scholarly journals Implementation of information technology on the publication and promotion of mangrove eco-tourism in Sisarahili, Teluk Siabang village

2020 ◽  
Vol 5 (2) ◽  
pp. 575-581
Author(s):  
Esther Sorta Mauli Nababan ◽  
Nelson Manumpak Siahaan ◽  
Agus Salim Harahap ◽  
Pramio Garson Sembiring ◽  
Meyman Sokhi Ziliwu

The mangrove forests that stretch along the coast of the Nias islands have great potential to improve the economy of the surrounding communities. One of the largest and most extensive mangrove areas is in Ba'a bay, located in Sisarahili bay, Siabang village, Sawo District, North Nias Regency. Mangrove forest turns out to be a natural resource and tourism potential that is crowded with visitors, supported by its existence in a wide stretch of coastline. However, the development of tourism potential still needs to be done to further increase the arrival of both domestic and foreign tourists. Several things have been done to support increased publication and promotion by increasing the human resources of tourism awareness groups through training and workshops, improving facilities and infrastructure, transportation and accommodation and also the application of information technology media to maximize publication and promotion, so that visitors are not only local people but also from outside the region. The use of page-based information technology and social media as media is implemented to support publication and promotion in accordance with the results of a survey conducted by the community service team for visitors who come.  As many as 65% of visitors get information about mangrove tourism in Teluk ba'a from printed social media and 15% from websites / pages, while 20% get information from friends, online newspapers and communities around the mangrove tourism environment.

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.


2016 ◽  
Vol 1 (2) ◽  
pp. 84
Author(s):  
Rusita Rusita ◽  
L. Elly ◽  
Rustiati Rustiati ◽  
Gunardi Djoko Winarno ◽  
Bainah Sari Dewi ◽  
...  

Forest provides basic ecosystem services to adjacent local people welfare. Ecotourism is one of the goverment program to improve the livelihood, by full local people involvement on planning, management and evaluation. Margasari, East L ampung, with its 700 ha mangrove forest, has a ahigh potential natural resources to develop community based ecotourism program. Study on evaluating mangrove forestas community based ecotourism was conducted in Lampung Mangrove Center, Margasari, East Lampung. collected data were analyzed qualitatively using SWOT with hope to obtain a mangrove forest potential for community-based ecotourism development. Potential of mangrove forests in LMC into category medium. Total of 98 % agreed if the community perception was developed as a community-based ecotourism. Motivation tourists visiting as much as 27 % for research, 37 % for recreation and rest along the mangroves by boat (36 %). LMC real carrying capacity of area can accommodate as many as 170 people / day, while the carrying capacity of the facility and amenitas 174 people / visit. SWOT analysis illustrates the mangrove forests in LMC has potential to be developed as a community-based ecotourism destination.


2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion


Author(s):  
Neneng Salmiah

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]


Author(s):  
Agung Suharyanto ◽  
Rehia K. Isabella Barus ◽  
Bebby Masitho Batubara

Denai Kuala Village, a coastal village, is a destination for developing photo tourism potential by utilizing natural conditions that are still natural, located in Pantai Labu District, Deli Serdang. Geographical conditions that are still natural, can still be developed as a tourist destination, although demographically it is very possible urbanization. This becomes necessary to get its own attention, because of this condition, one of the solutions is to provide science and technology to the community in order to develop the natural, cultural, and Human Resources potential that is available to increase people's income. If the welfare of the community increases, it will automatically reduce the level of urbanization. In fact, if the growth is significant enough, urban people will flock back to the village and advance their homeland. Based on the results of discussions with the Medan Area University PKM implementation team with the Indonesian Women's Union (SPI) as partners, the problem resolution will be done based on priority scale. Concretely the solution to the problem is: 1) Mapping the tourist area by choosing interesting photo spots for photography; 2) Conducting Training and Website Creation of Denai Kuala Village regarding interesting photo spots for photography and utilizing social media for promotion tools on the internet. From the beach site, grass fields, fish drying fields, rivers, ships and bridges, (landscape), mangrove forests and pine forests, has its own uniqueness if processed into its own tourism potential. Some elements of nature du top, can be made one model for specific spots in areas that are in accordance with the aesthetic of photography. These angles are taken with a photo camera. These results are then disseminated to residents, especially and training to residents, especially female kaun, to recognize site specific photography in Denai Kuala Village, as a tourism potential. Photo documentation obtained, then selected into materials to be marketed for solutions to problems in the field of marketing. These materials are made on the website to utilize social media for promotion tools on blogspot.


