Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate aspects of how audiences and consumers respond to different messages. Despite this interest in the results of neuroscience research, large enterprises seem to resist implementing them in their marketing activities, thus limiting the development of the discipline. This research reflects on the main factors that impact the adoption of neuromarketing within large-scale enterprises, both from a bibliographical and an empirical perspective. This review included ethical, economic, professional, technological, and cultural aspects. A review of secondary sources was undertaken to understand the current state of neuromarketing and its place within large-scale enterprises. This review suggested that a series of internal and external factors may be limiting its adoption, including organizational culture, lack of knowledge and training, uncertainty about its results and/or concerns about the cost of this methodology. To validate the results of the bibliographical research, a structured, self-administered online questionnaire was designed to be distributed amongst a senior decision makers within large companies in Spain. The aims of this survey were to diagnose the level to which major corporations in Spain are aware of and employ neuromarketing; and to identify the internal and external factors that may be limiting or driving its rate of adoption. Before running a full-scale study, a pilot test was undertaken to, among others, validate the sampling methods and survey distribution strategy and to measure the impact of some major challenges that had been identified during survey design. The pilot study did succeed in reaching highly qualified respondents, but its low response rate highlighted a major issue in the research design: the sampling method cannot scale efficiently. A full review of the sampling strategy and survey distribution method is needed before a full-scale study can be launched. The data gathered in the pilot study can't be considered representative or statistically valid; they are, at best, preliminary findings that will need to be validated by further research. The responses do suggest that neuromarketing techniques are not used in the majority of large Spanish companies and that the general level of knowledge on the subject is not very high. The results also suggest that neuromarketing has a good reputation amongst industry practitioners and that, if current trends are confirmed, its adoption will increase significantly in the future. The main factors that would drive the adoption of neuromarketing are the culture of innovation of the companies themselves and the direct alignment of neuromarketing techniques to the market research needs on the company. Further research in this area should take into account the learnings provided by this pilot.

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Some reflections on social structure: Theoretical and practical aspects

Regional Economics Theory and Practice ◽

10.24891/re.18.6.1063 ◽

2020 ◽

Vol 18 (6) ◽

pp. 1063-1078

Author(s):

T.N. Skorobogatova ◽

I.Yu. Marakhovskaya

Keyword(s):

Service Industry ◽

External Factors ◽

Infrastructure Development ◽

Social Infrastructure ◽

Social Sphere ◽

The Social ◽

Study Results ◽

The Republic ◽

Internal And External Factors ◽

The Impact

Subject. This article discusses the role of social infrastructure in the national economy and analyzes the relationship between the notions of Infrastructure, Service Industry and Non-Productive Sphere. Objectives. The article aims to outline a methodology for development of the social infrastructure of Russia's regions. Methods. For the study, we used the methods of statistical and comparative analyses. The Republic of Crimea and Rostov Oblast's social infrastructure development was considered as a case study. Results. The article finds that the level of social infrastructure is determined by a number of internal and external factors. By analyzing and assessing such factors, it is possible to develop promising areas for the social sphere advancement. Conclusions. Assessment and analysis of internal factors largely determined by the region's characteristics, as well as a comprehensive consideration of the impact of external factors will help ensure the competitiveness of the region's economy.

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Competitiveness Determinants of Moroccan Exports: Quantity-Based Analysis

International Journal of Economics and Finance ◽

10.5539/ijef.v8n7p140 ◽

2016 ◽

Vol 8 (7) ◽

pp. 140 ◽

Cited By ~ 5

Author(s):

Bilal Lotfi ◽

Mohamed Karim

Keyword(s):

European Union ◽

Literature Review ◽

Econometric Analysis ◽

External Factors ◽

The European Union ◽

Export Competitiveness ◽

Main Determinants ◽

Internal And External Factors ◽

The Impact ◽

Relative Concept

The term competitiveness is a relative concept whose perception changes with the level of conducted analysis (nation, sector, company). Thus, a variety of internal and external factors can have deep effects on the competitiveness of a given entity. This paper aims to evaluate the competitiveness of Moroccan exports by identifying the main determinants that explain their performance. This is particularly dealing with the impact of customs’ tariff, the tariff of import, foreign demand, the share of the non-residents in the capital of domestic enterprises and the investment rate compared to the value of exporters.Moreover, this paper presents a literature review on competitiveness and examines the main results of our econometric analysis regarding the determinants of export competitiveness applied to the top ten branches most exporters in Morocco. The gained results allow confirming the sensitivity of exports by branch to the situation of Morocco’s main trading partner namely the European Union while emphasizing, quantitatively, on the role played by the investment effort undertaken by Moroccan exporting companies in improving the competitiveness of national exports.

