scholarly journals STRATEGI PENGELOLAAN AGROWISATA KEBUN KOPI DI DESA PURWOREJO TIMUR, KABUPATEN BOLAANG MONGONDOW TIMUR

2017 ◽  
Vol 13 (3) ◽  
pp. 77
Author(s):  
Hardiana Fujiadisti Paputungan ◽  
Zetly E. Tamod ◽  
Diane D. Pioh
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Community Perception ◽  
Economic Activities ◽  
Tourist Destinations ◽  
Depth Interview ◽  
Scale Range ◽  
Descriptive Approach ◽  
Development Area ◽  
Quantitative Descriptive

This research is aimed at 1) obtaining a picture of socio-cultural profile, community economy, natural resources and environment in relation to design agro-tourism development in East Purworejo village as an agro-tourism destination; 2) to analyze and describe community perception and stakeholder in agro-tourism development in East Purworejo Village, and 3) arranging strategy that can be developed to create East Purworejo Village as a sustainable agro-tourism area. This problem is done by qualitative and quantitative descriptive approach also with SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) method, data collection is based on questionnaire, observation, and in-depth interview on 72 respondents. Results of research indicate that society in East Purworejo Village area is society with good social relation, to become capital for agro development area of East Purworejo Village. The economic activities of the community in East Purworejo Village are dominated by agricultural activities that play an important role in village economic system. The ecosystems around the area of East Purworejo Village range from lakes, active mountain ecosystems, gardens and forests. Geographically, the area of East Purworejo agro is also close to the mountains that have potential to become objects and tourist destinations, such as Tondok Lake and Lake Moaat. The perception value of the respondents' responses to the design of agro-tourism development in East Purworejo area, according to the scale range is at an average of 4.67 for the community and stakeholders of 4.70; so the respondents have a positive perception towards to development of agro Garden Coffee in East Purworejo Village. Policy strategy through SWOT analysis to design agro-tourism development in East Purworejo area, that is internal factor obtained by difference of total score of strength with total score of weakness equal to 27, while external factor obtained by difference opportunity total score with total score of threat equal to 18.

Strategi Pemasaran Dengan Menggunakan Analisis SWOT Pada Hotel ( Studi Kasus Pada Lotus Garden Hotel )

2021 ◽  
Vol 4 (2) ◽  
pp. 141
Author(s):  
Verdinan Adha Aprilila ◽  
Lolyka Dewi Indrasari ◽  
Heribertus Budi Santoso
Keyword(s):  
Swot Analysis ◽  
Matrix Analysis ◽  
Effective Strategy ◽  
Tourist Destinations ◽  
Analysis Strategies ◽  
Swot Matrix ◽  
Descriptive Approach ◽  
Quantitative Descriptive

The development of the hotel business in Indonesia has seen a significant increase. The development of the hotel business in Indonesia can be seen based on the increasing number of tourist destinations in Indonesia and the growing number of hotels in Indonesia. One of the hotels used for research is the Lotus Garden Hotel which is located in Kediri City, East Java. This study aims to determine and determine the strengths, weaknesses, opportunities, and threats contained in the Lotus Garden Hotel. To find out an effective strategy to increase consumers at the Lotus Garden Hotel. Run using a quantitative descriptive approach. The data used were giving questionnaires to the employees of the lotus garden hotel. It was found that the lotus garden hotel had more strengths than weaknesses, and also had more opportunities than threats. Based on the SWOT analysis, Lotus Garden Hotel is in quadrant I position on the SWOT diagram. Based on the SWOT matrix analysis, strategies that can be formulated are SO, WO, ST and WT strategies and are supported by growth-oriented strategies of business.Perkembangan bisnis perhotelan di indonesia terjadi kenaikan yang cukup besar. Perkembangan bisnis perhotelan di indonesia bisa dilihat berdasarkan meningkatnya jumlah tujuan wisatawan di indonesia dan bertumbuhan jumlah hotel di indonesia. Salah satu hotel yang dijadikan penelitian adalah Lotus Garden Hotel yang terletak di Kota Kediri, Jawa Timur. Penelitian ini bertujuan untuk mengetahui dan menentukan kekuatan, kelemahan, peluang, dan ancaman yang terdapat di lotus garden hotel. Untuk mengetahui strategi yang efektif untuk meningkatkan konsumen pada Lotus Garden Hotel. Dijalankan menggunakan pendekatan deskriptif kuantitatif. Data yang digunakan adalah memberikan kuesioner kepada karyawan/ tenaga kerja lotus garden hotel. Dihasilkan bahwa lotus garden hotel memiliki kekuatan lebih dari kekurangannya, dan juga memiliki lebih banyak peluang dibandingkan dengan ancaman. Berdasarkan analisis SWOT Lotus Garden Hotel berada pada posisi kuadran I pada diagram SWOT. Berdasarkan analisis Matriks SWOT, strategi yang dapat dirumuskan adalah strategi SO, WO, ST dan WT yang didukung oleh sebuah strategi dengan berorientasi dalam pertumbuhan usaha.

