scholarly journals Analisis Pengaruh Exterior dan Interior Toko terhadap Minat Belanja Konsumen

2019 ◽  
Vol 10 (2) ◽  
pp. 103
Author(s):  
Kholid Albar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Marketing Strategies ◽  
Shopping Center ◽  
Consumer Spending ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Positive Effect ◽  
Total Item

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>ABSTRACT</span></p><p><span>As one of the retail stores that are visited by consumers with a total item variance of products that reaches 1000 items, the Al-Fath store has its own impression in implementing its marketing strategies that are practiced into exterior and interior settings. The store atmosphere can be a positive means of communication, profitable and increase opportunities to influence consumer buying interest. For the purpose of this study, first to determine the effect of simultaneous and partial exterior and interior variables on consumer shopping interests at the Al-Fath store in the Yogyakarta Muslim Khasanah Shopping Center. Second is to find out which variables from the exterior and interior are the most dominant in influencing consumer shopping interests. The respondents were 100 people. Data were collected using instruments in the form of questionnaires. Data analysis techniques used were multiple regression analysis using the SPSS 17.0 for Windows program. The results of this study showed that from exterior and interior variables, more positive and significant variables towards consumer shopping interests, namely exterior with a coefficient of 0, 330 and interior with a coefficient of 0.522. The conclusion of this study is that independent variables, exterior and interior, have a positive and significant effect on consumer spending interest. Individually the variables that have a positive effect are exterior and interior. While the most dominant variable towards consumer spending interest is interior variables.</span></p><p><span>Keywords : </span><span>Interior, Exterior and consumer spending interest</span><span>ABSTRAK</span></p><p><span>Sebagai salah satu toko ritel yang banyak dikunjungi oleh konsumen dengan total item varians produknya yang mencapai 1000 item, toko Al-Fath memiliki kesan tersendiri dalam menerapkan strategi pemasarannya yang dipraktekkan kedalam tatanan exterior maupun interior. Suasana toko dapat menjadi sarana komunikasi yang positif, menguntungkan dan memperbesar peluang untuk mempengaruhi minat beli konsumen. Karena tujuan dari penelitian ini, Pertama untuk mengetahui pengaruh variabel exterior dan interior toko secara simultan maupun parsial terhadap minat belanja konsumen pada toko Al-Fath Pusat Perbelanjaan Khasanah Muslim Yogyakarta. Kedua untuk mengetahui variabel mana dari exterior dan interior yang paling dominan dalam mempengaruhi minat belanja konsumen. Responden sebanyak 100 orang.Data dikumpulkan dengan menggunakan instrument yang berupa kuesioner.Teknik analisis data yang dipergunakan adalah analisis regresi bergandadengan menggunakan program SPSS 17.0 for Windows.Hasil penelitian ini menunjukkan bahwa dari variabel-variabel exterior dan interior, variabel yang lebih berpengaruh positif dan signifikan terhadap minat belanja konsumen yaitu exterior dengan koefisien 0, 330 dan interior dengankoefisien 0,522. Kesimpulan dari penelitian ini adalah variabel independen yaitu exterior dan interior berpengaruh positif dan signifikan terhadap minat belanja konsumen. Secara sendiri </span><span>– </span><span>sendir ivariabel </span><span>–</span><span>variabel yang berpengaruh positif adalah exterior dan interior. Sedangkan variabel yang paling dominan terhadap minat belanja konsumen adalah variabel interior.</span></p><p><span>Kata kunci : </span><span>Interior, Eksterior dan Minat Belanja Konsumen</span></p></div></div></div>

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

scholarly journals PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

2019 ◽  
Author(s):  
MUHAMMAD HUSNI HANDRI ◽  
jhon fernos
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 &gt; 1,6772) and significant (0,000 &lt;0,05) on consumer buying interest. Location variables have a negative effect (-0,079) &lt; (1,6772) and are not significant (0,937 &gt; 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

Motivasi Memoderasi, Kompetensi dan Etos Kerja terhadap Prestasi Kerja PT Sapta Sentosa Jaya Abadi Muko-Muko

2022 ◽  
Vol 4 (3) ◽  
pp. 880-894
Author(s):  
Ana Marfuah ◽  
Kusuma Chandra Kirana ◽  
Didik Subiyanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Research ◽  
Work Performance ◽  
Work Ethic ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Research Data ◽  
Analysis Techniques

This research aims to determine the effect of competence and work ethic on work performance with motivation as a moderating variable. In this study using a population of all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko with a total of 70 respondents, the sampling technique used saturated sampling with questionnaires which were distributed to all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko. This research is a quantitative research. Data analysis techniques used in this research are descriptive analysis, multiple regression analysis, and Moderate Regression Analysis (MRA). The results of this study indicate that the competence variable has a positive and significant effect on work performance, the work ethic variable has a positive and significant effect on work performance, the motivation variable has a positive and significant effect on work performance, the motivation variable can moderate competence on work performance, The motivation variable cannot moderate work ethic on work performance Keywords: Motivation, Competence, Work Ethic, Work Performance

scholarly journals Pengaruh Kesadaran WP, Kualitas Pelayanan, Kewajiban Moral, Sanksi, Pemeriksaan Pada Kepatuhan WP Hotel BAPENDA Badung

2019 ◽  
Vol 28 (2) ◽  
pp. 1464
Author(s):  
Putu Arisna Dewi ◽  
I Ketut Jati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Moral Obligations ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Awareness Service

