scholarly journals Digital Platforms and Computer Utilization for Advertising

2021 ◽  
Vol 1 (2) ◽  
pp. 1-5
Author(s):  
R Zulfikar ◽  
◽  
D R Ramadhan ◽  
Keyword(s):  
Social Media ◽  
Development Strategies ◽  
Business Development ◽  
Digital Platforms ◽  
Digital Era ◽  
Computer Utilization ◽  
Valid Data ◽  
Descriptive Method

The purpose of this research is to look at the business development strategies in the digital era through digital advertising promotion media. To support this research, we used descriptive method by analyzing digital advertising in social media to find a valid data and in accordance with the research conducted. The result of this research is that using digital advertising is more effective for the company as it is more appealing for the customers.

Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Best Practice ◽  
Destination Marketing ◽  
Digital Platforms ◽  
Quantitative And Qualitative Research ◽  
Digital Era ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Media Index

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.

scholarly journals STRATEGI PENGEMBANGAN USAHA DAN PENINGKATAN KINERJA DALAM MENGHADAPI ERA DIGITAL PADA UMKM CAFÉ TIRTASARI KOTA PADANG

2020 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Emil Salim ◽  
Halifia Hendri ◽  
Riska Robianto
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Development Strategy ◽  
Performance Enhancement ◽  
Business Development ◽  
Digital Era ◽  
The Face

Abstrak: Pengabdian kepada masyarakat ini tujuan untuk mengembangkan usaha dan meningkatkan kinerja karyawan dalam menghadapi era digital saat ini. Strategi yang digunakan untuk mengembangkan usaha dan meningkatkan omzet pada era digital saat ini sangat berbeda dengan era-era sebelumnya. Pada era digital ini lebih banyak memanfaatkan media digital (online) baik itu dari segi promosi, layanan maupun penjualan. Strategi pengembangan usaha yang diberikan adalah dengan cara mendaftarkan Café tersebut ke aplikasi pengantar makanan online seperti Go-Food dan Grab-Food agar konsumen dapat berbelanja secara online. Selain itu, untuk metode promosi lebih baik menggunakan media sosial seperti Facebook (FB) dan Instagram (IG). Metode untuk peningkatan kinerja adalah dengan cara memberikan bonus kepada karayawan yang rajin dan disiplin. Berdasarkan pengamatan tingkat pemahaman mitra rata-rata sebesar 70%. Hasil yang diperoleh oleh mitra setelah 3 bulan menerapkan metode ini adalah meningkatnya omzet penjualan sebesar 40% dari sebelumnya.Abstract:  Devotion to this community aims to develop business and improve the performance of employees in the face of the current digital era. The strategy used to grow the business and increase the turnover in the current digital period is very different from the previous ages. In this digital era, more utilizing digital media (online), both in terms of promotion, service, and sales. The business development strategy provided is to register the Café to an online food introduction application such as Go-Food and Grab-Food so that consumers can shop online. Besides, for a better method of promotion using social media such as Facebook (FB) and Instagram (IG). The method for performance enhancement is to provide bonuses to diligent and disciplined employees. Based on the average partner's understanding rate of 70%. The results obtained by the partner after three months of implementing this method is an increase in sales turnover of 40% than before.

scholarly journals Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sungeun Suh
Keyword(s):  
Social Media ◽  
Nonlinear Boundary ◽  
Media Ecology ◽  
Media Environment ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Digital Era ◽  
Temporal Aspects ◽  
Media Platform ◽  
The Media

Abstract This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

scholarly journals Digital Consumer Insight untuk Membangun Promosi bagi UKM di Lingkungan Tangerang Kota

2021 ◽  
Vol 3 (1) ◽  
pp. 21-28
Author(s):  
Nindyta Aisyah Dwityas ◽  
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Community Service ◽  
Business Development ◽  
Consumer Information ◽  
Small Scale ◽  
City Environment ◽  
Digital Era ◽  
Online Platforms ◽  
Consumer Insight

