scholarly journals The Influence Of Brand Ambasador And Instagram Advertising On Zoya Cosemtic Product Purchase Decisions (Case Study On Follower Instagram @Zoyacosmetics)

SENTRALISASI ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 94
Author(s):  
Sutama Wisnu Dyatmika ◽  
Mertha Viviani ◽  
Wira Yudha Alam
Keyword(s):  
Quantitative Methods ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
The Social ◽  
Media Platform ◽  
Brand Ambassadors ◽  
Positive Effect ◽  
Living Being

A brand is an inanimate object so that a living being is needed to represent it, on the basis of this, the brand is associated in the form of a brand ambassador (BA). BA is often massively published on the social media platform Instagram and the majority of brands use paid partnerships with Instagram. This pattern of influence will be interesting if it is associated with product purchase decisions with zoya cosmetic objects.This study aims to analyze the influence of Brand Ambassador and Instagram Ads on purchasing decisions for Zoya cosmetic products (Case study on @zoyacosmetics Instagram follower). This study uses quantitative methods, and uses a sample of 115 respondents. To test the results of the questionnaires, the researchers used a validity test with a significance result of 5% or 0.005 and a reliability test with a Cronbach alpha result of 0.968 for brand ambassadors, 0.964 for Instagram ads, and 0.895 for purchasing decisions. belong to this study there are results from hypothesis testing with a significance value of 0.000. From the results that have been obtained, it shows that BA and Instagram ads have a significant and positive effect simultaneously on purchasing decisions for Zoya cosmetic products.

scholarly journals The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Sri Endang Fitria ◽  
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Quantitative Methods ◽  
Hypothesis Test ◽  
Total Sample ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The research in the journal aims to analyse the influence of lifestyle, product innovation and Instagram social media on Firmi’s Scarf online shop purchasing decisions. This study uses quantitative methods. The population in this study were Firmi’s Scarf buyers with a total sample of 85 consumers. The method of sampling is done by using the Census method. The hypothesis test proposed in this study was carried out using regression analysis test equipment and partial hypothesis using SPSS 24. The results of the analysis showed that lifestyle influenced purchasing decisions significantly and positively, product innovation had a significant and positive effect on purchasing decisions, and social media Instagram has a significant and positive effect on purchasing decisions.

scholarly journals Analisis Celebrity Endorsment, Variasi Produk, Brand Image terhadap Keputusan Pembelian Produk Rabbani

2019 ◽  
Vol 9 (1) ◽  
pp. 88
Author(s):  
Fadlilah Mutia Cahya ◽  
Ida Aryati Dyah Putnomo Wulan ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
F Test ◽  
Product Variation ◽  
The City ◽  
Positive Effect

The point of research to analyze a affect celebrity endorsement, product variation and brand image simultaneously, partially to the purchasing decisions Rabbani product in Surakarta. The research using quantitative methods. Used 100 respondents to the sample and the sampling technique was done by purposive sampling. The population is all consumers of Rabbani products in the city of Surakarta. Data collection is done by documentation, questionnaires, observation and data analysis techniques using instrument testing, classic assumption test, linear regression, F test, t test, determination (R2). Results F test is celebrity endorsement, product variation and brand image simultaneously and significantly influence the purchasing decisions of Rabbani products in Surakarta city with Fcount 47.681> Ftable 2.70 and significant value 0.000 <0.05. Celebrity endorsement, product variation and brand image partially a significant and positive effect purchase decisions of Rabbani products in Surakarta.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

scholarly journals THE INFLUENCE OF TRUST AND INFORMATION QUALITY ON ONLINE PURCHASE DECISION IN THE SHOPEE APPLICATION (A CASE STUDY ON PT SRI BOGOR’S EMPLOYEE)

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin
Keyword(s):  
Information Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
A Value ◽  
Positive Effect

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  

scholarly journals Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

2021 ◽  
Vol 1 (1) ◽  
pp. 21-27
Author(s):  
Kurniati Karim
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Positive Meaning

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

scholarly journals Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Bekasi

2019 ◽  
Vol 17 (1) ◽  
pp. 90-95
Author(s):  
Dani Chandra Utama
Keyword(s):  
Social Sciences ◽  
Product Innovation ◽  
Full Range ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
The Social ◽  
The Impact ◽  
Positive Effect

This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Honda motorcycle in Bekasi totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Honda motorcycles for 0538 unit. This shows that the innovation products made by Honda  and Prices set affects 46.6% of the consumer decision in purchasing undergo a Honda motorcycle in Bekasi.

scholarly journals The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati)

2020 ◽  
Author(s):  
Finka Oktaniar ◽  
Erna Listyaningsih ◽  
Bambang Purwanto
Keyword(s):  
Data Analysis ◽  
Female Students ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Study Population

This study aims to analyze the effects of halal labeling, advertisement creativity, and lifestyle on purchase decision of Wardah cosmetic products. The study population consisted of 663 female students that have bought Wardah cosmetic products, with the number of samples determined by the Slovin formula of 250 female students at Universitas Malahayati, Bandar Lampung. Data analysis used was smart-PLS v3.0. The results of the study showed that halal labeling, creative advertising, and lifestyle of Wardah cosmetic products have effects on the purchasing decisions of students of Universitas Malahayati, Bandar Lampung. Keywords: halal labeling, ads creativity, lifestyle, purchase decision

scholarly journals The Influence of Internet and Social Media on Purchasing Decisions in Kuwait

2018 ◽  
Vol 10 (2) ◽  
pp. 792
Author(s):  
Khalid Abdulkareem Al-Enezi ◽  
Imad Fakhri Taha Al Shaikhli ◽  
Sufyan Salim Mahmood AlDabbagh
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Quantitative Methods ◽  
Purchasing Decisions ◽  
The Social ◽  
Digital Scanning ◽  
Networking Tool ◽  
The Relationship ◽  
Selection Of

<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>

scholarly journals IT’S ALIVE: an exploration of contemporary poetry in the digital age using Rupi Kaur as a case study

2021 ◽  
Author(s):  
Lysle Hood
Keyword(s):  
Digital Media ◽  
Digital Age ◽  
Contemporary Poetry ◽  
Social Media Platform ◽  
The Core ◽  
The Social ◽  
History Of ◽  
Media Platform ◽  
Research Questions

In the digital age, technology and digital media shapes virtually every aspect of our lives. Poetry, which has seen a surprising revival in recent years, is no exception. One of the most popular contemporary poets today is Rupi Kaur, made famous for her verse posted on the social media platform Instagram. This MRP seeks to answer the following research questions: 1) In what ways has the digital age effected contemporary poetry? 2) What role has digital media played in shaping the success and formal elements of Rupi Kaur’s body of work? This MRP begins by offering a brief history of poetry’s relationship with media and an account of how poetry is produced and consumed in the digital age. The core of the MRP is a case study of contemporary Insta-poet Rupi Kaur. Through qualitative visual and textual analysis, the case study considers: 1) Kaur’s poetry, 2) her Instagram content, 3) her readership, and 4) the criticisms of her work. As to the discussion, the analysis of the four categories reveals

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