Comunicación y Televisión en la pecepción de los liderazgos en pandemia

2021 ◽  
pp. 005-019
Keyword(s):  
Human Life ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Public Institutions ◽  
Trust Building ◽  
Redes Sociales ◽  
Traditional Media ◽  
Long Period ◽  
Building Trust ◽  
Palabras Clave

Resumen.- La COVID-19 y las clausuras prolongadas han facilitado la recuperación de audiencias de televisión de forma exponencial después de una larga época de caídas y han consolidado también tendencias informativas previas: la ciudadanía ha simultaneado medios tradicionales con la participación en redes sociales con sus teléfonos, viviendo la alarma a través de informaciones verídicas a veces y de bulos con apariencia formal en otras, en una situación que ha puesto en jaque la credibilidad de muchos medios. En medio de ese torrente de datos, la información emitida por la institucionalidad ha sido fundamental para pedir la implicación de la población. En esta misión ha habido historias de éxito y de fracasos configurados en buena forma por la naturaleza de los comunicadores principales de las instituciones públicas, los gobiernos y las entidades supranacionales. Se trata de la primera pandemia de la historia con intervención de la digitalidad global. Esta circunstancia ha ayudado a las personas a estar en contacto y hacer soportable la situación de confinamiento pero también ha abierto vías de difusión de la información que ha facilitado este material a irresponsables poniendo en peligro la vida humana y cuestionando las fuentes científicas. De esta forma, la propia OMS ha denunciado que no solo el virus sino también la desinformación ha costado vidas humanas y que las estrategias comunicativas pueden ser utilizadas para implicar a las diferentes fuerzas interactivas en una actuación conjunta rápida para atajar las pandemias y las situaciones colectivas de crisis que se generan. Este artículo contrasta los diversos tipos de liderazgos comunicativos exhibidos por diferentes dirigentes y concluye con una lista de recomendaciones directivas para construir mensajes eficaces en una pandemia que ha mostrado la trascendencia que tienen la comunicación en la constitución de los liderazgos generadores de confianza en situaciones críticas. Keywords: Palabras clave: televisión, liderazgo, COVID-19, pandemia, comunicación corporativa Abstract.- COVID-19 and the prolonged closures have facilitated the exponential recovery of television audiences after a long period of declines and have also consolidated previous information trends: citizens have combined traditional media with participation in social networks with their phones, living the alarm through true information at times and hoaxes with a formal appearance at others, in a situation that has put the credibility of many media in check. In the middle of this amount of data, the information issued by the institutions has been fundamental in calling for the involvement of the population. In this mission, there have been successful stories and failures shaped largely by the nature of the lead communicators of public institutions, governments and supranational entities. This is the first pandemic in history with global digital intervention. This circumstance has helped people to keep in contact and make the situation of confinement bearable, but it has also opened up channels for the dissemination of information that has facilitated this material to irresponsible creators and disseminators, endangering human life andquestioning scientific sources. In this way, the WHO itself has denounced that not only the virus but also disinformation has cost human lives and that communication strategies can be used to involve the different interactive forces in rapid joint action to tackle pandemics and the collective crisis situations they generate. This article contrasts the diversity of communicative leadership exhibited by different leaders and concludes with a list of directive recommendations for constructing effective messages in a pandemic that has shown the importance of communication in building trust-building leadership in critical situations. Keywords: television, leadership, COVID-19, pandemic, corporate communication

scholarly journals COMUNICACIÓN Y TELEVISIÓN EN LA PERCEPCIÓN DE LOS LIDERAZGOS EN PANDEMIA: ANÁLISIS DE LA GESTIÓN DE LA CREDIBILIDAD MEDIÁTICA

2021 ◽  
pp. 005-019
Keyword(s):  
Human Life ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Public Institutions ◽  
Trust Building ◽  
Redes Sociales ◽  
Traditional Media ◽  
Long Period ◽  
Building Trust ◽  
Palabras Clave

