scholarly journals Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience

2019 ◽  
Vol 11 (17) ◽  
pp. 4717 ◽  
Author(s):  
He Zhao ◽  
Qin Heng Zhao ◽  
Beata Ślusarczyk
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Personnel Management ◽  
Corporate Culture ◽  
Business Processes ◽  
Manufacturing Sector ◽  
Corporate Management ◽  
Lean Management ◽  
Sources Of Information ◽  
The Usa

The article is tasked with studying the modern possibilities and effectiveness of the application of virtual and augmented reality technologies in the field of managing human recourses (HRs) and basic operational corporate business processes. Using examples of successful use of AR (augmented reality)/VR (virtual reality) in the labor market by the largest companies in the USA, China, and Europe, the most relevant areas and forms of using these technologies in the work of HR specialists were considered. The study examined issues related to improving the performance of the main modern vectors of corporate development in the field of operational technological improvements, and, as the main result, a model of the company (organization) development was proposed based on improved management of business and HR processes using VR and AR tools. The developed model demonstrates the advantages of using it, and presents the reasons for the economic expediency of using these technologies at all stages of personnel management, including recruiting, staff selection, demonstration of the employer’s brand, testing candidates’ skills, improving internal communications, creating a positive corporate culture for employees, imitating the workflow, VR and AR-simulations as a tool for passing the input testing for recruitment, selection and management of remote employees, training, assessment, and adaptation of staff. The possibilities of using VR/AR as tools for operational improvements (lean management), for example, for organizing virtual business meetings and meetings, creating virtual presentations, online controlling in the manufacturing sector, automating operational processes, and using VR technologies, are also separately disclosed in the management of logistics, distribution, marketing, and advertising. The results of the analysis of theoretical and statistical sources of information showed the promise of using the possibilities of virtual reality in corporate management, which shifts the emphasis from the traditional understanding and perception of these technologies exclusively in the entertainment field. The obtained developments within the framework of the conducted research are universal in nature and can be applicable both in the study of modern methods of personnel management and in corporate lean management of modern business companies at various levels.

scholarly journals The Emergence of Technology in Physical Education: A General Bibliometric Analysis with a Focus on Virtual and Augmented Reality

2020 ◽  
Vol 12 (7) ◽  
pp. 2728
Author(s):  
Ferran Calabuig-Moreno ◽  
María Huertas González-Serrano ◽  
Javier Fombona ◽  
Marta García-Tascón
Keyword(s):  
Virtual Reality ◽  
Physical Education ◽  
Augmented Reality ◽  
Bibliometric Analysis ◽  
Turning Point ◽  
Web Of Science ◽  
Early Stage ◽  
The Usa ◽  
Virtual And Augmented Reality ◽  
Teaching Learning

Technology has been gradually introduced into our society, and the field of education is no exception due to technology’s ability to improve the teaching–learning process. Furthermore, within the area of physical education (PE), its importance has been highlighted by the existence of specific apps for physical activity that can be used inside and outside the classroom to assess physical condition, as well as through the potential that virtual and augmented reality can have in such assessment. Therefore, the main objectives for this study were (1) to perform a bibliometric analysis of the articles published in the Web of Science (WoS) on technology in PE and (2) to analyze the articles published on augmented or virtual reality in PE found through this search. The results show that although studies on technology in PE (461 articles) have begun to consolidate over the last five years (there was a turning point in 2015), with the USA being the most influential country in this area, specific research on the use of augmented reality (AR) and virtual reality (VR) is still at a very early stage (22 articles with a small growth in 2017), with Spain being the most influential country; much more research is needed to achieve its consolidation.

scholarly journals ORGANIZATIONAL ASPECTS OF IMPLEMENTATION OF CRM-SYSTEMS IN THE ACTIVITY OF THE ENTERPRISE

2018 ◽  
pp. 81-85 ◽  
Author(s):  
Oleksandra Martsinkovska ◽  
Oleh Lehkyi
Keyword(s):  
Project Management ◽  
Personnel Management ◽  
Business Processes ◽  
Sales Management ◽  
Marketing Communications ◽  
Management Approach ◽  
Sources Of Information ◽  
Work Process ◽  
Management Decisions

The article covers the main features of CRM–systems as well as the functionality of common platforms in the main scopes – sales management, marketing, communications with related inner departments; the feasibility of applying CRM–systems alongside with the usage of the project management approach in the context of the Kanban-processes and the methodology "AGILE" has been proved; the stages of implementation of CRM–systems at the enterprise from the position of personnel management and use of digital sources of information for making management decisions are outlined; the main advantages of using CRM–systems for business processes in general, as well as for marketing and organization of the work process in particular, are outlined.

