scholarly journals Emotion Analysis of Personalized Color of Beauty Package Based on NCD Image Positioning

2021 ◽  
Vol 12 ◽  
Author(s):  
Feng Wang ◽  
Jifeng Xu ◽  
Hanning Zhang ◽  
Jun Yin
Keyword(s):  
Rural Women ◽  
Northern China ◽  
Psychological Characteristics ◽  
Emotional Needs ◽  
Promotion Strategy ◽  
Systematic Analysis ◽  
Product Packaging ◽  
Color Preferences ◽  
Color Design ◽  
Beauty Products

Purpose: Based on the Nippon Color & Design (NCD) system, this study aims to accurately discover the color preferences and image positioning of different female groups in China and, thus, to establish a color reference system, which is suitable for the packaging of beauty products.Methods: We first selected middle-aged women in the rural area of northern China as the studied group. Then, we conducted an extensive questionnaire survey on their color preferences focusing on their psychological characteristics and perception rules of emotional needs for colors. After that, we extracted colors from samples and classified them using the NCD system research method. Finally, we conducted a systematic analysis and verification to determine the color emotional preference of this group.Conclusion: We investigate the color preference of targeted customers to establish the image space of beauty product packaging. By applying SPSS for the factor analysis, we study the rural women in northern China, who are less concerned about fashion. We focus on the accurate positioning between the interaction of color, women, and environment throughout the color design process. We have conducted a series of comparative analyses of popular beauty products among the rural women. The results can accurately reflect the brand definition and positioning of color semantics and, thus, provide invaluable information for future beauty packaging designs and marketing promotion strategy.

scholarly journals Differences in Packaging Priorities in Food Products for Women Living in Rural and Urban Areas

2021 ◽  
Vol 78 (2) ◽  
pp. 58
Author(s):  
Aysun YENER ÖGÜR ◽  
Zeynep TÜFEKÇİ ◽  
Süheyla ŞİMŞEK
Keyword(s):  
Rural Women ◽  
Urban Areas ◽  
Sampling Method ◽  
Food Products ◽  
Packaging Material ◽  
Color Preferences ◽  
Rural And Urban Areas ◽  
Rural And Urban ◽  
Survey Results ◽  
Packaging Industry

The aim of the study is to reveal the differences in the packaging priorities used in food products of women living in rural and urban areas. The data used in the research were obtained by questionnaire technique. For sample size, the proportional sampling method was used. 70 in Selçuklu district of Konya and 70 in Çumra district, in total 140 questionnaires were determined. The data obtained from the survey results were transformed into tables according to rural and urban women. As a result; For women living in rural and urban areas, the color and shape of the packaging are effective in taking and distinguishing the product. Rural women prefer more relaxing colors in their packaging color preferences, while women living in urban areas prefer more stimulating colors. Women living in both rural and urban areas are aware of the information written on the packaging. As a result, companies in the packaging industry should determine the packaging material and color according to the communities they address.

Dietary folate intake levels in rural women immediately before pregnancy in Northern China

2014 ◽  
Vol 103 (1) ◽  
pp. 27-36 ◽  
Author(s):  
Qinqin Meng ◽  
Le Zhang ◽  
Jufen Liu ◽  
Zhiwen Li ◽  
Lei Jin ◽  
...  
Keyword(s):  
Rural Women ◽  
Northern China ◽  
Folate Intake ◽  
Dietary Folate ◽  
Dietary Folate Intake

Psychological Characteristics of Tourist Behavior During a Pandemic and Expectations of Future Tourists

2021 ◽  
pp. 393-415
Author(s):  
Darja Kobal Grum
Keyword(s):  
Systematic Review ◽  
Psychological Characteristics ◽  
Systematic Analysis ◽  
Tourist Behavior ◽  
The Relationship

The COVID-19 pandemic has radically cut into tourism behaviors and virtually disabled any form of tourism. This chapter deals with the problem of how the COVID-19 pandemic has affected the changes of tourist behavior and how these changes are reflected in the wellbeing of potential tourists. The purpose of this chapter is to find out what are the psychological characteristics that will help to return to tourist behavior after the pandemic subsides. Next, the chapter will pay attention to the relationship between the gradual return to tourist activities and safe, but at the same time relaxed tourist behavior. The author performed a method of systematic review, which performed a systematic analysis of the most relevant target literature since the COVID-19 pandemic has existed. Based on the obtained results, the author designed a model of the psychological characteristics of safe tourist behavior at the transition to the post-COVID-19 period.