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Accounting policy as a constituent of internal control and corporate economic security

National Interests Priorities and Security ◽

10.24891/ni.17.4.664 ◽

2021 ◽

Vol 17 (4) ◽

pp. 664-681

Author(s):

Yuliya N. STETSYUNICH ◽

Andrei A. ZAITSEV

Keyword(s):

Internal Control ◽

Financial Management ◽

Semantic Analysis ◽

Economic Security ◽

External Factors ◽

Practical Significance ◽

Negative Consequences ◽

Internal And External Factors ◽

The Impact ◽

Accounting Policy

Subject. The article discusses the consistency of accounting policies, internal control and constituents of corporate economic security. Objectives. The study determines the process of articulating the term Accounting Policy at the legislative and normative levels nationwide and worldwide. We compare our own interpretations of corporate economic security. The article traces the impact of the accounting policy on areas of internal control and corporate economic securities. Methods. The study is based on general methods of research, such as the dialectical method, methods of analysis and synthesis, induction and deduction, and semantic analysis. Results. The article shows the impact of internal and external factors, which also influence corporate economic security and translate into the formation of corporate accounting policies. Conclusions and Relevance. Economic security is an aspect that every entity pursues. Therefore, it is important to thoroughly study how clauses of accounting policies influence the aspect from perspectives of business entities. The impact of constituents of corporate accounting policies, as evaluated herein, allow to consider adverse factors and help prevent negative consequences that internal and external factors may cause to corporate economic security. The findings contribute to accounting techniques for financial management in order to ensure the economic security. They are of practical significance for business leaders and financial personnel.

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Analisis Dampak Impor Cina terhadap Kebertahanan dan Pertumbuhan Industri Tekstil dan Produk Tekstil Indonesia

Jurnal Ekonomi dan Pembangunan Indonesia ◽

10.21002/jepi.v13i1.301 ◽

2012 ◽

Vol 13 (1) ◽

pp. 90-108

Author(s):

Laela Dika Wulandari

Keyword(s):

Regression Model ◽

Firm Growth ◽

Positive Impact ◽

External Factors ◽

The Other ◽

Probit Regression ◽

Survival And Growth ◽

Internal And External Factors ◽

The Impact ◽

Test Result

AbstractWe try to analyze the impact of Chinese Textile and Garment (T&G) imports, and the internal and external factors to the firm survival and growth of T&G industry in Indonesia, for the period study of 2002 to 2007. Probit regression model is used to analyze the impact of Chinese imports to the survival of firm, while OLS regression model is used to analyze its growth. It shows that the ability of firms' survival is influenced by the internal and external factors. The Chinese imports give positive impact to the firms' survival ability. On the other hand, firm's growth is only affected by its internal characteristics, while the impact of Chinese imports is proven not significant. The Heckman test result stated that there are no correlation between firms' ability to survive and the firm growth behavior.Keywords: Growth, Survival, Chinese Imports, Textile, Indonesian Textile and Garment IndustryAbstrakStudi ini menganalisis dampak dari penetrasi impor TPT Cina, faktor internal, serta faktor eksternal terhadap kebertahanan dan pertumbuhan perusahaan dalam industri TPT Indonesia periode tahun 2002-2007. Metode probit regression digunakan untuk mengetahui dampak impor Cina terhadap kebertahanan perusahaan, sementara regresi linear sederhana (OLS) digunakan untuk menganalisis pertumbuhannya. Ditemukan bahwa kebertahanan perusahaan dipengaruhi oleh karakteristik internal dan eksternal, serta impor Cina yang memberikan dampak positif. Sementara pertumbuhan perusahaan hanya dipengaruhi oleh faktor internal, di mana impor Cina tidak memberikan dampak signikan. Hasil pengujian Heckman menyatakan tidak ada indikasi hubungan antara kebertahanan perusahaan dengan perilaku pertumbuhannya.Kata kunci: Pertumbuhan, Kebertahanan, Impor Cina, Tekstil, Industri Tekstil dan Produk Tekstil Indonesia

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INTERNAL AND ExTERNAL FACTORS OF THE ORGANIZATIONAL STRUCTURE

AKTUELNOSTI ◽

10.7251/akt3215003 ◽

2017 ◽

Vol 2 (32) ◽

Author(s):

