Efesiensi Tataniaga Cabai Rawit di Kabupaten Kotawaringin Barat

Marketing Chili pepper is unique marketing, where the price of chili is always fluctuating. In marketing, chili pepper involves marketing institutions that have a significant role in channeling chili pepper from producers to consumers. The purpose of this research is to know the channel, institution, a function of the marketing institution as well as the affection of the marketing Tataniaga of chili pepper in Kotawaringin Barat Regency. The study was conducted at Pangkalan Bun, from July - September 2019. The method of research used is a descriptive method to know the channel, and the function of the marketing institution, while to know the efficiency of chili pepper, the use of marketing margin analysis and farmer’s share. The result of this research is a channel of cayenne Pepper in Kotawaringin Barat district there are three levels of marketing channels, namely two-level channels, three-level channels, and four-level channels. The marketing institutions involved in cayenne pepper include collector merchants, wholesalers, and retailers. Collector traders have the function of collecting chili pepper from the farmer and resell it, wholesalers have the function of buying chili pepper from the collecting merchant and resell it, while the retail trader has the function of buying chili From collecting merchants and wholesalers and selling directly to consumers. The marketing efficiency of chili pepper in Kotawaringin Barat District is on the Marketing Channel 2 (two) levels, with a marketing margin worth Rp. 40,000., and farmers share by 72.41%.

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Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

Advances in Tropical Biodiversity and Environmental Sciences ◽

10.24843/atbes.2021.v05.i01.p06 ◽

2021 ◽

Vol 5 (1) ◽

pp. 34

Author(s):

Dita Dwi Ayu Isukadana ◽

I Wayan Restu ◽

I Ketut Wija Negara

Keyword(s):

Qualitative Method ◽

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Channel Pattern ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Margin Analysis ◽

Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽

10.29259/jmbt.v17i2.12767 ◽

2020 ◽

Vol 17 (2) ◽

pp. 239-264

Author(s):

Yos Karimudin

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Selling Price ◽

Rice Farmers ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Descriptive Method ◽

Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

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Analisis Efisiensi Rantai Pemasaran Bawang Merah di Kota Banda Aceh dan Aceh Besar

Jurnal Penelitian Agrisamudra ◽

10.33059/jpas.v6i1.1331 ◽

2019 ◽

Vol 6 (1) ◽

pp. 13-21

Author(s):

Wiena Alizza ◽

Agustina Arida ◽

Fajri Jakfar

Keyword(s):

Marketing Channel ◽

Survey Method ◽

Marketing Efficiency ◽

Result Show ◽

Margin Analysis ◽

Descriptive Method ◽

Banda Aceh ◽

Channel Type

Shallots price in Banda Aceh and Aceh Besar city have a fluctuation. The household complained when the price was so expensive and the farmers complained when the price so cheap. The aim of this research to know marketing efficiency, marketing channel type, marketing margin, marketing profit of shallots in Banda Aceh and Aceh Besar city. This research used survey method and anlysis method used descriptive method, margin analysis and marketing efficiency. The result show that shallots marketing channel involve farmer, collector, retailer and consumer; shallots marketing margin in Ulee Kareng market was Rp.1.975/kg, in Peunayong market was Rp.4.950/kg, and in Lambaro market was Rp. 2.625/kg; shallots marketing efficiency in Ulee Kareng market was 10,46% and in Peunayong market was 19,26 %, meanwhile in Lambaro market was 17,26 %.

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Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

Proceeding of Community Development ◽

10.30874/comdev.2017.30 ◽

2018 ◽

Vol 1 ◽

pp. 246

Author(s):

Bembi Akbar Serawai ◽

Adly Adly

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

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ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG

MEDIAGRO ◽

10.31942/md.v14i01.2620 ◽

2019 ◽

Vol 14 (01) ◽

Author(s):

Arinda Afif Pratiwi ◽

Dewi Hastuti ◽

Istanto Istanto

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Marketing Efficiency ◽

Channel Analysis ◽

The Cost ◽

Marketing Margins ◽

Analysis Determination ◽

Descriptive Method ◽

Final Consumer

The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords: Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency

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EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

Forum Agribisnis ◽

10.29244/fagb.10.1.36-45 ◽

2020 ◽

Vol 10 (1) ◽

pp. 36-45

Author(s):

Adrianus Hia ◽

Rita Nurmalina ◽

Amzul Rifin

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Analysis Method ◽

Marketing Efficiency ◽

Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

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ANALISIS USAHATANI BROKOLI (Brassica oleracea L) DAN PEMASARANNYA DI DESA SUMBER URIP KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.15.2.237-254 ◽

2016 ◽

Vol 15 (2) ◽

pp. 237-254

Author(s):

Bembi Akbar Sarwai ◽

. Sriyoto ◽

Ellys Yuliarti

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli, Calculate its marketing margin and knowing marketing efficiency Broccoli in Sumber Urip village Sub-District Selupu Rejang District of Rejang Lebong. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total respondent marketing agencies are 25 respondents. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers à Countryside à Wholeseller à Town Wholeseller à Retailers à Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Districts Traders 5.52, Town Wholeseller is 1,83 and Retailers 19,21. Keywords: broccoli, income, marketing channels, margin, efficiency

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ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v16i1.22470 ◽

2019 ◽

Vol 16 (1) ◽

pp. 74

Author(s):

Mega Nugraheni Apriza Putri ◽

Raden Kunto Adi ◽

Isti Khomah

Keyword(s):

Cost Benefit ◽

Marketing Channel ◽

Snowball Sampling ◽

Brown Colour ◽

Business Analysis ◽

Marketing Efficiency ◽

The Cost ◽

Benefit Cost ◽

Descriptive Method ◽

Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara purposive di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan snowball sampling. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai farmer’s share untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%. Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have a yellow to brown colour. A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village. The aim of this research is to analyse the cost, revenue, income, marketing cost, benefit cost, marginal marketing, and marketing efficiency economically in Hargotiro Village. The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51,360.22. That are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village. Total benefit for each marketing channel is Rp7,640.39, Rp7,343.56, and Rp9,960.95. Total Marginal marketing for each marketing channel is Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.

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Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) ◽

10.24843/jaa.2018.v07.i01.p07 ◽

2018 ◽

pp. 61

Author(s):

NI KADEK WINDA YULIASARI ◽

I GUSTI AGUNG AYU AMBARAWATI ◽

I KETUT RANTAU

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

High Volume ◽

Efficiency Analysis ◽

Marketing Channels ◽

Snowball Sampling ◽

High Demand ◽

Price Efficiency ◽

Marketing Efficiency ◽

Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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