scholarly journals Pendampingan Usaha Produksi dan Pemasaran Pupuk Organik Cair (POC) Berbasis Urin Manusia Pada Kelompok Usaha Rajawali Desa Wunduwatu Kecamatan Andoolo Kabupaten Konawe Selatan

2021 ◽  
Vol 4 (3) ◽  
pp. 331
Author(s):  
Abu Rahman ◽  
Melati Melati ◽  
Milawati Saranani
Keyword(s):  
Human Urine ◽  
Word Of Mouth ◽  
Business Group ◽  
Marketing Strategies ◽  
Urine Collection ◽  
Traditional Markets ◽  
Local Residents ◽  
Urine Storage ◽  
Marketing Methods ◽  
Storage Units

AbstrakKelompok usaha POC Rajawali Desa Wunduwatu merupak kelompok usaha yang mengolah urin manusia dari warga sekitar sejak tahun 2017. Pengumpulan urin dilakukan dengan cara mengharapkan warga sekitar datang menukarkan urinnya dilokasi usaha ini. Kelompok Rajawali masih menggunakan cara-cara yang konvensional sederhana sehingga tahapan proses produksi belum optimal, demikian pula metode pemasaran masih dari mulut ke mulut warga. Tujuan pendampingan ini guna meningkatkan produktifitas POC dan meningkatkan keuntungan usaha melalui strategi pemasaran yang efektif. Metode pendampingan dilaksanakan melalui pelatihan selama 2 (dua) hari) pada aspek peningkatan produksi dengan metode pembuatan mikroba khusus campuran urin manusia, melalui dan pembuatan 200 buah wadah penyimpanan urin kapasitas 1 liter dan mengurangi waktu penghancuran sabuk kelapa (80%). Pada kegiatan pelatihan teknologi produksi yakni mengurangi waktu produksi melalui penghancuran sabuk kelapa menggunakan mesin parut sabut kelapa. Selanjutnya dilakukan pendampingan modal produksi yakni inisiasi kerjasama donatur keuangan pengembangan modal kerjasama dengan Bank Bahteramas Provinsi Sulawesi Tenggara  Cabang  Unaaha. Sedangkan pada aspek pemasaran dilakukan pelatihan pendampingan promosi produk, menjajakan langsung produk didistributor/Toko pertanian, pasar tradisional walaupun penjualan dilakukan tidak resmi oleh karena produk ini belum mengantongi ijin edar. Hasil kegiatan pendampingan menunjukkan peningkatan produksi stok urin naik 200 liter/hari) atau naik 40%, kemudian peningkatan produksi POC 600 liter/6 hari atau naik 25% serta hasil kegiatan pendampingan pemasaran keuntungan usaha awalnya omset ini 4-5 juta/bulan setelah kegiatan pendampingan omset meningkat 9 juta/bulan. Hasil kegiatan pendampingan ini mampu pula mengurangi jumlah pengangguran disekitar lokasi mampu menyerap pekerja baru khususnya dari kalangan ibu rumah tangga..  Kata Kunci : Pendampingan, Pelatihan Produksi, Pemasaran, POC. AbstractThe POC Rajawali business group in Wunduwatu Village is a business group that has been processing human urine from local residents since 2017. Urine collection is done by expecting local residents to exchange their urine at this business location. The Rajawali group still uses conventional methods so that the stages of the production process are not optimal, as well as marketing methods are still word of mouth. The purpose of this assistance is to increase POC productivity and increase profits through effective marketing strategies. The mentoring method is carried out through training for 2 (two) days on the aspect of increasing production with the method of making special microbes mixed with human urine, through and making 200 urine storage units with a capacity of 1 liter and reducing coconut belt time (80%). In production technology activities, namely reducing production time through a coconut belt using a coconut grater machine. Furthermore, production capital assistance was carried out, namely the initiation of cooperation with donors for the development of cooperative capital with Bank Bahteramas, Southeast Sulawesi Province, Unaaha Branch. Meanwhile, in the marketing aspect, training on product promotion assistance is carried out, direct selling of products to agricultural distributors/shops, traditional markets even though sales are not official because this product has not yet obtained a distribution permit. The results of the activity show an increase in urine stock production (200 liters/day) or up 40%, then an increase in POC production of 600 liters/6 days or an increase of 25% and the results of this initial marketing assistance activity turn out 4-5 million/month after the mentoring activity increased turnover. 9 million/month. The results of this mentoring activity were able to reduce the number of movements around the location and were able to absorb new workers, especially from housewives.Keywords: Assistance, Production Training, Marketing, POC.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

scholarly journals STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1

2016 ◽  
Vol 3 (1) ◽  
pp. 67
Author(s):  
Brigitta Putri Atika Tyagita
Keyword(s):  
High School ◽  
High School Students ◽  
Data Analysis ◽  
Boarding School ◽  
Marketing Strategies ◽  
Junior High Schools ◽  
School Students ◽  
Good Relationship ◽  
Local Residents ◽  
Participatory Observation

