scholarly journals ORGANIZATIONAL AND ECONOMIC ASPECTS OF ENSURING THE COMPETITIVENESS OF THE ENTERPRISE

2021 ◽  
pp. 71-79
Author(s):  
В.Н. Гончаров ◽  
Е.В. Курипченко ◽  
С.В. Салита

Введение. Статья посвящена систематизации организационно-экономических аспектов обеспечения конкурентоспособности предприятия. В статье построена иерархическая модель конкурентоспособности предприятия, состоящая из конкурентоспособности продукции, конкурентоспособности торговой марки, конкурентоспособности предприятия, конкурентоспособности потенциала. Конкретизированы детерминанты рыночной ориентации, определяющие конкурентоспособность предприятия. Данные и методы. Теоретико-методическую основу исследования составляют положения и разработки отечественных и зарубежных ученых в области организационно-экономических аспектов обеспечения конкурентоспособности предприятия, а также общенаучные и специальные методы научного познания. Полученные результаты. В результате исследования систематизированы организационно-экономические аспекты обеспечения конкурентоспособности предприятия на основе детерминант рыночной ориентации. Определено, что ресурсное обеспечение конкурентоспособности предприятия состоит из следующих составляющих: производственной, технологической, кадровой, финансовой, инновационной. Заключение. Теоретическая значимость исследования заключается в том, что полученные результаты расширяют отдельные положения теории управления и научные подходы к обеспечению и повышению конкурентоспособности предприятия. Introduction. The article is devoted to the systematization of organizational and economic aspects of ensuring the competitiveness of the enterprise. The article presents a hierarchical model of enterprise competitiveness, consisting of product competitiveness, brand competitiveness, enterprise competitiveness, and potential competitiveness. The determinants of market orientation that determine the competitiveness of an enterprise at each level of the proposed hierarchical sequence are specified. Data and methods. The theoretical and methodological basis of the research consists of the provisions and developments of domestic and foreign scientists in the field of organizational and economic aspects of ensuring the competitiveness of the enterprise, as well as general scientific and special methods of scientific knowledge. The results obtained. As a result of the research, the organizational and economic aspects of ensuring the competitiveness of an enterprise based on the determinants of market orientation are systematized. It is determined that the resource support of the enterprise's competitiveness consists of the following components: production, technological, personnel, financial, and innovation. Conclusion. The theoretical significance of the study lies in the fact that the results obtained expand certain provisions of the management theory and scientific approaches to ensuring and improving the competitiveness of the enterprise.

2021 ◽  
Vol 19 (9) ◽  
pp. 1789-1810
Author(s):  
Mariya S. BELYAEVA

Subject. This article examines the relationship between marketing activities and the development of entrepreneurial structures in Russia. Objectives. The article aims to develop a methodological approach that helps optimize the product nomenclature and develop differentiated marketing strategies for managing sales in different segments. Methods. For the study, I used the methods of ABC/XYZ and cluster analyses. Results. The article offers a methodological approach to the analysis of the nomenclature of goods, tested on the data of one of the business structures of the Crimean wine industry. It identifies goods nomenclature clusters that have similar dynamic characteristics for changes in sales volumes and demand predictability, and provides recommendations for increasing sales, margins, and improving enterprise competitiveness. Conclusions. The developed methodological approach can be considered as an element of information and methodological support for the enterprise competitiveness management system.


Author(s):  
Anna Yu. Latysheva ◽  
Anna V. Romanenko

The authors propose a differentiated approach to the organization of fixed assets accounting, which consists in structuring the account 01 “Fixed assets” depending on their areas of activity of economic entities. This article also substantiates the composition of analytical accounts of fixed assets in the context of factors affecting the accounting. The study was carried out on an urgent topic - the accounting of fixed assets is undergoing changes due to legislative innovations. In addition, organizational and economic aspects and factors of a specific, industry-specific nature are of no small importance when building a system of accounting for fixed assets. The analysis of the role and significance of the influence of the characteristics of various types of activities of economic entities on the accounting of fixed assets allows us to identify the directions and methods, the use of which will ensure a positive dynamics of the efficiency of the use of fixed assets and the growth of labor productivity. In the course of the research, general scientific methods of cognition were used, such as analysis and synthesis, consistency and complexity, analogy, comparative and logical approach. The organizational and methodological provisions developed by the authors of the article contribute to the development of the methodology of accounting for fixed assets of economic entities engaged in various types of activities. Some of the results of this study can serve as a vector for further practical and theoretical developments, increase the transparency, relevance, and analyticity of information about the activities of an economic entity based on accounting and management accounting data. The recommendations and approaches proposed by the authors of the article can be applied as a basis for improving the accounting and methodological support for the management of fixed assets of an economic entity.