Resumen.- La COVID-19 y las clausuras prolongadas han facilitado la recuperación de audiencias de televisión de forma exponencial después de una larga época de caídas y han consolidado también tendencias informativas previas: la ciudadanía ha simultaneado medios tradicionales con la participación en redes sociales con sus teléfonos, viviendo la alarma a través de informaciones verídicas a veces y de bulos con apariencia formal en otras, en una situación que ha puesto en jaque la credibilidad de muchos medios. En medio de ese torrente de datos, la información emitida por la institucionalidad ha sido fundamental para pedir la implicación de la población. En esta misión ha habido historias de éxito y de fracasos configurados en buena forma por la naturaleza de los comunicadores principales de las instituciones públicas, los gobiernos y las entidades supranacionales. Se trata de la primera pandemia de la historia con intervención de la digitalidad global. Esta circunstancia ha ayudado a las personas a estar en contacto y hacer soportable la situación de confinamiento pero también ha abierto vías de difusión de la información que ha facilitado este material a irresponsables poniendo en peligro la vida humana y cuestionando las fuentes científicas. De esta forma, la propia OMS ha denunciado que no solo el virus sino también la desinformación ha costado vidas humanas y que las estrategias comunicativas pueden ser utilizadas para implicar a las diferentes fuerzas interactivas en una actuación conjunta rápida para atajar las pandemias y las situaciones colectivas de crisis que se generan. Este artículo contrasta los diversos tipos de liderazgos comunicativos exhibidos por diferentes dirigentes y concluye con una lista de recomendaciones directivas para construir mensajes eficaces en una pandemia que ha mostrado la trascendencia que tienen la comunicación en la constitución de los liderazgos generadores de confianza en situaciones críticas. Keywords: Palabras clave: televisión, liderazgo, COVID-19, pandemia, comunicación corporativa Abstract.- COVID-19 and the prolonged closures have facilitated the exponential recovery of television audiences after a long period of declines and have also consolidated previous information trends: citizens have combined traditional media with participation in social networks with their phones, living the alarm through true information at times and hoaxes with a formal appearance at others, in a situation that has put the credibility of many media in check. In the middle of this amount of data, the information issued by the institutions has been fundamental in calling for the involvement of the population. In this mission, there have been successful stories and failures shaped largely by the nature of the lead communicators of public institutions, governments and supranational entities. This is the first pandemic in history with global digital intervention. This circumstance has helped people to keep in contact and make the situation of confinement bearable, but it has also opened up channels for the dissemination of information that has facilitated this material to irresponsible creators and disseminators, endangering human life and questioning scientific sources. In this way, the WHO itself has denounced that not only the virus but also disinformation has cost human lives and that communication strategies can be used to involve the different interactive forces in rapid joint action to tackle pandemics and the collective crisis situations they generate. This article contrasts the diversity of communicative leadership exhibited by different leaders and concludes with a list of directive recommendations for constructing effective messages in a pandemic that has shown the importance of communication in building trust-building leadership in critical situations. Keywords: television, leadership, COVID-19, pandemic, corporate communication

Building Trust in Public Institutions

2017 ◽  
Author(s):  
Cynthia M. Horne
Keyword(s):  
Political Parties ◽  
Political Trust ◽  
Public Institutions ◽  
Truth Commissions ◽  
Trust Building ◽  
Public Disclosure ◽  
Building Trust ◽  
Building Effects

This chapter examines the conditions under which lustration and truth commissions affected trust in targeted public institutions, such as the judiciary, the parliament, the police, and political parties, or composites of institutions, such as oversight institutions or elected institutions. I find strong and consistent relationships between lustration and political trust, except for the most highly politicized public institutions. More extensive and compulsory programs were associated with the largest trust-building effects. Truth commissions were not associated with political trust-building. This chapter also demonstrates that delayed reforms were more effective than reforms initiated right after the transition for most of the institutions, except for highly politicized institutions. This runs contrary to assumptions about the necessity of starting reforms immediately after the transition or not at all. The chapter presents the paired cases of Bulgaria and Romania and illustrates the possibilities for public disclosure programs to effect lustration-like reforms.

