scholarly journals Strategi Pemasaran Untuk Meningkatkan Penjualan (studi kasus UMKM di Tangerang Selatan)

2020 ◽  
Vol 4 (2) ◽  
pp. 160-170
Author(s):  
Sam Cay ◽  
Jeni Irnawati
Keyword(s):  
Data Analysis ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Brand Community ◽  
Community Or ◽  
Analysis Technique ◽  
Common Goals ◽  
Product Sales ◽  
The City ◽  
Descriptive Method

The purpose of this study is to determine the marketing strategies carried out by SMEs, especially in the city of South Tangerang. One of the marketing strategies carried out is through E-commerce and Brand Community. E-commerce is the process of buying and selling products electronically. E-commerce itself has grown in recent years and is slowly replacing traditional shops. And for the Brand Community is a community or a social group or a real, regular, and permanent collection of individuals who carry out their roles in a related way in order to achieve common goals. The data analysis technique used in this research is descriptive qualitative method, namely descriptive method does not provide treatment, manipulation or alteration of the variables studied, but describes a condition as it is. The only treatment given is the research itself, which is carried out through observation, interviews and documentation. The results showed that MSMEs, especially in the city of South Tangerang, use a marketing strategy through E-commerce and join the Brand Community or the UMKM community so that their product sales and skills can increase through these two things. Abstrak Tujuan penelitian ini untuk mengetahui strategi pemasaran yang dilakukan oleh para pelaku UMKM, khususnya di Kota Tangerang Selatan. Salah satu strategi pemasaran yang dilakukan adalah melalui E-commerce. E-commerce merupakan proses pembelian maupun penjualan produk secara elektronik. E-commerce sendiri semakin berkembang beberapa tahun belakangan ini dan secara perlahan menggantikan toko tradisional. Teknik analisis data yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif yaitu deskriptif tidak memberikan perlakuan, manipulasi atau pengubah pada variabel-variabel yang diteliti, melainkan menggambarkan suatu kondisi yang apa adanya. Satu-satunya perlakuan yang diberikan hanyalah penelitian itu sendiri, yang dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan para UMKM khususnya di Kota Tangerang Selatan menggunakan strategi pemasaran melalui E-commerce. Dengan begitu penjualan produk dan skill mereka dapat bertambah. Kata Kunci : Strategi Pemasaran, E-commerce, UMKM

Variasi Bahasa dalam Interaksi Sosial Warga Batas Kota, Kelurahan Joyotakan, Surakarta

2020 ◽  
Author(s):  
Aldi Dwi Saputra
Keyword(s):  
Data Analysis ◽  
Social Interaction ◽  
Comparative Study ◽  
Qualitative Method ◽  
Daily Life ◽  
Language Variation ◽  
Data Presentation ◽  
Community Environment ◽  
Analysis Technique ◽  
The City

