scholarly journals PENGARUH PRODUK, HARGA, TEMPAT, PROMOSI DAN KEBUTUHAN MENCARI KERAGAMAN TERHADAP PERPINDAHAN MEREK SAFE CARE KE MEREK LAIN

2019 ◽  
Vol 13 (2) ◽  
pp. 18-27
Author(s):  
Putri Amalia
Keyword(s):  
Data Analysis ◽  
Goodness Of Fit ◽  
Sampling Design ◽  
Product Price ◽  
Variety Seeking ◽  
Probability Sampling ◽  
Brand Switching ◽  
Analysis Technique ◽  
Place Promotion ◽  
Safe Care

Abstract: The presence of competitors and the number of brands that increase in the category ofrefreshing oil aromatherapy makes the competition increasingly tight and provides opportunities forcustomers to be able to make switching of brand in accordance with the wishes and expectation. Thisstudy aims to determine the effect of products, prices, places, promotions and variety seekingpartially and simultaneously on brand switching of Safe Care to other brands in DKI Jakarta. Datawas conducted by survey with questionnaire as an instrument, while the variables in the researchwere valued using Likert Scale. The samples were taken with a non-probability sampling design withpurposive sampling. The number of samples used is 200 respondents. The SEM (Structural EquationModelling) method was used as a data analysis technique. The result of this research shows that theproduct have significant effect on the brand switching with t-value 2.00, price have significant effecton the brand switching with t-value 2.79, place have significant effect on the brand switching with tvalue2.33, promotion have significant effect on the brand switching with t-value 2.05, and thevariety seeking have significant effect on the brand switching with t-value 5.90. On the SEM model,product, price, place, promotion and variety seeking simultaneously have significant effect on brandswitching indicates a statistical value that meets the Goodness of Fit criteria. Based on the result ofthe research, the conclusion that can be taken is partially and simultaneously the variable of product,price, place, promotion and variety seeking have positive and significant effect on the brandswitching of Safe care to other brands in DKI Jakarta.

scholarly journals The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 157-166
Author(s):  
Dimas Septian Wijiantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
T Test ◽  
Product Price ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

scholarly journals PENGARUH PRICE DISCOUNT, BONUS PACK, DAN VARIETY SEEKING TERHADAP BRAND SWITCHING SUSU ANLENE KE MEREK LAIN DI FOODMART BASKO GRAND MALL PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 416
Author(s):  
Desi Wahyuni ◽  
Tri Kurniawati
Keyword(s):  
Quantitative Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
The Other ◽  
Switching Behavior ◽  
Price Discount ◽  
Variety Seeking ◽  
Brand Switching ◽  
Analysis Technique ◽  
Research Show

The research aims to understand of the influence of price discount, bonus pack and variety seeking toward Brand Switching Anlene Milk to the other product in Foodmart Basko Grand Mall Padang. The purpose of this research are: 1) the effect of price discount toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 2) the effect of bonus pack toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 3) the effect of variety seeking toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang. The type of research used in this study is a causal quantitative research. The population in consumer of Basko Grand Mall Padang. The sampling technique is purposive sampling method with the total samples of 100 people. The type of data used is primary and secondary data. The data analysis technique used is multiple regression by using t test and F test. The result of the research show that there are a positive and insignificant influence between price discount (X1) variable on brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, bonus pack (X2) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, and variety seeking (X3) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang.Keywords: price discount, bonus pack, variety seeking, and brand switching

scholarly journals Pengaruh Creative Tourist Experience, Travel Motivation dan Perceived Risk Terhadap Revisit Intention Pada Wisata Edukasi Secara Virtual

2021 ◽  
Vol 3 (3) ◽  
pp. 186-194
Author(s):  
Novyta Putri Mayasari ◽  
Yessy Artanti
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Perceived Risk ◽  
Sampling Method ◽  
Probability Sampling ◽  
Travel Motivation ◽  
Revisit Intention ◽  
Analysis Technique ◽  
Tourist Experience ◽  
Tourism Potential