The purpose of this study was to determine the effect of taxpayer awareness, service quality, moral obligations, tax sanctions and tax audits of hotel taxpayer compliance in the Regional Revenue Agency of Badung Regency. The number of samples used is 96 hotel taxpayers in the Regional Revenue Agency of Badung Regency. The research instrument used was a questionnaire with data analysis techniques namely multiple linear regression analysis. The sample used was determined by the nonprobability sampling method, namely incidental sampling. Based on the results of this study it was found that variable awareness of taxpayers, service quality, moral obligations, tax sanctions and tax audits had a positive effect on hotel taxpayer compliance in the Regional Revenue Agency of Badung Regency. That is, the better awareness of taxpayers, service quality, moral obligations, tax sanctions and tax audits will encourage hotel taxpayers to fulfill their tax obligations. Keywords: Awareness, service quality, obligations, taxpayer compliance, tax sanctions.

scholarly journals PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO

2019 ◽  
Vol 1 (1) ◽  
pp. 151
Author(s):  
Felinda Astuti ◽  
Henny Welsa ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Significance Level ◽  
Price Perception ◽  
Independent Variables ◽  
Positive Effect ◽  
Good Hygiene

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.

scholarly journals Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Minat Konsumen Menggunakan Kartu Mandiri E-Money Bank Mandiri

2020 ◽  
Vol 4 (02) ◽  
pp. 39-48
Author(s):  
Rae Shita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Statistical Technique ◽  
Positive Influence ◽  
Perceived Usefulness ◽  
Consumer Interest ◽  
Independent Variables ◽  
Increase Productivity ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine the effect of perceived convenience on consumer interest in using E-Money cards. To determine the effect of perceived usefulness on consumer interest using E-Money cards. To determine the effect of perceived convenience and perceived usefulness on consumer interest using Bank Mandiri E-Money cards Muara Teweh Branch. In this study, multiple regression analysis acts as a statistical technique used to test whether or not the perceived effect of perceived convenience and perceived usefulness on consumer interest shows that there is a positive influence on perceived convenience and perceived usefulness simultaneously on consumer interest in using cards. Mandiri e-money. From the research results, it is known that the determination analysis used to determine the percentage of the contribution of the influence of the independent variables together on the dependent variable is obtained by an  Adjusted R Square of 0.839 or (83.9%). This shows that the percentage of the contribution of the influence of the independent variable, namely the perception of convenience and the perception of usefulness, together has a positive effect on consumer interest in using Mandiri e-money cards by 83.9%. Henceforth, it is suggested that the Company should make it easier to refill balances and Mandiri e-card transactions. -money so that consumers work faster in using the Mandiri e-money card. The company added more machines that support e-money Mandiri cards to increase productivity.

scholarly journals PENGARUH INTELLECTUAL CAPITAL DAN RATA – RATA PERTUMBUHANNYA (ROGIC) TERHADAP KINERJA BANK SYARIAH BERDASARKAN ISLAMICITY PERFORMANCE INDEX DI INDONESIA

2021 ◽  
Vol 16 (1) ◽  
pp. 54-68
Author(s):  
Sasiska Rani ◽  
Martha Rianty N
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Intellectual Capital ◽  
Performance Index ◽  
Sampling Technique ◽  
Profit Sharing ◽  
Average Growth ◽  
Analysis Techniques ◽  
Negative Effect ◽  
Positive Effect

This study examines the effect of intellectual capital and the average growth intellectual capital (ROGIC) on the performance of Syariah Banks based on the Islamicity Performance Index in Indonesia. The Islamicity Performance Index in this study is proxied by the Profit Sharing Ratio (PSR). The sample obtained was based on the purposive sampling technique in this study, namely 10 Syairah Banks from 2015 - 2019. This study used data analysis techniques in the form of multiple regression analysis. The results show that there is a negative effect between intellectual capital on the Islamicity Performance Index, which is proxied by the Profit Sharing Ratio (PSR). The average growth of intellectual capital (ROGIC) has a positive effect on the Islamicity Performance Index, which is proxied by the Profit Sharing Ratio (PSR).

scholarly journals PENGARUH PERSEPSI TENTANG PENGETAHUAN, PERATURAN, DAN MANFAAT PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK UMKM PADA KPP PRATAMA SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Sari Wiyati ◽  
Endang Masitoh Wahyuningsih ◽  
Anita Wijayanti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Tax Benefits ◽  
Tax Payers ◽  
Positive Effect

This study aims to determine whether there is a partial influence on knowledge of taxation, tax regulations and tax benefits. The sampling technique in this study used simple rondom sampling, then obtained a study sample of 100 MSME tax payers. Data analysis techniques performed by descriptive statistical tests, classical assumptions, hypothesis testing with linear regression analysis. The results showed that knowledge of taxation and tax regulations had a positive effect on MSME taxpayer compliance in KPP Pratama Surakarta while the tax benefits did not affect MSME taxpayer compliance in KPP Pratama Surakarta. Keywords: Tax compliance, tax knowledge, tax benefits and tax complianc

scholarly journals Kompetensi dan Kinerja Auditor: Peran Moderasi Struktur Audit dan Supervisi Audit

2020 ◽  
Vol 30 (11) ◽  
pp. 2878
Author(s):  
Ni Made Leny Pebriyaningrum ◽  
A. A. N. B Dwirandra
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Research Data ◽  
Primary Data ◽  
Public Accounting ◽  
Accounting Firm ◽  
The Public ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to determine the moderation of the audit structure and audit supervision on the effect of competence on auditor performance. The location of this research was conducted at the Public Accounting Firm (KAP) of the Province of Bali. This research data uses primary data that is processed through the distribution of questionnaires with data analysis techniques using moderation regression analysis. The results of this study indicate that competence has a positive effect on auditor performance. The results showed that the audit structure strengthened the positive effect of competence on auditor performance in the Public Accounting Firm. The results also showed that audit supervision strengthened the positive effect of competence on auditor performance in the Public Accounting Firm. Keywords: Audit Structure; Audit Supervision; Competence; Auditor Performance.

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