scholarly journals Peso de las marcas de ropa deportiva dentro del fútbol europeo de élite a través del patrocinio. ´Marketing´y competencia

2021 ◽  
Vol 11 (01) ◽  
pp. 69-94
Author(s):  
Santiago Mayorga Escalada ◽  

This research aims to elucidate the weight of the major sportswear brands in terms of sponsorship within elite European professional football. It will also be determined if Adidas and Nike have an equal role in terms of their ability to activate sponsorships within this sector, key in their global battle to be leaders in the market in which they compete. To obtain relevant information in this regard, a first stage is set in motion, aimed at building a theoretical framework through the use of bibliographic and docu­mentary review. The second stage develops an ‘ad hoc’ investigation that uses content analysis to register the main players in the elite European football sector, and who are their official sportswear sponsors. The results obtained indicate that Adidas and Nike clearly dominate the activation of this type of sponsorship. Nike is the hegemonic brand on the activation of individual soccer player sponsorships, while in the collective sponsorships of clubs and federations Adidas stands out discreetly. It can be concluded that there is no exactly balanced weight between the sponsorship activation achievements by both brands.

Author(s):  
Justine Pila

This book offers a study of the subject matter protected by each of the main intellectual property (IP) regimes. With a focus on European and UK law particularly, it considers the meaning of the terms used to denote the objects to which IP rights attach, such as ‘invention’, ‘authorial work’, ‘trade mark’, and ‘design’, with reference to the practice of legal officials and the nature of those objects specifically. To that end it proceeds in three stages. At the first stage, in Chapter 2, the nature, aims, and values of IP rights and systems are considered. As historically and currently conceived, IP rights are limited (and generally transferable) exclusionary rights that attach to certain intellectual creations, broadly conceived, and that serve a range of instrumentalist and deontological ends. At the second stage, in Chapter 3, a theoretical framework for thinking about IP subject matter is proposed with the assistance of certain devices from philosophy. That framework supports a paradigmatic conception of the objects protected by IP rights as artifact types distinguished by their properties and categorized accordingly. From this framework, four questions are derived concerning: the nature of the (categories of) subject matter denoted by the terms ‘invention’, ‘authorial work’, ‘trade mark’, ‘design’ etc, including their essential properties; the means by which each subject matter is individuated within the relevant IP regime; the relationship between each subject matter and its concrete instances; and the manner in which the existence of a subject matter and its concrete instances is known. That leaves the book’s final stage, in Chapters 3 to 7. Here legal officials’ use of the terms above, and understanding of the objects that they denote, are studied, and the results presented as answers to the four questions identified previously.


2021 ◽  
pp. 144078332199165
Author(s):  
Keith D Parry ◽  
Ryan Storr ◽  
Emma J Kavanagh ◽  
Eric Anderson

This article develops a theoretical framework to understand how sexuality can be institutionalised through debates about marriage equality. We first examine 13 Australian sporting organisations concerning their support for marriage equality and sexual minority inclusion before showing they drew cultural capital from supporting episodes of equality exogenous to their organisation, while failing to promote internal inclusion. We use online content analysis alongside the identification of institutional speech acts within policy to analyse results through three conceptual lenses: Ahmed’s institutional diversity work, Ogburn’s cultural lag, and Evan’s organisational lag, from which we propose a hybrid – organisational cultural lag – as a theoretical tool within social movement theory.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Michael Murimi ◽  
Billy Wadongo ◽  
Tom Olielo

AbstractThis conceptual paper aims at identifying a theoretical framework for the determinants of revenue management (RM) practices and their impacts on the financial performance of hotels. To create this framework, a two-phased process is employed where the first stage involves an explicit examination of the literature related to practices of revenue management and their determinants and to hotel financial performance. The second stage involves an enhancement of the framework. The theoretical structure is developed based on past theoretical explanations, and empirical analysis is conducted in the fields of revenue management. The researchers propose a theoretical framework illustrating how revenue management practices and their determinants affect the financial performance of Kenyan hotels. The use of contingency theory and its justifications and inadequacies among studies on revenue management in hotels is highlighted. The methods highlighted by the reviewed theoretical framework may be utilized to organize revenue management (RM) practices and their determinants for Kenyan hotels. Measurements for the financial performance of hotels are also described. Last, the researchers call for empirical research that authenticates the proposed model using a cross-sectional survey. The present work can inspire scholars and specialists to determine how RM practices and their determinants impact the financial performance of hotels. By assimilating knowledge from numerous disciplines, this paper emphasizes aggregated awareness surrounding the conceptualization of RM, RM practices adopted in hotels, and the financial performance of hotels.


2021 ◽  
Vol 10 (2) ◽  
pp. 91
Author(s):  
Triantafyllia-Maria Perivolioti ◽  
Antonios Mouratidis ◽  
Dimitrios Terzopoulos ◽  
Panagiotis Kalaitzis ◽  
Dimitrios Ampatzidis ◽  
...  

