scholarly journals Negotiating morality and ethics: the social media user’s perspective on TikTok

2020 ◽  
Author(s):  
Marco Scalvini
Keyword(s):  
Social Media ◽  
Ethical Reasoning ◽  
Three Dimensions ◽  
Ethical Problems ◽  
Moral Virtues ◽  
Moral Principles ◽  
The Social ◽  
Use Of Social Media ◽  
The Individual ◽  
Depth Interviews

<p>This study focuses on the contradiction between the alleged inclusivity and diversity that TikTok promotes and its apparent indifference for ethical standards. Specifically, the goal is to explore how social media users think in individualistic, moral and ethical terms about their online participation when they talk about TikTok. Relatively little research has focused on moral and ethical reasoning in the use of social media and no study to date has provided the opportunity to voice a user’s own experience with moral issues as they perceive them through their use of TikTok. A thematic analysis of 47 in-depth interviews is applied to identify three dimensions of moral reasoning. First, interviewees talk about themselves as being an individual worthy of receiving moral esteem and stress the fact that they have the correct moral motivations. Second, interviewees locate the focus of morality in their own actions, whereas they justify their ethical decision by expressing themselves as a holder of moral virtues. Third, interviewees are aware of the ethical problems that have been discussed in the news, but they do not abandon their moral principles while participating on the platform. In order to reconciliate the conflict, they provide moral rationalizations which highlight TikTok’s positive, inclusive functions for the individual or society. This aspect is confirmed by how they link authenticity to the concepts of inclusivity and diversity. </p>

scholarly journals CONCEPTUALIZING THE PRINCIPLES OF SOCIAL MEDIA ENGAGEMENT: TEACHINGS FROM SELECTED VERSES OF SURAH AL-HUJURAAT

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Maga Sule ◽  
Atiku Garba Yahaya
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Qualitative Method ◽  
Internet Technology ◽  
Guiding Principle ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Individual ◽  
Depth Interviews

<p><em>The speedy advancement in internet technology has revolutionized the use of social media platforms as ways of communication globally. </em><em>This paper examines the proliferations social media sites in the world and its use among the Muslims.  Unlike traditional media, most of internet based means of social interactions are user-generated. It allows the individual to determine the content of the message with or without censorship or regulation. The liberty to open an account with any site of choice and the freedom it entails, lured some Muslim</em><em>s</em><em> to surf social media without recourse to or in line with the basic tenets of Islamic teachings.  The paper </em><em>is</em><em> a qualitative method where In-Depth Interviews were conducted with seasoned social users.  The researchers purposively selected three participants for the study and interview because they are Muslims and possessed the knowledge about the phenomenon investigated. Some of the findings of the study revealed that some Muslims finds it convenient to share or post unsubstantiated religious messages on social media. Similarly, it has paved way for increasing number of untrained social media preachers. This makes it a delicate tool at the disposal of some of Muslim to fan antagonism among Muslim of creeds and sects in Nigeria. The article concludes that social media is a double-edged sword which side-effects as apparent when Muslim user do not resort to the teachings of Islam as the guiding principle when surfing the social media sites. The unfettered user-generated content of social media in 21<sup>st</sup> century enables the users to operate outside the ambit of the Islamic convention of social interactions.</em></p>

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals A Sociological Analysis of the Utilization of Social Media in Women Migrant Workers in Developing Social Entrepreneurship

2019 ◽  
Vol 8 (12) ◽  
pp. 4661-4666
Keyword(s):  
Social Media ◽  
Social Entrepreneurship ◽  
Migrant Workers ◽  
Mixed Method ◽  
Sociological Analysis ◽  
Marginal Group ◽  
The Social ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Female Migrant

The purpose of this study was to sociologically analyze the use of social media in female migrant workers in the development of social entrepreneurship. The study used a qualitative approach with a mixed method. Data was taken using in-depth interviews, observations, FGDs, and full survey enumerators. This study shows that the more frequent the intensity of migrating abroad, the higher the income (economic remittances) and social remittances (knowledge and experience) will be. Van Dijk (2006) stated that digital social media is able to penetrate the social structures that exist in society. The results of this study reveal the same phenomenon as Van Dijk's theory, female migrant workers who were previously considered a marginal group was able to create social networks through social media for the development of social entrepreneurship. The results of this study revealed a different phenomenon from the theory from Massey (1990) which stated that international migration will take place continuously (cumulative causation). This was because there have been developments of social entrepreneurship supported by social media, providing alternative jobs in the workers' hometowns.

scholarly journals MANAJEMEN STRATEGIK PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL DI MADRASAH ALIYAH YAYASAN PONDOK PESANTREN BABAKAN JAMANIS PARIGI PANGANDARAN

2020 ◽  
Vol 3 (2) ◽  
pp. 120-128
Author(s):  
Neneng Nurmalasari ◽  
Imas Masitoh
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Industrial Revolution ◽  
Strategy Management ◽  
Educational Marketing ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Right ◽  
Depth Interviews

This study describes an overview of the use of social media as a management marketing strategy at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis. The benefits of social media as a marketing tool in the world of education in the era of the 4.0 industrial revolution are the right choice because it is increasingly accessible to various groups. This research is qualitative research with data collection methods through observation, in-depth interviews, and documentation. The results show that the social media-based educational marketing strategy management is used, namely: Facebook, Instagram, and Youtube by first identifying in the community which then becomes an educational marketing strategy by highlighting the achievements of these institutions. The management of private education, supported by stakeholders and adequate facilities has provided a distinctive feature and strength in the management of educational marketing strategies at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis.