<p>This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is because<br />the success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the field of marketing to teach the promotion team to do marketing. In addition, many of the activities carried out in marketing schools such as by visiting junior high schools in various regions<br />of Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynote speaker, did a choir at churches, did a tty out for the junior and open house in SMA Sedes Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities in Indonesia. Data collection techniques in this research through interviews, participatory observation<br />and documentation, and data analysis performed continuously throughout the study. One of the keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish a good relationship with various secondary schools in various regions, relations with alumni, parents, committee and local residents. The evidenced of it by the increasing number of high school students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways of marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools to increase student numbers.</p>

scholarly journals Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

2021 ◽  
Vol 7 (2) ◽  
pp. 127-138
Author(s):  
Henky Hendrawan
Keyword(s):  
Relationship Marketing ◽  
Word Of Mouth ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Business World ◽  
B2b Marketing ◽  
Or Team ◽  
Descriptive Survey

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.

Gender differences in Taiwan’s hypermarkets

2016 ◽  
Vol 28 (4) ◽  
pp. 650-662 ◽  
Author(s):  
Tsung-Sheng Chang ◽  
Hsiaoping Yeh
Keyword(s):  
Gender Differences ◽  
Customer Behavior ◽  
Marketing Strategies ◽  
Male And Female ◽  
Content Type ◽  
Product Categories ◽  
Traditional Markets ◽  
Key Factor ◽  
Practical Implications

Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain market share. The purpose of this paper is to posit that there will be significant differences between male and female hypermarket customers in terms of both shopping time and categories of goods purchased. Design/methodology/approach To investigate actual shopping behaviors, this study observed customers in hypermarkets and recorded how long they spent shopping and what they purchased. Findings The results of this study implied that gender is a key factor that affects both shopping time and the goods purchased in Taiwanese hypermarkets. The empirical findings also indicated that customers favor certain goods categories. Practical implications The results of this study provide details of the differences between male and female hypermarket customers, with which managers can use to develop better marketing strategies. Originality/value The purpose of this study is to show hypermarket retailers how gender differences affect customer behavior in this context. It also presents a consumer product categories list for hypermarkets, and this can be used as a reference for follow-up studies.

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

Rise of Experiential Marketing in Emerging Markets

2016 ◽  
pp. 284-312
Author(s):  
Mervat Medhat Youssef ◽  
Hanan Atef Abdallah
Keyword(s):  
Emerging Markets ◽  
Business Model ◽  
Word Of Mouth ◽  
Communication Channels ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Experiential Marketing ◽  
The Public ◽  
Consumption Experience

This chapter aims to contribute towards the improvement of using Experiential Marketing as a business model in Emerging Markets. This chapter also clarifies how experiential marketing fits within the Emerging marketing climate, and how to go about planning and evaluating it for best results. It provides examples focused on Emerging Markets ethics, market mix strategies, customer brand consumption experience and consumer word of mouth. The finding suggests how Experiential Marketing strategies can best utilize marketing communication channels to achieve Emerging Markets objectives. This chapter will encourage companies and brands in Emerging Markets to look into using experiential advertising in their marketing strategies. The chapter will focus on highlighting the connection between Emerging Markets and Experiential Marketing in different aspects, which then will be analyzed in order to determine how functional and successful Experiential Marketing can be. It concludes with analysis of demonstrating views from the public and experiential specialists.

DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK PKK

2019 ◽  
Vol 3 (2) ◽  
pp. 80-84
Author(s):  
Ria Zulkha Ermayda ◽  
Hanjar Ikrima Nanda ◽  
Dwi Narullia
Keyword(s):  
Word Of Mouth ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Situation Analysis ◽  
Online Application ◽  
Direct Training ◽  
Local Product ◽  
Group Members ◽  
Product Marketing

