scholarly journals TATANIAGA DAN MARGIN PEMASARAN IKAN TUNA DI KOTA GORONTALO

2020 ◽  
Vol 2 (2) ◽  
pp. 38-45
Author(s):  
Lis M Yapanto
Keyword(s):  
Marketing Channels ◽  
Tuna Fish ◽  
Traditional Markets ◽  
Foreign Countries ◽  
Profit Analysis ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
The City ◽  
Margin Analysis ◽  
Fish Marketing

This study aims to determine the marketing of tuna fish in the city of Gorontalo. The analysis used includes marketing margin analysis, profit analysis, marketing efficiency analysis. The study was conducted in October-December 2019 in Gorontalo City. Tuna marketing institutions include; retailers, traveling vendors, and collectors. Tuna fish marketing in Gorontalo City follows general marketing channels, institutions that carry out marketing activities or functions from the producers to the consumers. Tuna Fish marketing is done alone by fishermen or through retailers, traveling traders and (local) collectors, and then sold directly to consumers. Fishermen sell to the market, limited to retailers and direct consumers, with marketing areas only for traditional markets in the city of Gorontalo. Fishermen sell fish to big traders, then big traders sell Tuna fish to exporters in Bali, Makassar, Palu and Surabaya. Exporters then export tuna fish to foreign countries. The initial price of tuna from producers (fishermen) is IDR 40,000 / kg based on the results of an analysis that shows that the margins of each marketing institution include retailers IDR 20,000 / kg, traveling traders IDR 30,000 / kg and traders gathering IDR 50,000 / kg . The highest margin is the trader 55.56%.

scholarly journals ANALISIS KEUNTUNGAN PEDAGANG DAGING BABI BERDASARKAN PREFERENSI KONSUMEN DI PASAR TRADISIONAL KOTA MANADO

ZOOTEC ◽  
2019 ◽  
Vol 40 (1) ◽  
pp. 1
Author(s):  
Octavino M.V Osak ◽  
V V.J Panelewen ◽  
T D.F Lumy ◽  
F N.S Oroh
Keyword(s):  
Sampling Method ◽  
Consumer Preferences ◽  
Profit Margin ◽  
Survey Method ◽  
Cost Ratio ◽  
Traditional Markets ◽  
Profit Analysis ◽  
Traditional Market ◽  
The City ◽  
Margin Analysis

PROFIT ANALYSIS OF PORK RETAILERS BASED ON CONSUMER PREFERENCES IN TRADITIONAL MARKETS IN MANADO CITY.This study aims to analyze the level of profit and its ability to generate profit (profitability) by the pork retailers on  traditional markets in Manado City. This research was conducted using a survey method, where the sampling method was purposive sampling toward 31 samples of pork seller. To meet the goal of this studi, revenue cost ratio and profit margin  analysis was implied.  Based on the results of the study it was found that the average overall cost of the business of retailers of pork components per week was IDR.22,558,822. with a total total cost of IDR. 699,323,491. The amount of carcass and non carcass sales of pigs based on consumer preferences averaged 398 Kg/week or 70.40 percent, while non carcasses sold an average of 168 Kg/week or 29.60 percent. The amount of sales based on consumer preferences in traditional markets in the city of Manado was IDR.848,890,000 per week with an average of IDR.27,383,548.39/week per retailer. The amount of profit according to the number of sales based on consumer preferences both carcass and non carcass of pig per week in the traditional market of Manado City was IDR.848,890,000 per week or an average of IDR.27,383,548.39 per week for each retailer. The amount of gross profit of pork retailers in the traditional market of Manado City was IDR.149,566,509 per week or an average of IDR.4,824,726 per week, while Gross Profit Margin was an ability to obtain profits based on the number of sales, which was 18%, which means average the average sales of both carcasses and non carcasses of pork according to consumer preferences provide gross profit of 18 percent per week.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

2017 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Doni Ferdiansyah
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Profit Margins ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Exchange Function ◽  
Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

scholarly journals Marketing Margin Analysis and Profits of Pork Retailers in Traditional Markets of Gunungsitoli City

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Intan Putri Zebua ◽  
Edhy Mirwandhono ◽  
Tri Hesti Wahyuni ◽  
Yunilas ◽  
Hasnudi
Keyword(s):  
Working Hours ◽  
Marketing Channels ◽  
Sale Price ◽  
Channel One ◽  
Traditional Markets ◽  
Marketing Process ◽  
Traditional Market ◽  
Livestock Products ◽  
Marketing Margins ◽  
Margin Analysis

