scholarly journals Analisis Media Promosi Produk Ritel Dalam Meningkatkan Penjualan Pada Toko “Dika” Dusun Krapyak Kulon Kelurahan Panggungharjo Kecamatan Sewon Kabupaten Bantul Daerah Istimewa Yogyakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 117
Author(s):  
Sumarwanto Sumarwanto

AbstrakDalam perdagangan besar produk yang dijual beraneka ragam, membutuhkan modal yang cukup besar serta relasi yang cukup banyak. Pedagang besar  biasa disebut dengan perdagangan secara grosir yang tidak menjual barang dagangannya dalam jumlah kecil tetapi pada jumlah yang besar atau tidak diecer. Ketatnya persaingan pedagang besar dan pedagang kecil, pasar tradisional,pada pasar modern menjadi suatu bumerang yang sangat besar pengaruhnya pada kebudayaan ekonomi. Toko “DIKA” adalah toko kelontong yang menjual produk ritel yang dibutuhkan  masyarakat dalam memenuhi kebutuhan sehari-hari. Dalam penelitian ini menggunakan metode komparatif. Penelitian ini dilaksanakan Pada Toko Ritel “Dika” Krapyak  Yogyakarta. Waktu Penelitian dilaksanakan pada Bulan Agustus sampai dengan September 2018. Analisis yang digunakan adalah data penjualan selama 5 tahun. Hasil penelitian  menunjukan perbandingan pemakaian media promosi selama 5 tahun rata-rata hasil penjualan menggunakan promosi sebesar 24,800,000 lebih besar dibandingkan sebelum menggunakan promosi sebesar 22,483,333. Artinya media  promosi dapat meningkatkan hasil penjualan. Media handphone dan Koran merupakan alat promosi yang tepat untu meningkatkan hasil penjualan.Kata Kunci: Analisis, Media Promosi, Toko DikaAbstractIn a large trade, various products are sold, requiring a large enough capital and quite a lot of relationships. Wholesalers are usually called wholesale trading which does not sell their merchandise in small quantities but in large quantities or not at retail. The intense competition between wholesalers and small traders, traditional markets, in modern markets has become a boomerang which has a very large impact on economic culture. The “DIKA” shop is a grocery store that sells retail products that are needed by the community to meet their daily needs. In this study using a comparative method. This research was conducted at the Retail Store "Dika" Krapyak Yogyakarta. Research time was conducted from August to September 2018. The analysis used was sales data for 5 years. The results showed the comparison of the use of promotional media for 5 years, the average sales result using the promotion was 24,800,000 greater than before using the promotion which was 22,483,333. This means that promotional media can increase sales results. Mobile and newspaper media are the right promotional tools to increase sales results.Keywords: Analysis, Promotional Media, Toko Dika

2016 ◽  
Vol 23 (2) ◽  
pp. 465-480 ◽  
Author(s):  
Domitilla Vanni

Purpose This paper aims to analyse the evolution of European anti-money laundering discipline passing from the First Money Laundering Directive 91/308/EEC, that was only referred to banks and financial intermediaries, that has been furthermore extended to some activities and professions outside the financial sector. The research examines the different steps done buy Italian Legislation in the field of economic crime: at first Law n. 14/2003 of 3 February 2003 (Community Law 2002), they transposed the 2001 Directive 2001/97/EC and then the Law n. 56/2004 of 20 February 2004, that has implemented Directive 2001/97/EC. Now it is urgent to implement Directive 2005/60/EC that has extended the scope of the legislation, including the fight against the financing of terrorism and modified anti-money laundering obligations. Design/methodology/approach This paper deals with the Legislations of some European States (in particular UK and Italy) interpreting them by a comparative method. Findings This paper has put in clear some differences and some analogies between national legislations of different countries. Research limitations/implications In Italy, at first Law n. 14/2003 of 3 February 2003 (Community Law 2002), has transposed the 2001 Directive 2001/97/EC and then the Law n. 56/2004 of 20 February 2004, has implemented Directive 2001/97/EC. In 2005, Directive 2005/60/EC has extended the scope of the legislation, including the fight against the financing of terrorism and modified anti-money laundering obligations. Practical implications In the context of economic crime, capital investigations represent one of the most effective tools to fight the activities of organized crime in the phase of managing wealth illicitly produced and its immission in the circuit of the legal economy. Social implications The need of fighting economic crime must always be harmonized with the protection of right to privacy that has been acknowledged by Article 8 of the European Convention of Human Rights of 1950 as a fundamental right. Originality/value This paper develops the need to balance the right to privacy of every European citizen (Article 8 CEDU) with investigative power exercised by Public or Private Authorities, considering the possibility to comprise the first – if necessary – to allow the regular exercise of the second.