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals #VEMPRARUA: jornadas de um espaço em rede

2020 ◽  
Vol 17 (01) ◽  
pp. 240-255
Author(s):  
Gustavo Souza Santos
Keyword(s):  
Social Networks ◽  
Social Movements ◽  
Communication Networks ◽  
Public Transportation ◽  
Sao Paulo ◽  
São Paulo ◽  
Redes Sociales ◽  
The Core ◽  
Brazilian Society ◽  
Palabras Clave

  As jornadas de junho se constituíram como um movimento de insurgência disposto sobre o Brasil no período de junho de 2013, com base nas iniciativas do MPL em protesto contra a tarifa do transporte público em São Paulo, mas cujo escopo se ampliou e abarcou uma série de demandas sociais cuja origem é o âmago da sociedade brasileira na extensão e nas particularidades do território nacional. Na dinâmica dos atos, redes de comunicação alternativa e autônoma foram instrumentos de movimentação, informação e coesão das manifestações, por meio de dispositivos e redes sociais. A proposta deste estudo foi refletir as dinâmicas das Jornadas de Junho, considerando a dimensão do ciberespaço como elemento aglutinador de práticas socioespaciais e de insurgência, na busca de uma aproximação entre Geografia e ciberespaço no contexto do exame do caso em questão. Palavras-chave: Jornadas de Junho. Movimentos Sociais. Espaço. Ciberespaço. Rede.   #VEMPRARUA: journeys of a space in network ABSTRACT The June days were constituted as an insurgency movement arranged over Brazil in the period of June 2013, based on the MPL initiatives in protest against the São Paulo public transportation fare, but whose scope has been expanded and encompassed a series of social demands whose origin is the core of Brazilian society in the extension and particularities of the national territory. In the dynamic of the acts, alternative and autonomous communication networks were instruments of movement, information and cohesion of the manifestations, through devices and social networks. The purpose of this study was to reflect the dynamics of the June Conference, considering the dimension of cyberspace as an agglutinating element of socio-spatial and insurgency practices, in the search for an approximation between Geography and cyberspace in the context of the examination of the case in question. Keywords: June Jorneys. Social Movements. Space. Cyberspace. Network.   #VEMPRARUA: jornadas de un espacio en red RESUMEN Las jornadas de junio se constituyeron como un movimiento de insurgencia dispuesto sobre Brasil en el período de junio de 2013, con base en las iniciativas del MPL en protesta contra la tarifa del transporte público en São Paulo, pero cuyo alcance se amplió y abarcó una serie de las demandas sociales cuyo origen es el núcleo de la sociedad brasileña en la extensión y en las particularidades del territorio nacional. En la dinámica de los actos, redes de comunicación alternativa y autónoma fueron instrumentos de movimiento, información y cohesión de las manifestaciones, por medio de dispositivos y redes sociales. La propuesta de este estudio fue reflejar las dinámicas de las Jornadas de Junio, considerando la dimensión del ciberespacio como elemento aglutinante de prácticas socioespaciales y de insurgencia, en la búsqueda de una aproximación entre Geografía y ciberespacio en el contexto del examen del caso en cuestión. Palabras clave: Jornadas de Junio. Movimientos Sociales. Espacio. Ciberespacio. Red.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals Corporate communication strategies: Differentiation strategies and corporate communication plan for dissemination of disease surveillance research outcomes at Kenya Medical Research Institute

2021 ◽  
Vol 8 (1) ◽  
pp. 99-124
Author(s):  
Isaac Joseph Muthotho ◽  
Winnie Ndeta Otsiulah ◽  
Geoffrey Serede Sikolia
Keyword(s):  
Disease Surveillance ◽  
Communication Theory ◽  
Communication Strategies ◽  
Target Population ◽  
Corporate Communication ◽  
The Body ◽  
Primary Data ◽  
Communication Plan ◽  
Research Outcomes ◽  
Image Identity

