scholarly journals TINGKAT EFISIENSI PEMASARAN DAY OLD DUCK (DOD) DI DESA MODOPURO KABUPATEN MOJOKERTO

2021 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Vivi Irawati ◽  
Sri Widayanti ◽  
Wahyu Santoso
Keyword(s):  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Index Method ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
Marketing Margins ◽  
Share Value

The development of Day Old Duck (DOD) marketing activities in Modopuro Village, Mojokerto Regency can be done by selecting the most efficient marketing channel. The purpose of this study is to measure the level of marketing efficiency of DOD. The marketing efficiency indicator itself can be seen based on the marketing channel, the amount of margin and the value of the farmer's share, while to strengthen the measurement of the level of marketing efficiency, it is analyzed using the marketing efficiency index method. The results showed that there were four DOD marketing channels in Modopuro Village, namely channel I: hatchers - collectors - consumers, channel II: hatchers - consumers, channel III: hatchers - retailers - consumers, channel IV: hatchers - collectors - retailers - consumer. In succession, the marketing margins for the four channels are IDR 4,500 / head, IDR - / head, IDR 1,500 / head, and IDR 5,500 / head. The farmers' share value for channel I was 61%, channel II was 100%, channel III was 80%, and channel four was 53%. As for the analysis of the marketing efficiency index, the value of ME in the four DOD marketing channels, respectively, is 26, 31, 27, and 15.

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

2021 ◽  
Vol 3 (2) ◽  
pp. 643-657
Author(s):  
Oki Oktavia Putri ◽  
◽  
Yodfiatfinda Yodfiatfinda ◽  
Keyword(s):  
Broiler Chickens ◽  
Broiler Chicken ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Effective Management ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Consumer Marketing ◽  
Marketing Margins ◽  
Share Value

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Efficiency and Marketing Margins Estimation of Oil Palm’s Fresh Fruit Bunches (FFB) in Labuhanbatu Utara and Asahan Regency

2019 ◽  
Vol 2 (2) ◽  
pp. 8-17
Author(s):  
Petrus Oktavianus Hutajulu ◽  
Diana Chalil ◽  
Surya Abadi Sembiring
Keyword(s):  
Palm Oil ◽  
Composite Index ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Index Method ◽  
Palm Oil Mill ◽  
Fresh Fruit Bunches ◽  
Marketing Margins

This research study has reported different profit margin of smallholders in Labuhan Batu and Asahan which can be due to production’s cost incurred by smallholders. In addition, the price of fresh fruit bunches (FFB) of oil palm offered by eachtrader is also found different. This could be the differences in efficiency and the length of marketing channels traversed by partner and non-partner samllholders. The length of marketing chain was transferred to the marketing costs incurred and the margins received, so there is share for each marketing. Therefore such study is needed to estimate the marketing margins and channels of non-partner smallholders, partner smallholders, and explasma smallholders, the marketing functions carried out by each palm oil marketing channel in Kuala Hulu, factors that help samllholders choose marketing channels, increase marketing and the efficientcy of non-partner samllholders, partner smallholders, and explasma smallholders. The data used in this study are primary as well as secondary data. The analytical method used in the Shepperd’s Method, Acharya and Anggarwal’s Method, Composite Index Method, Marketing efficiency index method and Soekartawi Method. The analysis shows that there are 2 marketing channels, identified as Channel 1 : Smallholders-Middleman_RAM-Palm Oil Mill and Channel 2 : Smallholders-Middleman-Palm Oil Mill. The study has concluded that all smallholders do selling, transporting, standardization, risk bearing, and securing market information. Regular customer, services, contracts are figured out as the major reasons marketing agents choose marketing channels. The most efficient marketing channel is partner independent samllholders with the shortest channel.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok

2021 ◽  
Vol 9 (1) ◽  
pp. 13-22
Author(s):  
Fatimah Az Zahra ◽  
Dahlia Nauly
Keyword(s):  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Function ◽  
Star Fruit ◽  
Significant Difference ◽  
Marketing Efficiency ◽  
Self Service ◽  
Marketing Margins ◽  
Marketing Agency

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 239-264
Author(s):  
Yos Karimudin
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Selling Price ◽  
Rice Farmers ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Descriptive Method ◽  
Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

scholarly journals ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG

MEDIAGRO ◽  
2019 ◽  
Vol 14 (01) ◽  
Author(s):  
Arinda Afif Pratiwi ◽  
Dewi Hastuti ◽  
Istanto Istanto
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Efficiency ◽  
Channel Analysis ◽  
The Cost ◽  
Marketing Margins ◽  
Analysis Determination ◽  
Descriptive Method ◽  
Final Consumer

The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords:  Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency

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