The demand for pork is related to the supply provided by the market, as well as the ability of farmers and marketing agencies to market livestock products to consumers. Traders plays an important role in determining the sale price of meat and meat offerings. Therefore, research is conducted to find out the marketing process and profit obtained by the final institution. This research was conducted in traditional market of Gunungsitoli City from April to May 2018. The method used in data collection is purposive sampling.In this study, traders who were sampled amounted to 16 people. Analysis includes marketing margins, farmers share, profit pork sharers traders. The results show that there are two marketing channels. Margin on channel two is smaller than channel one. Larger farmers share through two marketing channels is on channel one. Average profit of pork traders for one month per person is Rp.16.699.664,1. Capital factors, working hours, trading experience and the amount of labor affect the profits.

scholarly journals Efesiensi Tataniaga Cabai Rawit di Kabupaten Kotawaringin Barat

2019 ◽  
Vol 9 (2) ◽  
pp. 723-733
Author(s):  
Novi Nurhayati
Keyword(s):  
Significant Role ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Chili Pepper ◽  
Marketing Efficiency ◽  
Margin Analysis ◽  
Descriptive Method

Marketing Chili pepper is unique marketing, where the price of chili is always fluctuating.  In marketing, chili pepper involves marketing institutions that have a significant role in channeling chili pepper from producers to consumers.  The purpose of this research is to know the channel, institution, a function of the marketing institution as well as the affection of the marketing Tataniaga of chili pepper in Kotawaringin Barat Regency.  The study was conducted at Pangkalan Bun, from July - September 2019. The method of research used is a descriptive method to know the channel, and the function of the marketing institution, while to know the efficiency of chili pepper, the use of marketing margin analysis and farmer’s share.  The result of this research is a channel of cayenne Pepper in Kotawaringin Barat district there are three levels of marketing channels, namely two-level channels, three-level channels, and four-level channels.  The marketing institutions involved in cayenne pepper include collector merchants, wholesalers, and retailers. Collector traders have the function of collecting chili pepper from the farmer and resell it, wholesalers have the function of buying chili pepper from the collecting merchant and resell it, while the retail trader has the function of buying chili From collecting merchants and wholesalers and selling directly to consumers.  The marketing efficiency of chili pepper in Kotawaringin Barat District is on the Marketing Channel 2 (two) levels, with a marketing margin worth Rp. 40,000., and farmers share by 72.41%.

scholarly journals Sistem dan Analisis Pemasaran Ikan Pelagis di Tempat Pelelangan Ikan Muara Angke Jakarta Utara

2017 ◽  
Vol 3 (1) ◽  
pp. 26-34
Author(s):  
Hardino Wijaya Putra ◽  
Ediyanto
Keyword(s):  
Marketing Channels ◽  
Pelagic Fishes ◽  
Margin Analysis ◽  
Fish Marketing ◽  
Marketing Agency

This study aims to identify the form of marketing channels and institutions involved in the marketing of small pelagic fishes at Muara Angke Fish Auction Places. Calculates Margin Analysis and Fisherman Share Analysis at each marketing agency involved. And know the flow of Fish Marketing in Muara Angke. The results of this research have 3 plot seprti, groove 1, groove 2 and groove 3, where the groove 1 includes Fisherman-TPI-Consumer, groove 2 includes Fisherman-TPI-Retailer-Consumer and last 3 grooves include Fishermen-TPI-Indutri-Konsumen.

Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

2018 ◽  
Vol 1 ◽  
pp. 246
Author(s):  
Bembi Akbar Serawai ◽  
Adly Adly
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

scholarly journals TINGKAT EFISIENSI PEMASARAN DAY OLD DUCK (DOD) DI DESA MODOPURO KABUPATEN MOJOKERTO

2021 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Vivi Irawati ◽  
Sri Widayanti ◽  
Wahyu Santoso
Keyword(s):  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Index Method ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
Marketing Margins ◽  
Share Value

The development of Day Old Duck (DOD) marketing activities in Modopuro Village, Mojokerto Regency can be done by selecting the most efficient marketing channel. The purpose of this study is to measure the level of marketing efficiency of DOD. The marketing efficiency indicator itself can be seen based on the marketing channel, the amount of margin and the value of the farmer's share, while to strengthen the measurement of the level of marketing efficiency, it is analyzed using the marketing efficiency index method. The results showed that there were four DOD marketing channels in Modopuro Village, namely channel I: hatchers - collectors - consumers, channel II: hatchers - consumers, channel III: hatchers - retailers - consumers, channel IV: hatchers - collectors - retailers - consumer. In succession, the marketing margins for the four channels are IDR 4,500 / head, IDR - / head, IDR 1,500 / head, and IDR 5,500 / head. The farmers' share value for channel I was 61%, channel II was 100%, channel III was 80%, and channel four was 53%. As for the analysis of the marketing efficiency index, the value of ME in the four DOD marketing channels, respectively, is 26, 31, 27, and 15.