Research on the Restaurant Space Humanized Design

2013 ◽  
Vol 651 ◽  
pp. 579-583 ◽  
Author(s):  
Xuan Wang ◽  
Zhong Feng Zhang
Keyword(s):  
Environmental Protection ◽  
General Situation ◽  
Emotional Needs ◽  
Design Environment ◽  
Vulnerable Group ◽  
Rational Use ◽  
Color Design ◽  
Space Design ◽  
Light Color

Based on the concept of humanized design, it discussed the restaurant space design. Firstly, it introduced the general situation of humanized design of the Restaurant space, and then it discussed how to achieve the humanized design of restaurant space from the aspects of reasonable layout space, the ample use of light color design, environment atmosphere created by furnishings, detail designs for vulnerable group and the rational use of environmental protection materials. The research will provide the scientific guidance for creating the humanized dining environment which can meet the psychological, physiological and emotional needs of human.

scholarly journals Psychological Characteristics of Inclusive Educational Environments

2020 ◽  
Author(s):  
Elena Slusareva ◽  
◽  
Maria Plugina ◽  
Keyword(s):  
Inclusive Education ◽  
Psychological Safety ◽  
Research Problem ◽  
Educational Environment ◽  
Psychological Characteristics ◽  
Psychological Violence ◽  
Positive Interaction ◽  
Systematic Analysis ◽  
Teachers And Parents ◽  
Empirical Experiment

Inclusive education practices are now widespread in the Russian Federation and are aimed at ensuring the rights of everyone to education. One of the conditions for the effectiveness of inclusive education is the creation of an inclusive educational environment that ensures the personal and professional development of all the subjects of educational relations. Based on this, this article aims to provide a theoretical foundation and empirical investigation into the psychological characteristics of an inclusive educational environment. The following research methods were used to implement the goal: theoretical (systematic analysis of scientific and methodological literature on the research problem); empirical (experiment, interview method, method of expert evaluation); methods of primary mathematical statistics. The article covers the conception of the inclusive educational environment, thoroughly describing its constituents. The psychological characteristics of an inclusive educational environment based on the concept of psychological safety of the educational environment: attitude (positive, neutral, negative), satisfaction with interaction with the environment and subjects of educational relations, psychological safety (protection from psychological violence in the educational environment). For the empirical study of the psychological characteristics of an inclusive educational environment, an expert approach was used. The experts were the subjects of educational relations: teachers and parents, bringing up children with disabilities (sample size - 110 persons). Theoretically justified and empirically identified psychological and pedagogical conditions that ensure psychological comfort in an inclusive educational environment: the tolerance of subjects of educational relations, the professional and personal preparedness of teachers to positive interaction, parents’ readiness to build an educational route for a child with disabilities.

scholarly journals A color study on the packaging design of Korean brand cosmetics -Focusing on affordable brands for female consumers-

2021 ◽  
Vol 236 ◽  
pp. 05022
Author(s):  
Fang Wen ◽  
Meng-jun Huang
Keyword(s):  
Living Standards ◽  
Product Packaging ◽  
Packaging Design ◽  
Color Design ◽  
Female Consumers ◽  
Significant Difference ◽  
The Face ◽  
Brand Concept ◽  
Color Scheme ◽  
Fierce Competition

Cosmetics are essential items in the daily life of modern women. With the improvement of living standards, people have higher and higher requirements for cosmetics. Color is the most sensitive part of people's visual experience. Color design plays an important role in many fields. For successful product packaging, the perfect combination of physical and psychological functions perfectly reflects the characteristics of the product and can attract consumers' attention. In the face of fierce competition, only outer packaging with clear visual characteristics can attract consumers. This research mainly studies the color design of cosmetic packaging design from the perspective of female consumers, and analyzes and summarizes the color design of Korean cheap cosmetics packaging. Use the KSCA program to analyze the color design of the brand, and then perform further analysis by displaying the extracted color values on the IRI image scale. After selecting the cosmetic brand to be studied, use the KSCA program to analyze the color design of the brand, and then perform further analysis by displaying the extracted color values on the IRI image scale. The research results show that: (1) There is no significant difference in the packaging color design of the three brands, and the essence is the brand concept. The color vision rate is not high. The three brands are mainly large and bright background colors, and are designed with fresh green, yellow and orange to bring consumers a clean, natural and bright feeling. The design of these three cosmetics brands has left a deep impression on consumers through the design and impression of cosmetics. (2) In terms of vision and wisdom, the most common color scheme of Korean cosmetics brands is to separate colors similar to complementary colors. Mainly used in warm color series. According to different series, different colors are designed, and the young series usually use bright and bright colors as the primary colors, giving people a fresh, cute, natural and soft feeling. Series emphasizing individuality and efficiency usually use dark colors such as black, red and purple as primary colors, giving people a sense of elegance, mystery and nobility. These color designs can help consumers intuitively choose the attributes of their products through color.