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ade Imam Muslim ◽  
Fitri Lestari ◽  
Tri Widiastuty

Tangkal Furniture merupakan suatu bisnis yang tercipta melalui ide kreatif terhadap suatu inovasi mengenai konsep pembuatan furniture. Banyak masyarakat yang menggunakan furniture dengan pilihan bahan baku kayu. Begitupun dengan Tangkal memilih bahan baku kayu dengan jenis Trembesi. Tangkal Furniture ini berlokasi di Jalan Cisaranten Wetan Kecamatan Cinambo Kota Bandung. Lokasi ini kurang memadai karena tidak berada di pinggir jalan umum atau jalan besar dan sulit diakses oleh konsumen bila menggunakan kendaraan roda empat. Tempat produksi masih bergabung dengan rumah tinggal sehingga memiliki keterbatasan tempat. Masalah utama yang dialami oleh Tangkal Furniture adalah kurangnya peralatan untuk menunjang proses produksi, kesulitan dalam menggarap pemasaran melalui media sosial maupun direct marketing (pemasaaran langsung) dan menentukan segmentasi pasar, kurangngnya teknik pemasaran dalam menentukan segmen menengah ke atas dengan kualitas bahan baku trembesi, serta pencatatan keuangan yang belum memadai. Metode pelaksanaan kegiatan pengabdian masyarakat ini fokus pada perapihan pencatatan keuangan melalui pelatihan penyusunan laporan keuangan berbasis EMKM dan melakukan pendampingan dalam menentukan segmentasi, target dan posisi pasar yang selanjutnya menentukan media promosi yang tepat untuk memasarkan produknya.Kata Kunci: omset; siApik; media sosial. Strategies to Increase Turnover Tangkal Furniture Through Utilization of Information Technology and Improvement Financial RecordsABSTRACTTangkal Furniture is a business that is created through creative ideas for an innovation regarding the concept of making furniture. Many people use furniture with a choice of wood raw materials. Likewise with Tangkal choosing wood raw materials with the Trembesi type. Tangkal Furniture is located on Jalan Cisaranten Wetan, Cinambo District, Bandung City. This location is inadequate because it is not on the side of a public road or big road and is difficult for consumers to access when using a four-wheeled vehicle. The production site is still joined by a residence so it has limited space. The main problems experienced by Tangkal Furniture are the lack of equipment to support the production process, difficulty in working on marketing through social media and direct marketing (direct marketing) and determining market segmentation, lack of marketing techniques in determining the middle to upper segment with quality raw materials of trembesi, and inadequate financial records. This method of implementing community service activities focuses on tidying up financial records through training in preparing EMKM-based financial reports and providing assistance in determining segmentation, targets and market positions which further determine the appropriate promotional media to market its products.Keyword: omzet, siApik, social media.


2020 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Titus Kristanto ◽  
Nanang Fakhrur Rozi ◽  
Eka Cahya Muliawati ◽  
Rachman Arief ◽  
Syaiful Hidayat ◽  
...  

In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.


2016 ◽  
Vol 5 (4) ◽  
pp. 328-336
Author(s):  
Aprilia Kukuh Dwijayati ◽  
Djoko Suprapto ◽  
Siti Rudiyanti