Globally, differentiation strategies and corporate communication plan inform corporate communication strategies, for disseminating disease surveillance research outcomes. Study respondents are also stakeholders in research outcomes alongside the scientific community. This study examined differentiation strategies and corporate communication plans, as corporate communication strategies for dissemination of research outcomes at KEMRI. It also investigated the influence of the corporate communication plan in place for dissemination of disease surveillance research outcomes to study respondents at KEMRI. The study employed a purposive sampling design utilizing mixed methods using self-administered questionnaires and in-depth interview guides. The study adopted the pragmatic research paradigm. This case study utilised descriptive study design to collect primary data. The study was anchored on excellence theory and complimented by communication theory. The Krejcie Morgan table was utilised to determine a sample size of 76. Data was collected from a response rate of 79 per cent. From a target population of 76, the researcher purposively selected 60 respondents. The study findings were differentiation strategies (48.3%) and corporate communication plan (51.7 per cent). Recommendations on the communication plan comprised: elevation of Corporate Affairs (CA) to top management, to manage the communication plan for disseminating research outcomes. KEMRI to incorporate a communication plan for scientists and CA, for translating research jargon to research respondents and other stakeholders. Enhancement of differentiation strategies by continually maintaining image, identity and corporate visual identity (CVI). Empower CA to manage media relations, identity, reputation, and media audits. Propagate unified consistence in messaging, identifying KEMRI as an authority in communicating research outcomes. The study concluded that study respondents felt ignored during dissemination research outcomes at KEMRI, Nairobi. The findings enhanced the body of knowledge on, corporate communication strategies incorporating study respondents as stakeholders in research outcomes dissemination.

scholarly journals Une Lecture Écocritique de Marguerite Yourcenar

2010 ◽  
Vol 1 (1) ◽  
Author(s):  
Teo Sanz
Keyword(s):  
Environmental Pollution ◽  
Key Words ◽  
French Literature ◽  
Animal Rights ◽  
Human Life ◽  
Marguerite Yourcenar ◽  
Palabras Clave ◽  
Agrippa D'aubigne ◽  
Literary Figure ◽  
The Usa

Key words: Marguerite Yourcenar, engagement écologique littéraire, Agrippa d'Aubigné, sensibilité vis-à-vis de la nature, dissolution dans la nature, fragilité des forêts, éthique se l'environnement non anthropocentrée  The Belgian-French novelist Marguerite Yourcenar is a rare example of an established literary figure whose writing in French cries out for ecocritical attention. Discovering environmental pollution and destruction as an issue in the late 1950s, when she went to live in the USA, Yourcenar became an active supporter of conservationist and animal rights initiatives, and began to express her commitment to reconciliation between humans, non-human life and the inanimate environment in her fiction and critical essays on French literature. A fascination with pristine wilderness speaks from her last novel, published in 1982, whose protagonist relinquishes human individuality to become one with sublime nature.   Palabras clave: Marguerite Yourcenar, compromiso ecológico literario, Agrippa d'Aubigné, sensibilidad con la naturaleza, disolución en la naturaleza, fragilidad de los bosques, ética del medioambiente no antropocéntrico.  La novelista franco belga Marguerite Yourcenar es un raro ejemplo de figura literaria de reconocido prestigio cuyos escritos en francés claman atención ecocrítica. Cuando emigró a Estados Unidos a finales de los años 1950 descubrió el problema de la contaminación y destrucción medioambiental y se convirtió en colaboradora activa en iniciativas conservacionistas y pro derechos de los animales. Comenzó a expresar su compromiso con la reconciliación entre los seres humanos, los seres vivos no humanos y el medioambiente inanimado en su literatura y en ensayos críticos sobre literatura francesa. De su última novela, publicada en 1982, en la que la protagonista abandona la individualidad humana para fundirse con la naturaleza sublime emana una fascinación con la prístina naturaleza salvaje.