scholarly journals Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal

2019 ◽  
Vol 4 (4) ◽  
pp. 594-602
Author(s):  
Ike Desi Florina ◽  
Sri Mulyani ◽  
Itsna Hidayatul Khusna
Keyword(s):  
Social Media ◽  
Promotion Strategy ◽  
Product Packaging ◽  
Smoked Fish ◽  
Start Up ◽  
Fish Product ◽  
The Common ◽  
Use Of Social Media ◽  
And Training ◽  
Product Promotion

MAKING SMOKED FISH PRODUCT PACKAGING IN SURADADI VILLAGE AS A PRODUCT PROMOTION STRATEGY. Promotion is the common problem for micro enterpreneur/start up to increase product selling. This problem has been problem for smoked fish producer in Suradadi Village, Tegal Regency. To resolve these problems, we as service society team made an action along with smoked fish producer as partner. In this activities we used several methodes that is socialization, building renovation, packaging, and promoting. The socialization was consist of promotion strategy socialization, and training in the use of social media. Renovation is done by replacing defective building, organizing and cleaning the place which located for place of business. Next is to make product packaging, so that the product looks more attractive to buy. Promotion activities was utilize social media for product promotion, and install signpost near roadway to point business place. The results achieved from this partnership activity are an increase in buyer knowledge of smoked fish products, and an increase in the number of buyers with the promotion of social media and the installation of signposts.

scholarly journals Genetic Determinants Involved inp-Aminosalicylic Acid Resistance in Clinical Isolates from Tuberculosis Patients in Northern China from 2006 to 2012

2014 ◽  
Vol 59 (2) ◽  
pp. 1320-1324 ◽  
Author(s):  
Xiaobing Zhang ◽  
Liguo Liu ◽  
Yan Zhang ◽  
Guangming Dai ◽  
Hairong Huang ◽  
...  
Keyword(s):  
Acid Resistance ◽  
Northern China ◽  
Multidrug Resistant ◽  
Clinical Isolates ◽  
Aminosalicylic Acid ◽  
Genetic Determinants ◽  
Systematic Analysis ◽  
Resistant Tuberculosis ◽  
Multidrug Resistant Tuberculosis ◽  
Folate Pathway

ABSTRACTp-Aminosalicylic acid (PAS) is an important compound for treating multidrug-resistant tuberculosis (TB). Previous studies showed thatthyAmutations are often related to PAS resistance in clinical isolates. We performed a systematic analysis of isolate genotypes and detected mutations in three folate pathway genes (folC,thyA, andribD) in 61.1% (127/208) of PAS-resistant isolates, including 11 double mutants. This result expands our knowledge about the distribution and frequency of mutations related to PAS resistance in mycobacterial clinical isolates.

scholarly journals Investigation into color designs of product packaging through visual evaluations using machine learning methods

2021 ◽  
Vol 8 ◽  
pp. 20
Author(s):  
Yang Gao
Keyword(s):  
Back Propagation ◽  
Support Vector ◽  
Intelligent Algorithm ◽  
Scale Invariant ◽  
Product Packaging ◽  
Intelligent Support ◽  
Color Design ◽  
Svm Algorithm ◽  
Scale Invariant Feature ◽  
Sample Set

For a commodity, in addition to its quality, its external package is also very essential. This paper briefly introduced the intelligent support vector machine (SVM) algorithm for color design of paper packaging. The features were extracted from photos of packages using scale-invariant feature transform (SIFT), and the intelligent algorithm was trained and tested using photos of paper packaging for ceramic products collected at the ceramic crafts market as a sample set. Two paper package schemes designed in this study were used for further test. The SVM algorithm was compared with the back-propagation (BP) algorithm and the convolutional neural network (CNN) algorithm. The results showed that the three intelligent algorithms could evaluate the color design of paper packages, but the SVM algorithm was more accurate than the BP and CNN algorithms in evaluating the imagery of color design, both for the samples collected in the craft market and for the paper packaging scheme designed in this paper.

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