ABSTRACTThis study identifies the form of language variation and describes the factors that influence the language variations that are used by the community as a tool for social interaction of citizens of the city limits, Joyotakan sub-district, Serengan sub-district, Surakarta city. This research uses descriptive qualitative method. Data Conditions, Gender, age level and idiolics are factors that influence the language variation of residents collection techniques using interviews, listening and observing methods. The data analysis technique used the extralingual comparative study method by comparing and linking language with daily life in the city boundary community environment, Joyotakan sub-district, Serengan sub-district, Surakarta city. Data presentation techniques with the description of ordinary words that are technical. The results of this study reveal the existence of 1) Forms of language variations in residents of city boundaries, Joyotakan sub-district, Serengan sub-district, Surakarta city in terms of speakers, usage aspects, and formality aspects; 2) Social Strata, Economic of the city limits, Joyotakan sub-district, Serengan sub-district, Surakarta city in social interaction.KeywordsLanguage Variation, Social Interaction, SociolinguisticsABSTRAKPenelitian ini mengidentifikasikan bentuk variasi bahasa serta mendeskripsikan faktor-faktor yang memengaruhi adanya variasi bahasa yang digunakan masyarakat sebagai alat interaksi sosial warga batas kota, kelurahan Joyotakan, kecamatan Serengan, kota Surakarta. Penelitian ini menggunakan metode deskriptif yang bersifat kualitatif. Teknik pengumpulan data menggunakan metode wawancara, menyimak dan mengamati. Teknik analisis data menggunakan metode studi komparatif ekstralingual dengan membandingkan dan menghubungkan bahasa dengan kehidupan sehari-hari dalam lingkungan masyarakat batas kota, kelurahan Joyotakan, kecamatan Serengan, kota Surakarta. Teknik penyajian data dengan deskripsi kata-kata biasa yang bersifat teknis. Hasil penelitian ini mengungkap adanya 1) Bentuk variasi bahasa warga batas kota, kelurahan Joyotakan, kecamatan Serengan, kota Surakarta dari segi penutur, segi pemakaian, dan segi keformalan; 2) Strata Sosial, Kondisi Ekonomi, Jenis kelamin, tingkatan usia dan idiolek menjadi faktor yang memengaruhi variasi bahasa warga batas kota, kelurahan Joyotakan, kecamatan Serengan, kota Surakarta dalam berinteraksi sosial.Kata kunciVariasi Bahasa, Interaksi Sosial, Sosiolinguistik

scholarly journals Maksim Sopan Santun Pada Pembelajaran Online Sekolah Dasar 013 Gotong Royong Kota Samarinda

2018 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Siti Suryani ◽  
Yusak Hudiyono ◽  
Jaka Farih Agustian
Keyword(s):  
Online Learning ◽  
Data Analysis ◽  
Data Collection ◽  
Research Subject ◽  
Analysis Technique ◽  
Pragmatic Research ◽  
Teachers And Students ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

This study aims to describe the forms of maxims, obedience to maxims, and violation of the maxims of politeness in online learning at SD N 013 gotong royong, Samarinda city, which aims to describe pragmatic research studies. The research subject is online learning. The object of research is the observance of the maxim of politeness and the violation of the maxim of politeness in online learning that takes place at school. This type of research is a qualitative descriptive method. Techniques Data collection is done by observing methods. The data analysis technique is to clarify and classify the data. The results showed that there were 35 utterances of teachers and students in online learning at SD Negeri 013 gotong royong in the city of Samarinda which were identified as forms of politeness maxims. 27 utterances of obedience to the maxim of politeness, and 8 utterances of violation of the maxim of politeness to teachers and students. The data on compliance with maxims and violations consist of four utterances of obedience to the maxim of wisdom and two utterances of violation of the maxim of wisdom. Three utterances of obedience to the maxim of generosity and one utterance of violation of the maxim of generosity. Five utterances of respecting the maxim of respect and no utterances of violation of the maxim of appreciation. There are four utterances of obeying the maxim of simplicity and four utterances of violating the maxim of simplicity. Six utterances of compliance with the maxim of consensus and one utterance of violation of the maxim of consensus. Five utterances of compliance maxim of sympathy and no utterances of violation of maxim of sympathy.

Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

2019 ◽  
Vol 14 (2) ◽  
pp. 119
Author(s):  
Riza Syahputera ◽  
Martha Rianty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Regression Test ◽  
Using Data ◽  
The City ◽  
Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

scholarly journals PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR

2019 ◽  
Vol 8 (10) ◽  
pp. 6119
Author(s):  
Putu Rico Pradana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Empirical Evidence ◽  
Perceived Usefulness ◽  
Online Store ◽  
Fashion Products ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The City

The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora. Keywords: perceived usefulness, trust, buying interest, online shop, fashion

scholarly journals THINK-PAIR-SHARE: ENGAGING STUDENTS IN SPEAKING ACTIVITIES IN CLASSROOM