Covering an area of approximately 97 km2 and with a maximum depth of 58 m, Lake Trichonis is the largest and one of the deepest natural lakes in Greece. As such, it constitutes an important ecosystem and freshwater reserve at the regional scale, whose qualitative and quantitative properties ought to be monitored. Depth is a crucial parameter, as it is involved in both qualitative and quantitative monitoring aspects. Thus, the availability of a bathymetric model and a reliable DTM (Digital Terrain Model) of such an inland water body is imperative for almost any systematic observation scenario or ad hoc measurement endeavor. In this context, the purpose of this study is to produce a DTM from the only official cartographic source of relevant information available (dating back approximately 70 years) and evaluate its performance against new, independent, high-accuracy hydroacoustic recordings. The validation procedure involves the use of echosoundings coupled with GPS, and is followed by the production of a bathymetric model for the assessment of the discrepancies between the DTM and the measurements, along with the relevant morphometric analysis. Both the production and validation of the DTM are conducted in a GIS environment. The results indicate substantial discrepancies between the old DTM and contemporary acoustic data. A significant overall deviation of 3.39 ± 5.26 m in absolute bottom elevation differences and 0.00 ± 7.26 m in relative difference residuals (0.00 ± 2.11 m after 2nd polynomial model corrector surface fit) of the 2019 bathymetric dataset with respect to the ~1950 lake DTM and overall morphometry appear to be associated with a combination of tectonics, subsidence and karstic phenomena in the area. These observations could prove useful for the tectonics, geodynamics and seismicity with respect to the broader Corinth Rift region, as well as for environmental management and technical interventions in and around the lake. This dictates the necessity for new, extensive bathymetric measurements in order to produce an updated DTM of Lake Trichonis, reflecting current conditions and tailored to contemporary accuracy standards and state-of-the-art research in various disciplines in and around the lake.


2021 ◽  
Vol 5 (2) ◽  
pp. 33-46
Author(s):  
Antonio C. Cuyler

This article represents a snapshot and analysis of U. S. service arts organizations’ DEI statements and activities in 2018. At that time, many primarily White-serving U. S. cultural organizations responded defensively to accusations of elitism and a harmful rigged funding system that maintained the status quo by awarding most cultural funding to these organizations while undermining the health and vitality of cultural organizations by and for historically oppressed communities (Sidford, 2011). Furthermore, Helicon Collaborative (2017) found that even with a host of cultural equity, “diversity” projects (Tseng 2016), and public-facing DEI statements, little had changed within six years. Therefore, this study uses directed and summative content analysis to investigate the research question “what do cultural equity and diversity statements communicate about cultural organizations’ positions on DEI?” This study also uses Frankfurt’s (2005) essay On Bullshit and Laing’s (2016) two-prong definition of accountability as a theoretical framework to examine if and how cultural organizations hold themselves accountable for achieving DEI in the creative sector. Lastly, readers should keep in mind that the public murder of Geor-ge Floyd in 2020 has hastened all of the service arts organizations’ access, diversity, equity, and inclusion (ADEI) work examined in this study.


2021 ◽  
Author(s):  
Patrick Waldecker

If German football clubs list their shares or bonds on a stock exchange, the obligation of Art. 17 (1) MAR to public disclose inside information may apply to them. The author outlines a number of case groups for professional football clubs, which serve as a guideline for use in practice. This is the first comprehensive compilation in the European legal literature. The author compares his results with the previous ad hoc disclosures of Borussia Dortmund, SpVgg Unterhaching and FC Schalke 04. The results of this dissertation are applicable to all professional football clubs based in the EU. Furthermore, most of the conclusions can be applied with respect to any issuer.