2020 ◽  
Vol 6 (1) ◽  
pp. 100
Author(s):  
Liudmyla Panova ◽  
Vitalii Makhinchuk

The purpose of the article is to examine the civil law nature of electronic money. The subject of the research is the features of the civil law nature of electronic money. Methodology. Research methods are chosen based on the object, subject and purpose of the study. The study used general scientific and special methods of legal science. Thus, the analysis and synthesis method as well as the logical method were used to formulate a holistic view on electronic money, their features and legal nature. The logical-semantic method was used to establish the meaning of the concepts “electronic money”, “non-cash money”, “payment instrument”, “electronic payment instrument”. The comparative method was used when analyzing scientific categories, definitions and approaches. The legal modeling method was applied to formulate the author’s definition of the term “electronic money”. Results. The article generalizes scientific views on the civil law nature of electronic money. A distinction has been made between electronic money and currency unit, non-cash money and the right to claim. As the result it has been established that electronic money is the monetary obligation. Practical implication. The study should assist in developing the unified approach to the issue of the civil law nature of electronic money. Value/originality. As the result of the study the author’s definition of the concept “electronic money” with regard to its civil law nature has been proposed.


2020 ◽  
Vol 11 (3) ◽  
pp. 679-692
Author(s):  
Masahito Toki ◽  
◽  
Elena V. Sychenko ◽  

This article considers the peculiarities of Japanese labour law that differ the most from the traditional Russian approach to labour regulation. The authors sought to fill the information vacuum in Russian legal scholarship dedicated to Japanese law, as well as to examine the unique features of this branch of law. It is impossible to consider, in one article, an exhaustive list of questions about Japanese labour law, which are of interest to researchers. Therefore, the choice of topics for analysis was dictated by two types of considerations: the uniqueness of Japanese regulation and the relevance of the topic to Russian reality. Within the first group, the authors examined the peculiarities of the arrangement, modification, and termination of employment contracts in addition to the features of the wage structure. Also, the practice of exercising the employer’s right to order the employee to stay at home while continuing to pay wages is analysed due to the absence of a clause in Japanese law on the right of the employee to be provided with work. In the second group, the issue of an employment policy for elderly people in Japan was considered as it is relevant for Russia in light of the recent pension reform. The methodological basis of the study was the use of a functional comparative method. The use of this method allowed the authors to ascertain greater flexibility in Japanese labour law regarding changes in working conditions, and a higher degree of labour mobility in comparison to Russia.


SinkrOn ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Reza Alfianzah ◽  
Rani Irma Handayani ◽  
Murniyati Murniyati

Any company or organization that wants to survive needs to determine the right business strategy. The product sales data carried out by Lakoe Dessert Pondok Kacang will eventually result in a pile of data, so it is unfortunate if it is not re-analyzed. The products offered vary with a wide variety of products as many as 45 products, to find out the products with the most sales and the relationship between one product and another, one of the algorithms is needed in the data mining algorithm, namely the a priori algorithm to find out, and with the help of the Rapidminer 5 application, with a support value 2,4% and a confidence value 50%, products that customers often buy or are interested in can be found. This study used sales data for March 2020, which amounted to 209 transaction data. From the research, it was found that the item with the name Pudding Strawberry and Pudding Vanilla was the product most purchased by consumers. With knowledge of the most sold products and the patterns of purchasing goods by consumers, Lakoe Dessert Pondok Kacang can develop marketing strategies to market other products by analyzing the profits from selling the most sold products and anticipating running out or empty of stock or materials at a later date.


Author(s):  
Bruno Moslavac

The role of consent in personal data protection today is probably the first question for researches on how it impacts in our daily lives, ordinarily or on-line. This paper uses comparative method analyzes seemingly opposed essential parts of consent due to lawfulness of personal data processing versus inclusion of same data in a chain using blockchain technology, with the hypothesis that freewill public announcement of personal data substitute explicit consent for their processing. Finally, the author concludes that the principle of lawfulness stated by GDPR is not violated if the personal data processor using blockchain technology does not obtain consent for the processing of personal data, voluntarily put into the chain by another subject in the same “chain” and the “right to be forgotten” isn’t absolute right.