Strategi Pengembangan Pariwisata Pasca Bencana Tsunami di Kabupaten Lampung Selatan

2020 ◽  
Vol 2 (2) ◽  
pp. 243-257
Author(s):  
Sofyan Sofyan ◽  
◽  
Dian Kagungan ◽  
Nana Mulyana ◽  
◽  
...  
Keyword(s):  
Development Process ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Data Presentation ◽  
Analysis Techniques ◽  
Tsunami Disaster ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Descriptive Approach ◽  
Tourism Potential

Lampung is one of the provinces that has a considerable tourism potential in which each region has tourism potential with its own unique attraction in South Lampung regency. However, the Tsunami disaster that struck the coastal areas of Banten and South Lampung on 22 Desemeber 2018, impacted the decline in the number of tourists visiting the archipelago and abroad to tourist destinations by the end of year 2018. Based on the problems raised above, the purpose of this research is to describe and analyze the strategy conducted by the Tourism and culture Office of South Lampung Regency in the effort to develop tourism sector in South Lampung district after Tsunami disaster. This type of research is qualitative research with a descriptive approach. The research informant is determined purpossive. Data collection techniques are conducted with observations, interviews and documentation. Data analysis techniques are carried out with data reduction, data presentation, drawing conclusions and data triangulation. Data is presented and in a descriptive analysis. Based on the results of the research is known that the Tourism and culture Department of South Lampung district has a strategy to develop tourism potential in South Lampung regency. In determining a strategy for tourism development in South Lampung District after the Tsunami disaster pay attention to four basic factors. These four factors are strengths, weaknesses, opportunities and threats with some sectors involved in the tourism development process. The conclusion of this research is based on the SWOT anilisis which produces four strategies i.e. SO strategy, WO Strategy, Strategy ST, and WT strategy

scholarly journals Potensi Usaha Kuliner Asli Daerah dalam Menunjang Pariwisata di Provinsi Bengkulu

2019 ◽  
Vol 1 (2) ◽  
pp. 82-88
Author(s):  
Suswati Nasution ◽  
Rinto Noviantoro
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Business Owners ◽  
Research Data ◽  
Analysis Method ◽  
Primary Research ◽  
Secondary Research ◽  
Regional Tourism ◽  
Descriptive Approach

This study is concerned with the potentials of indigenous culinary businesses in several tourist areas in Bengkulu. Using a descriptive approach, we look at the development of culinary industry in the research locus aiming to find out the strategies applied by local culinary entrepreneurs to introduce their indigenous culinary so as to support the regional tourism development in general. Primary research data were collected through intreviews with tourists and culinary business owners at the research locus. Secondary research data were obtained from Bengkulu Regional Adminstration Office, Bengkulu Tourism Office, and Statistics Bureau of Bengku. These data were analyzed using SWOT analysis method

scholarly journals Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

2021 ◽  
Vol 2 (1) ◽  
pp. 26-39
Author(s):  
Ani Wijayanti
Keyword(s):  
Social Media ◽  
Positive Influence ◽  
Tourist Destinations ◽  
Regression Techniques ◽  
Strategic Issue ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Significant Positive Influence ◽  
Special Region

Promotion and marketing through social media becomes a strategic issue during a pandemic, due to there are various restrictions on activities. One of the popular social media is Instagram. Instagram provides features for editing photos, editing videos, messaging, sharing photos and videos, and sharing reviews or reviews. The Yogyakarta Special Region tourism office (D.I.Y) uses Instagram as the main social media in the promotion and marketing of tourist destinations in D.I.Y. This study aims to review the effectiveness of the use of Instagram by measuring the extent to which the influence of the ability of tourists to access Instagram and the quality of Instagram on the interest in tourist visits in the Special Region of Yogyakarta. The study used a quantitative descriptive approach by conducting a survey of 200 respondents. Data measurement used a 5-point Likert scale and analyzed using linear regression techniques. The results showed that there was a significant positive influence between the ability of tourists to access Instagram and the quality of Instagram on the visiting interest, both partially and simultaneously. The quality of Instagram has a dominant influence of 40%, compared to the ability of tourists to access Instagram, which is 19.9%. The variable access ability and quality of Instagram contributed 53.2% to the visiting interest, while the remaining 46.8% was explained by other variables not involved in this study.

