scholarly journals Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

2021 ◽  
Vol 2 (1) ◽  
pp. 26-39
Author(s):  
Ani Wijayanti
Keyword(s):  
Social Media ◽  
Positive Influence ◽  
Tourist Destinations ◽  
Regression Techniques ◽  
Strategic Issue ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Significant Positive Influence ◽  
Special Region

Promotion and marketing through social media becomes a strategic issue during a pandemic, due to there are various restrictions on activities. One of the popular social media is Instagram. Instagram provides features for editing photos, editing videos, messaging, sharing photos and videos, and sharing reviews or reviews. The Yogyakarta Special Region tourism office (D.I.Y) uses Instagram as the main social media in the promotion and marketing of tourist destinations in D.I.Y. This study aims to review the effectiveness of the use of Instagram by measuring the extent to which the influence of the ability of tourists to access Instagram and the quality of Instagram on the interest in tourist visits in the Special Region of Yogyakarta. The study used a quantitative descriptive approach by conducting a survey of 200 respondents. Data measurement used a 5-point Likert scale and analyzed using linear regression techniques. The results showed that there was a significant positive influence between the ability of tourists to access Instagram and the quality of Instagram on the visiting interest, both partially and simultaneously. The quality of Instagram has a dominant influence of 40%, compared to the ability of tourists to access Instagram, which is 19.9%. The variable access ability and quality of Instagram contributed 53.2% to the visiting interest, while the remaining 46.8% was explained by other variables not involved in this study.

scholarly journals The Perception and Characteristics of Tourists in Semarang City

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Fafurida Fafurida ◽  
Frida Apriliani
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Descriptive Statistics ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
School Day ◽  
Descriptive Approach ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The purpose of the study is to find out the conditions and the quality of tourist destinations in Semarang, the characteristics of tourists, and the pattern of foreigners in Semarang. The population of the study is the tourists of Semarang in 2016 which are as much as 3.125.197 tourists. The samples of the study are 400 tourists taken by using the Slovin formula with convenience sampling. The  study is used a quantitative descriptive approach. The data collection is used the questionnaires. The techniques data analysis is used descriptive statistics. The results of the study show that the tourists perception toward the quality of tourist destinations in a tourist attractions of Semarang based on attraction aspects, facilities and accessibility in 2018, most of them are gave good enough opinion. The characteristics of tourists that visited Semarang in 2018, most of them are domestic tourists, men, between 18-40 years old, were not married yet, they came from another city, their last education is highchool/equal, and they are students/students college.The pattern of tourists visiting the tourist attractions in Semarang in 2018 is most of the tourist came with their family/friends in order to vacation/recreation, the visits frequency  only once in a year for 1-2 days and most of them came in the day of Eid al-Fitr holiday. Based on secondary data, Semarang has three times peak seasons, those are new year masehi, school day off and Raya Eid al-Fitr holiday.    

scholarly journals The Influence of the Frequency of the Internet Use on the Behavioral Relationship Model of the Mobile Device-Based Shopping

2016 ◽  
Vol 11 (6) ◽  
pp. 32 ◽  
Author(s):  
Shwu-Ing Wu ◽  
Rou Jyun Chen
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Internet Use ◽  
Information Quality ◽  
Positive Influence ◽  
The Other ◽  
The Internet ◽  
Relationship Model ◽  
Significant Positive Influence

<p class="ArticleTitle">In recent years, the increasingly innovative and diverse mobile devices have significantly promoted the mobile device-based shopping. What factors influence this kind of shopping? Will consumers purchase things with mobile devices? These are two topics that need to be explored. Through the literature analysis and the empirical research, this study aims to analyze the quality of information, system, service and mobile devices on the mobile device-based shopping platform. Moreover, it studies the attitude of consumers towards mobile device-based shopping, their willingness to adopt the shopping method and the behavioral relationship model in the actual mobile device-based shopping as well as compares the groups of different frequencies of the Internet use in terms of the relationship model.</p>　　With the convenient sampling, this study made an investigation among some of those who had experienced shopping on such mobile devices as tablets or smart phones. The 765 retrieved valid copies of questionnaire were divided into three groups—“often”, “average” and “seldom” according to the frequency consumers undertook mobile device-based shopping and were then compared. The results showed that there were significant differences among the three groups in four relationship paths, including: 1) the information quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “average” group than in the other two; 2) the service quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “seldom” group than in the other two; 3) the preference for mobile device-based shopping has much significant positive influence on the behavior path of mobile device-based shopping in the “often” group. According to the research results, different groups have different behavior models. These results can serve as reference information in the decision-making of those who establish mobile device-based shopping platforms and manufacture mobile devices.