2020 ◽  
Vol 1 (1) ◽  
pp. 13-19
Author(s):  
Dian Apriyanti ◽  
Mutiara Ayu
Keyword(s):  
Data Analysis ◽  
Learning Strategies ◽  
Secondary Students ◽  
Learning Process ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Document Analysis ◽  
Process Plan ◽  
Analysis Technique ◽  
Speaking Skill

Think-Pair-Share technique is one of the cooperative learning strategies that promote student involvement in the classroom. This strategy makes students engaged in in-class activities such as discussions and provides opportunities to share their ideas with others. The purpose of this study was to describe the implementation of the Think-Pair-Share strategy in teaching speaking skill for secondary students. A qualitative method with a descriptive analysis was undertaken in this study. The sample was twenty students of eighth grade. The data was collected through interviews, observation, and document analysis. The data analysis technique used was presented in a descriptive form. The results indicated the implementation of the Think-Pair-Share technique during the learning process took place following the stages that have been stated in the learning process plan made by the teacher. Appreciation for the implementation of the Think-Pair-Share technique both from students is quite good. Students stated that they can overcome the constraints in the learning process of speaking activity through Think-Pair-Share.

scholarly journals THE CULTURAL VALUES OF THE BULANGAN LONDONG SEMBANGAN SUKE BARATA RITUAL OF THE INDIGENOUS PEOPLE OF TORAJA

2021 ◽  
Vol 13 (2) ◽  
pp. 193
Author(s):  
Markus Deli Girik Allo ◽  
Nilma Taula’bi ◽  
Elim Trika Sudarsih ◽  
Eka Prabawati Rum
Keyword(s):  
Data Analysis ◽  
Cultural Values ◽  
Indigenous People ◽  
Data Reduction ◽  
Research Method ◽  
Qualitative Method ◽  
Data Presentation ◽  
Analysis Technique ◽  
Video Recorder ◽  
Ritual Process

The purpose of this study was to investigate the cultural values in the ritual of Bulangan Londong Sembangan Suke Barata as part of the Toraja indigenous people life. The research method used in this study is a qualitative method. Meanwhile, the respondents involved in this study include culturist, linguists, and the Toraja community. The research instruments used in this study were document files, interviews with the subjects, and observations using a video recorder that recorded the ritual process of Bulangan Londong Sembangan Suke Barata. The data analysis technique in this study includes three main steps, namely data reduction, data presentation, and drawing conclusions. The results showed that the cultural values contained in the rituals of the Bulang Londong Sembangan Suke Barata were 'Manuk' which symbolized the value of the work ethic, 'Ussembang Suke Barata' which represented the religious value of bamboo slashed by 'Mina', and 'Kayunan Londong' which personifies the leader's patriotic value.Tujuan dari penelitian ini adalah untuk menyelidiki nilai-nilai budaya dari ritual bulangan londong sembangan suke barata dari masyarakat adat Toraja. Penelitian ini menggunakan metode kualitatif. Responden penelitian ini adalah budayawan, ahli bahasa, dan komunitas Toraja. Instrumen penelitian yang digunakan adalah file dokumen, wawancara dengan subjek, dan pengamatan dengan menggunakan perekam video pada ritual bulangan londong sembangan suke barata. Teknik analisis data mencakup tiga langkah utama, pengurangan data, presentasi data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa nilai-nilai budaya yang terkandung dalam ritual bulangan londong sembangan suke barata adalah manuk yang melambangkan nilai etos kerja, ussembang suke barata yang mewakili nilai religius bambu yang ditebas oleh mina, dan kayunan londong sebagai personifikasi nilai patriotik pemimpin.

scholarly journals ANALISIS KESULITAN BELAJAR SISWA DALAM MEMPELAJARI ALJABAR PADA KELAS VIII SMP NEGERI 2 KERINCI

2020 ◽  
Vol 1 (1) ◽  
pp. 53-57
Author(s):  
Trisna Rukhmana
Keyword(s):  
Data Analysis ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Sampling Techniques ◽  
Data Presentation ◽  
Analysis Technique ◽  
Sample Data ◽  
Eighth Grade Students ◽  
Class Viii ◽  
Purposive Sample

