scholarly journals Keputusan Pembelian Lipstik Ditinjau dari Persepsi Konsumen pada Mahasiswi Fakultas Ekonomi Universitas Pelita Harapan Medan

2019 ◽  
Vol 2 (1) ◽  
pp. 55-63
Author(s):  
Octaniani Chiwnita ◽  
Achmad Irvan Dwi Putra ◽  
Sarinah Sarinah
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Pearson Correlation ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Positive Correlation ◽  
Economics Faculty ◽  
The Relationship

This study aims to determine the relationship between consumer perception and purchase decision of Economics Faculty Students of Pelita Harapan University Medan. The hypothesis proposed in this research is there any positive correlation between perception consumer and purchase decision of Economics Faculty Students of Pelita Harapan University Medan, assuming that the higher consumer perception, the higher the purchase decision, and vice versa. The sample of this research is as many as 123 students. This research used purchase decision and consumer perception scale. Product Moment (Pearson Correlation) was used to analyze the correlation between two variables. The results of the data analysis showed that the correlation coefficient was 0,510 with a significance value of 0.000 (p <0.05). It shows that there is a positive correlation between consumer perception and purchase decision. The results of data analysis showed a correlation correlation coefficient of 0.261 (p <0.05) and showed that the contribution of a given perception consumer on purchase decision was 26.1 percent, while the remaining 73.9 percent was affected by other factors not examined. From the results, it can be concluded that the hypothesis stating that there is a significance relationship between consumer perception and purchase decision.

The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis

2013 ◽  
Vol 2 (1) ◽  
pp. 196 ◽  
Author(s):  
Oghojafor Ben Akpoyomare ◽  
Ladipo Patrick Kunle Adeosun ◽  
Rahim Ajao Ganiyu
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Research Method ◽  
Pearson Correlation ◽  
Purchase Decision ◽  
Pearson Correlation Coefficient ◽  
Industry Data ◽  
Product Attributes ◽  
Descriptive Research ◽  
Food And Beverages

This study investigates the influence of product attributes on consumer purchase decision in Nigerian food and beverages industry: A study of Lagos Metropolis. Descriptive research method was used to survey 400 customers of the selected two companies in food and beverages industry. Data were collected through questionnaire administered. Descriptive statistic and Pearson correlation coefficient was used as a method of data analysis. The result of the analysis reveals a positive correlation between product attribute and consumer purchase decision. Indeed, consumer purchase decision can be viewed as a process in which consumers evaluate alternative products on the strength of various attributes and on the basis of which marketers differentiate and set their brand apart from competition.

scholarly journals Body Dissatisfaction Ditinjau dari Social Comparison pada Siswi Sekolah Menengah Atas

2019 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Hari Nugraha Putra ◽  
Achmad Irvan Dwi Putra ◽  
Atrizka Diny
Keyword(s):  
High School ◽  
Data Analysis ◽  
Body Dissatisfaction ◽  
Social Comparison ◽  
Positive Relationship ◽  
Pearson Correlation ◽  
Positive Correlation ◽  
Personal Adjustment ◽  
The Social ◽  
The Relationship

This study aims to determine the relationship between social comparison and body dissatisfaction of adolescent. The hypothesis proposed in this research is there any positive correlation between social comparison and body dissatisfaction of senior high school student in SMA Pangeran Antasari Medan, assuming that the higher body dissatisfaction, the higher the social comparison, and vice versa. The sample of this research is as many as 165 students. This research used body dissatisfaction and social comparison scale. Product Moment (Pearson Correlation) was used to analyze the correlation between two variables using SPSS 20 for windows. The results of the data analysis showed that the correlation coefficient was 0,308 with a significance value of 0.000 (p <0.05). It shows that there is a positive correlation between social comparison and body dissatisfaction. The results of this study indicate that the contributions made by the variable of social comparison on personal adjustment was 9,5 percent, while the remaining 90,5 percent was influenced by other factors that were not examined. From these results, it is concluded that the hypothesis, which stated that there is a positive relationship between the social comparison and body dissatisfaction, is acceptable.

scholarly journals Kecanduan Internet Ditinjau dari Kecerdasan Emosional Remaja di Warung Internet Kelurahan Sekip Medan