scholarly journals Pengaruh Akreditasi Rumah Sakit dalam Perubahan Tingkat Kepatuhan Pengisian Surgical Safety Checklist di RS Nur Hidayah

2020 ◽  
Vol 20 (1) ◽  
pp. 258
Author(s):  
Annisa Firdausi ◽  
Arlina Dewi ◽  
Susanto Susanto
Keyword(s):  
Compliance Rate ◽  
Hospital Accreditation ◽  
Sample Number ◽  
Surgical Safety Checklist ◽  
Surgical Safety ◽  
Before And After ◽  
Study Population ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Death and complication due to surgeries or surgical actions is a global health problem. The WHO estimates that at least half a million deaths that are caused by surgeries can be prevented. On 2008, the WHO released a campaign about safe surgery and the surgical safety checklist to improve the quality of our surgery cases and decrease the number of complication and deaths caused by surgeries. Hospital accreditation is used to improve the quality of hospital management, including in reducing numbers of death and complication due to surgeries.  This is a quantitative descriptive approach study. The study population used were all surgical safety checklist. Sample number of 75 surgical safety checklist, 15 surgical safety checklist each from June 2017, August 2017, January 2018, June 2018, and January 2019. Data analysis shown by statistic table and percentage. There was a change of number in completing compliance of the surgical safety checklist before and after hospital accreditation. It showed that nearing hospital accreditation, the compliance rate was almost 100% on all the items. This continued a month after, but some of the items had a lower rate of compliance further after the hospital accreditation. The number of completing compliance of the surgical safety checklist nearing hospital accreditation is higher than after hospital accreditation. The sign in item have the highest rate of completing compliance whereas the sign out item had the lowest number of compliance.

scholarly journals Enhancing Service Quality through Innovation Capabilities and Work Productivity

2020 ◽  
pp. 123-133
Author(s):  
Ipang Sasono ◽  
Dewiana Novitasari
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Manufacturing Industry ◽  
Industrial Revolution ◽  
Work Productivity ◽  
Positive Influence ◽  
Innovation Capability ◽  
Sample Collection ◽  
Significant Positive Influence

This research is the empirical study of one of the manufacturing industries in Tangerang. The main purpose of this research analyses the influence of innovation capability and work productivity towards the service quality of the workers to customers. Sample collection of this research is done by questionnaires with random sampling method spread to all permanent workers in the industry. The total samples that are valid have the amount of 115 samples. Data procession in this research is done by SEM method with a software called SmartPLS 3.0. The result of the study proved that innovation capabilities and work productivity of a worker have a significant positive influence on the quality of service. Likewise, innovation capability has a significant positive influence on work productivity. This research suggests a model improve the quality of service of a manufacturing industry through the improvement of innovation capability and work productivity of the workers. This research could pave the way to improve worker’s and company’s readiness to face the era of industrial revolution 4.0. Keywords: Innovation capability, quality of service, work productivity.

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

scholarly journals The Influence of the Firm’s Career-Website on Job-Seekers’ Intentions to the Firm

2015 ◽  
Vol 5 (3) ◽  
pp. 111
Author(s):  
Robert W. Stone ◽  
Lori Baker-Eveleth ◽  
Daniel Eveleth
Keyword(s):  
Social Media ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Method ◽  
Job Seekers ◽  
Related Factors ◽  
Factors Affecting ◽  
Subsequent Behavior ◽  
Significant Positive Influence

