scholarly journals STRATEGI BAURAN PROMOSI ARMOR COFFEE

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Shinta Hartini Putri Welly Herlina Sari
Keyword(s):  
Hospitality Industry ◽  
Rapid Development ◽  
Marketing Communications ◽  
Target Market ◽  
Business Sector ◽  
West Java ◽  
Forest Park ◽  
The Public ◽  
Tourism Services

The development of cafes and restaurants in West Java, especially in Bandung is becoming very rapid development compared to other areas the increasing number of restaurants and cafes in Bandung, among others due to several things, including the business sector hospitality industry has a bright prospect , this field includes restaurant businesses, cafes, hotels and pubs that are still open because the demand for tourism services offered by Bandung is quite high. Like the emergence of Armor Coffee in 2015 located the park of Djuanda Dago Forest Park with a different atmosphere from other places, with a cool forest atmosphere that presents various types of coffee. Promotion is considered very important for the product of a marketer company known by the public, especially the target market of the company. In addition, promotion is also intended as an activity that can provide information and persuasion to consumers. The basic instrument that companies use to achieve marketing communications goals is called promotional mix or promotional mix. Keywords: promotional mix, Armor Coffee

scholarly journals Pengelolaan Surat Masuk dan Surat Keluar Dengan Menggunakan Aplikasi Manajemen Surat Korporat Untuk Memperlancar Proses Administrasi di PT PLN (Persero) UID Jawa Barat

2021 ◽  
Vol 5 (2) ◽  
pp. 134
Author(s):  
Carina Mutiara Putri ◽  
Sofiatiningsih Sofiatiningsih
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Electronic Mail ◽  
Rapid Development ◽  
The Internet ◽  
West Java ◽  
Administrative Process ◽  
The Public ◽  
Speed Up ◽  
The Times

The rapid development of technology in the digital age has a very big impact in changing the way work from manual to computerized, one of the perceived changes in electronic mail. Aplikasi Manajemen Surat Korporat is one application that can speed up the process of handling incoming and outgoing mail. The purpose of this research is to study the process of managing incoming and outgoing mail using Aplikasi Manajemen Surat Korporat to facilitate the administrative process at PT PLN (Persero) UID West Java. This study used qualitative research methods. Data collection techniques carried out by interviewing, observing, documenting with branches of the Secretariat unit, and studying literature from books, journals, and documents relating to research discussions. The results showed that the management of incoming and outgoing mail using Aplikasi Manajemen Surat Korporat in PT PLN (Persero) UID West Java was good, the application used was digital by the times, the system was easy to work on, easy to learn, saving costs, fast, guaranteed security, could distributing information quickly so that every incoming and outgoing mail can be processed quickly, ultimately the service to the public can be improved. Some obstacles are common in nature is the occurrence of disruptions on the internet network that can be overcome when the network improves again

The public and the private: reconfiguring the interrelationship during a civil act

2019 ◽  
pp. 53-69
Author(s):  
Natalia Kostenko
Keyword(s):  
Public Sphere ◽  
Public Space ◽  
Rapid Development ◽  
Online Communication ◽  
Decisive Role ◽  
Physical Interaction ◽  
Bare Life ◽  
Public And Private ◽  
The Public ◽  
The Public Sphere

The subject matter of research interest here is the movement of sociological reflection concerning the interplay of public and private realms in social, political and individual life. The focus is on the boundary constructs embodying publicity, which are, first of all, classical models of the space of appearance for free citizens of the polis (H. Arendt) and the public sphere organised by communicative rationality (Ju. Habermas). Alternative patterns are present in modern ideas pertaining to the significance of biological component in public space in the context of biopolitics (M. Foucault), “inclusive exclusion of bare life” (G. Agamben), as well as performativity of corporeal and linguistic experience related to the right to participate in civil acts such as popular assembly (J. Butler), where the established distinctions between the public and the private are levelled, and the interrelationship of these two realms becomes reconfigured. Once the new media have come into play, both the structure and nature of the public sphere becomes modified. What assumes a decisive role is people’s physical interaction with online communication gadgets, which instantly connect information networks along various trajectories. However, the rapid development of information technology produces particular risks related to the control of communications industry, leaving both public and private realms unprotected and deforming them. This also urges us to rethink the issue of congruence of the two ideas such as transparency of societies and security.