Educational activities about digital consumer insight to build SME promotions in the Tangerang City environment are carried out to help micro and small-scale businesses in the Tangerang City environment to develop the businesses they run. This activity was attended by 22 participants and was held in Cibodas Village in March 2020. The method used is 1) counseling and introduction to online business development, especially regarding consumer behavior in the digital era, 2) education about the activities and stages that consumers go through in making purchase decisions on various online platforms, 3) tutorials for consumers targeting on online platforms, 4) tutorials on utilizing the results of analysis of consumer information to develop marketing communication strategies in online platforms, 5) interactive discussions, and 6) evaluation. In particular, business development is focused on promotional activities on online platforms by utilizing information about consumer behavior in the digital era. This information is the result of previous research on the "consumer journey on social media". The result of this community service activity is the development of participant understanding regarding consumer behavior on social media, increased understanding and ability of participants in utilizing various features and facilities of social media for business purposes, and increasing participants' ability to create business content on social media. In conclusion, it is known that community service activities aimed at increasing the understanding and technical capabilities of MSME actors need to be carried out and developed to support the empowerment of the micro, small, and medium industrial sector in Indonesia.

scholarly journals Pengaruh Social Media Influencer Terhadap Perilaku Konsumtif di Era Ekonomi Digital

2020 ◽  
Vol 17 (1) ◽  
pp. 28-34
Author(s):  
Irfan Maulana ◽  
Jovanna Merseyside br. Manulang ◽  
Ossya Salsabila
Keyword(s):  
Social Media ◽  
Total Population ◽  
Digital Era ◽  
Public Behavior ◽  
Trading Activities ◽  
Independent Variable ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Consumptive Behavior ◽  
Descriptive Method

This study aims to determine the correlation between consumptive behavior at using e-commerce in this digital era and social media influencers. The background of this study is the rapid growth of e-commerce in Indonesia. Quantitative descriptive method was being used to found the causal relationship among dependent and independent variable for the e-commerce users in this digital era. The data collection technique was carried out with the study of literature by collecting information from various sources relevant to the research object. The results showed that in 2018 there were 72.83% of businesses selling via the internet with an online shopper which increased from year to year, where the number reached 11.9% of the total population in Indonesia. The results of other studies indicate that the level of public trust in social media in 2018 is 51%, based on public behavior from information written by journalists, global report platforms, and social media influencers. The information is in the form of news, educational activities, communication, and trading activities. From these results, there is a correlation between the high of consumptive behavior in the use of e-commerce and social media influencers who are influenced by the credibility of the influencers, thereby increasing consumptive behavior in the digital era. 

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

2019 ◽  
Vol 5 (3) ◽  
pp. 189
Author(s):  
Amado C Gequinto ◽  
Do Mads
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Global Market ◽  
The Other ◽  
Global Markets ◽  
Industrial Technology ◽  
The University ◽  
Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for  technologists, technicians, and engineers, have stressed out that skills and competencies as major components  for individual workers.  This aimed to determine  the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging.   Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate.  The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

Competitiveness in the era of global digitalization

2020 ◽  
pp. 30-40
Author(s):  
E. Smirnov
Keyword(s):  
International Economic ◽  
International Business ◽  
World Economy ◽  
Development Strategies ◽  
Global Market ◽  
Antitrust Policy ◽  
Economic Dynamics ◽  
Digital Platforms ◽  
The World

In the context of digitalization in the world, competition is intensifying, lead-ing to a significant transformation of international business and a change in the development strategies of global digital platforms in the global market. The article analyzes and summarizes the prevailing approaches to competition and antitrust policy in the context of the “platformization” of the world economy and its impact on international economic dynamics.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Peranan media sosial dalam pengembangan melek politik mahasiswa

2017 ◽  
Vol 14 (2) ◽  
pp. 139-145
Author(s):  
Yudha Pradana
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Likert Scale ◽  
Study Habits ◽  
Quantitative Approach ◽  
Result Show ◽  
Political Literacy ◽  
Descriptive Method

This research is used quantitative approach and descriptive method. Instrument used by the research is skala Survey of Study Habits and Attitudes questionnaire to describing media social using by students and Likert Scale questionnaire to describing student’s political literacy. Data analysis using Rank Spearman Order.The result show that social media used by students 48% good, 26% fair, and 15% poor. Student’s political literacy are 36% good, 43% fair, and 21% poor. The role of social media in the development of student's political literacy is 54,79% affected by social media, and 45,21% affected by other factors.

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