Currently organizations rely on its websites to engage and inform job-seekers, and as the primary method for job-seekers to submit applications for screening (Thompson, Braddy & Wuensch, 2008). Therefore a website must be able to influence job-seekers to react positively to perform behaviors such as submitting an application, returning to the site, recommending the company or site to others, and to engage the organization by transitioning to the organization’s social-media sites. Whether or not a job-seeker performs these behaviors is largely a function of the experience with the website. Understanding the website-related factors affecting a job-seeker’s intentions and subsequent behavior is, therefore, critical to the firm. The sample consisted of 199 usable responses and the results show website aesthetics, content and ease of use influence respondents’ intentions, indirectly, through perceived usefulness of the site. Social norms toward the firm have a significant, positive influence on respondents’ intentions.

scholarly journals PENINGKATAN KOMPETENSI GURU DALAM MENYUSUN RPP DAN PELAKSANAAN PEMBELAJARAN MELALUI TEKNIK IHT (IN HOUSE TRAINING)

2019 ◽  
Vol 4 (1) ◽  
pp. 32-36
Author(s):  
Heni Ribut Handayani
Keyword(s):  
Elementary School ◽  
Average Rate ◽  
Lesson Plan ◽  
Class Action ◽  
Teacher Competence ◽  
Initial Condition ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Interview Questionnaire

The purpose of this study was to improve teacher competence in organize the lesson plan (RPP) and learning procces by conducting in house training (IHT) among the teachers at Imogiri state elementary school (SD N Imogiri). The study was a class action research with Kemmis and Mc.Taggart model. Subjects of the study were teachers at SD N Imogiri, Bantul regency, special province of Yogyakarta. Data collected by using interview, questionnaire, and class supervision that furthermore analyzed using the quantitative descriptive approach and conduced in planning, implementation, observation, and reflection, respectively. Results of the study show that the in house training may improve teacher’s competence in organize the lesson plan and learning procces. Initial condition indicate less quality of learning procces. The average rate in Cycle I was 70.58 with 29.41% completeness. Thus improve in Cycle II with average rate of 89.41 and 100% completeness. The learning implementation was in low category at initial condition (Cycle I) that showed average rate of 72.94 and 38.82% completeness. Nevertheless it increased in Cycle II that indicated the average rate of 88.82 and 100% completeness.

scholarly journals Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account

2021 ◽  
Vol 13 (1) ◽  
pp. 107
Author(s):  
Monika Sri Yuliarti ◽  
Andre N. Rahmanto ◽  
Anjang Priliantini ◽  
Albert Muhammad Isrun Naini ◽  
Mahfud Anshori ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Descriptive Study ◽  
Research Data ◽  
Tourism Marketing ◽  
Media Study ◽  
Tourist Destinations ◽  
Central Java ◽  
Tourism Destinations ◽  
Quantitative Descriptive

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.

scholarly journals Kredibilitas Komunikator pada Destinasi Wisata Melalui Media Sosial (Video Viral Negeri di Atas Awan Citorek, Banten)

2020 ◽  
Vol 3 (2) ◽  
pp. 157
Author(s):  
Tono Purwantoro
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Visual Communication ◽  
Instant Messaging ◽  
Self Disclosure ◽  
Tourist Destinations ◽  
Mobile Telephones ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Media Applications