Author(s):  
E. V. Yakovleva ◽  
◽  
A. R. Terentyeva ◽  

Ensuring the economic reliability of industrial enterprises in the modern conditions of technological dynamics is a necessary and indispensable condition for the successful development and functioning of the enterprise in the long term. The results of the study aimed at substantiating the methodological approach to the formation of the mechanism of economic reliability of technological development of industrial enterprises are presented, which determines the theoretical significance and novelty of the results are shown. The basis of the study is general scientific methods of classification, generalization, comparison, analysis


Author(s):  
Galina Panchishnaya

One of the acute problems that have a significant impact on the effectiveness of criminal proceedings is the problem of unlawful influence on the witness and the victim. The disclosure and investigation of the aforementioned criminal offenses is increasingly accompanied by active opposition from interested persons who commit unlawful acts against the witness and the victim, accompanied by particular cruelty and cynicism. Bringing these persons to criminal responsibility is often hampered by the pressure exerted on the witness and the victim in the form of bribery and coercion to give false testimony. Revealing bribery and coercion of a witness and a victim to give false testimony for operational-search science and practice is a significant problem, the solution of which mainly involves the involvement of forces and means of operational units of the internal affairs bodies. It is quite logical that the study of crimes, carried out from the standpoint of the operational-search science, presupposes the formation of the operational-search characteristics of the considered category of crimes. The purpose of this study is a comprehensive scientific development of the main elements and the concept of operational-search characteristics of bribery and coercion of a witness and a victim to give false evidence. To achieve the intended goal, the author needs to solve the following tasks: to analyze the concept of the operational-search characteristics of crimes, to determine its main elements; to summarize and analyze the operational-investigative practice of bribery and coercion of a witness and a victim to give false testimony; analyze generalized data on the most typical operatively significant signs of a crime in the category under consideration. The study is based on the use of general scientific techniques and methods (logical-legal, systems approach, analysis, synthesis, etc.) and specific scientific methods (polling, questionnaires, content analysis of documents, interviewing, comparative analysis, etc.). The theoretical significance of the study lies in the fact that by studying the features of the operationalsearch characteristics of bribery and coercion of a witness and a victim to give false testimony, the author can make a certain contribution to the development of the theory of operational-search activity.


2020 ◽  
Vol 26 (6) ◽  
pp. 584-596
Author(s):  
N. N. Molchanov ◽  
A. V. Kolyshkin ◽  
K. Pezoldt ◽  
T. V. Yakovleva

Aim. The presented study aims to develop a methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors).Tasks. Within the framework of the study, the authors 1) develop a general scheme for implementing CRM management in an engineering company to optimize relationships with counterparties and 2) test the methodology for implementing CRM management on a Russian engineering company.Methods. This study is based on risk management theory and uses general scientific methods, such as the systems and integrated approach and economic analysis, to substantiate theoretical assumptions and rationalize the conclusions.Results. A methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors) is proposed.Conclusions. The study provides recommendations for engineering companies on how to select counterparties in the form of a list of reliable suppliers and contractors recommended by the company’s board and top managers.


This research article is about the relative novelty of the E-Commerce Institute and the lack of developed specific legislation in this field raise a number of legal problems. The article is devoted to the legal and economic aspects of the sphere of e-commerce and e-procurement (tendering). The subject of the study is the domestic legislation that governed the issues of information security in the field of e-commerce and e-procurement. The methodology of the research includes general scientific and special methods of knowledge of legal and economic aspects in the field of e-commerce. Thus, the relevance of the article is due to the possibility of using electronic communications in the realization of transactions is declared in the Ukrainian legislation (Articles 207, 1087 of the Civil Code of Ukraine can be named), but the mechanisms of its application do not have proper regulation. Ukrainian legislation does not ensure the effective development of information technologies, dynamics of trade turnover. The authors concluded electronic procurement mechanism contains a large number of provisions based on which the contracting authorities and participants can abuse their rights. The results obtained from the study help to improve the mechanism of electronic procurement in practice. Therefore, as one of the possible ways of solving the problem of electronic trade turnover, it is advisable in the tender committee regulation to determine the rights and obligations of all its members, with the responsibility of one of the employees to monitor the prices and quality of the goods, works and services procured by the organization.