Abstract – The development of the progress of tourism potential is currently increasing with the emergence of tourist changes in attracting tourist. Tourism managers are required to be able to provide tourist comfort to maintain the popularity of tourism even during a pandemic. Some tourism managers during the pandemic offer virtual educational tours. This study aims to analyze the effect of creative tourist experience, travel motivation and perceived risk on revisit intention. This research uses non probability sampling and judgmental sampling method to target respondents. The respondent is someone who was visited the Surabaya Zoo virtually during the Covid-19 pandemic, with a vulnerable age of 13-50 years as many as 200 respondents. The data analysis technique used multiple regression. The results of this study indicate that creative tourist experience and travel motivation have significant effect on revisit intention. Meanwhile, perceived risk has no significant effect on revisit intention.  Abstrak – Perkembangan kemajuan potensi pariwisata saat ini terus meningkat dengan munculnya perubahan-perubahan wisata dalam menarik perhatian wisatawan. Pengelola wisata dituntut dapat memberikan kenyamanan wisatawan untuk mempertahankan popularitas wisata bahkan ketika pada masa pandemi. Beberapa pengelola wisata dimasa pandemi menawarkan wisata edukasi secara virtual. Penelitian ini bertujuan untuk menganalisis pengaruh creative tourist experience, travel motivation dan perceived risk terhadap revisit intention pada wisata edukasi secara virtual. Penelitian ini menggunakan non probability sampling dengan judgment sampling. Responden adalah seseorang yang telah mengunjungi Kebun Binatang Surabaya secara virtual di masa pandemi Covid-19, dengan rentan usia 13-50 tahun sebanyak 200 responden. Teknik analisis data menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa creative tourist experience dan travel motivation berpengaruh signifikan terhadap revisit intention. Sedangkan perceived risk tidak berpengaruh signifikan terhadap revisit intention.

scholarly journals Pengaruh Financial Literacy Dan Financial Attitude Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 417
Author(s):  
Natasya Putri Himawan ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Financial Literacy ◽  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Program Version

The purpose of this research is to analyze and find out the impacts of financial literacy and financial attitude towards financial satisfaction. This research uses primary data by spreading online google form questionaire, with non-probability sampling. The samples used in the research are Go-Pay users based in West Jakarta. There are 264 respondents in total, but the usable data was as many as 240 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with Smart-PLS program version 3.3.2. The result of this study show that there is a positive positive impacts between financial literacy and financial attitude towards financial satisfaction of Go-Pay user in West Jakarta. Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh dari financial literacy dan financial attitude terhadap financial satisfaction. Penelitian ini menggunakan data primer melalui proses pengumpulan data dengan cara membagikan kuisioner secara online menggunakan google form serta menggunakan metode non-probability sampling. Sampel dalam penelitian ini adalah pengguna Go-Pay yang berdomisili di Jakarta Barat. Data yang berhasil dikumpulkan berjumlah 264 responden, namun data yang dapat digunakan adalah sebanyak 240 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan program Smart-PLS versi 3.3.2. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif antara financial literacy dan financial attitude terhadap financial satisfaction pada pengguna Go-Pay di Jakarta Barat.

scholarly journals TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 157
Author(s):  
Arthur ., Hardyasar ◽  
Juliana R. Mandei ◽  
Joachim N.K. Dumais
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Satisfaction Level ◽  
Product Price ◽  
Descriptive Data ◽  
Place Promotion

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2019 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2021 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

Pengaruh Produk, Harga, Distribusi, dan Promosi Terhadap Volume Penjualan pada PT. Sari Jaya Kharisma Abadi di Jombang

2020 ◽  
Vol 3 (1) ◽  
pp. 59
Author(s):  
Muhammad Afif ◽  
Krisdianto Krisdianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sales Volume ◽  
Product Price ◽  
Research Results ◽  
Data Analysis Technique ◽  
Price Distribution ◽  
Analysis Technique

This study aims to determine the effect of product, price, distribution, and promotion on the sales volume of PT. Sari Jaya Kharisma Abadi in Jombang. The method used is quantitative, namely by collecting, presenting and analyzing data from consumers using a questionnaire to 30 respondents. The data analysis technique in this study is multiple linear regression to determine the effect simultaneously, partially and dominantly. Based on the results of the research simultaneously the effect of product, price, distribution, and promotion on sales volume is significant (0.00). From the research results partially the effect of product is significant (0.05), significant price (0.00), significant distribution (0.02), and significant promotion (0.03) on sales volume. Among the influence of product, price, distribution, and promotion on sales volume of PT. Sari Jaya Kharisma Abadi in Jombang, the most dominant is the price which is influenced by indicators including: price and discount.

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

Sign in / Sign up

Export Citation Format

Share Document