scholarly journals Autopercepción de Salud y Envejecimiento

2013 ◽  
Author(s):  
Floralinda Garc
Keyword(s):  
Older Persons ◽  
Self Perception ◽  
Redes Sociales ◽  
Self Perceptions ◽  
Palabras Clave ◽  
Aging And Health ◽  
The Subject ◽  
Keywords Aging ◽  
Perception Of Health ◽  
Global Population

El aumento de la esperanza de vida ha producido en las últimas décadas un importante crecimiento de la población adulta mayor, estimándose que en el año 2050 casi un tercio de la población mundial estará compuesta por personas mayores de 65 años. Se pretende revisar desde diferentes puntos de vista los múltiples factores que influyen en la autopercepción de salud de los adultos mayores. Se seleccionaron y revisaron artículos científicos publicados en las bases de datos LILACS, SCIELO, OVID, EBSCO, REDALYC, HINARI y SCIENCE DIRECT, sobre la autopercepcion de salud y envejecimiento. En la estrategia de búsqueda, se incluyeron las palabras clave “envejecimiento y salud”, “autopercepcion de salud”, “redes sociales y envejecimiento”, entre otros. El proceso de envejecimiento se plantea como un proceso dinámico, no sólo a nivel individual sino también a nivel histórico-social. Se trata de un proceso que determina grandes cambios en la sociedad y frente a los cuales es necesario intervenir, a través de una política integral que ampare los derechos del adulto mayor y promueva una actitud social positiva, así como una autoercepción activa, autónoma, responsable e independiente. ABSTRACTThe increase in life expectancy has occurred in recent decades a significant increase in the older population, it is estimated that in 2050 nearly one third of the global population will consist of people over 65 years. Intends to review the multiple factors that influences the self-perception of health of older adults from different starting points. Were selected and reviewed scientific articles published in LILACS, SCIELO, OVID, EBSCO, REDALYC, HINARI y SCIENCE DIRECT databases on the subject of self-perception of health and aging. The search strategy included keywords "aging and health", "self-perception of health", "social networks and aging", among others. The aging process is a dynamic process, not only individually but also in a historical-social sense, a process that determines large changes in society and against which it will be necessary to intervene through the creation of a comprehensive policy that covers the rights of older persons and promote positive social attitudes and active, autonomous, responsible and independent self-perceptions.

scholarly journals Community Immersion, Trust-Building, and Recruitment among Hard to Reach Populations: A Case Study of Muslim Women in Detroit Metro Area

2018 ◽  
Vol 14 (3) ◽  
pp. 24-44 ◽  
Author(s):  
Mehri Mohebbi (Mehrsa) ◽  
Annulla Linders ◽  
Carla Chifos
Keyword(s):  
Target Population ◽  
Trust Building ◽  
Muslim Community ◽  
Participatory Action ◽  
Building Trust ◽  
Research Relationship ◽  
Study Population ◽  
Hard To Reach Populations

Scholars have identified a range of factors that influence the ability of researchers to access hard-toreach groups and the willingness of their members to participate in research. In this paper, we draw on insights from both ethnographic methods and participatory action research to demonstrate the importance of building trust in our relationships with hard-to-reach participants in research based on interviews. Such trust-building, we show, is greatly facilitated by pre-recruitment immersion that aids not only the recruitment of individual participants but also improves the quality of the data collected. These methodological concerns emerged from an interview study focusing on Muslim women’s use of urban public recreational spaces in South-East Michigan. Although the first author of this paper, as a woman and a Muslim, is a formal insider in the study population, her experiences with recruitment demonstrate that the access granted by insider status is insufficient as grounds for a research relationship based on trust. This is so especially when the target population is as marginalized and embattled as the post 9/11 immigrant Muslim community. With more than two years of community immersion, however, she was able to foster enough trust to secure a large number of committed participants that spoke freely and thoughtfully about the issues at stake (78 in all).

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