This study aims to determine the location of the difficulties that cause difficulties in learning algebra in class VIII SMP Negeri 2 Kerinci. This study uses a qualitative method with a population of all eighth-grade students of SMP Negeri 2 Kerinci. The sample of this study was 9 students of class VIII A and 9 students of class VIII B selected through sampling techniques. The sampling technique used is using a nonprobability sampling technique that is a purposive sample. Data obtained from tests and interviews. The data analysis technique is data reduction and data presentation.

scholarly journals ANALISIS IKLIM KOMUNIKASI PADA PEGAWAI DINAS KEARSIPAN DAN PERPUSTAKAAN KABUPATEN KUNINGAN

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Aji Muhamad Jaelani ◽  
Ririn Risnawati
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Organizational Communication ◽  
Communication Climate ◽  
Participatory Decision Making ◽  
Analysis Technique ◽  
Class Level ◽  
Quantitative Descriptive ◽  
Descriptive Survey ◽  
Descriptive Method

ABSTRACTOrganizational communication climate is one thing that really needs to be considered in an organization because after all the organizational communication climate has an influence on the sustainability of an organization, in order to make an organization that is in accordance with what is expected and aspired by the organization and includes members in it. Therefore, the researcher took the title "Analysis of Communication Climate in Employees (Quantitative Descriptive Survey on Employees of the Archives and Library Office of Kuningan Regency)". This research was conducted using a quantitative descriptive method. The population in this study were employees of the Department of Archives and Libraries of Kuningan Regency, amounting to 42 people. Data was collected by distributing questionnaires, interviews and documentation. The data analysis technique used is descriptive quantitative. The results showed that the overall communication climate went well, as seen from the 16 items dominated by the number 4 scale with 11 items and the number 3 scale with 5 items. Then it can be seen from the interval class test which is divided into 5 interval classes in the "good" class because there are 36 (85.7%) who are in the interval class range from 55 to 67 who fall into the "good" class and are one class level that is the highest is "very good". The research also shows that there is a good level of closeness between employees. The results of other studies were found on the values of participatory decision making which were seen as lacking. This is because all employees are not involved in decision making, especially when it comes to the top.Keywords: Communication Climate, Organization, Survey, Quantitative Descriptive  ABSTRAKIklim komunikasi organisasi merupakan salah satu hal yang sangat perlu diperhatikan pada sebuah organisasi karena bagaimanapun juga iklim komunikasi organisasi memberikan pengaruh terhadap keberlangsungan sebuah organisasi, guna menjadikan suatu organisasi yang sesuai apa yang diharapkan dan dicita-citakan oleh organisasi dan termasuk anggota di dalamnya. Oleh karena itu peneliti mengambil judul “Analisis Iklim Komunikasi Pada Pegawai (Survey Deskriptif Kuantitatif Pada Pegawai Dinas Kearsipan Dan Perpustakaan Kabupaten Kuningan)”. Penelitian yang dilaksanakan ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah pegawai Dinas Kearsipan dan Perpustakan Kabupaten Kuningan yang berjumlah 42 orang. Pengumpulan data dilakukan dari penyebaran kuesioner, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah deskriptif kuantitatif. Hasil penelitian menunjukan bahwa iklim komunikasi secara keseluruhan berjalan dengan baik terlihat dari 16 item didominasi oleh skala angka 4 sebanyak 11 item dan skala angka 3 sebanyak 5 item. Kemudian terlihat dari uji kelas interval yang dibagi kedalam 5 kelas interval berada pada kelas “baik” karena terdapat 36 (85,7%) yang berada pada range kelas interval dari 55 sampai 67 yang masuk kedalam kelas “baik” dan berada satu tinggkat kelas yang paling tinggi yaitu “sangat baik”. Dari penelitian juga memperlihatkan kedekatan pada tingkat baik yang terjalin di antara para pegawai. Hasil penelitian lainnya ditemukan pada nilai-nilai pembuatan keputusan partisipatif yang dilihat kurang. Hal itu dikarenakan tidak dilibatkannya seluruh pegawai dalam pengambilan keputusan terutama saat menyangkut pada bagian atas.Kata Kunci: Iklim Komunikasi, Organisasi, Survey, Deskriptif Kuantitatif

scholarly journals Efforts To Improve Regional Original Income of Medan City Through Hotel Taxes

