ◽

pp. 122-129

Author(s):

Maria C K Nadjib ◽

Alfetri N.P Lango ◽

Paulus Un

Keyword(s):

Sampling Methods ◽

Descriptive Analysis ◽

Marketing Channel ◽

Simple Random Sampling ◽

Market Information ◽

Snowball Sampling ◽

Zero Level ◽

Farming Community ◽

Profit Analysis ◽

The Village

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

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ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

Jurnal Agrilink ◽

10.36985/agrilink.v9i2.434 ◽

2020 ◽

Vol 2 (2) ◽

pp. 107-118

Author(s):

Nelly M. R. Sinaga ◽

A. Effendi Lubis ◽

Fintarius Lafau

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Total Sample ◽

Buffalo Milk ◽

Primary Data ◽

Quantitative Descriptive Analysis ◽

Location Selection ◽

Marketing Efficiency ◽

Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo. Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %. Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien. Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.

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Production analysis and fish betutu marketing (Oxyeleotris marmorata) in Polombangkeng Utara Sub-District,Takalar District

TORANI: Journal of Fisheries and Marine Science ◽

10.35911/torani.v2i2.7059 ◽

2019 ◽

Vol 2 (2) ◽

Author(s):

M. Hairul Haj ◽

Sri Suro Adhawati

Keyword(s):

Sampling Method ◽

Marketing Channel ◽

Total Sample ◽

Fishing Effort ◽

Line Production ◽

Profit Analysis ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Marketing Costs ◽

Marketing Agency

Polombangkeng Utara sub-district is one of the sub-districts that has a large potential of capture / land fisheries, with potential capture fisheries data in 2016 amounting to 3,827 tons. This has led to the emergence of microbial fishing businesses that can increase income and welfare of fishermen. Marketing and investment are the biggest obstacles in this fishing effort. The purpose of this study was to determine how much production and opinions of fishermen and marketing of betutu fish. This research was conducted in September 2018 to October 2018. The method used was descriptive qualitative and quantitative by using a questionnaire. The sampling method used was the random sampling method with a total sample of 22 people, of which 14 were fishermen, 6 fishermen were fishing, 1 was a collecting trader and 1 was an exporter. The data analysis used is profit analysis and marketing analysis. The results of the research obtained are the average profit per trip obtained by fishermen bubu Rp. 264,506, - higher than the average profit per trip fishermen fishing for Rp. 41,711, -, while the average profit per trip obtained by collecting traders is Rp. 257,404, - and exporters of Rp. 638,669, -. And the highest marketing margin is found in the marketing channel 2 at the marketing marketing agency, which is Rp. 130,000, and the lowest marketing margin is in the marketing channel 2 at the distributor marketing agency of Rp. 10,000, -. The highest marketing costs incurred by marketing institutions are found in the marketing channel 2 at the marketing marketing agency, which is Rp. 70,000, and the lowest marketing costs are in the marketing channel 2 at the distributor marketing agency of Rp. 6,000, - and the most efficient marketing efficiency is found on channel 2, which is 0.027%.Keywords: Betutu Fish, Bubu Fishermen and Pool and Line, Production, and Marketing

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ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi)

Jurnal Agriuma ◽

10.31289/agr.v1i2.2840 ◽

2019 ◽

Vol 1 (2) ◽

pp. 36

Author(s):

Ester Megawati Boang Manalu ◽

Khairul Saleh ◽

Faoeza Hafiz Saragih

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Marketing Channel ◽

Clear Picture ◽

Stratified Random Sampling ◽

Arabica Coffee ◽

Purposive Sampling ◽

Marketing Efficiency ◽

The Village ◽

Final Consumer

<pre>ABSTRACT</pre><pre> Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%.</pre>

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ANALISIS PENDAPATAN USAHATANI DAN EFISIENSI PEMASARAN KUNYIT (Curcuma domestica Val)

JURNAL AGRIBISAINS ◽

10.30997/jagi.v6i1.2806 ◽

2020 ◽

Vol 6 (1) ◽

pp. 60

Author(s):

Sidik Kusnadi ◽

Ita Novita ◽

Himmatul Miftah

Keyword(s):

Medicinal Plants ◽

Raw Materials ◽

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Farm Income ◽

Total Cost ◽

Marketing Function ◽

Marketing Efficiency ◽

Herbal Medicinal

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.

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Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village

Journal of Business on Hospitality and Tourism ◽

10.22334/jbhost.v7i1.256 ◽

2021 ◽

Vol 7 (1) ◽

pp. 20

Author(s):

Ulya Rahmah ◽

Endah Djuwendah

Keyword(s):

Land Use ◽

Performance Analysis ◽

Research Design ◽

Sustainable Tourism ◽

Descriptive Analysis ◽

Likert Scale ◽

Research Data ◽

Survey Method ◽

Land Use Optimization ◽

The Village

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.

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Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

RAWA SAINS : JURNAL SAINS STIPER AMUNTAI ◽

10.36589/rs.v6i2.63 ◽

2016 ◽

Vol 6 (2) ◽

pp. 443-446

Author(s):

Mahdalena Mahdalena

Keyword(s):

Technical Efficiency ◽

Economic Efficiency ◽

Marketing Channel ◽

Efficiency Index ◽

Efficiency Analysis ◽

Survey Method ◽

Analysis Method ◽

Research Activity ◽

Purposive Sampling ◽

Marketing Efficiency

This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

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