RETHINKING MODEL BISNIS PEMERINTAH DESA: KASUS PADA BADAN USAHA MILIK DESA DI KABUPATEN BANYUMAS, INDONESIA

2018 ◽  
Vol 16 (1) ◽  
pp. 93-102
Author(s):  
Muhammad Husnul Maab ◽  
Shadu S. Wijaya ◽  
Zaula Rizqi Atika ◽  
Denok Kurniasih
Keyword(s):  
Public Administration ◽  
Rural Community ◽  
Fundamental Difference ◽  
Public Enterprise ◽  
Business Sector ◽  
Social Business ◽  
The Public ◽  
Sector Model ◽  
The Government ◽  
The Right

The emergence of rural community owned enterprises khown as BUMDes has been in line with evolution of public administration pradigm, from OPA to NPM who implemented in local government. Local potency development becomes a substantial aspect to improving local competitiveness. Hence, BUMDes formation is one of the models financial capacity to develop local potency in rural level. The aim is comparing traditional and public enterprise based management in local potency management. The results show that there is a fundamental difference in the management of local potency in rural level. Consequently, We argue that has been on the right track, the evolution of the government business model to the public enterprise for the management of local potency in rural level. Evolution of BUMDes is from a bureaucratic to the business sector model, but as a social business not profit maximizing businesses.

IMPLEMENTATION OF SUSTAINABLE AQUACULTURE AS A MODEL OF SATO UMI TO IMPROVE PRODUCTIVITY WITHIN COASTAL AREA OF INDONESIA

2017 ◽  
Author(s):  
Suhendar I Sachoemar ◽  
Suhendar I Sachoemar ◽  
Tetsuo Yanagi ◽  
Tetsuo Yanagi ◽  
Mitsutaku Makino ◽  
...  
Keyword(s):  
Coastal Area ◽  
Sustainable Aquaculture ◽  
The South ◽  
West Java ◽  
The Public ◽  
Central Java ◽  
South Sulawesi ◽  
Similar Program ◽  
Technology Dissemination

The development of sustainable model of aquaculture by applying Sato Umi concept within coastal area of Indonesia has expanded from the center of first experiment in the northern coastal area of west Java to central Java (western Indonesia) and Bantaeng in the South Sulawesi of central Indonesia. The similar program has also been proposed for Maluku Province in the eastern part of Indonesia. In the next 5 years, Indonesia is developing the Techno Parks Program in some areas, in which aquaculture and fisheries activities development on the base of Sato Umi concept in the coastal area are involves in this program. The development of Techno Parks are directed as a center application of technology to stimulate the economy in the regency, and a place of training, apprenticeship, technology dissemination center, and center business advocacy for the public. Hopely, Sato Umi concept that has a similar spirit with Techno Park can be applied to support the implementation of Techno Park program in Indonesia

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

Study on the Competence Factors of Clothing Store Online Based on Website

2014 ◽  
Vol 644-650 ◽  
pp. 5644-5647
Author(s):  
Kang Shao ◽  
Hui Xu ◽  
Kun Wang
Keyword(s):  
Service Quality ◽  
Rapid Development ◽  
Third Party ◽  
Target Market ◽  
Factors Affecting ◽  
Online Sales ◽  
Logistics Services ◽  
Clothing Store ◽  
Principal Factors ◽  
Store Management

With the rapid development of e-commerce, online store, characterized in less investment and operating flexibility, are favored by more entrepreneurs. This paper analyzes the principal factors, affecting the competitiveness of online clothing shop, based on third-party platform with online sales of conduct, and the intrinsic link between them. And emphasis should be placed on the network store management, target market, products value, service quality, network store promotion, prestige image and logistics services to cultivate and raise the competence of network store so as to get unique competitive edges.

scholarly journals JRL-YOLO: A Novel Jump-Join Repetitious Learning Structure for Real-Time Dangerous Object Detection

2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Yiliang Zeng ◽  
Lihao Zhang ◽  
Jiahong Zhao ◽  
Jinhui Lan ◽  
Biao Li
Keyword(s):  
Target Detection ◽  
Rapid Development ◽  
Experimental Tests ◽  
Detection Accuracy ◽  
The Public ◽  
Percent Increase ◽  
Spatial Pyramid Pooling ◽  
Model Size ◽  
Intelligent Security ◽  
Security Incidents