scholarly journals ANALISIS MARGIN PEMASARAN AYAM BROILER DI PASAR TRADISIONAL KOTA MANADO

ZOOTEC ◽  
2016 ◽  
Vol 37 (1) ◽  
pp. 70
Author(s):  
Yudianto Mandak ◽  
B. Rorimpandey ◽  
P O.V Waleleng ◽  
F N.S Oroh
Keyword(s):  
Broiler Chickens ◽  
Broiler Chicken ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Selling Price ◽  
Purchase Price ◽  
Traditional Markets ◽  
Marketing Efficiency ◽  
Average Average

MARGIN ANALYSIS OF BROILER MARKETING AT TRADITIONAL MARKETS IN MANADO CITY (Case Study at Calaca Bersehati and Pinasungkulan Karombasan Markets) This research was conducted at the traditional markets in Manado particularly at the Bersehati Calaca and Pinasungkulan Karombasan markets. The problem of this research was that how was the chains of broiler marketing channels, how much was margin profit of broiler marketing and level of broiler marketing efficiency at the traditional markets of Calaca Bersehati and Pinasungkulan Karombasan. The purposes of this study were (1) To determine the chain of broiler marketing channels at traditional markets in Manado, (2) marketing margins and profit, (3) To determine the level of marketing efficiency at each marketing channel of broiler chicken at the traditional market in Manado. Sources of data in this study were divided in the primary data and secondary data. The samples were taken by purposive sampling. Models of data analysis in this research were using descriptive analysis approach and mathematical analysis. The result showed that the average - average purchase price of broiler chickens on traders is IDR. 19,500 per kilogram with the average - the average selling price of IDR 27,000 per kilogram and the average - average total marketing cost is Rp. 3903. While the average - average purchase price of broiler chickens on retailers is IDR. 26 182 per kilogram with the average - the average selling price of Rp 29,364 per kilogram and the average - average total marketing cost is IDR. 1789.Conclusion that the markets at Calaca Bersehati and Pinasungkulan Karombasan had two marketing channels as follows (1), Farmers to traders, traders to retailers, and retailers to consumers. (2), Farmers to traders, traders to consumers. Total margin and gains different on each channel, the first channel of IDR 9.864 and on line two the margin obtained at IDR 7,500, while the benefits of the channel I is IDR. 4172 and the second channel a profit of IDR 3597. Broiler chicken marketing channels already take place efficiently because the level of efficiency in both marketing channels are located between 0-33 percents which amounted the first line was 19.39 percents and a second channel was 14.45 percents   Keywords: Marketing Channel, Margin, Profit, Marketing Efficiency, Broiler.

scholarly journals Analysis of marketing efficiency of shallot (Allium ascalonicum L.) in Karanganyar Regency

2021 ◽  
Vol 905 (1) ◽  
pp. 012056
Author(s):  
Setyowati ◽  
E S Rahayu ◽  
H Irianto ◽  
J Sutrisno
Keyword(s):  
Sampling Method ◽  
Snowball Sampling ◽  
Farmers Market ◽  
Central Java ◽  
Marketing Efficiency ◽  
The Cost ◽  
The City ◽  
Margin Analysis ◽  
Final Consumer ◽  
Share Value

Abstract The research aimed to analyze the marketing efficiency of shallot in Karanganyar Regency, Central Java. The study used the snowball sampling method, which consisted of farmers, collectors, traders, and consumers. Samples in this research are 120 shallot farmers with questionnaires. The data analysis consists of descriptive marketing funnel analysis, marketing margin analysis using the cost, profit, and marketing margin formula calculations, marketing efficiency analysis economically using marketing margin percentage, and farmer’s share. The results indicate that there are four marketing funnels for shallot: (1) Farmers - market traders - retailers - consumers (2) Farmers - collectors - market traders - retailers - consumers (3) Farmers - collectors - market traders outside the city - consumers outside the city (4) Farmers - collectors outside the city - consumers outside the city. Based on the farmer’s share value results, the most efficient in this study was marketing funnel four. It has the highest farmer share value of 88,83% and occurs when shallot farmers sell products directly to final consumers. Farmers are better off offering shallots ready to be sold to the final consumer, so the price offered can be high.

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