Abstrak. Telepon seluler (gawai) menjadi kebutuhan primer bagi masyarakat. Khalayak membutuhkannya sebagai sarana informasi, bersosialisasi atau pengungkapan diri dalam berkomunikasi. Arus pesan komunikasi melalui aplikasi instant messaging WhatsApp meningkat dan menduduki posisi pertama. Informasi yang disebarkan melalui WhatsApp sering menjadi viral. Misalnya peristiwa fenomenal tayangan video mengenai wahana wisata baru bernama Negeri Di Atas Awan, Citorek, Banten pada September 2019. Komunikator dalam tayangan adalah Pemimpin Daerah yang tidak disebutkan namanya namun komunikasi visual dalam video dan narasi yang diunggah berhasil memikat hati penerima pesan dan memviralkannya. Dalam hitungan hari, viral tayangan video lanjutan berisikan antusias masyarakat yang berkunjung. Namun, pengunjung kecewa karena mendapati fakta yang berbeda. Penelitian ini ingin melihat bagaimana kredibilitas komunikator pada destinasi wisata yang viral melalui media sosial. Penelitian menggunakan metode studi dokumen dengan pendekatan kualitatif desktiptif. Temuan menunjukkan, kredibilitas komunikator pada media digital menjadi kekuatan sesuai pernyataan McCorskey ada tiga nilai yaitu keahlian, karakter, dan kedinamisan yang tersajikan melalui komunikasi audio visual. Namun demikian, perlu diperhaikan cermat sehingga tidak menjadi kecewa. Kerelaan publik memviralkan menyebabkan kepanikan, dimana realitas yang tersaji dalam komunikasi visual tidak sesuai harapan yang dilihatnya. Kekuatan penyebaran pesan komunikasi visual melalui media aplikasi sosial hadir seperti dalam the bullet theory, pesannya cepat memiliki daya tarik antusiasme publik. Kata kunci: pesan singkat, komunikasi viral, komunikasi visual, video, media sosial, aplikasi wahatsapp Abstract. Cellular or mobile telephones for Indonesian people become the primary needs now. The audience needs it as a means of information, socializing or self-disclosure in interpersonal and group communication. The mobile phone used is increased.especialy use of WhatsApp (WA) instant messaging application which occupies the first position in Indonesia. Information distributed by WA immediately went viral such as the phenomenal event called Negeri Di Atas Awan, Citorek, Banten. The communicator in this video is the local Governor, but the visual communication and its narrative succeeded in capturing the heart of people were willing to see it. But then the visitors are disappointed to find different facts. This study wants to see how the communicator's credibility in tourist destinations through social media.  The research used the document study method with a qualitative descriptive approach. The result is the credibility of communicator on digital media becomes a strength according to McCorskey's statement there are three values, namely expertise, character, and dynamism which are presented through audio-visual communication.The power of spreading visual communication messages through social media applications is present as in the bullet theory, the message quickly has the appeal of public enthusiasm.Keywords: instant messaging, viral communication, visual communication, video, social media, whatsapp aplication.  

scholarly journals STRATEGI PENGELOLAAN AGROWISATA KEBUN KOPI DI DESA PURWOREJO TIMUR, KABUPATEN BOLAANG MONGONDOW TIMUR

2017 ◽  
Vol 13 (3) ◽  
pp. 77
Author(s):  
Hardiana Fujiadisti Paputungan ◽  
Zetly E. Tamod ◽  
Diane D. Pioh
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Community Perception ◽  
Economic Activities ◽  
Tourist Destinations ◽  
Depth Interview ◽  
Scale Range ◽  
Descriptive Approach ◽  
Development Area ◽  
Quantitative Descriptive

This research is aimed at 1) obtaining a picture of socio-cultural profile, community economy, natural resources and environment in relation to design agro-tourism development in East Purworejo village as an agro-tourism destination; 2) to analyze and describe community perception and stakeholder in agro-tourism development in East Purworejo Village, and 3) arranging strategy that can be developed to create East Purworejo Village as a sustainable agro-tourism area. This problem is done by qualitative and quantitative descriptive approach also with SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) method, data collection is based on questionnaire, observation, and in-depth interview on 72 respondents. Results of research indicate that society in East Purworejo Village area is society with good social relation, to become capital for agro development area of East Purworejo Village. The economic activities of the community in East Purworejo Village are dominated by agricultural activities that play an important role in village economic system. The ecosystems around the area of East Purworejo Village range from lakes, active mountain ecosystems, gardens and forests. Geographically, the area of East Purworejo agro is also close to the mountains that have potential to become objects and tourist destinations, such as Tondok Lake and Lake Moaat. The perception value of the respondents' responses to the design of agro-tourism development in East Purworejo area, according to the scale range is at an average of 4.67 for the community and stakeholders of 4.70; so the respondents have a positive perception towards to development of agro Garden Coffee in East Purworejo Village. Policy strategy through SWOT analysis to design agro-tourism development in East Purworejo area, that is internal factor obtained by difference of total score of strength with total score of weakness equal to 27, while external factor obtained by difference opportunity total score with total score of threat equal to 18.

Sign in / Sign up

Export Citation Format

Share Document