Campus security incidents occur from time to time, which seriously affect the public security. In recent years, the rapid development of artificial intelligence has brought technical support for campus intelligent security. In order to quickly recognize and locate dangerous targets on campus, an improved YOLOv3-Tiny model is proposed for dangerous target detection. Since the biggest advantage of this model is that it can achieve higher precision with very fewer parameters than YOLOv3-Tiny, it is one of the Tinier-YOLO models. In this paper, the dangerous targets include dangerous objects and dangerous actions. The main contributions of this work include the following: firstly, the detection of dangerous objects and dangerous actions is integrated into one model, and the model can achieve higher accuracy with fewer parameters. Secondly, to solve the problem of insufficient YOLOv3-Tiny target detection, a jump-join repetitious learning (JRL) structure is proposed, combined with the spatial pyramid pooling (SPP), which serves as the new backbone network of YOLOv3-Tiny and can accelerate the speed of feature extraction while integrating features of different scales. Finally, the soft-NMS and DIoU-NMS algorithm are combined to effectively reduce the missing detection when two targets are too close. Experimental tests on self-made datasets of dangerous targets show that the average MAP value of the JRL-YOLO algorithm is 85.03%, which increases by 3.22 percent compared with YOLOv3-Tiny. On the VOC2007 dataset, the proposed method has a 9.29 percent increase in detection accuracy compared to that using YOLOv3-Tiny and a 2.38 percent increase compared to that employing YOLOv4-Tiny, respectively. These results all evidence the great improvement in detection accuracy brought by the proposed method. Moreover, when testing the dataset of dangerous targets, the model size of JRL-YOLO is 5.84 M, which is about one-fifth of the size of YOLOv3-Tiny (33.1 M) and one-third of the size of YOLOv4-Tiny (22.4 M), separately.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals POLA PENGEMBANGAN PARAGRAF PEMBUKA DALAM BERITA UTAMA KORAN DI CIREBON DAN DI BOGOR JAWA BARAT (The Development Pattern of Opening Paragraph in the Newspaper Headlines in the City of Bogor and Cirebon West Java)

Sirok Bastra ◽  
2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Dindin Samsudin
Keyword(s):  
Print Media ◽  
Qualitative Approach ◽  
Development Pattern ◽  
West Java ◽  
Small Unit ◽  
The Public ◽  
Opening Paragraph ◽  
The City ◽  
Descriptive Method

Di dalam sebuah naskah berita media cetak, terdapat bagian yang agak menjorok ke dalam yang disebut dengan paragraf. Dari kumpulan paragraf inilah para pembaca menerima segala informasi terkait hal-hal yang dibacanya. Meskipun industri media mengalami perkembangan, media cetak masih mendapat perhatian yang cukup besar dari khalayak hingga saat ini. Agar tidak kehilangan pembacanya, media cetak harus menyajikan berita-berita yang akurat dan mendalam dari peristiwa-peristiwa yang terjadi dalam masyarakat. Keakuratan sebuah berita tergantung pada setiap kalimat yang terdapat dalam paragraf yang baik karena paragraf merupakan kesatuan kecil dalam naskah berita untuk menyampaikan suatu maksud. Sebuah paragraf yang baik di antaranya harus memiliki unsur kesatuan, kepaduan, kelengkapan, dan keruntutan. Penelitian ini bertujuan untuk mengungkapkan metode pola pengembangan paragraf yang ada dalam naskah berita utama di koran yang ada di wilayah Kota Cirebon dan Bogor Jawa Barat. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Hasil dari penelitian ini menunjukkan bahwa secara umum, Pola pengembangan paragraf pembuka dalam naskah berita utama di koran yang terbit di wilayah Cirebon dan Bogor Jawa Barat terdiri atas tiga metode, yaitu kronologi, sebab-akibat, dan ilustrasi.    In the news script of print media, there is a part that is indented that we called paragraph. From the unity of these paragraphs, the readers can receive all the information related to the things that they've read. Although the industry of media has developed, until now print media still have considerable attention from the public. In order not to lose its reader, print media must present in-depth and accurate news from the events and incidents that occur in society. The accuracy of news depends on each sentence contained in a good paragraph because the paragraph is a small unit of news script that's used to convey an intention. A good paragraph must include these elements of unity, cohesion, completeness, and coherence. This study aimed to reveal the method of the development pattern of opening paragraph in headlines script of the newspapers published in the City of Bogor and Cirebon, West Java Province. This study used a qualitative approach with descriptive method. The result of this study showed that generally, the development pattern of opening paragraph in headlines script of newspapers published in the City of Bogor and Cirebon consists of three methods, namely chronology, causation, and illustration.

scholarly journals Practical values of Village Libraries and Community Libraries in West Java

2018 ◽  
Vol 3 (2) ◽  
pp. 172
Author(s):  
Pawit M Yusuf ◽  
Encang Saepuddin
Keyword(s):  
Positive Response ◽  
Social Values ◽  
Human Life ◽  
Public Library ◽  
Value Of Life ◽  
Social Value ◽  
West Java ◽  
The Public ◽  
Culture History ◽  
The Village

The existence of the village library has a lot of value for the benefit of people's lives, however, the values in question still needs to be expressed more real in people's lives. The purpose of this study is to assess the values held by the village library and the public library in the village in West Java. Social values, the value of life, culture, history, communication and information, education, religion, preservation, symbol of civilization, archives, documentation, the value of continuity of knowledge between generations, and other values inherent to the function of the village library, are some examples of studies the focus of this study. The method used is the direct observation of village libraries and library communities in West Java. There are 13 village libraries sampled in this study. The results of this research illustrates that the presence of libraries in the villages received a positive response from the community at large. Libraries in the village has a lot of value benefits for many aspects of human life in the village. Some of these include social value, historical value, the value of documentation, and other values prevailing in society.

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