scholarly journals HR-STRATEGIES AND TECHNOLOGIES OF COMPANY MANAGEMENT IN THE CONDITIONS OF THE COVID-19 PANDEMIC

2021 ◽  
Author(s):  
Iryna Horbachova
Keyword(s):  
Personnel Management ◽  
Development Strategy ◽  
Corporate Culture ◽  
Group Work ◽  
Technological Progress ◽  
Business Processes ◽  
Workforce Planning ◽  
Staff Motivation ◽  
The Individual ◽  
Management Staff

In 2020, one of the main factors influencing international business processes was the spread of the COVID-19 pandemic. In response to the COVID-19 pandemic, there have been significant changes in the activities of many countries and companies around the world. The development of personnel management technologies is characterized by modern ones trends, among which can be distinguished such as technological progress; mobility and other features of the new generation; new guidelines in communications and group work staff. Certain trends are intertwined. Technological progress in first of all it changes people, their habits, mobility in communications. In addition, the structure of the organization, its information environment changes. Emphasis in management staff focus on such human qualities as emotional intelligence, creativity, emotionality. Clear balancing of different activities of the company, reduction of routine operations and their executors, increase of a share of creative work, giving more weight to creative staff - trends in the organization of the future. Management technologies are changing under the influence of the COVID-19 pandemic and have their own characteristics. According to the mission of the organization and the individual, from development strategy to specific operational plans. The organization of relations with the employer also suffers changes both in the formal plane (today employees have several employers; work as freelancers, contractors, etc.). In addition, technology is changing interaction and organization of group work. The development of the management system of an international company involves the formation of a strategy for the development of the organization, HR-strategies that contain the values of the organization as a producer of goods and services and as an employer; enables the development of corporate culture and positioning of each employee in relation to the development of the organization. This approach allows us to consider modern technologies of personnel management in accordance with the main sub-functions. Among them: strategic workforce planning; search, selection of personnel; staff training and development; personnel efficiency management; staff motivation through recognition and rewards; career development of staff, motivation for leadership.

Event-Based Data Distribution for Mobile Augmented Reality and Virtual Environments

2004 ◽  
Vol 13 (2) ◽  
pp. 211-221 ◽  
Author(s):  
Dennis G. Brown ◽  
Simon J. Julier ◽  
Yohan Baillot ◽  
Mark A. Livingston ◽  
Lawrence J. Rosenblum
Keyword(s):  
Virtual Reality ◽  
Wireless Networks ◽  
Augmented Reality ◽  
Virtual Environments ◽  
Situation Awareness ◽  
Data Distribution ◽  
Mobile Augmented Reality ◽  
Sources Of Information ◽  
External Data ◽  
Event Based

The full power of mobile augmented and virtual reality systems is realized when these systems are connected to one another, to immersive virtual environments, and to remote information servers. Connections are usually made through wireless networks. However, wireless networks cannot guarantee connectivity and their bandwidth can be highly constrained. This paper presents a robust event-based data distribution mechanism for mobile augmented reality and virtual environments. It is based on replicated databases, pluggable networking protocols, and communication channels. The mechanism is demonstrated in the Battlefield Augmented Reality System (BARS) situation awareness system, composed of several mobile augmented reality systems, immersive and desktop-based virtual reality systems, a 2D mapbased multimodal system, handheld PCs, and other sources of information such as external data servers.

Augmented Reality--Implications toward Virtual Reality, Human Perception and Performance

2012 ◽  
Author(s):  
R. A. Grier ◽  
H. Thiruvengada ◽  
S. R. Ellis ◽  
P. Havig ◽  
K. S. Hale ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Human Perception ◽  
And Performance

Just Another Media Cluster?

2019 ◽  
Vol 16 (2) ◽  
pp. 22-31
Author(s):  
Christian Zabel ◽  
Gernot Heisenberg
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Oculus Rift ◽  
Pokémon Go

Getrieben durch populäre Produkte und Anwendungen wie Oculus Rift, Pokémon Go oder der Samsung Gear stößt Virtual Reality, Augmented Reality und auch Mixed Reality auf zunehmend großes Interesse. Obwohl die zugrunde liegenden Technologien bereits seit den 1990er Jahren eingesetzt werden, ist eine breitere Adoption erst seit relativ kurzer Zeit zu beobachten. In der Folge ist ein sich schnell entwickelndes Ökosystem für VR und AR entstanden (Berg & Vance, 2017). Aus einer (medien-) politischen Perspektive interessiert dabei, welche Standortfaktoren die Ansiedlung und Agglomeration dieser Firmen begünstigen. Da die Wertschöpfungsaktivitäten sowohl hinsichtlich der Zielmärkte als auch der Leistungserstellung (z. B. starker Einsatz von IT und Hardware in der Produkterstellung) von denen klassischer Medienprodukte deutlich abweichen, kann insbesondere gefragt werden, ob die VR-, MR- und AR-Unternehmen mit Blick auf die Ansiedlungspolitik als Teil der Medienbranche aufzufassen sind und somit auf die für Medienunternehmen besonders relevanten Faktoren in ähnlichem Maße reagieren. Der vorliegende Aufsatz ist das Ergebnis eines Forschungsprojekts im Auftrag des Mediennetzwerks NRW, einer Tochterfirma der Film- und Medienstiftung NRW.

