scholarly journals A Sociological Analysis of the Utilization of Social Media in Women Migrant Workers in Developing Social Entrepreneurship

2019 ◽  
Vol 8 (12) ◽  
pp. 4661-4666
Keyword(s):  
Social Media ◽  
Social Entrepreneurship ◽  
Migrant Workers ◽  
Mixed Method ◽  
Sociological Analysis ◽  
Marginal Group ◽  
The Social ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Female Migrant

The purpose of this study was to sociologically analyze the use of social media in female migrant workers in the development of social entrepreneurship. The study used a qualitative approach with a mixed method. Data was taken using in-depth interviews, observations, FGDs, and full survey enumerators. This study shows that the more frequent the intensity of migrating abroad, the higher the income (economic remittances) and social remittances (knowledge and experience) will be. Van Dijk (2006) stated that digital social media is able to penetrate the social structures that exist in society. The results of this study reveal the same phenomenon as Van Dijk's theory, female migrant workers who were previously considered a marginal group was able to create social networks through social media for the development of social entrepreneurship. The results of this study revealed a different phenomenon from the theory from Massey (1990) which stated that international migration will take place continuously (cumulative causation). This was because there have been developments of social entrepreneurship supported by social media, providing alternative jobs in the workers' hometowns.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Social Media Education Provided by National Governing Bodies of Sport: An Examination of Practices for Youth Olympic Games and Olympic Games Athletes

2021 ◽  
pp. 216747952110536
Author(s):  
Andrea N. Geurin
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Olympic Games ◽  
Media Use ◽  
Uses And Gratifications Theory ◽  
Social Media Use ◽  
Olympic Athletes ◽  
The Social ◽  
Depth Interviews ◽  
And Training

Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB communication employees’ perceptions regarding athletes’ social media use and their organization’s social media training. Utilizing uses and gratifications theory, a sequential mixed method was employed involving a survey of U.S. NGBs and in-depth interviews with NGB communication personnel. While most NGBs used proactive, educational social media training for Olympic athletes, few did the same for YOG athletes. NGB employees felt social media use posed significant benefits or gratifications to athletes, and education and training helped to enhance those benefits as well as minimize the challenges, or failed gratifications, athletes experience on social media.

scholarly journals MANAJEMEN STRATEGIK PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL DI MADRASAH ALIYAH YAYASAN PONDOK PESANTREN BABAKAN JAMANIS PARIGI PANGANDARAN

2020 ◽  
Vol 3 (2) ◽  
pp. 120-128
Author(s):  
Neneng Nurmalasari ◽  
Imas Masitoh
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Industrial Revolution ◽  
Strategy Management ◽  
Educational Marketing ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Right ◽  
Depth Interviews

This study describes an overview of the use of social media as a management marketing strategy at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis. The benefits of social media as a marketing tool in the world of education in the era of the 4.0 industrial revolution are the right choice because it is increasingly accessible to various groups. This research is qualitative research with data collection methods through observation, in-depth interviews, and documentation. The results show that the social media-based educational marketing strategy management is used, namely: Facebook, Instagram, and Youtube by first identifying in the community which then becomes an educational marketing strategy by highlighting the achievements of these institutions. The management of private education, supported by stakeholders and adequate facilities has provided a distinctive feature and strength in the management of educational marketing strategies at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis.

Brand yourself, design your future: Portfolio-building in the social media age

2019 ◽  
Vol 21 (9) ◽  
pp. 1891-1909 ◽  
Author(s):  
Leah Scolere
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Creative Industries ◽  
Media Ecology ◽  
The Self ◽  
Creative Work ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Depth Interviews

While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of “always designing.”

scholarly journals Using ZMET for Investigating the Role of Social Media in the Employment Process

2017 ◽  
Vol 10 (1) ◽  
pp. 9-32
Author(s):  
Magdalena Danileț ◽  
Claudia Stoian
Keyword(s):  
Social Media ◽  
Job Seekers ◽  
Media Environment ◽  
The Social ◽  
Employment Setting ◽  
Zaltman Metaphor Elicitation Technique ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Insight Into

