Competitive Market Conditions: Hospitality in the Upmarket Neighborhood of Juhu
Sustainable development (SD) was defined for the first time in 1987 in the report "Our common future" as "Development...that...meets the needs of the present without compromising the ability of future generations to meet their own needs". In today‘s competitive business environment where technology pays a large role in enabling the business to be held locally and overseas, it becomes easier to win customers. The goal is to focus on productivity by generating more sales and margins compared to its market rivals. By continuously keeping a balance among the social and economic dimensions, this paper will focus on the need to extend an already existing management system or develop a new one in order to improve sustained development as well as cover the principles of sustainable development to achieve the factor of sustainability in the changing market scenario. Market delineation and Sustainability Analysis of Juhu to identify the most profitable and competitive use of real estate property such as hospitality which is legally and physically possible, financially feasible, maximally productive while the micro- market should be able to absorb this property to show its highest value in terms of use and profitability to the investor as well as stand at large in fulfilling the major aspect of sustaining.