2020 ◽  
Vol 67 (6) ◽  
pp. 167-174
Author(s):  
B. Kravchuk ◽  
T. Lazorenko

The classifications of factors ensuring the competitiveness considered by different authors are analyzed and the most complete and best one for use is distinguished in this paper. General scientific and empirical techniques based on the systematic approach are used, methods of generalization, comparison, analysis and synthesis are applied in the investigation process. The carried out analysis makes it possible to identify six main features of «competitiveness» concept. The formula for competitiveness calculation is presented and proposals necessary for the enterprise competitiveness growth are given. Taking into account all the necessary conditions for ensuring the competitiveness formation, the definition of «company competitiveness» concept is given, as well as the main aspects of this concept are provided. It is determined that the analysis of competitive positions in the market involves, first of all, the identification of its strengths and weaknesses, as well as factors influencing the attitude of consumers to the enterprise. The essence of “factors of competitiveness” category is determined and the list of the main factors of the enterprise competitiveness is given. The classification and analysis of the factors influencing the enterprise competitiveness proposed by professor from Harvard school M. Porter are given. The classifications of factors of enterprise competitiveness by such authors as: A. Olivier, A. Diane and R. Usrse, A. A. Thompson and A. Strickland, H. M. Skudar, T. M. Kulinich and B. V. Burkina, V. Synko and R. Yu. Yemadakov are also presented. The most well-known approach in economic literature, based on the combination of all competitiveness factors into two groups is highlighted. The classification of external and internal factors proposed by V. Synko is considered in detail. It is noted that there are factors that are less determined by the enterprise and factors that are almost entirely dependent on the enterprise. As a result, it is determined that competitive advantages significantly depend on the effectiveness of competitiveness factors use, and competitiveness is a set of enterprise characteristics, but its assessment cannot be done without taking into account external factors.


2020 ◽  
pp. 13-17
Author(s):  
Olena LUKIANCHUK ◽  
Domnikiia VOLKOVA

Introduction: In today's business environment, issues related to the competitiveness and sustainability of a country, region, or individual enterprise are a priority. Moreover, the competition of the enterprise is the most important factor contributing to the improvement of the efficiency of the national economy. The experience of the most economically developed and competitive countries of the world shows that one of the main elements of enterprise competitiveness management is to assess the level of its economic development. The diversity of all the approaches and methods of assessing the competitiveness of the enterprise, discussed in the article, is combined with the lack of systematic ideas about the mechanisms, priorities and factors of the formation of the enterprise's competitiveness in the development of the national economy of the country, which is currently quite relevant topic. The purpose of the paper is to determine the features of methods of assessing the competitiveness of the enterprise. Results. One of the main elements of enterprise competitiveness management is to evaluate its functioning both qualitatively and quantitatively, although only quantitative assessment allows to measure and manage its existing competitiveness. In modern conditions, the assessment of the competitiveness of the enterprise and its products in the country is an important condition for the development of economic security of the country, state, regional and sectoral policies. Conclusion. To date, every enterprise, especially in unstable market conditions and the availability of both true and fake information, in practice requires the use of different methods and methodological approaches, which can be used to weigh all the analyzed indicators and results of competitive activity of the enterprise and to choose the necessary direction for further effective operations and stable competitive positions. The methods and methodological approaches presented in the article are all different with their advantages and disadvantages, as well as a certain set of indicators of competitive analysis of both external and internal activity of the enterprise. That is why, for the management of the enterprise it is necessary to select only the base of indicators that are necessary for them, and already with their help to choose the most acceptable and effective method of evaluating the competitive positions of the enterprise.


Author(s):  
Natalia А. Gerasimenko ◽  
◽  
Valentina V. Ledeneva ◽  
Tatiana E. Shapovalova

The article considers the features of metaphorics in the journalism of Vasily Mikhailovich Peskov — a well-known publicist, TV-presenter, traveler and nature expert. The appeal to journalism in terms of the study of the figurative and aesthetic side of its texts determines the relevance of the article. The novelty is connected with the consideration in the linguistic aspect of the means of translating the objective and subjective in the metaphorical comparison of nature and human in journalistic texts, which characterizes the features of the pragmatic attitudes and worldview of the author’s linguistic personality. The aim is to describe the objective and subjective in V.M. Peskov’s metaphorics in the light of the evaluation of idiostyle features, which are manifested in the selection and combination of language resources. Research methods: general scientific (observation, analysis, synthesis), structural-semantic, elements of component analysis in combination with contextual analysis. The practical and theoretical significance of the research is connected with the conclusion that the comparison of nature and human, with the realization of their inseparability in the unifying field of life, is the main motive of all V.M. Peskov’s journalistic activity; with the first characterization of lexicalized units in various syntactic functions as metaphors; showing the role of bisubstantial sentences in creating a metaphor. The materials can be used in the further study of the idiostyle of V.M. Peskov, in the author’s lexicography, when reading university courses in stylistics, language of the media.


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