scholarly journals STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT

2018 ◽  
Author(s):  
Marhanani Tri Astuti
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Tourism Development ◽  
Tourism Industry ◽  
Cultural Resources ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
The Government

<p>Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam  pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif  dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi  pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019.</p><p><strong> </strong></p><p><strong>Kata Kunci:</strong> Wisata Bahari, Gili Trawangan, Analisis SWOT</p><p align="center"><em> </em></p><p align="center"><em> </em></p><p align="center"><strong><em>ABSTRACT:</em></strong></p><p><em>Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. </em><em>One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. </em><em>In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the state of nature and cultural attractions, can be utilized and readiness of accessibility, amenitas and accommodation. This research uses qualitative descriptive method and SWOT analysis. </em><em>From the economic side, it is expected to have a positive impact on economic growth, so that the opportunity of exploiting and developing marine tourism in West Lombok is expected to benefit all parties. </em><em>The results of the research include: the need for marine tourism development strategy that is developing infrastructure facilities, especially the expansion of the pier, increasing the competence of human resources through the certification of competence of tourism services and cooperation between the government, tourism industry, academics and the community in order to improve the service and comfort of tourists. to achieve the target of 20 million foreign tourists who visit Indonesia in 2019.</em></p><p><em> </em></p><strong><em>Keywords:</em></strong><em> Marine Tourism, Gili Trawangan, SWOT Analysis </em>

scholarly journals STRATEGI PENGEMBANGAN PARIWISATA UNTUK PENINGKATAN PERTUMBUHAN EKONOMI DI KABUPATEN LOMBOK TIMUR

2019 ◽  
Vol 14 (4) ◽  
pp. 2415
Author(s):  
Ahmad Suhendri ◽  
Muhammad Habibullah Aminy
Keyword(s):  
Economic Growth ◽  
Rapid Growth ◽  
Swot Analysis ◽  
Tourism Development ◽  
Development Strategies ◽  
Growth Strategies ◽  
Tourism Sector ◽  
Internal Forces ◽  
Descriptive Approach

This study is entitled Tourism Development Strategies for Increasing Economic Growth in East Lombok Regency. The object of this research is the tourism sector in East Lombok Regency in order to increase economic growth. Meanwhile, the problem examined in this study is the ways to increase the role of the tourism sector in East Lombok Regency paving the way to boost the economic growth. The method used in this study is qualitative through descriptive approach while the selected tool is SWOT analysis. The results of this study shows that the tourism sector in East Lombok Regency is in quadrant I or lies between external opportunities and positive internal forces (growth strategies) with rapid growth strategies which are the strategies that must be used to increase and maximize outputs from the tourism sector. This is to continue to grow so that later it will become a potential leading sector in East Lombok Regency.

scholarly journals The Perception and Characteristics of Tourists in Semarang City

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Fafurida Fafurida ◽  
Frida Apriliani
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Descriptive Statistics ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
School Day ◽  
Descriptive Approach ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The purpose of the study is to find out the conditions and the quality of tourist destinations in Semarang, the characteristics of tourists, and the pattern of foreigners in Semarang. The population of the study is the tourists of Semarang in 2016 which are as much as 3.125.197 tourists. The samples of the study are 400 tourists taken by using the Slovin formula with convenience sampling. The  study is used a quantitative descriptive approach. The data collection is used the questionnaires. The techniques data analysis is used descriptive statistics. The results of the study show that the tourists perception toward the quality of tourist destinations in a tourist attractions of Semarang based on attraction aspects, facilities and accessibility in 2018, most of them are gave good enough opinion. The characteristics of tourists that visited Semarang in 2018, most of them are domestic tourists, men, between 18-40 years old, were not married yet, they came from another city, their last education is highchool/equal, and they are students/students college.The pattern of tourists visiting the tourist attractions in Semarang in 2018 is most of the tourist came with their family/friends in order to vacation/recreation, the visits frequency  only once in a year for 1-2 days and most of them came in the day of Eid al-Fitr holiday. Based on secondary data, Semarang has three times peak seasons, those are new year masehi, school day off and Raya Eid al-Fitr holiday.    

scholarly journals Analisis Swot Strategi Pengembangan Asuransi Syariah Bumiputera di Aceh

2021 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Nilam Sari ◽  
Hafiizh Maulana ◽  
Mirza Frananda Kusuma
Keyword(s):  
Swot Analysis ◽  
Insurance Industry ◽  
Public Understanding ◽  
Insurance Companies ◽  
Coverage Area ◽  
Aceh Province ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Islamic Insurance ◽  
Banda Aceh