Author(s):  
Jessica Taylor ◽  
Eliezer Yudkowsky ◽  
Patrick LaVictoire ◽  
Andrew Critch

This chapter surveys eight research areas organized around one question: As learning systems become increasingly intelligent and autonomous, what design principles can best ensure that their behavior is aligned with the interests of the operators? The chapter focuses on two major technical obstacles to AI alignment: the challenge of specifying the right kind of objective functions and the challenge of designing AI systems that avoid unintended consequences and undesirable behavior even in cases where the objective function does not line up perfectly with the intentions of the designers. The questions surveyed include the following: How can we train reinforcement learners to take actions that are more amenable to meaningful assessment by intelligent overseers? What kinds of objective functions incentivize a system to “not have an overly large impact” or “not have many side effects”? The chapter discusses these questions, related work, and potential directions for future research, with the goal of highlighting relevant research topics in machine learning that appear tractable today.


2015 ◽  
Vol 10 (4) ◽  
pp. 119-125
Author(s):  
Щеголева ◽  
Natalya Shchegoleva ◽  
Силаев ◽  
Pavel Silaev

In the article the author considers constitutional and legal aspects affirming the right for information. Using a comparative method of research of this perspective, the author comes to a conclusion that the content of the concept «right for information» shouldn´t be identified with «the right for access to information» as standard loading of the specified concepts isn´t identical.


2012 ◽  
Vol 46 (11/12) ◽  
pp. 1628-1646 ◽  
Author(s):  
Johan Swahn ◽  
Lena Mossberg ◽  
Åsa Öström ◽  
Inga‐Britt Gustafsson

PurposeThis observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store.Design/methodology/approachAn independent observation study was conducted in a retail grocery store setting. A total of 1,623 consumers were observed over a four‐day period in four different sessions, each using three apple varieties (JONAGOLD, INGRID MARIE, and ELISE). Marketing strategies differed between the sessions as follows: sort name labelling only, sort name and sensory description labelling, sort name and sensory semantic description labelling, and sort name labelling and allowing consumers to taste the apples before choosing.FindingsConsumer product choice was affected by the sensory description labels. When only the sort name was given on the label, the consumers tended to choose INGRID MARIE, which has a strong sort name. With the addition of sensory description labels, the consumer choice shifted to ELISE, which had been chosen with a low frequency when only sort name was given, but was chosen with a high frequency when sensory description labelling was used.Research limitations/implicationsThe study was limited to red apples and one national market.Practical implicationsPractitioners, managers, and marketers may benefit from using proper sensory labelling as a marketing tool for various food products, such as apples, in a grocery retail store.Originality/valueThis study shows the importance and value of sensory description label marketing for food products in grocery retail stores. Little attention has previously been paid to the research area within sensory marketing communication concerning the interplay of sensory perception of food and the formulation of marketing labels, or taste marketing. This paper also addresses the possible interaction between the disciplines of sensory and marketing science.


2020 ◽  
Vol 6 (1) ◽  
pp. 1-5
Author(s):  
Seftina Diyah Miasary

Islamic finance is a financial concept based on Islamic sharia. The underlying principle of Islamic finance is the prohibition of usury, gharar and masyir. In addition to these principles, the concept of Islamic finance which is built on the basis of justice makes many people tend to choose Islamic finance rather than conventional. In this article, we will discuss the Sharia investment model with a profit-loss sharing scheme as an alternative model to replace the practice of lending money at high interest by moneylenders in traditional markets (Rentenir scheme). Both models are applied in a lending transaction between traders and investors with a share of the results in the profit-loss sharing model of 5% and interest on loan repayments for the loan sharks of 20%. Furthermore, from each model the acquisition value is calculated in the form of the optimal portion / profit ratio for each trader and investor. The results obtained indicate that the earnings obtained by traders for the Sharia model are greater than those from the Rentenir model. Furthermore, the acquisition value of investors for the Sharia model is minus and the acquisition value of investors from the Rentenir model is 25.56%. The acquisition value of investors from the Rentenir model is very high, while in the Sharia model, investors experience losses. From these two parameters it can be concluded that the Sharia model with a profit sharing scheme is a model that benefits small traders, while the Rentenir model is a model that needs to be avoided because it is detrimental to traders and also uses the concept of usury which is forbidden in Islam.


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