2019 ◽  
Vol 2 (1) ◽  
pp. 47-54
Author(s):  
Ferry Ferry ◽  
Rianda Elvinawanty ◽  
Yulinda S. Manurung
Keyword(s):  
Emotional Intelligence ◽  
Data Analysis ◽  
Correlation Coefficient ◽  
Negative Correlation ◽  
Internet Addiction ◽  
Pearson Correlation ◽  
Negative Relationship ◽  
The Internet ◽  
Personal Adjustment ◽  
The Relationship

This study aims to determine the relationship between emotional intelligence and internet addiction. The hypothesis proposed in research is there any negative correlation between emotional intelligence with internet addiction on teenagers in internet café of Kelurahan Sekip Medan, assuming that the higher emotional intelligence, the lower the internet addiction, and vice versa. The subjects of this study were 114 teenagers in internet café of Kelurahan Sekip Medan. This research used emotional intelligence and internet addiction scale. Product Moment (Pearson Correlation) was used to analyze the correlation between two variable using SPSS 20 for windows. The results of the data analysis showed that the correlation coefficient was -0,737 with a significance value of 0.000 (p <0.05). It shows there is a negative correlation between emotional intelligence with internet addiction. The results of this study indicate that the contributions made by the variable of internet addiction on personal adjustment was 54,3 percent, while the remaining 45,7 percent was influenced by other factors that were not examined. Baged on these results, it is concluded that the hypothesis, is acceptale, and there is a negative relationship between the emotional intelligence and internet addiction.

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

scholarly journals The unbiased estimation of r2 between two sets of noisy neural responses

2021 ◽  
Author(s):  
Dean Pospisil ◽  
Wyeth A Bair
Keyword(s):  
Correlation Coefficient ◽  
Pearson Correlation ◽  
Unbiased Estimation ◽  
Pearson Correlation Coefficient ◽  
Neural Responses ◽  
Neural Data ◽  
Tuning Curves ◽  
The Relationship

The Pearson correlation coefficient squared, r2, is often used in the analysis of neural data to estimate the relationship between neural tuning curves. Yet this metric is biased by trial-to-trial variability: as trial-to-trial variability increases, measured correlation decreases. Major lines of research are confounded by this bias, including the study of invariance of neural tuning across conditions and the similarity of tuning across neurons. To address this, we extend the estimator, r̂2ER, developed for estimating model-to-neuron correlation to the neuron-to-neuron case. We compare the estimator to a prior method developed by Spearman, commonly used in other fields but widely overlooked in neuroscience, and find that our method has less bias. We then apply our estimator to the study of two forms of invariance and demonstrate how it avoids drastic confounds introduced by trial-to-trial variability.

scholarly journals Hubungan Pengetahuan, Situasi, Sikap Dan Motivasi Dengan Keputusan Pembelian Laptop

2018 ◽  
Vol 10 (1) ◽  
pp. 76-87
Author(s):  
Bruno Hami ◽  
V. Ratna Inggawati
Keyword(s):  
Correlation Coefficient ◽  
Partial Correlation ◽  
Empirical Studies ◽  
Purchase Decision ◽  
Catholic University ◽  
Dependent Variables ◽  
Independent Variable ◽  
The Relationship ◽  
Attitude And Motivation ◽  
Economic Faculty

The study aims to obtain empirical information that knowledge, situation, attitude and motivation have positive relationship simultaneously and partially with laptop purchasing decision from students of Economic Faculty of Catholic University Darma Cendika Surabaya. Problems and hypothesis are formulated based on references and empirical studies. To test the hypothesis used regression conversion F test (linearitan) to determine whether the relationship between the dependent variable with the independent variable is linear or not. The correlation coefficient test is used to determine the size of the correlation coefficient whether significant or not. Population in this research is students of Economic Faculty of Catholic University Darma Cendika Surabaya with amount of sample counted 100 people. The end result of the study shows that the partial correlation test shows: (i) knowledge has a correlation coefficient of 0,034 with significance of 0,738 > 0,05, meaning the correlation coefficient is not significant; (ii) the situation has a correlation coefficient of 0,365 with significant 0,00 < 0,05, meaning significant correlation coefficient; (iii) attitude of having correlation coefficient 0,416 with significance 0,00 < 0,05, meaning significant correlation coefficient; and (iv) motivation has a correlation coefficient of 0,232 with a significance of 0,022 < 0,05, meaning the correlation coefficient is significant. Simultaneously, the dependent variable relation (X) with independent variable (Y) is positive with adjusted R Square (R2) of 0,428 which means that 42,8% purchase decision of laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by the four dependent variables, while the remaining 57,2% of the decision to purchase laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by other variables outside of the four dependent variables currently being studied.