Abstract The purpose of this paper is to explore the role of social media in the employment setting as it is perceived by the job seekers. The study is a qualitative investigation in which thirteen in-depth interviews based on Zaltman Metaphor Elicitation Technique (ZMET) were conducted in order to gain a deeper understanding of the link between social media and the process of employment. The 22 elicited bipolar constructs associated with the role of social media in the employment setting were framed into six deep metaphors: Connection, Resource, Journey, Control, Affective Distress and Transformation. The size of the sample and the deeply subjective nature of answers provided by the subject’s limits the generalization of the results for a wider range of job seekers in the social media environment. This research provids an insight into deep-seated motivations, attitudes and behaviors involved in the use of social media by job seekers.

scholarly journals Negotiating morality and ethics: the social media user’s perspective on TikTok

2020 ◽  
Author(s):  
Marco Scalvini
Keyword(s):  
Social Media ◽  
Ethical Reasoning ◽  
Three Dimensions ◽  
Ethical Problems ◽  
Moral Virtues ◽  
Moral Principles ◽  
The Social ◽  
Use Of Social Media ◽  
The Individual ◽  
Depth Interviews

<p>This study focuses on the contradiction between the alleged inclusivity and diversity that TikTok promotes and its apparent indifference for ethical standards. Specifically, the goal is to explore how social media users think in individualistic, moral and ethical terms about their online participation when they talk about TikTok. Relatively little research has focused on moral and ethical reasoning in the use of social media and no study to date has provided the opportunity to voice a user’s own experience with moral issues as they perceive them through their use of TikTok. A thematic analysis of 47 in-depth interviews is applied to identify three dimensions of moral reasoning. First, interviewees talk about themselves as being an individual worthy of receiving moral esteem and stress the fact that they have the correct moral motivations. Second, interviewees locate the focus of morality in their own actions, whereas they justify their ethical decision by expressing themselves as a holder of moral virtues. Third, interviewees are aware of the ethical problems that have been discussed in the news, but they do not abandon their moral principles while participating on the platform. In order to reconciliate the conflict, they provide moral rationalizations which highlight TikTok’s positive, inclusive functions for the individual or society. This aspect is confirmed by how they link authenticity to the concepts of inclusivity and diversity. </p>

scholarly journals Social media used by local governments of the Lodz Voivodeship

2020 ◽  
Vol 2020 (146) ◽  
pp. 533-542
Author(s):  
Mariusz WOŹNIAKOWSKI ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Local Governments ◽  
Design Methodology ◽  
The Social ◽  
Communication Activity ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose: The purpose of the article is to present the assumptions of social media and their values in the communication of local government units on the example of cities in the Lodz region. Design/methodology/approach: The conducted study consisted in analyzing the content of official websites belonging to local governments of individual cities of the Lodz voivodship to see how information about social networking sites used (plug-in location) and the profiles themselves in these media are communicated in order to check what and how is published. The survey was carried out in October 2019. Findings: The study showed that out of the 44 cities analyzed in the Łódź Voivodeship 37 use at least one of the social networking sites. Most often it is Facebook - 36 cities have their profile, then YouTube – 19, Instagram – 7 and Twitter – 6. 9 cities have 3 official profiles on different websites at the same time, and another 13 cities – 2 each. For 7 cities, no profiles were found on social networking sites. Research limitations/implications: The study did not include less popular social networking sites (e.g. TikTok, GoldenLine, Pinterest). The goals of communication activities by the promotion offices of individual cities are unknown. This can be part of further research through in-depth interviews with people responsible for promoting cities. Possible extension of research to cities of other provinces. Practical implications: Based on the author's audit of the communication activity of the cities of the region on social networking sites, this article suggests that the use of social media is an appropriate tactic in promoting cities due to the participative, interactive, open and transparent nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the cities of the Lodz voivodship in the social media

scholarly journals The use of social media among Indonesia’s Migrant Workers (IMWs)

2021 ◽  
Vol 34 (1) ◽  
pp. 13
Author(s):  
Citra Hennida ◽  
Kandi Aryani ◽  
Sri Endah Kinasih
Keyword(s):  
Social Media ◽  
Migrant Workers ◽  
Participant Observation ◽  
Social Activism ◽  
Media Content ◽  
Media Activism ◽  
Mainstream Media ◽  
The Social ◽  
Media Platform ◽  
Use Of Social Media