Asy-Syari ah ◽  
2020 ◽  
Vol 22 (1) ◽  
pp. 147-158
Author(s):  
Deden Effendi

Abstract: Waqf law can be categorized as a living law and potential of waqf can be written. The law of the living does not fully comply with regulations. This problem can lead to law-enforcement-representation issues then formulated into the question: How to advocate community against the Waqf Law? It contains public knowledge, public awareness and public obedience. Assuming sharia is natural law, it is eternal and does not change. In the case, sharia is not in accordance with waqf. The provisions of waqf law are obtained through ushul fiqh with analogical deductive reasoning patterns. The rest, the provisions regarding waqf agreement are obtained from human preferences about the general good. Waqf law is based ruh al-hukm, the spirit of teachings, and maqashid al-shariah. It is more important to be developed to be more responsive to people's priorities and needs. Opportunities for enforcement of waqf law are very large, so that at that time the community complied with waqf law. This research is a descriptive study, which analyzes waqf as a system, as well as a subsystem of a wider system. This analysis, explains the process of society from knowledge to aware and finally to be obedient. The data source used consists of library materials both in the form of documents, books, and scientific writings and other relevant information. Data collection is carried out with literature study techniques, with the approval of the principle of relevance and novelty of the information collected. The analysis is content analysis (classification, interpretation and inference findings). Abstrak: Hukum wakaf dapat dikategorikan sebagai the living law. Sekalipun demikian, terdapat usaha-usaha untuk mengaktualisasikan potensi wakaf. Hal ini mengisyaratkan, bahwa hukum-yang-hidup tidak selalu tegak secara teoritis. Sehubungan dengan itu, masalah ini dapat diidentifikasi sebagai masalah penegakan-hukum-perwakafan. Maka masalah ini dirumuskan ke dalam pertanyaan: Bagaimana kepatuhan hukum masyarakat terhadap Undang-undang Wakaf? Penelitian ini difokus­kan pada unsur-unsur mengenai pengetahuan masyarakat (legal knowledge), kesadaran masyarakat (legal awareness), dan kepatuhan masyarakat (legal obidience) terhadap UU Wakaf. Dengan asumsi syariah merupakan hukum kodrat (natural law), sehingga sifatnya kekal dan tidak berubah.  Sekalipun demikian, dalam kasus wakaf, syariah tidak menentukan secara tegas menge­nai wakaf. Ketentuan hukum wakaf diperoleh melalui ushul fiqh, dengan pola pena­laran deduktif analogis. Selebihnya, ketentuan mengenai mekanisme wakaf diper­oleh berdasar­kan preferensi manusia mengenai kebaikan umum (public good). Hukum wakaf lebih didasarkan pada ruh al-hukm, semangat ajaran, dan maqashid al-syariah. Sehingga wakaf lebih memungkinkan untuk dikembangkan menjadi lebih responsif terhadap tuntu­tan dan kebutuhan masyarakat. Peluang penegakan hukum wakaf sangat besar, sehingga pada gilirannya masyarakat patuh terhadap hukum wakaf. Penelitian ini merupa­kan penelitian deskriptif, yakni menganalisis wakaf sebagai sebuah sistem, seka­ligus subsistem dari sistem yang lebih luas. Analisis tersebut, dideskripsikan proses masya­rakat dari tahu menjadi sadar dan akhirnya menjadi patuh terhadap hukum wakaf. Sum­ber data yang digunakan berupa bahan kepustakaan, baik berupa dokumen, buku, dan tulisan-tulisan ilmiah serta informasi lain yang relevan. Pengumpulan data dilakukan dengan teknik studi kepustakaan, dengan menekankan prinsip relevansi dan kebaruan dari informasi yang dihimpun. Adapun analisisnya adalah analisis isi (content-analysis), dengan langkah: klasifikasi data, interpretasi data, serta inferensi temuan. 


2021 ◽  
Vol 6 (26) ◽  
pp. 204-214
Author(s):  
Nur Ainna Aznida Abdullah ◽  
Syed Muhammad Rafy Syed Jaafar

Rail sometimes serves mainly as a transportation corridor connecting rural areas, or urban settings and green strips. However, the rise in the tourism industry in a developed country has increased the popularity of trails used in recreation. Apart from that, rail travel can be experienced as an enhancement of travel especially the onboard journey. Even though the rail tourism industry is well developed around the world, the studies related to rail travel in Malaysia are less plentiful. Therefore, this paper aims to review the idea of traveller’s experiences in rail tourism and identify the factors that contribute to rail tourism in Sabah Malaysia, especially among Special Interest Tourists (SITs). SITs can be defined as a specialized style of touristy that focuses on one topic and personally conducted tour by folks that wish to develop their interests. A content analysis on rail tourism, traveller’s experience, and the dimension of rail services was conducted for this paper. This is also involved an interview with the stakeholder to clarify and explain the features of rail tourism based on the content analysis and literature review. As for that, it's pointed out that the features and characteristics of the rail tourism setting as the variables of development criteria can make the touring route from the railway station is a pleasurable experience for tourists. It will give an impact on the experience and generate the intention of travellers to revisit and experience the services again. The final theoretical framework has been developed to show the concept of rail tourism among Special Interest Tourists (SITs) in Sabah Malaysia.


2019 ◽  
Vol IV (I) ◽  
pp. 28-34
Author(s):  
Nayab Aziz Bugti ◽  
Fouzia Rehman Khan

The study aims to find aspects of the Doctrine of Fana and Baqa from Sufism in different characters of Shafaks novel The Forty Rules of Love. For this purpose qualitative mode of inquiry is adopted. The technique of content analysis is used for data analysis underpinned with Junayds theoretical framework of Sufism. The study finds that Shafak portrayed Fana as foundation and Baqa as a goal in Sufism through love as an inspirational tool, and concludes that Shafak has focused on Universal Love and spirituality but parallel to the emotions, experiences of Fana are revealed through the portrayal of characters.


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