ABSTRAK Desa Pasar Banggi memiliki potensi pariwisata hutan mangrove yang besar untuk dikembangkan. Tujuan dari penelitian ini untuk mengidentifikasi potensi, kesesuaian ekowisata dan menentukan strategi pengembangan ekowisata pada kawasan hutan mangrove Desa Pasarbanggi Kabupaten Rembang. Penelitian dilakukan pada tanggal 3-27 Juli 2016 di kawasan hutan mangrove Desa Pasar Banggi, Kabupaten Rembang. Metode yang digunakan dalam penelitian ini adalah deskriptif eksloratif, dengan menggunakan metode survei dalam bentuk data primer dan skunder. Data yang diperoleh kemudian dianalisis kesesuaian lahan dan analisis SWOT (Strength, Weakness, Opportunity dan Thread). Hasil penelitian menyatakan bahwa ketebalan hutan mangrove 100-150 ha dengan kerapatan bernilai 35-40 ind/m2. Potensi ekowisata yang terdapat pada kawasan hutan mangrove desa Pasarbanggi adanya jenis satwa dalam hal ini jenis burung yang dilindungi seperti kuntul kecil, dan kuntul kerbau.Hasil analisis kesesuaian ekowisata mangrove menunjukan pada stasiun I, II, dan III masing-masing adalah 67%, 78%, dan 70% bahwa kawasan hutan mangrove dukuh Kaliuntu termasuk dalam kategori sesuai untuk dijadikan kawasan ekowisata di Kabupaten Rembang.Menurut hasil analisis SWOT, yang menjadi prioritas utama di Desa Pasar Banggi adalah: a) Penentuan zona dalam kawasan konservasi ekosistem mangrove dan b) Peningkatan partisipasi stakeholder terhadap program konservasi ekosistem mangrove. Kata Kunci: Ekowisata; Hutan Mangrove; Pasar Banggi  ABSTRACT Pasar Banggi Village has tourism potential of mangrove forests to be developed. The purpose of this research was to identify the potential,analysis comformity of ecotourism and estabilsh the strategy of ecotourism development in the mangrove forest at Pasar Banggi area Rembang Regency. The research was conducted on July 3 - 27th 2016 in the mangrove forest  Pasar Banggi Village, Rembang Regency. The method used in this research is descriptive explorative, by using survey method in a form of primary and secondary data. The collected data was then analyzed the conformitu of the land and SWOT analysis (Strangth, Weakness, Opportunity, and Thread). The result of the research showed that the thickness of mangrove forest is 100-150 ha with the density of 35-40 ind/m2. The ecotourism potential that can be found in the mangrove forest at Pasar banggi village is the existence of protected bird such as little egrets and egrest buffalo. The result of the analysis comformity of ecotourism mangrove was shown in the station I, II, and III respectively are 67%, 78%, and 70% that the mangrove forest area of Kaliuntu Village was include in suitable catagory to be targetted as the ecotourism area in Rembang Regency. Based on the SWOT analysis, the major priority in Pasar Banggi Village are: a) Determining zone in mangrove ecosystem concervational area, and b) The increase of stakeholders participation to the mangrove ecosystem concervational program. Keywords: Ecotourism; Mangrove Forest; Pasar Banggi


2020 ◽  
Vol 6 (1) ◽  
pp. 24-28
Author(s):  
Andi Hurul Auni Usman ◽  
Meta Dilianti Palimbunga ◽  
Basran Nur Basir ◽  
Aswar Aswar ◽  
Ma’rifa Baharuddin ◽  
...  

The potential natural resources namely mangrove forests and marine ecosystems in the Kuri Hamlet The Caddi Team encouraged the Student Creativity Program (PKM) of Hasanuddin University students in the PKM-M Blue Forest activities to encourage the community to carry out community service activities. The purpose of this activity is to increase public knowledge and awareness about mangrove challenges in the Kuri Caddi Hamlet. Prior to the activity, prior tests were conducted to measure the community's initial ability regarding mangroves. The implementation process teaches how to use lecture, discussion, direct practice, and brainstorming methods. Then to use the evaluation used a post-test to identify increased understanding of community learning. After the Blue-Forest Activity, the community increased their knowledge about mangrove introduction material by 59% from 100%, Awareness of utilization by 63% from 100% and mangrove forest parts by 63% from 100%. So, prior to the activity, PKM-M Blue-Forest carried out based on average knowledge about mangroves was only 26% from 100%. After this activity is carried out, the partner's knowledge increases to 61% from 100%.


2019 ◽  
Vol 8 (6) ◽  
pp. 226-236
Author(s):  
Kyi Kyi Myint

Coastal communities are dependent on the resources available in mangrove ecosystems. The loss of these ecosystems would mean local, national and global welfare losses. Healthy mangrove ecosystems were related with integrated ecological and economical processes by local people. In the present study, uses of mangroves, products and the fishery status of local areas have been studied. The mangrove forests from the study areas provide charcoal, firewood, food and some medicinal plants for local people. To assess the economic value of the regions, the local people from three villages who lived in and near the mangrove forest were questioned and documented. The households studied were categorized into three groups such as poor, middle and rich class and then their monthly income and kinds of jobs studied. The products and works based on mangrove forest and water ways of study areas were the production of Nipa thatches, dried fishes, dried shrimp, nga-pi, pickled shrimp, shrimp sauce and charcoals.


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