Netizens often use social media as a medium for activism, including Indonesia’s Migrant Workers (IMWs). Social media with networked characteristics has succeeded in lifting narratives in particular groups that have not been heard a lot and have escaped mainstream media scrutiny. Starting from the development of communication between IMWs, we raise the extent to which IMWs use social media as a medium for social activism, especially for IMWs protection issues and social media’s main content uploaded IMWs. This study aims to analyze to what extent social media is used by IMWs for social activism related to issues concerning the protection of migrant workers and what influences their behavior when using social media. We use a social media activism framework within the social media platform. Researchers collected data from March-October 2019 through participant observation, in-depth interviews, and focused discussions that presented 15 representatives from assistants, NGOs, and academics in Malang. There were also 25 IMWs representatives with placement experience in Hong Kong, Taiwan, Malaysia, and Saudi Arabia. We found that the majority of IMWs use social media as a means of communicating between themselves and their families in the country; however, social media content for social activism is low, especially for the issue of IMWs protection. The culture and legal system in the countries of origin and destination countries influence the low level of participation in the content they create. IMWs is placed in a country with a more open culture, where local laws are more apparent in the protection of IMWs, so IMW’s social media content is more open and willing to provide testimony on the problems that exist around them and vice versa. Therefore, although social media is massive among IMWs, it is not linear with content production that leads to protection.

scholarly journals CONCEPTUALIZING THE PRINCIPLES OF SOCIAL MEDIA ENGAGEMENT: TEACHINGS FROM SELECTED VERSES OF SURAH AL-HUJURAAT

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Maga Sule ◽  
Atiku Garba Yahaya
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Qualitative Method ◽  
Internet Technology ◽  
Guiding Principle ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Individual ◽  
Depth Interviews

<p><em>The speedy advancement in internet technology has revolutionized the use of social media platforms as ways of communication globally. </em><em>This paper examines the proliferations social media sites in the world and its use among the Muslims.  Unlike traditional media, most of internet based means of social interactions are user-generated. It allows the individual to determine the content of the message with or without censorship or regulation. The liberty to open an account with any site of choice and the freedom it entails, lured some Muslim</em><em>s</em><em> to surf social media without recourse to or in line with the basic tenets of Islamic teachings.  The paper </em><em>is</em><em> a qualitative method where In-Depth Interviews were conducted with seasoned social users.  The researchers purposively selected three participants for the study and interview because they are Muslims and possessed the knowledge about the phenomenon investigated. Some of the findings of the study revealed that some Muslims finds it convenient to share or post unsubstantiated religious messages on social media. Similarly, it has paved way for increasing number of untrained social media preachers. This makes it a delicate tool at the disposal of some of Muslim to fan antagonism among Muslim of creeds and sects in Nigeria. The article concludes that social media is a double-edged sword which side-effects as apparent when Muslim user do not resort to the teachings of Islam as the guiding principle when surfing the social media sites. The unfettered user-generated content of social media in 21<sup>st</sup> century enables the users to operate outside the ambit of the Islamic convention of social interactions.</em></p>

scholarly journals Jaringan Digital dan Pengembangan Kewirausahaan Sosial Buruh Migran Perempuan

2019 ◽  
Vol 16 (1) ◽  
pp. 57
Author(s):  
Eko Wahyono ◽  
Lala M. Kolopaking ◽  
Titik Sumarti M. C. ◽  
Aida Vitayala S. Hubeis
Keyword(s):  
Social Networks ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Migrant Workers ◽  
Digital Technology ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Technological Infrastructure ◽  
Depth Interviews ◽  
Female Migrant

The purpose of this study is to analyze the use of digital technology and social networks in post-returning female migrant workers’ social entrepreneurship. This study uses a qualitative approach by conducting in-depth interviews, FGDs, and observations. The results show that digital technology and social networks have an important role in the process of developing entrepreneurship in the villages of origin of the migrant workers. Meanwhile, the challenges are the lack of technological infrastructure, capital circulation, and social marketing strategies in therural area.

Sign in / Sign up

Export Citation Format

Share Document