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals The Relationship between Attitudes towards Physical Activity and Self-Esteem of High School Students

2019 ◽  
Vol 5 (1) ◽  
pp. 70-73
Author(s):  
H. Fatih KUCUKIBIS ◽  
Mehmet GUL
Keyword(s):  
Physical Activity ◽  
High School ◽  
High School Students ◽  
Personal Information ◽  
Pearson Correlation ◽  
Self Esteem ◽  
Study Data ◽  
School Students ◽  
Positive Correlation ◽  
The Relationship

The purpose of this study was to examine the relationship between attitudes towards physical activity and self-esteem of high school students. Three different scales were used on 626 adolescents in total who lived in Sivas, found by random sampling method. The first scale is “the Personal Information Scale” consisting of 6 items to determine the demographical characteristics of the participants; the second scale is “the Cognitive Behavioral Physical Activity Questionnaire (CBPA)”, which was developed by Schembre et al. (2015) and was adapted to Turkish by Eskiler et al. (2016) to determine the participants’ attitudes towards physical activity; and the last scale is “the Self-Esteem Scale” by Rosenberg (1965) and adapted to Turkish by Çuhadaroğlu (1985) to determine the levels of self-esteem of the participants. The study data was analyzed by SPSS 25 package software. The obtained data were represented as values of frequency (f), percentage (%), average (x-), and standard deviation (±). Pearson Correlation analysis was applied in order to determine the effect of physical activity attitudes on self-esteem. The age average of the participants was determined to be 16,28 (±0,97). The gender distribution was 312 females and 314 males, and the number of those who were participating in licensed sports was 336, and that of those who were not was 290. It was determined that there was a positive correlation between the participants’ attitude towards physical activity and their self-esteem. In conclusion, a positive correlation was found between the attitude towards physical activity and self-esteem. In the study, it was suggested that the tendencies towards physical activity should be protected.

scholarly journals Influences of Participation Motivation and Satisfaction of Nursing Students on Continuance Willingness of Voluntary Activities

2018 ◽  
Vol 24 (4) ◽  
pp. 415-423
Author(s):  
Ya Ki Yang
Keyword(s):  
Nursing Students ◽  
Correlation Coefficient ◽  
Pearson Correlation ◽  
Educational Programs ◽  
Descriptive Statistics ◽  
Pearson Correlation Coefficient ◽  
Factors Influencing ◽  
Participation Motivation ◽  
Positive Correlations ◽  
The Relationship

Purpose: This study was done to examine the relationship between participation motivation, satisfaction and continuance willingness of voluntary activities of nursing students, and to identify factors influencing continuance willingness of voluntary activities. Methods: The research participants were 175 nursing students in the nursing departments of 3 universities located in G city and J province in Korea. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient and multiple regression. Results: Participants' scores for participation motivation, satisfaction and continuance willingness of voluntary activities were $3.24{pm}0.76$, $3.11{pm}0.83$ and $3.03{pm}0.85$ respectively. Participation motivation and satisfaction of voluntary activities had positive correlations. Satisfaction and continuance willingness of voluntary activities had positive correlations. Factors influencing nursing students' continuance willingness of voluntary activities included participation motivation and satisfaction of voluntary activities. And these variables explained 74% of the variance in continuance willingness of voluntary activities. Conclusion: The findings show that development and application of educational programs to increase participation motivation and satisfaction of voluntary activities are important and will improve nursing students' continuance willingness of voluntary activities.

scholarly journals The Influence of the Application of Marketing Mix on the Purchase Decision of Prospective Consumers of Grand Cempaka Housing

2020 ◽  
Author(s):  
Gesang Sudrajad ◽  
J.E Sutanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to examine the effect of simultaneous and partial marketing mix on the purchase decision of prospective consumers of Grand Cempaka Housing.This research uses quantitative methods, and is a survey research from the types of explanatory research whose focus is placed on relational research: studying the relationship of variables. The object of research is the residents of Pasuruan City and the sample in this study is the Prospective Consumer of Grand Cempaka Housing. Data analysis uses multiple linear regression analysis methods.The results of the analysis show that Products, Prices, Places and Promotions simultaneously have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. This shows that the marketing mix is one of the marketing strategies that should be considered so that the implementation of the marketing strategy can run successfully because the elements in the marketing mix influence each other. Variables in the marketing mix which include Products, Prices, Places and Promotions partially have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. Keywords: marketing mix; purchase decision; property; housing

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