Abstrak  Kegiatan yang dilakukan Kelompok PKK Desa Sutojayan sebagian besar telah diarahkan kepada aktivitas yang produktif dan bernilai jual, seperti pembuatan kerajinan tas dari tali kur, membuat bros, dan berbagai jenis keripik. Beberapa produk tersebut mampu dihasilkan oleh kelompok PKK dalam kurun waktu tertentu. Berdasarkan analisis situasi, dibutuhkan cara atau strategi khusus dalam melakukan pemasaran produk-produk tersebut, karena selama ini pemasaran masih dilakukan dalam lingkup lokal atau hanya sebatas dari mulut ke mulut. Kegiatan ini bertujuan untuk menambah pengetahuan terkait strategi pemasaran produk kepada kelompok PKK melalui pelatihan digital marketing. Metode pelaksanaan kegiatan ini yakni pelatihan secara langsung sekaligus praktik pada aplikasi online yang digunakan, yakni facebook dan instagram. Hasil dari kegiatannya ini adalah anggota kelompok PKK dapat membuat akun online yang khusus untuk memasarkan produk-produk yang dihasilkan melalui akun facebook dan instagram. Melalui strategi digital marketing, beberapa produk yang dihasilkan oleh Kelompok PKK Desa Sutojayan dapat dikenal secara meluas sehingga mampu mengangkat nama Desa Sutojayan.   Keywords: Digital Marketing, local product, marketing training Abstract Most of the activities undertaken by the PKK group in Sutojayan Village have been directed to productive and valuable selling activities, such as making handicraft bags made from rope ties, making brooches, and various types of chips. Some of these products were able to be produced by the PKK group within a certain period. Based on the situation analysis, special methods or strategies are needed in marketing these products, because so far marketing has only been carried out in the local scope or only limited to word of mouth. This activity aims to increase knowledge related to product marketing strategies to PKK group through digital marketing training. The method used in the implementation of activities is direct training as well as practice in the online application used, namely Facebook and Instagram. As a result of this activity, PKK group members can create an online account specifically for marketing products produced through Facebook and Instagram accounts. Through digital marketing strategies, some of the products produced by the PKK group can be widely recognized so that they can raise the name of the Sutojayan Village.  Keywords : Digital Marketing, produk lokal, pelatihan pemasaran

Loyalty of on-Line Bank Customers

1999 ◽  
Vol 14 (4) ◽  
pp. 375-386 ◽  
Author(s):  
Leif B. Methlie ◽  
Herbjørn Nysveen
Keyword(s):  
Customer Value ◽  
Explanatory Power ◽  
Search Costs ◽  
Marketing Strategies ◽  
Market Place ◽  
Traditional Markets ◽  
Brand Reputation ◽  
Value Propositions ◽  
On Line ◽  
Business Sectors

Electronic commerce changes the relationships between sellers and buyers dramatically. The new properties of electronic markets offer customers added values. New customer value propositions have to be established in most markets and new marketing strategies must be formulated. One of the business sectors most heavily affected is banking. How can banks retain loyal customers when moving into electronic banking? Research in marketing has unveiled several determinants of customer loyalty. However, this knowledge is based on research on customers in traditional markets. In this paper we focus on customers’ loyalty in on-line banking. The findings indicate that determinants of loyalty in on-line banking environments are similar to those in the physical market-place. However, customer satisfaction is found to have the most significant impact, followed by brand reputation, while switching costs and search costs, although significant, have minor explanatory power. The implications of these findings on banks’ marketing strategies are discussed.

Urban and Community Fisheries Programs: Development, Management, and Evaluation

2008 ◽  
Author(s):  
Keyword(s):  
Ictalurus Punctatus ◽  
Distribution Patterns ◽  
Marketing Strategies ◽  
Demographic Groups ◽  
Systems Research ◽  
Major Metropolitan Area ◽  
Community Fisheries ◽  
Marketing Methods ◽  
Zip Code ◽  
Insight Into

<em>Abstract.-</em>The Texas Parks and Wildlife Department (TPWD) has implemented an urban fishing program with a goal of introducing angling to demographic groups less likely to participate. One challenge is finding marketing methods that effectively identify and recruit target demographic groups to the program. In December 2005, TPWD began year-round biweekly stockings of adult rainbow trout <em>Oncorhynchus mykiss </em>(winter) and channel catfish <em>Ictalurus punctatus </em>(other seasons) in eight major metropolitan area lakes throughout Texas. On-site angler surveys were conducted from December 2005 through November 2006 to determine the number of people fishing at the lakes, the degree to which they had previously participated in fishing, and their ZIP code of residence. We used a Geographic Information System (GIS) supported by the Environmental Systems Research Institute’s (ESRI) ArcGIS® software, including ESRI’s Business Analyst extension, to geocode each respondent’s ZIP code of residence. This allowed us to examine geographic distribution patterns of anglers. The software’s databases of census and marketing survey data allowed us to learn about the characteristics of people residing near the lakes, as well as the probable characteristics of respondents as typified by the characteristics of people residing in their ZIP codes areas. We were able to obtain insight into sensitive demographic information (information that some respondents are reluctant to provide during surveys such as income, race, etc.), evaluate our success in targeting the desired groups, and are using information from the GIS to develop marketing strategies that may help us more effectively reach those groups.

Sign in / Sign up

Export Citation Format

Share Document