Corporate culture as a driver of the corporate security of foreign military-industrial enterprises

2020 ◽  
Vol 16 (12) ◽  
pp. 2363-2380
Author(s):  
S.B. Zainullin ◽  
O.A. Zainullina
Keyword(s):  
Corporate Culture ◽  
Economic Security ◽  
The State ◽  
Industrial Complex ◽  
The European Union ◽  
Corporate Security ◽  
Industrial Enterprises ◽  
The Core ◽  
The Usa ◽  
The Military

Subject. The military-industrial complex is one of the core industries in any economy. It ensures both the economic and global security of the State. However, the economic security of MIC enterprises strongly depends on the State and other stakeholders. Objectives. We examine key factors of corporate culture in terms of theoretical and practical aspects. The article identifies the best implementation of corporate culture that has a positive effect on the corporate security in the MIC of the USA, the United Kingdom, the European Union, Japan ans China. Methods. The study employs dialectical method of research, combines the historical and logic unity, structural analysis, traditional techniques of economic analysis and synthesis. Results. We performed the comparative analysis of corporate culture models and examined how they are used by the MIC corporations with respect to international distinctions. Conclusions and Relevance. The State is the main stakeholder of the MIC corporations, since it acts as the core customer represented by the military department. It regulates and controls operations. The State is often a major shareholder of such corporations. Employees are also important stakeholders. Hence, trying to satisfy stakeholders' needs by developing the corporate culture, corporations mitigate their key risks and enhance their corporate security.

Economic and psychological features of using digital technologies in business processes and personnel management

Ergodesign ◽  
2020 ◽  
Vol 2020 (1) ◽  
pp. 25-31
Author(s):  
Dmitriy Erokhin ◽  
Lydia Vestimaia ◽  
Oleg Trutnev
Keyword(s):  
Personnel Management ◽  
Business Processes ◽  
Digital Technologies ◽  
Internal Factors ◽  
Foreign Companies ◽  
E Learning ◽  
Psychological Features

Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.

Economic Mechanism for Managing the Communication Business Process of Industrial Enterprises in the Context of Globalization

2020 ◽  
pp. 63-73
Author(s):  
Konstyantyn Yu. Zavrazhnyi
Keyword(s):  
Economic Policy ◽  
Corporate Culture ◽  
Business Processes ◽  
Market Competition ◽  
Effective Interaction ◽  
Psychological Impact ◽  
Foreign Economic Policy ◽  
Economic Mechanism ◽  
Industrial Enterprises ◽  
Definition Of

The paper provides a definition of the economic mechanism for managing the communication business processes of industrial enterprises in the context of globalization as a set of a system of relations, authorities, forms and methods of organization and operation, which are regulated by legal and other norms of activity and provide effective interaction in internal and external environments. This allows to deepen the understanding of the essence in the context of globalization under the orientation towards communication (we mean interaction first of all). The composition of the comprehensive economic mechanism for managing the communication business processes of industrial enterprises is studied. This mechanism includes organizational, economic, legal, political, technical and technological, market, production, social, motivational, adaptive and communication submechanisms. This allows further formalization of the process of elemental improvement of the communication business processes of industrial enterprises. The components of mechanism are detailed. In particular, the economic submechanisms include the mechanisms of profits distribution, economic stimulus, financial, equity, investment and reinvestment in development and other mechanisms. The legal submechanisms include the mechanisms, which govern communication and professional legal relations. Organizational submechanisms include structural mechanisms, administrative and information mechanisms that ensure the development and modernization of communication activities at the enterprise, its information security. Political submechanisms include mechanisms of information policy, social and economic policy and foreign economic policy. Market submechanisms include the ones of market competition, demand and supply, etc. Social submechanisms include the ones of transparency of doing business, social responsibility, social and psychological impact, etc. Production submechanisms include the following ones: resource, implementation of new types of software and hardware and other. Technical and technological submechanisms include the ones of scientific and technological progress, technological updates. Motivational submechanisms include the mechanisms of material and non-material incentives of personnel. Adaptive submechanisms are the submechanisms of innovative development (including implementation of innovations in information field), managing the personnel potential, etc. Communication submechanisms include the ones of information-and-analytical activities (including research conducting); external communications (including the system of integrated communications tools, modern telecommunications and communications facilities); internal communications (including creating corporate culture). Key words: economic mechanism, submechanisms, management, communications, business processes, industrial enterprise.

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