2020 ◽  
Author(s):  
Deasy Arisandy Aruan ◽  
Dianty Putri Purba
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Tax Revenue ◽  
Local Revenue ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The City

The purpose of this research is to find out how the contribution of Hotel Taxes in increasing the Regional Original Income of Medan City and what are the efforts in increasing the hotel tax. Sources of data used in this research are secondary data, namely in the form of targets and realization of hotel tax revenue and realization of local revenue Medan City from 2016 to 2018. The data analysis technique used in this study is to use descriptive analysis. Hotel Tax to Local Own Revenue is to compare the actual value of Hotel Tax with the realization of Local Own Revenue in Medan City. The results show that in 2016-2018, the contribution of Hotel Tax in the city of Medan increased every year. In contrast to the contribution, the value of the realization of Regional Original Income tends to fluctuate because, in 2016-2017, it increased, while in 2018, the realization value decreased.

scholarly journals Bahasa Slang di Angkringan Kabupaten Ponorogo

2019 ◽  
Vol 10 (1) ◽  
pp. 137
Author(s):  
Heru Setiawan
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Research Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Research Findings ◽  
Equivalent Method ◽  
Regional Languages ◽  
Descriptive Method ◽  
Bahasa Indonesia

This research examines and discovers the variation and formation of slang in the street food court (angkringan) of the Perpek community, Ponorogo Regency, which is indicated by a variant of the slang language. This research uses a qualitative descriptive method. The research data is in the form of words from languages that contain slang forms and are spoken by sellers and buyers. Data collection uses observation techniques supported by note-taking techniques. The data analysis technique used is the equivalent method and the method of religion. The findings of this research are four processes of the formation of slang language in terms of the formation of phonological structures, namely: (1) reversing the overall arrangement of letters, for example "mahal" to "laham", (2) giving an insert at the beginning and at the end both vowels and consonants, for example "kopi" becomes "ngikop", (3) exchanges consonants and replaces one or two letters, for example "sedikit" becomes "sikit", and (4) words are shortened or cut without changing their meanings, for example "mama cantik" to be "macan". The results of the research findings indicate the formation of new slang languages that are different from the original languages, both from Indonesian and regional languages (Javanese). Penelitian ini mengkaji dan menemukan variasi dan pembentukan bahasa slang di angkringan komunitas Perpek, Kabupaten Ponorogo, yang terindikasi ditemuakan varian bahasa slang. Penelitian ini menggunakan metode diskriptif kualitatif. Data penelitian berupa kata dari bahasa yang mengandung bentuk bahasa slang dan dituturkan oleh penjual dan pembeli. Pengumpulan data menggunakan teknik observasi yang didukung dengan teknik simak-libat-catat. Teknik analisis data yang digunakan adalah metode padan dan metode agih. Dari penelitian ini diperoleh temuan berupa empat proses pembentukan variasi bahasa slang dari segi pembentukan struktur fonologis, yaitu: (1) membalikkan susunan huruf secara keseluruhan, misal "mahal" menjadi "laham", (2) memberikan sisipan di awal dan di akhir kata, baik vokal maupun konsonan, misal "kopi" menjadi "ngikop", (3) menukar konsonan dan mengganti satu atau dua huruf,  misal "sedikit" menjadi "sikit", dan (4) kata dipendekkan atau dipotong tanpa mengubah maknanya, misal "mama cantik" menjadi "macan". Hasil temuan penelitian menunjukkan adanya pembentukan bahasa slang baru yang berbeda dari bahasa aslinya, baik dari bahasa Indonesia maupun bahasa daerah (bahasa Jawa).

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