Brand yourself, design your future: Portfolio-building in the social media age

2019 ◽  
Vol 21 (9) ◽  
pp. 1891-1909 ◽  
Author(s):  
Leah Scolere
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Creative Industries ◽  
Media Ecology ◽  
The Self ◽  
Creative Work ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Depth Interviews

While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of “always designing.”

scholarly journals Using ZMET for Investigating the Role of Social Media in the Employment Process

2017 ◽  
Vol 10 (1) ◽  
pp. 9-32
Author(s):  
Magdalena Danileț ◽  
Claudia Stoian
Keyword(s):  
Social Media ◽  
Job Seekers ◽  
Media Environment ◽  
The Social ◽  
Employment Setting ◽  
Zaltman Metaphor Elicitation Technique ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Insight Into

Abstract The purpose of this paper is to explore the role of social media in the employment setting as it is perceived by the job seekers. The study is a qualitative investigation in which thirteen in-depth interviews based on Zaltman Metaphor Elicitation Technique (ZMET) were conducted in order to gain a deeper understanding of the link between social media and the process of employment. The 22 elicited bipolar constructs associated with the role of social media in the employment setting were framed into six deep metaphors: Connection, Resource, Journey, Control, Affective Distress and Transformation. The size of the sample and the deeply subjective nature of answers provided by the subject’s limits the generalization of the results for a wider range of job seekers in the social media environment. This research provids an insight into deep-seated motivations, attitudes and behaviors involved in the use of social media by job seekers.

scholarly journals Social media used by local governments of the Lodz Voivodeship

2020 ◽  
Vol 2020 (146) ◽  
pp. 533-542
Author(s):  
Mariusz WOŹNIAKOWSKI ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Local Governments ◽  
Design Methodology ◽  
The Social ◽  
Communication Activity ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose: The purpose of the article is to present the assumptions of social media and their values in the communication of local government units on the example of cities in the Lodz region. Design/methodology/approach: The conducted study consisted in analyzing the content of official websites belonging to local governments of individual cities of the Lodz voivodship to see how information about social networking sites used (plug-in location) and the profiles themselves in these media are communicated in order to check what and how is published. The survey was carried out in October 2019. Findings: The study showed that out of the 44 cities analyzed in the Łódź Voivodeship 37 use at least one of the social networking sites. Most often it is Facebook - 36 cities have their profile, then YouTube – 19, Instagram – 7 and Twitter – 6. 9 cities have 3 official profiles on different websites at the same time, and another 13 cities – 2 each. For 7 cities, no profiles were found on social networking sites. Research limitations/implications: The study did not include less popular social networking sites (e.g. TikTok, GoldenLine, Pinterest). The goals of communication activities by the promotion offices of individual cities are unknown. This can be part of further research through in-depth interviews with people responsible for promoting cities. Possible extension of research to cities of other provinces. Practical implications: Based on the author's audit of the communication activity of the cities of the region on social networking sites, this article suggests that the use of social media is an appropriate tactic in promoting cities due to the participative, interactive, open and transparent nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the cities of the Lodz voivodship in the social media

scholarly journals Social Media and the Political Campaign Industry in Indonesia

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Muninggar Sri Saraswati
Keyword(s):  
Social Media ◽  
The Political ◽  
Political Campaign ◽  
The Social ◽  
Political Forces ◽  
Economic Forces ◽  
Social Media Monitoring ◽  
Use Of Social Media ◽  
Media Monitoring ◽  
Depth Interviews

The use of social media has been expanding rapidly that it recently overwhelmed not only players in Indonesian electoral and political scenes but also general public. While previous studies appeared to put an emphasis on the technological forces (that is, the social media), the political forces (the political parties, politicians or candidates) or cultural forces (the voters or social media users) alone to understand the development, this article argues that the use of social media in electoral campaigning requires mediation by economic forces as represented by the political campaign industry. Based on a series of in-depth interviews with key politicians, campaigners, social media users and media people, the involvement of the political campaign industry in the commodification of social media is found.  Such a commodification has resulted in the emergence of buzzing, social media users mobilization and social media monitoring.  

scholarly journals RELATIONSHIP BETWEEN PERCEPTION AND USE OF SOCIAL MEDIA IN DISTANCE AND OPEN LEARNING BY FACULTY OF UNIVERSITAS TERBUKA INDONESIA

2017 ◽  
Vol 32 (1) ◽  
Author(s):  
Muhammad Tanveer Afzal ◽  
Benny Agus Pribadi ◽  
Made Yodhi Setiani ◽  
Titi Chandrawati
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Focus Group ◽  
Paradigm Shift ◽  
Design Science ◽  
Faculty Members ◽  
Three Dimensions ◽  
Learning Material ◽  
The Social ◽  
Use Of Social Media

The study aimed to find the relationship between the perception and use of social media towards the paradigm shift of teaching as design science for faculty of Universitas Terbuka, Indonesia. The descriptive and mixed design (both qualitative and quantitative) was used to conduct the study. A focus group with the faculty of Institute of Learning Material Development and Distribution, Examination, and Information System of Universitas Terbuka was conducted. Initially the nine faculty members were exposed to the concept of paradigm shift towards teaching as design science, social capital and design science both in English and Indonesian languages. The focus group discussion was followed by three interviews to triangulate the views and identify the indicators for the questionnaire. Afterward, a questionnaire to measure the social capital strengths in three dimensions (Relational, Cognitive and Structural) was designed on the basis of initially collected data. The reliability and validity of the questionnaire was assured through judgmental approach. A purposive sample of thirty faculty members was selected from the teaching faculty of the Universitas Terbuka. It was found that the perception of the Universitas Terbukafaculty members was positive towards the use of social media in their teaching- learning process. They were well aware of the potential of the young learners in the use of social media and are of the view that it may be utilised to reach the objective of optimization of the learners’ achievements. The researchers recommended a dual cyclic model for the appropriate use of the social media for the purpose of teaching as design science.

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

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