Dragana Došenović

Keyword(s):

Organizational Structure ◽

Organizational Design ◽

External Factors ◽

Number Of Factors ◽

Basic Issue ◽

Internal Relations ◽

Internal And External Factors ◽

The Impact ◽

Research Author

Organizational structure is a system of internal relations and links in the organization. Since adequately designed organizational structure is the key to the success of enterprises, efficient operations and achievement of the objectives of each organization, the basic issue of this paper is the process of organizational design, with particular focus on the differentfactors that affect this process.For this reason, the purpose of this paper is to describe the impact of certain internal and external factors on the organizational structure, as well as to point out their importance in the design process.Based on the conducted analysis and research, author has come to many conclusions on the basis of which has been proven that there are many internal and external factors that directly affect the organizational structure. In order to successfully operate in today's turbulent conditions, it is necessary for companies to constantly adjust to a number of factors. A successful response to new changes often requires a process of restructuring through which organizational structure adapts to new needs.

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Individual differences in very young children's English acquisition in China: Internal and external factors

Bilingualism Language and Cognition ◽

10.1017/s1366728915000243 ◽

2015 ◽

Vol 19 (3) ◽

pp. 550-566 ◽

Cited By ~ 22

Author(s):

HE SUN ◽

RASMUS STEINKRAUSS ◽

JORGE TENDEIRO ◽

KEES DE BOT

Keyword(s):

English Learners ◽

Bayes Factor ◽

Short Term Memory ◽

English Proficiency ◽

Age Of Onset ◽

External Factors ◽

Receptive Vocabulary ◽

Input Quantity ◽

Internal And External Factors ◽

The Impact

This study assesses the impact of internal and external factors on very young EFL learners in an instructional setting. 71 child English learners in China (onset age: 2;0 - 5;6) were involved: their receptive vocabulary, productive vocabulary and receptive grammar were taken as outcome variables, and age of onset, short-term memory, nonverbal intelligence, English input quantity and quality, English use, and maternal English level were taken as predictive variables. Multiple regression analyses, verified by Bayes factor comparisons, revealed that the total amount of school input and home English media environment were significant predictors for all of three aspects of English proficiency, with each aspect having different additional significant predictors. Both internal factors (e.g., age of onset) and external factors (e.g., English input quantity) played an important role, but in contrast to similar studies (e.g., Paradis, 2011) focusing on a L2 naturalistic setting, external factors explained more variance of English proficiency measures.

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New Earth-space infrastructures enable full-scale monitoring capability

10.5194/egusphere-egu21-15343 ◽

2021 ◽

Author(s):

Eija Tanskanen ◽

Tero Raita ◽

Joni Tammi ◽

Jouni Pulliainen ◽

Hannu Koivula ◽

...

Keyword(s):

Large Scale ◽

Situational Awareness ◽

Full Scale ◽

The Arctic ◽

Environment Change ◽

Earth Space ◽

Earth Environment ◽

Internal Sources ◽

Space Environments ◽

The Impact

The near-Earth environment is continuously changing by disturbances from external and internal sources. A combined research ecosystem is needed to be able to monitor short- and long-term changes and mitigate their societal effects. Observatories and large-scale infrastructures are the best way to guarantee continuous 24/7 observations and full-scale monitoring capability. Sodankyl&#228; Geophysical Observatory takes care of continuous geoenvironmental monitoring in Finland and together with national infrastructures such as FIN-EPOS and E2S enable extending and expanding the monitoring capability. European Plate Observing System of Finland (FIN-EPOS) and flexible instrument network of FIN-EPOS (FLEX-EPOS) will create a national pool of instruments including geophysical instruments targeted for solving topical questions of solid Earth physics. Scientific and new hardware building by FLEX-EPOS is essential in order to identify and reduce the impact of seismic, magnetic and geodetic hazards and understand the underlying processes.&#160;New national infrastructure Earth-Space Research Ecosystem (E2S) will combine measurements from atmosphere to near-Earth and distant space. This combined infrastructure will enable resolving how the Arctic environment change over the seasons, years, decades and centuries. We target our joint efforts to improve the situational awareness in the near-Earth and space environments, and in the Arctic for enhancing safety on ground and in space. This presentation will give details on the large-scale Earth-space infrastructures and research ecosystems and will give examples on how they can improve the safety of society.

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