The study, entitled "Strategy for the Development of Bumiputera Syari'ah Insurance in Aceh, 2016-2018 (SWOT Analysis Approach)", aims to find out the development of Bumiputera Islamic insurance in Aceh Province and the strategy for developing the Syari'ah Bumiputera insurance in Banda Aceh City. This study uses a non-experimental quantitative descriptive approach. Data collection techniques by interview and documentation. Data analysis using SWOT analysis. Based on the research results, it is known that the potential of PT. In terms of strength, the Banda Aceh branch of Syari'ah Bumiputera Insurance is the principle of non-usury, the network is online, the general takaful is full of sharia, the brand is stronger as sharia insurance than other sharia insurance companies, the policy is quickly completed and the claims service is served well. Opportunities are that the majority of Banda Aceh's residents are Muslim, sharia banking is growing and advances in technology (internet). Constraints owned by PT. In terms of weaknesses, the Banda Aceh branch of Syari'ah Bumiputera Insurance is that the market share of Islamic insurance in Aceh is still low and quality human resources are still limited. Threats are the amount of competition in the insurance industry, then a lack of public understanding of the capital regulation syari'ah insurance. Strategies that can be implemented or utilized by PT. Asuransi Syari'ah Bumiputera Banda Aceh branch is a strategy of Strengths Opportunities. The strategy is to optimize the coverage area with agent support, increase and maintain cooperation with the syari'ah banking industry and increase flexibility in the claim processing mechanism.

scholarly journals KEBUDAYAAN DAN WISATA SEJARAH

2020 ◽  
Vol 10 (2) ◽  
pp. 215-226
Author(s):  
Jamal Mirdad ◽  
Busatmin Bustamin ◽  
Desma Rustika A
Keyword(s):  
Tourism Development ◽  
Regional Government ◽  
Tourist Destinations ◽  
Natural Beauty ◽  
The World ◽  
Historical Objects ◽  
Qualitative Descriptive ◽  
Descriptive Approach

Indonesia is one of the countries that have the best tourist destinations in the world. This reality is supported by its natural wealth and various cultures. So that Indonesia is not only popular for its natural beauty but also for its historical tourist destinations. The crowning of Nagari Tuo Pariangan as the most beautiful village in the world by Travel Budget is proof of the existence of historical tourism in Indonesia. The purpose of this paper is to analyze Culture and Historical Tourism: The Existence of Historical Objects on Tourism Development in Pariagan, Tanah Datar Regency. This paper uses a qualitative descriptive approach, then analyzed using Creswell Analysis. The results showed that in Nagari Pariangan there are several historical tourism objects, but there are four popular objects including the long grave, Ishlah Mosque, Nasurek Stone, and Balai Saruang which greatly affect the existence of tourism development in Nagari Pariangan. On the policy side, the Regional Government supports the development of culture and history-based tourism, although not maximally.

scholarly journals Halal Tourism Opportunities And Challenges In East Java

2018 ◽  
Vol 4 (2) ◽  
pp. 118-133
Author(s):  
Otto Andri Priyono
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Development Strategies ◽  
Tourism Industry ◽  
Strategy Development ◽  
Economic Stability ◽  
Tourist Destinations ◽  
Tourism Management ◽  
Internal And External Factors

The Ministry of Tourism has made East Java province a national halal tourism development area. This is supported by the existence of various religious tourism objects, natural and artificial tourism objects, organizing annual cultural events and adequate infrastructure. The purpose of this study is to review the potential and formulate halal tourism development strategies in East Java. This study uses secondary data with qualitative methods and SWOT analysis techniques. Internal analysis shows the strengths and weaknesses as well as external analysis shows the opportunities and challenges of weakness in the development of halal tourism in East Java. Strength factors include the diversity of tourist destinations, infrastructure supporting tourist mobility, and the level of tourist visits. Weakness factors include promotion and branding, experts who are experts and means of supporting halal tourism. Opportunity factors include the support of government policies, the existence of supporting institutions, the international reputation of Indonesian halal tourism. Threat factors include economic stability, security stability and competition for the halal tourism industry. Based on the analysis of internal and external factors, the formulation of halal tourism development strategies in East Java include: a) S-O strategy: encouraging domestic and foreign investment in halal tourism development in East Java; b) W-O strategy: development of East Java halal tourism multiplatform information based on IoT; c) S-T strategy: build a halal pariwistaa halal in East Java entitled "Khazanah East Java"; d) W-T strategy: Establishment of a Special Economic Zone for Halal Tourism which is supported by the establishment of an institution of the Halal Tourism Management Authority of East Java Province   Keywords: Halal Tourism, Opportunities, Challenges, East Java

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